Interview questions at ASOS

1. Walk me through your resume top question

How to answer

1. About Yourself

   Print out your resume. For each of your recent job experiences (at this point do not go back more than 5 years), write down 3-5 key points at which you feel you are strong.

   For example, for your current (or previous) job, you may want to list skills like “Excellent presentation skills,” “Employee Engagement guru,” “Analytical skills,” “Attention to detail” (they don’t have to be all soft skills, but being aware of at least a few of your strong soft skills is important). Make sure you have examples for each of your statements.

   If you have difficulties to think of these points, search online for job descriptions for similar job roles, and figure out which of those keywords appeal to you. Look for people on LinkedIn that have jobs similar to the one you are applying for. Their profiles often contain many keywords that you can use in response to this question.

   Now that you’ve gone through all your recent experiences, are there any points that repeat more often than others, or are especially important to you? These are candidates to be your Key Selling Points -highlight 3-5 of them.

2. About The Company

   Research the company and the role for which you're being interviewed. When researching the company, find out what skills and qualities they value the most. Carefully consider the job requirements. What is it that you will be responsible for?

   Now, write down 3-5 keywords from the job description that you find of utmost importance for this job role.

3. About The Fit

   Try to establish the match between your own highlighted keywords, and those of the job description. These are your Key Selling Points! You should normally limit yourself by 3-5 such keywords or phrases.

   Now, craft a story based on your career history. You don’t have to go in chronological order - you can start with your current or last job experience, and then go back to your previous ones, or focus on just the experiences that are relevant to your story, and only briefly mention the less relevant ones and only if needed.

   Select one point to highlight for each phase of your career. Make sure you ingrain your Key Selling Points in the interviewer’s memory - after the interview is over, you want them to remember you as someone who is strong at XYZ, or experienced in A, B and C.

   It's okay to focus more on stellar achievements and brag a little bit about them.

Pro Tip

Statistics

This question is asked 14.6x more frequently at ASOS than at other companies.

2. Tell me about yourself

How to answer

1. About Yourself

   What is your current occupation? Define yourself professionally in one statement.

   Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?

   Try to give some numbers to support your statement.

2. About The Company

   Your first step is to Research the company to find out as much as you can about what they do and their approach to their business and their employees.

   Based on what you know about the company and the job description, why are you interested in the position you are applying for?

3. About The Fit

   Now is the right time to show the fit between your skills and the company's requirements. Your answer works best if you emphasize your relevance. How do you do this? You will have already researched the company, studied the job description to identify their needs and possible pain points and prepared the relevant Star Stories that show how you addressed similar issues in the past. Your next step is to develop your Present-Past-Present approach.

   Start with the Present. Focus on the skills and experience from your most recent positions. What has enabled you to get the job done successfully and how this relates to what the employer is looking to accomplish.

   Next go back to the Past. Here is where your Star story comes in. Explain how you were able to use your skills and experience to accomplish a task that relates to an area of concern for the employer.

   Finally come back to the Present – summarizing the lessons you learned and how they shaped your response and approach today.

   Remember, the whole conversation is about the present, not the past. Just one sentence can summarize why your approach works, and its applicability and relevance to this position.

Pro Tip

Statistics

This question is asked 40% less frequently at ASOS than at other companies.

3. Where do you see yourself in 5 years?

How to answer

1. About Yourself

   What challenges do you like overcoming? Where are you starting from and where might you be going?

   For example, let's say the position you are applying for is junior accountant. It includes a wide range of tasks such as basic bookkeeping, financial analysis, and reporting. If accounting is your chosen field, then you would most likely want to move in the direction of obtaining your CPA so that you might step up to more responsibility as an accounting manager or senior auditor within the next 5 years. Your responses should make sense in how you see yourself growing in your professional career.

   However, at this point, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.

2. About The Company

   Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.

   • Is the business expanding, are they opening new locations, or starting new projects?
   • Or are they heavily automating and cutting staff?

   Let’s say you are applying for a UX designer position for a brand-new product.

   In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.

   On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!

3. About The Fit

   And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.

   However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.

   As we said earlier, you must show interest and enthusiasm for the position you are applying for. If the interviewer senses that you are more enthusiastic about future growth than about the current position, they may conclude that you are not the right person for the job at hand.

Pro Tip

Statistics

This question is asked 26% less frequently at ASOS than at other companies.

