ASM- Assistant Store Manager

1. How would you handle a customer with difficult behavior? top question

How to answer

1. About Yourself

   Look back on your experience. Have you dealt with a difficult or disruptive customer? Remember how you diffused the situation and how you turned things around.

   • Do you have certain principles, or methodology, to deal with difficult people?
   • Do you have strong people skills, are you good at conflict resolution?
   • Are you high on emotional intelligence? Can you give an example?

2. About The Company

   • What have you found about the company and its culture?
   • What have you learned about how the employees value each other?
   • How do they treat their customers?
   • Knowing their line of business or industry, what can be some examples of difficult customers?

   Do your research.

3. About The Fit

   When a question like this asked in an interview, it is an indication that you will probably encounter difficult customers, or other difficult stakeholders while working for this company.

   This would be an excellent opportunity to use the Present-Past-Present approach to respond to this question.

   Start with the Present. Speak about your “conflict resolution” skills and how you apply these today.

   Next go back to a Past situation - remember your Star Stories to relate a relevant situation that happened in a previous job where you resolved a problem for a difficult customer.

   Finally, come back to the Present, summarizing what you learned from past experiences and how you will apply them to the job you are interviewing for today.

   If you can give an example of how you handled a difficult person in the past in a situation similar to what this company may require from you, this will strongly increase your chances of showing yourself as a good fit.

Pro Tip

2. Tell me about a time when you've resolved a problem for a frustrated customer

How to answer

1. About Yourself

   Think of a time when, as a customer, you had a problem with a company.

   • How did you feel?
   • How did you want to be treated?
   • Was the situation resolved to your satisfaction? If so what was done to resolve it?
   • If not, what went wrong?

   Have you had experience in the past where you helped a frustrated customer? When you were on the serving side of the table, what did you do to make a real difference to the customer and their experience?

   When considering this question, focus on your principles and your approach. You know that when customers are made to feel neglected and unimportant, they tend to get frustrated. You want to demonstrate to the hiring manager that you have the capacity to understand the customer’s problems and issues and can come up with a solution that best addresses their concerns.

   Of course, this may not always be possible in your line of business or profession, but I guess you see what I mean - showing full attention greatly improves your chances of mitigating the situation.

2. About The Company

   Every company relies on customers.

   Research the company you are applying to and try to find out what their standards of customer relationship or service are, as well as try to find out some real cases where the customers complained about the company, and what the company did to mitigate the situations (a possible source might be Yelp! or another social media platform).

   Based on your research, how does the company treat customers? How do they resolve customer issues?

3. About The Fit

   How do you demonstrate to the interviewer that you can WOW the customer by making their situation better for them as well as helping the company maintain good customer relations? Mr. Simon recommends using the Present-Past-Present method.

   There are many ways to apply this approach. For example you can start with the Present emphasizing that your approach to good customer service always starts with your great listening skills that enable you to fully understand the customer’s situation.

   Next go back to the Past for an example of just how you were able to resolve a frustrating situation for a customer. Focus on a situation in which you listened to and understood the problem and were able to resolve it and prevent the loss of the customer’s business.

   Finally come back to the Present to discuss how your skills and experience in handling frustrated customers will be a real asset to the company going forward.

Pro Tip

3. Why did you leave your last job?

How to answer

1. About Yourself

   There are a number of reasons why people leave or plan to leave their jobs. One very important recent factor has been the impact on jobs and job security due to Covid-19 and all of the issues raised by remote vs. on-site work.

   Regardless of the causes, there are three possible reasons that you left your last job or are planning to leave your current job:

   • You are looking for a career change
   • You are unhappy with your current employment
   • You were let go.

   Whatever the reason, it's best to always speak in a positive light.

2. About The Company

   Based on your research about the company and the position you are interviewing for, what do you like most about the company? What excites you about the work as it is outlined in the job description?

3. About The Fit

   Let's take a closer look at how you might respond to each of the three reasons for leaving your last job.

   1. You were let go

   You should simply state the facts (e.g. the company was downsizing, your position was eliminated, your department was offshored, etc.). Focus on the positive. You might want to share your accomplishments at your previous employment by relating a pertinent STAR story if you feel that would be relevant.

   2. You are looking for career advancement or a career change

   In your response you should be upfront, honest and as enthusiastic as you can be about the position. Consider using the Present-Past-Present method when giving this answer. Start with the Present by describing a career goal that is important to you. For instance you are a data analyst applying for a data management position and you are ready for this move. Then go back to the Past to indicate that at your previous job, there were little or no promotional opportunities in your field. Then come back to the Present and say that you are ready to take on the manager role and know that you will do an outstanding job for the company.

