Interview questions at ASOS

We analyzed 419 interview reviews for ASOS from various job sites, social network groups and forums.

Here are the most frequent job interview questions asked by HR managers during initial phone or onsite interviews. This list does not include technical or factual questions.

12 frequent non-technical questions at ASOS:

Walk me through your resume
Tell me about yourself
Where do you see yourself in 5 years?
What is your greatest weakness?
Can you describe a typical day from your current or last job?
Why were you successful in your last role? Give a supporting example
Tell me about your greatest professional accomplishment
Tell me about a time you had a poorly performing team member
Tell me about a stressful situation and how you dealt with it
How would you describe yourself?
Describe a time you went above and beyond for a customer
What negative thing would your last boss say about you?

According to our research, hiring managers at ASOS ask soft skills interview questions 3% less than at other companies:

ASOS interview question statistics

1. Walk me through your resumetop question

How to answer

This question is often asked at the beginning of the interview.

The interviewer wants to hear a brief overview, a summary of your professional experience, in order to have a starting point from which they can dig deeper.

Structuring your answer wisely gives you a good chance to emphasize your Key Selling Points and to channel the conversation in the direction you want.

  1. About Yourself

    Print out your resume. For each of your recent job experiences (at this point do not go back more than 5 years), write down 3-5 key points at which you feel you are strong.

    For example, for your current (or previous) job, you may want to list skills like “Excellent presentation skills,” “Employee Engagement guru,” “Analytical skills,” “Attention to detail” (they don’t have to be all soft skills, but being aware of at least a few of your strong soft skills is important). Make sure you have examples for each of your statements.

    If you have difficulties to think of these points, search online for job descriptions for similar job roles, and figure out which of those keywords appeal to you. Look for people on LinkedIn that have jobs similar to the one you are applying for. Their profiles often contain many keywords that you can use in response to this question.

    Now that you’ve gone through all your recent experiences, are there any points that repeat more often than others, or are especially important to you? These are candidates to be your Key Selling Points -highlight 3-5 of them.

  2. About The Company

    Research the company and the role for which you're being interviewed. When researching the company, find out what skills and qualities they value the most. Carefully consider the job requirements. What is it that you will be responsible for?

    Now, write down 3-5 keywords from the job description that you find of utmost importance for this job role.

  3. About The Fit

    Try to establish the match between your own highlighted keywords, and those of the job description. These are your Key Selling Points! You should normally limit yourself by 3-5 such keywords or phrases.

    Now, craft a story based on your career history. You don’t have to go in chronological order - you can start with your current or last job experience, and then go back to your previous ones, or focus on just the experiences that are relevant to your story, and only briefly mention the less relevant ones and only if needed.

    Select one point to highlight for each phase of your career. Make sure you ingrain your Key Selling Points in the interviewer’s memory - after the interview is over, you want them to remember you as someone who is strong at XYZ, or experienced in A, B and C.

    It's okay to focus more on stellar achievements and brag a little bit about them.

Pro Tip

Don't bore the interviewer by going through your resume line-by-line.

Instead, WOW them by succinctly (keep it within 2 minutes) telling a story of how your career path has brought you to this point and how you are the best candidate for this role.

Super tip: The more you practice with Mr. Simon, the better you'll be at telling WOW-worthy succinct stories!

Statistics

This question is asked 14.6x more frequently at ASOS than at other companies.

2. Tell me about yourself

How to answer

This question may sound vague, but it actually requires a matter of fact, concise and relevant answer. Here’s how you can approach it.

  1. About Yourself

    What is your current occupation? Define yourself professionally in one statement.

    Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?

    Try to give some numbers to support your statement.

  2. About The Company

    Research the company.

    Based on what you know about the company and the job description, why are you interested in the position you are applying for?

  3. About The Fit

    • Based on your Key Selling Points and your knowledge about the company, why do you think you are a good fit for this position?
    • Can you support your statement with relevant examples from your past experiences?

    Try to be concise and stay within 1-2 minutes.

Pro Tip

You can also end with a question like:

Do you know what the current needs in the company/department are, where my skills and experience can help?"

That can help you learn more about the company and the job, turn the "interrogation" into a conversation and will allow you to relax some tension.

Read our blog post to learn more about how to answer this question.

Statistics

This question is asked 40% less frequently at ASOS than at other companies.

Take a quiz

Take a quick quiz and check if you’re ready to answer this question at your next job interview:

Pick the best answer:

AMy name is Andrew Franklin, I am 28 years old, and I am looking for a job that pays well.

BHello, my name is Natalie Price. I have two children and I love playing billiards and travelling. I am 33 years old.