4. What is your greatest weakness?

How to answer

1. About Yourself

   No one is perfect and your interviewer doesn't expect you to be perfect either.

   While it is good to be honest and open, it will not help you to put yourself down.

   What's important is to find a weakness that you have overcome. How you turned what might be considered a negative into a positive.

2. About The Company

   Research the company (website, social media, etc) to learn about the company culture.

   What personal and professional qualities do they value?

3. About The Fit

   This is the time to clearly state a true weakness that you have overcome.

   Be as specific as possible and stay away from vague cliches like “I work too hard.” It would be difficult for anyone to try and explain how they overcame a weakness like that

   Mr. Simon emphasizes the Present-Past-Present method of responding to behavioral questions. When you are asked about your greatest weakness, you should be able to successfully use this approach as well. Here is an example of how someone might answer this question.

   Present - "I have always had a fear of public speaking, and believe this may have held me back in my career, especially when having to make presentations to management."

   Past - "Last year I learned about Toastmasters International and decided to join this group to help me gain confidence in myself and improve my ability to present to others in just about any situation."

   Present - "By overcoming this weakness I believe that it has made me a much stronger candidate for this position, someone you can count on to make presentations to management, conduct training and communicate at a high level."

   It's important to show how well you've overcome a weakness by motivating yourself and learning a new skill to grow professionally.

Pro Tip

Statistics

This question is asked 10% less frequently at ASOS than at other companies.

5. Can you describe a typical day from your current or last job?

How to answer

1. About Yourself

   Consider past jobs and how tasks there relate to the new position.

   • How well do you plan your day?
   • Do you have the list of activities for your normal workday?
   • What are the core deliverables for your role?
   • How do you prioritize your work?

2. About The Company

   Research the company ahead of time to see if there is any information to show a typical workday for its employees.

   Carefully review the information contained in the job description.

   Is it heavily weighted towards routine/repetitive tasks or is there a lot of creative work involved?
   How do your current or past positions relate to what’s in the job description?

   Make a list of some of the key tasks you do in a typical workday.

   Review your list and check off the tasks that match the requirements of the position you're seeking. Focus on those tasks when answering this question.

   The more you can connect your experience with the job opening, the better you will be at answering the question.

3. About The Fit

   Describing your typical workday is your chance to show that your experience matches the job requirements and that you have the personal qualities the company looks for in its employees.

   You must demonstrate your understanding of the importance and necessity of time and workload planning, as well as your ability to follow the plan.

   The employer must see that you always try to fill your working day so that to the extent possible, planned tasks are executed on time and with maximum efficiency.

   The answer to this seemingly simple question shows very clearly your independence, organization and responsible attitude to work.

   Although there is no such thing as a “typical” workday, most of us have jobs that require some routine tasks to be performed daily.

   These are the important jobs that keep the business running, no matter what part of the organization you work in. These can be mentioned upfront, followed by the non-routine and creative tasks that make who you are and what you do “special.” You should be prepared to describe both.

Pro Tip

Statistics

This question is asked 16.8x more frequently at ASOS than at other companies.

6. Why were you successful in your last role? Give a supporting example

How to answer

1. About Yourself

   Think of the question as an invitation to discuss the professional characteristics that you're proud of or a particular achievement in your last job.

   • What steps did you take to become successful?
   • What personal and professional qualities did you use to reach your goals at work?
   • How did your actions help your team and the company to succeed?
   • What challenges did you overcome to become successful?
   • What are your lessons learned?

2. About The Company

   Research the requirements of the company you applying to and review the job listing. Make a list of job qualifications and skills that match the preferred qualifications of the ideal candidate.

3. About The Fit

   Explain your most important achievements at work, using the STAR method to provide specific examples of how your past work and achievements show how you will be an asset to the organization you're interviewing with.

   It’s your chance to tell about your Key Selling Points – skills that make you a successful employee.

   Emphasize the 3-5 strongest of them that helped you to achieve results at work to answer the question.

   It's important to provide the interviewer with evidence of how you achieved success in the workplace.

   For example, if you are in publishing, tell your story about how you ensured the timely release of 20 issues of the magazine, despite any problems you faced.

   The role of such an achievement for the company was particularly important and demonstrates how your work contributed to the business. Difficulties and ways to overcome them, new ideas, daily work, and its results will help the interviewer to assess your experience correctly.

Pro Tip

Statistics

This question is asked 15.2x more frequently at ASOS than at other companies.