   3. You are unhappy with your current employment

   Sometimes a job just isn't going to take you to the next step in your career.

   Keep two things in mind when answering this question, 1) never "bad mouth" your current employer and 2) focus on the postive when speaking about the job and your reason for wanting to leave.

   The following is an example of how this question might be answered. This individual was looking to move up to a project manager position and did not feel that her current employer was the right place to achieve her goal. You might find her answer helpful in crafting your own response.

   "I really like my job as assistant project manager and love working with all of my coworkers on the team. However, the way the department is set up there is no real path to promotion. There are currently 3 project managers and they are all relatively new in their jobs. As far as I can see, they are all doing a good job and opportunties for promotion may not be opening up in the foreseeable future."

   Her comments were positive and her reasoning was clear and consise. Always try to keep your reasons positive and try not to create an impression that you were unhappy with the way you were treated.

Pro Tip

4. Describe a time you went above and beyond for a customer

How to answer

1. About Yourself

   Think about a time you were the customer, how were you treated when you had a problem or issue that needed to be resolved? Did the company solve your problem with great service and a memorable experience?

   Now think about a time you had to help a customer. What did you do to make that experience unforgettable for them?

2. About The Company

   Think carefully about the company and what they are looking for. Read online reviews and any other available information.

   • What are their standards for treating customers?
   • What complaints have you seen that can give you a hint of some of the challenges associated with customer service?
   • How focused is the job description regarding customer service functions? This will give you a strong hint that customer service is an area to be aware of for the upcoming interview.

3. About The Fit

   A great way to show your fit for the job is to use the Present-Past-Present method in answering this question. The following is an example of how you might apply this approach:

   Start with the Present by telling the interviewer what skills you have that will ensure the best customer experience. These might include attributes like patience, listenting, attentiveness or any other customer service related skills you might possess.

   Next go back to the Past to tell a story of how you went above and beyond for a customer. Use the STAR method to help frame your story and be sure to bring your skills into the narrative.

   Finally, come back to the Present to describe for the interviewer how you will bring your customer service skills to the job you are applying for, to help ensure that the company can always rely on you to provide the highest level of customer service.

Pro Tip

5. Tell me about yourself

How to answer

1. About Yourself

   What is your current occupation? Define yourself professionally in one statement.

   Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?

   Try to give some numbers to support your statement.

2. About The Company

   Your first step is to Research the company to find out as much as you can about what they do and their approach to their business and their employees.

   Based on what you know about the company and the job description, why are you interested in the position you are applying for?

3. About The Fit

   Now is the right time to show the fit between your skills and the company's requirements. Your answer works best if you emphasize your relevance. How do you do this? You will have already researched the company, studied the job description to identify their needs and possible pain points and prepared the relevant Star Stories that show how you addressed similar issues in the past. Your next step is to develop your Present-Past-Present approach.

   Start with the Present. Focus on the skills and experience from your most recent positions. What has enabled you to get the job done successfully and how this relates to what the employer is looking to accomplish.

   Next go back to the Past. Here is where your Star story comes in. Explain how you were able to use your skills and experience to accomplish a task that relates to an area of concern for the employer.

   Finally come back to the Present – summarizing the lessons you learned and how they shaped your response and approach today.

   Remember, the whole conversation is about the present, not the past. Just one sentence can summarize why your approach works, and its applicability and relevance to this position.

Pro Tip

6. Tell me about your work experience. What was the most interesting?

How to answer

1. About Yourself

   Review the details that you shared in your resume. Select the three to five best points to highlight and relate to the position to which you're applying.

2. About The Company

   Carefully research the company and the job description.

   Find out what duties you'll be taking on to determine which of your top skills to emphasize. Try to find out what current challenges they are trying to solve by opening this vacancy.

3. About The Fit

   Knowing the duties for which you will be responsible will help you identify which prior experiences to highlight.

   How well you connect your previous experiences with the job requirements can tell the interviewer how prepared you are for this role and how enthusiastic you will be about your job.

Pro Tip

7. Tell me about a time when you went out of your way to satisfy a customer. What was the outcome?

How to answer

1. About Yourself

   Think about a time you were a customer seeking help with a problem. How were you treated? Was your experience what you expected? Did the customer service representative make this a good or great experience for you?