CHi Mr. Simon, my name is Stanley Clark and I am a certified Project Management professional known for completing projects on time and on budget. I am passionate about building agile work culture and delivering results.

DHi Mr. Simon, my name is Dorothy Hanson. I have previously worked as an accountant in retail, but currently I am trying to transition into the field of healthcare.

3. Where do you see yourself in 5 years?

How to answer

This question belongs to a family of behavioral, or even more precisely, reflective questions.

The interviewer wants to see whether you are reflective about yourself, whether you are ambitious and strive to grow as a professional, whether you like to learn and develop your skills.

They are also looking for your ambitions to fit the career path opportunities related to the position you are applying for.

  1. About Yourself

    Presumably, you are interested to grow professionally.

    Think about the possibilities that may lie ahead for you: take a personality test (I recommend 16Personalities which is based on Myers-Briggs test), research the internet on what career paths are possible with your skills and current job.

    What challenges do you like overcoming?

    For example, if you are applying for a software tester position, you may find it fascinating to master automated testing in full and eventually become a software engineer, or you may be a natural trainer and love coaching other people which may lead you to become a QA team or department lead, or you may be more interested in understanding business aspects of requirements which may logically lead you into a Business Analyst position.

    However, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.

  2. About The Company

    Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.

    • Is the business expanding, are they opening new locations, or starting new projects?
    • Or are they heavily automating and cutting staff?

    Let’s say you are applying for a UX designer position for a brand-new product.

    In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.

    On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!

  3. About The Fit

    And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.

    However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.

    If you aren’t really excited about the position you are applying for and you demonstrate this lack of enthusiasm, the interviewer may conclude that you are not a good fit for the current position.

    Try to find a source of excitement in the current position as well, otherwise, you may be doing yourself a disservice by applying to a position you will find boring in 2-3 months.

Pro Tip

This question gives you a good opportunity to showcase your Key Selling Points (e.g. “As I am very good at delegating tasks, I can easily see myself leading a team of software testers in the future…”), and end your statement by asking about current initiatives and goals at the company.

It is generally NOT a good idea to say something like:

“Oh, I cannot imagine what happens to me tomorrow, let alone in 5 years”.

This will show you as a person who is unimaginative and not forward-thinking enough to grow with and be a good fit for the company.

Statistics

This question is asked 26% less frequently at ASOS than at other companies.

4. What is your greatest weakness?

How to answer

This question ranks as the most challenging for many people. Fortunately, Mr. Simon is here to help!

Interviewers ask this question to gauge your level of self-awareness, your honesty and openness, and your capability for self-improvement.

  1. About Yourself

    No one is perfect and your interviewer doesn't expect you to be perfect either.

    While it is good to be honest and open, it will not help you to put yourself down.

    What's important is to find a weakness that you have overcome or something that is not related to the position for which you are applying.

    For example, one of our clients admitted that he is not very good at public speaking and that he has recently become a member of Toastmasters International to improve. What a respectful answer and approach, in my view!

  2. About The Company

    Research the company (website, social media, etc) to learn about the company culture.

    What personal and professional qualities do they value?

  3. About The Fit

    It is important that the weakness you decide to talk about is not one that will prevent you from performing the job for which you're applying.

    For example, if you're applying for a front-end developer position, do not talk about how you are struggling to understand HTML code.

Pro Tip

Use this question to sell yourself!

It's important to show how well you've overcome a weakness by motivating yourself and learning a new skill to grow professionally.

Statistics

This question is asked 10% less frequently at ASOS than at other companies.

Take a quiz

Take a quick quiz and check if you’re ready to answer this question at your next job interview:

Which of the following would be the best answer:

ASometimes I just work too hard

BI have trouble saying “no” when a colleague asks for help and I have my own work to finish

CI am a perfectionist

DI cannot think of a single thing

5. Can you describe a typical day from your current or last job?

How to answer

Interviewers usually ask this question to get an idea of where and how you are spending your time during the workday and to see if a candidate is used to working the sort of schedule they require of their personnel.

The interviewer is assessing both the quantity and quality of your work. It can also be a launching point to ask about how you prioritize your work.

  1. About Yourself

    Consider past jobs and how tasks there relate to the new position.

    • How well do you plan your day?
    • Do you have the list of activities for your normal workday?
    • What are the core deliverables for your role?
    • How do you prioritize your work?
  2. About The Company

    Research the company ahead of time to see if there is any information to show a typical workday for its employees.

    Carefully review the information contained in the job description.

    Is it heavily weighted towards routine/repetitive tasks or is there a lot of creative work involved?
    How do your current or past positions relate to what’s in the job description?

    Make a list of some of the key tasks you do in a typical workday.