7. Tell me about your greatest professional accomplishment

How to answer

1. About Yourself

   In preparation for answering this question, list the top 3 professional accomplishments that you are most proud of. No need for lengthy descriptions, just a sentence or two for each one to help you recall each situation.

   Write down your Key Selling Points - your top 3-5 skills that make you a strong professional.

   Make sure you have developed the story behind each accomplishment and have a strong command of the details of what happened so that you can tell the story clearly and distinctly.

   Along with each accomplishment, mark which of your Key Selling Points they showcase. How exactly?

2. About The Company

   Based on your research of the company, what are their current needs?

   • What are the major projects going on?
   • What are the expectations for the position you are applying for?
   • Think about which of your accomplishment stories best fit their needs and expectations?

3. About The Fit

   Once you have decided on the appropriate accomplishment story, think how you will relate it in an interview and how you will make it relevant to the the job you are seeking. One approach is to use the Present-Past-Present technique.

   Let's say that the accomplishment was leading your team in installing a new billing system and bringing it in on time and under budget.

   You might start off in the Present by talking about the importance of having good leadership skills.

   Then move to the Past to relate your story about how you successfully lead your team in accomplishing the objective.

   Finally, come back to the Present to address how you will be able to help them reach their goals (the ones you learned about when researching the company) going forward.

   Be sure to keep practicing your accomplishment story until it flows naturally and convincingly.

Pro Tip

Statistics

This question is asked 68% more frequently at ASOS than at other companies.

8. Tell me about a time you had a poorly performing team member

How to answer

1. About Yourself

   Ask yourself the following questions based on your own experiences.

   • Do you like working on a team?
   • How well do you work in groups, and what role do you tend to take on in a team project (for example, leader, mediator or follower)?
   • Are you easy to get along with?
   • What can you do to support other team members?
   • How do you act to help to minimize the damage of poor performance to the project?

2. About The Company

   Research the company ahead of time so that you can present yourself as someone who would fit seamlessly into their team culture.

   The example you use to respond to the question should be relatable to the company you are applying to.

3. About The Fit

   You need to demonstrate to the interviewer that you are both enthusiastic about teamwork and that you get along with colleagues.

   Be ready to provide a viable solution to this common work situation. Use a scenario when your encouragement was well received and resulted in a positive change or outcome. Emphasize that you always try to create a friendly environment with your team members.

   Here is a simple and honest example:

   "As a server at “ABC,” I was working with a difficult coworker who refused to contribute to the preparation for a holiday party. She decided to sit and watch while we worked. I took this opportunity to speak with her in a calm and friendly manner and asked her to do the small odds and ends. She agreed and worked on the place cards and seating cart, which played an important role in the fluidity of the event. Sometimes, people have hidden strengths and weaknesses, you just need to identify them!"

   Indicate how you’ll handle future challenges if they happen.

Pro Tip

Statistics

This question is asked 10.3x more frequently at ASOS than at other companies.

9. Tell me about a stressful situation and how you dealt with it

How to answer

1. About Yourself

   In order to form a response to this question, think back to a time when you encountered a stressful situation at work, and answer the following questions.

   • Was the situation a challenge just to you personally or to your entire team?
   • What was your approach to the problem and how did you handle it?
   • What role if any did emotions play in the process of dealing with this situation?
   • What was the outcome, was it successful?
   • Did the outcome meet the company’s expectations as well as your own?

2. About The Company

   • What do you know about the company, where you may encounter a stressful situation?
   • Are they working on a major project which is approaching a due date?
   • Are they going through what appears to be a difficult time where cost-saving is a top priority? Perhaps the company culture is full of negativity and mistrust, or they have gone through massive layoffs. Is there any chance that customers are being neglected?

   Any of these situations may lead to stressful times at the company, and you should try to know more about their expectations, and how realistic those expectations are.

   Or, are they just a dynamic, highly agile company run by smart and creative folks, which may work excellently for some people and be confusing and mind-blowing for others?

   Do your research.

3. About The Fit

   Once you have determined which STAR story will best answer this question, use the Present-Past-Present method for your response. The following is an example of how someone might apply this method.

   The candidate started with the Present by telling the interviewer that she is able to rise to the challenge of the situation regardless of the level of stress that may come with an assignment.

   She then went back to the Past to describe when she and her team had to hit a tight timeline for a customer that depended on the outcome of her team's work. It was an emotional time in which the team worked long, hard hours with lots of overtime. As hard as it was at the time, in the end they successfully completed the assignment and the customer was so pleased with the results that it increased its business with her company.