   Now think about the times you had to help a customer. What did you do to make that experience unforgettable for the them? How did you exceed expectations?

2. About The Company

   Think carefully about the company and what they are looking for. What are their standards for treating customers?

   Look for reviews online (such as Yelp) that can help you identify how they treat their customers? Very positive reviews would suggest that the company places a strong emphasis on great customer service.

   Double check the job description for evidence of the importance they place on customer service.

   Do your research.

3. About The Fit

   Use the Present-Past-Present technique to answer this question.

   Start with the Present by emphasizing your customer service skills and how important you think they are in not just meeting the customer's immediate needs but also retaining that customer for the long haul.

   Next, go back to the Past to relate a time when you went out of your way to help a customer. Here, for example is how this might be related. "I was working late one night and the rest of my staff had gone home when a good customer called with a serious problem accessing his laptop. I stayed with him both online and on the phone for almost two hours to correct the problem and get him back up and running. The next day he called my boss to tell him how grateful he was that I was able help him with his issues. By the way he is still a very good customer."

   Finally come back to the Present to underscore how you will not only bring great customer service to the new job but will work hard to instill this in everyone you work with.

   Be sure to use the STAR method to craft your story.

Pro Tip

8. Tell me about a time when you had to work with a difficult or disruptive person. It may be a client, manager, or coworker. How did you handle the situation? What was the outcome?

How to answer

1. About Yourself

   Look back on your experience. Have you worked with a difficult or disruptive person? Remember a few such situations and how you diffused them and turned things around. What are your approaches to resolving conflicting situations at work?

2. About The Company

   • What have you found about the company and its culture?
   • What have you learned about how the employees value each other?
   • How do they treat their customers?
   • Do they have any specific standards and policies?

3. About The Fit

   Using what you found about the company, choose one of your examples that fits best with the company standards and share your story.

   If it's a customer, how did you turn things around and made a customer happy?
   If it's a coworker, how did you diffuse a tense or difficult situation?

Pro Tip

9. Tell me about a stressful situation and how you dealt with it

How to answer

1. About Yourself

   In order to form a response to this question, think back to a time when you encountered a stressful situation at work, and answer the following questions.

   • Was the situation a challenge just to you personally or to your entire team?
   • What was your approach to the problem and how did you handle it?
   • What role if any did emotions play in the process of dealing with this situation?
   • What was the outcome, was it successful?
   • Did the outcome meet the company’s expectations as well as your own?

2. About The Company

   • What do you know about the company, where you may encounter a stressful situation?
   • Are they working on a major project which is approaching a due date?
   • Are they going through what appears to be a difficult time where cost-saving is a top priority? Perhaps the company culture is full of negativity and mistrust, or they have gone through massive layoffs. Is there any chance that customers are being neglected?

   Any of these situations may lead to stressful times at the company, and you should try to know more about their expectations, and how realistic those expectations are.

   Or, are they just a dynamic, highly agile company run by smart and creative folks, which may work excellently for some people and be confusing and mind-blowing for others?

   Do your research.

3. About The Fit

   Once you have determined which STAR story will best answer this question, use the Present-Past-Present method for your response. The following is an example of how someone might apply this method.

   The candidate started with the Present by telling the interviewer that she is able to rise to the challenge of the situation regardless of the level of stress that may come with an assignment.

   She then went back to the Past to describe when she and her team had to hit a tight timeline for a customer that depended on the outcome of her team's work. It was an emotional time in which the team worked long, hard hours with lots of overtime. As hard as it was at the time, in the end they successfully completed the assignment and the customer was so pleased with the results that it increased its business with her company.

   Finally, the candidate came back to the Present to explain how much she enjoys taking on challenges because they help her grow as a professional and she knows that she can successfully complete assignments for the company, no matter how stressful or difficult.

Pro Tip

10. What were your responsibilities in your last job?

How to answer

1. About Yourself

   Remember your last (or current) job and compile a list of things you had to do while working there.

   If you don’t know where to start, picture your typical working day at one of your previous jobs, or college day if you are applying for your first job ever.

   Describe the categories of tasks in bullet points. Then, try to remember the less ordinary tasks you had to do as well, and add them to the list.

2. About The Company

   Research the company and the job description.

   • What do you expect to be doing in this job?
   • How would your performance be measured?

   List a few items in bullet points.

3. About The Fit

   Choose a few task categories that seem like a match between your experience and the requirements of the current position. Think of a couple of relevant examples to illustrate your experience.

   Craft your stories using the STAR method.

Pro Tip