    Review your list and check off the tasks that match the requirements of the position you're seeking. Focus on those tasks when answering this question.

    The more you can connect your experience with the job opening, the better you will be at answering the question.

  3. About The Fit

    Describing your typical workday is your chance to show that your experience matches the job requirements and that you have the personal qualities the company looks for in its employees.

    You must demonstrate your understanding of the importance and necessity of time and workload planning, as well as your ability to follow the plan.

    The employer must see that you always try to fill your working day so that to the extent possible, planned tasks are executed on time and with maximum efficiency.

    The answer to this seemingly simple question shows very clearly your independence, organization and responsible attitude to work.

    Although there is no such thing as a “typical” workday, most of us have jobs that require some routine tasks to be performed daily.

    These are the important jobs that keep the business running, no matter what part of the organization you work in. These can be mentioned upfront, followed by the non-routine and creative tasks that make who you are and what you do “special.” You should be prepared to describe both.

Pro Tip

Emphasize that you tend to complete the most important work first.

This gives the interviewer the impression that you have your priorities set for the day. This will also let them know that one of your basic strengths is the optimization and formulation of your work.

You might also consider completing your answer to the question with a closing statement.

For example, you might say: ”At the end of each day I review what I have been able to accomplish and make any adjustments to my plans for the next day.

Statistics

This question is asked 16.8x more frequently at ASOS than at other companies.

6. Why were you successful in your last role? Give a supporting example

How to answer

Questions about your successes allow an employer to learn more about your work ethic and your previous accomplishments.

It helps the interviewer to determine whether you will be driven to achieve such results in the future.

This question also allows to understand how you define success, and what milestones in your career you consider important.

It’s the numbers and the facts that most accurately describe you as a good candidate.

Examples of your successes will be summarized in your resume and you should be ready to elaborate on them in the interview.

  1. About Yourself

    Think of the question as an invitation to discuss the professional characteristics that you're proud of or a particular achievement in your last job.

    • What steps did you take to become successful?
    • What personal and professional qualities did you use to reach your goals at work?
    • How did your actions help your team and the company to succeed?
    • What challenges did you overcome to become successful?
    • What are your lessons learned?
  2. About The Company

    Research the requirements of the company you applying to and review the job listing. Make a list of job qualifications and skills that match the preferred qualifications of the ideal candidate.

  3. About The Fit

    Explain your most important achievements at work, using the STAR method to provide specific examples of how your past work and achievements show how you will be an asset to the organization you're interviewing with.

    It’s your chance to tell about your Key Selling Points – skills that make you a successful employee.

    Emphasize the 3-5 strongest of them that helped you to achieve results at work to answer the question.

    It's important to provide the interviewer with evidence of how you achieved success in the workplace.

    For example, if you are in publishing, tell your story about how you ensured the timely release of 20 issues of the magazine, despite any problems you faced.

    The role of such an achievement for the company was particularly important and demonstrates how your work contributed to the business. Difficulties and ways to overcome them, new ideas, daily work, and its results will help the interviewer to assess your experience correctly.

Pro Tip

Do not be afraid of blowing your trumpet and making yourself look good.

If you are a good employee, then make sure you tell them so.

Try to show a high level of ambition.

Your goal is to demonstrate your determination and willingness to take on challenges and achieve results.

Statistics

This question is asked 15.2x more frequently at ASOS than at other companies.

7. Tell me about your greatest professional accomplishment

How to answer

Of all your accomplishments (and I am sure you’ve had a great many of them!), you should choose the one most relevant to this job position.

  1. About Yourself

    Write down your Key Selling Points - your top 3-5 skills that make you a strong professional.

    Write down a list of your top 3-5 professional accomplishments that you are most proud of. No need for lengthy descriptions, just 1-2 words for each one to help you recall each situation.

    Make sure you have developed the story behind each accomplishment and have a strong command of the details of what happened so that you can tell the story clearly and distinctly.

    Along with each accomplishment, mark which of your Key Selling Points they showcase. How exactly?

  2. About The Company

    Based on your research of the company, what are their current needs?

    • What are the major projects going on?
    • What are the expectations for the position you are applying for?
  3. About The Fit

    Try to imagine yourself being an employee of the company you are applying to, say, at your 6th month into the job.

    • Which of your Key Selling Points and accomplishments would be most relevant to the company?
    • What “have you accomplished at your new job?”

    Choose the most relevant accomplishment from your list and then practice telling your story.

Pro Tip

Most enterprises are now going through major transformations, often called Digital Transformation.

Do your research on what it means and what is often involved, to get a better idea of the current goals and environments in companies. But one thing that definitely characterizes this transformation is striving for agility.