   Finally, the candidate came back to the Present to explain how much she enjoys taking on challenges because they help her grow as a professional and she knows that she can successfully complete assignments for the company, no matter how stressful or difficult.

Pro Tip

Statistics

This question is asked 62% more frequently at ASOS than at other companies.

10. How would you describe yourself?

How to answer

1. About Yourself

   Think of how your bosses and peers would describe you.

   Throughout your professional experience, you have probably heard them giving you some labels – try to remember the exact words they used.

   If you have received LinkedIn recommendations from someone, read those and think why people wrote them and what work situations prompted those descriptions. Remember the context of those situations and frame them as stories.

   Make a list of keywords, or short key phrases, that can describe you. Your Key Selling Points should definitely appear on this list, but try to also use some adjectives here, to add a positive emotional touch.

2. About The Company

   Research the company's values, standards and policies. Make a list of keywords or short key phrases.

3. About The Fit

   Which of your keywords correspond best with those of the company? Highlight 3-4 matches. Now try to imagine being a peer or a boss of yours and compile statements about yourself, in the 3rd person, mentioning these keywords. Remember to use adjectives, and don’t be afraid to mention real references from real people.

   For example, if you are applying for a position that requires good people skills, and your boss at your previous job called you a “conflict resolution guru,” don’t be shy to mention this reference, and provide a brief context that caused your boss’s praise. Use the STAR method to craft your story.

   Don’t limit yourself with just one keyword. If you are concise and don’t ramble with your answer, your interviewer will probably want to hear more than one. Just be observant and watch the interviewer’s reaction. You want to keep them interested.

Pro Tip

Statistics

This question is asked 94% more frequently at ASOS than at other companies.

11. Describe a time you went above and beyond for a customer

How to answer

1. About Yourself

   Think about a time you were the customer, how were you treated when you had a problem or issue that needed to be resolved? Did the company solve your problem with great service and a memorable experience?

   Now think about a time you had to help a customer. What did you do to make that experience unforgettable for them?

2. About The Company

   Think carefully about the company and what they are looking for. Read online reviews and any other available information.

   • What are their standards for treating customers?
   • What complaints have you seen that can give you a hint of some of the challenges associated with customer service?
   • How focused is the job description regarding customer service functions? This will give you a strong hint that customer service is an area to be aware of for the upcoming interview.

3. About The Fit

   A great way to show your fit for the job is to use the Present-Past-Present method in answering this question. The following is an example of how you might apply this approach:

   Start with the Present by telling the interviewer what skills you have that will ensure the best customer experience. These might include attributes like patience, listenting, attentiveness or any other customer service related skills you might possess.

   Next go back to the Past to tell a story of how you went above and beyond for a customer. Use the STAR method to help frame your story and be sure to bring your skills into the narrative.

   Finally, come back to the Present to describe for the interviewer how you will bring your customer service skills to the job you are applying for, to help ensure that the company can always rely on you to provide the highest level of customer service.

Pro Tip

Statistics

This question is asked 87% more frequently at ASOS than at other companies.

12. What negative thing would your last boss say about you?

How to answer

1. About Yourself

   While it is good to be honest and open, it will not help you to put yourself down. What's important is to focus on a weakness or shortcoming that you have overcome.

   Be certain not to mention something that is vital to (or related to) the position for which you are applying.

   Think of something that may have been noted by a past supervisor that was, perhaps, mentioned in your performance reviews as a developmental area.

2. About The Company

   Research the company (website, social media, etc.) to learn about the company’s culture. What personal and professional qualities do they value?

   Carefully check the job description to avoid speaking about any past weaknesses that may touch upon key areas of responsibility for the position that you are applying for.

3. About The Fit

   Despite what may seem to be a negative question, you can actually turn this into a positive one! You do this by stating a negative trait or a weakness, unrelated to the position you are applying for, and explain how you have either already overcome it or are working to improve it.

   Be careful with your choices, if you mention any weaknesses that are needed to be successful in the position you are interviewing for, you probably won’t get hired!

   For example, if you're applying for a front-end developer position, do not talk about how you are taking classes to improve your HTML coding skills. Even if you think you are succeeding in your studies, this will look to the hiring manager to be a shortcoming on your part.

Pro Tip

Statistics

This question is asked 5.2x more frequently at ASOS than at other companies.