In particular, for startups (if you are applying to a startup or a small business), agility is their middle name, in order for them to survive among bigger sharks in the market.

So, demonstrating qualities like agility and adaptability should generally be helpful and quite a safe choice in most circumstances today.

Statistics

This question is asked 68% more frequently at ASOS than at other companies.

Take a quiz

Take a quick quiz and check if you’re ready to answer this question at your next job interview:

Why do interviewers ask this question?

AThey want to know why you think the accomplishment you chose is your greatest, to give them an idea of what you think is important

BThey want to hear a specific example of your work to see if your problem solving skills fit in with the issues and problems their company might be experiencing

CThey want to know if you are a great multitasker who can get 10 different things done by the end of the day, no matter how long you have to stay at work to complete it all

8. Tell me about a time you had a poorly performing team member

How to answer

Underperforming employees can appear at any job.

Each person performs his/her tasks on schedule, and the entire team works together to get the project done, but there may be times when one team member is exhibiting low or poor performance and generally displays a lack of motivation. It can affect the entire team.

This question addresses your collegiality and your ability to work on a team. The interviewer would like to know if you can successfully motivate others without it coming across as condescending.

  1. About Yourself

    Ask yourself the following questions based on your own experiences.

    • Do you like working on a team?
    • How well do you work in groups, and what role do you tend to take on in a team project (for example, leader, mediator or follower)?
    • Are you easy to get along with?
    • What can you do to support other team members?
    • How do you act to help to minimize the damage of poor performance to the project?
  2. About The Company

    Research the company ahead of time so that you can present yourself as someone who would fit seamlessly into their team culture.

    The example you use to respond to the question should be relatable to the company you are applying to.

  3. About The Fit

    You need to demonstrate to the interviewer that you are both enthusiastic about teamwork and that you get along with colleagues.

    Be ready to provide a viable solution to this common work situation. Use a scenario when your encouragement was well received and resulted in a positive change or outcome. Emphasize that you always try to create a friendly environment with your team members.

    Here is a simple and honest example:

    "As a server at “ABC,” I was working with a difficult coworker who refused to contribute to the preparation for a holiday party. She decided to sit and watch while we worked. I took this opportunity to speak with her in a calm and friendly manner and asked her to do the small odds and ends. She agreed and worked on the place cards and seating cart, which played an important role in the fluidity of the event. Sometimes, people have hidden strengths and weaknesses, you just need to identify them!"

    Indicate how you’ll handle future challenges if they happen.

Pro Tip

Teamwork is important, but when you have one member who isn’t positively contributing to the team, the tone of the team can shift.

Keep your answer upbeat and avoid complaining about previous managers or team members, speak about your actions and approaches rather than theirs.

Statistics

This question is asked 10.3x more frequently at ASOS than at other companies.

9. Tell me about a stressful situation and how you dealt with it

How to answer

Nowadays, professional life is stressful everywhere and always. However, there are levels of stress that are so common that we consider them normal, and there are times when they really skyrocket.

Your future employer wants to know how you will behave in such times, whether you will be a helping hand or a burden.

  1. About Yourself

    Remember a time when you had to hit a tight timeline and to work long hours, hard and overtime; or when you found yourself in the middle of a conflict with someone, or with a group of people.

    If you had more than one such occasion, choose one that ended positively and successfully, and ideally, that can demonstrate some of your key skills - your Key Selling Points.

    Most likely, the situation was highly emotional.

    • What helped you persevere?
    • Was there an element that you enjoyed?

    For example, in one of our projects, my team and I had to hit a really tough timeline for a customer, which seemed almost impossible in the beginning.

    However, we knew that we owned the results and that a major decision by the customer depended on the outcome. This sense of ownership, meaning, and impact gave us energy and excitement.

    Those were the challenges that we loved and could deal with for a sustained period of time. Also, the pleasure of working with a highly qualified top manager on the customer’s side added to the enjoyment.

    Now, after a few years, we remember those times as some of the most exciting for our team.

  2. About The Company

    • What do you know about the company, where you may encounter a stressful situation?
    • Are they working on a major project which is approaching a due date?
    • Are they going through a difficult time when cost-saving is a top priority, company culture is full of negativity and mistrust, they have gone through massive layoffs, customers are neglected, and everyone wears a long face?

    These are always stressful times, and you should try to know more about expectations in the company, and how realistic they are.

    Or, are they just a dynamic, highly agile company run by smart and creative folks, which may work excellently for some people and be confusing and mind-blowing for others?

    Do your research.

  3. About The Fit

    Think of your ideal workplace environment.

    • Does this company feel like it?
    • Do you feel excited and enthusiastic about the kinds of stress you may encounter here?

    If you feel compatible with this company culture and enthusiastic about the challenges you expect here, this is a good chance to mention it and to show your excitement.

    Explain your approach or rationale and give your example from the past.

Pro Tip

If you cannot remember any stressful situation with a positive outcome, you can use one with a negative outcome accompanied by your lessons learned.

However, this option should not be your first choice, as the failure to give an example of a successful outcome may portray you as an emotionally immature person.

Statistics

This question is asked 62% more frequently at ASOS than at other companies.

10. How would you describe yourself?

How to answer

This question is like the Tell me about yourself question usually asked at the beginning of an interview, but there are some subtle differences. It belongs to the family of reflective questions where the interviewer is assessing your cognitive abilities, as opposed to the more factual and matter-of-fact “Tell Me About Yourself” question.

  1. About Yourself

    Think of how your bosses and peers would describe you.

    Throughout your professional experience, you have probably heard them giving you some labels – try to remember the exact words they used.

    If you have received LinkedIn recommendations from someone, read those and think why people wrote them and what work situations prompted those descriptions. Remember the context of those situations and frame them as stories.

    Make a list of keywords, or short key phrases, that can describe you. Your Key Selling Points should definitely appear on this list, but try to also use some adjectives here, to add a positive emotional touch.

  2. About The Company

    Research the company's values, standards and policies. Make a list of keywords or short key phrases.

  3. About The Fit

    Which of your keywords correspond best with those of the company? Highlight 3-4 matches. Now try to imagine being a peer or a boss of yours and compile statements about yourself, in the 3rd person, mentioning these keywords. Remember to use adjectives, and don’t be afraid to mention real references from real people.

    For example, if you are applying for a position that requires good people skills, and your boss at your previous job called you a “conflict resolution guru,” don’t be shy to mention this reference, and provide a brief context that caused your boss’s praise. Use the STAR method to craft your story.

    Don’t limit yourself with just one keyword. If you are concise and don’t ramble with your answer, your interviewer will probably want to hear more than one. Just be observant and watch the interviewer’s reaction. You want to keep them interested.

Pro Tip

If you haven’t yet received any LinkedIn recommendations, try to obtain them. Also, offer to write your own recommendations for them - both received and given recommendations will be visible in your profile and will tell the interviewer exactly what you want to be known about your values, your attitude towards work and relationships.

Statistics

This question is asked 94% more frequently at ASOS than at other companies.

11. Describe a time you went above and beyond for a customer

How to answer

This question lets the interviewer know how well you think on your feet and how great your customer service skills are.

  1. About Yourself

    Think about the time you were a customer, how were you treated and how could your experience have been made the best?

    Now think about the time you had to help a customer. What did you do to make that experience unforgettable for him?

  2. About The Company

    Think carefully about the company and what they are looking for. Read online reviews and any other available information.

    • What are their standards for treating customers?
    • What complaints have you seen that can give you a hint of some of the challenges associated with customer service?
  3. About The Fit

    Think of the company's ideals and connect those with your skills and qualifications. Now think of how these requirements are met by how you went above and beyond for a customer.

    Frame your story in terms of your STAR method:

    S - What was the Situation?
    T - What was your Task?
    A - What Action did you take?
    R - Talk about the Results.

Pro Tip

Showing you have compassion and empathy for customers is always an excellent way to answer the question. However, always remember to frame your answers in terms of how the company addresses these issues.

Statistics

This question is asked 87% more frequently at ASOS than at other companies.

12. What negative thing would your last boss say about you?

How to answer

This question is another way of asking “What is your greatest weakness?".

Interviewers ask this question to gauge your level of self-awareness, your honesty and openness, and your capacity for self-improvement.

Understandably, people might be intimidated by this question; it's because the question refers to your shortcomings. Fortunately, Mr. Simon is here to help!

You can be fairly sure that the interviewer will ask this question sometime during the interview. Just as with your STAR stories, you should have a “weakness” story ready to relate, so be prepared.

  1. About Yourself

    While it is good to be honest and open, it will not help you to put yourself down. What's important is to focus on a weakness or shortcoming that you have overcome.

    Be certain not to mention something that is vital to (or related to) the position for which you are applying.

    Think of something that may have been noted by a past supervisor that was, perhaps, mentioned in your performance reviews as a developmental area.

  2. About The Company

    Research the company (website, social media, etc.) to learn about the company’s culture. What personal and professional qualities do they value?

    Carefully check the job description to avoid speaking about any past weaknesses that may touch upon key areas of responsibility for the position that you are applying for.

  3. About The Fit

    Despite what may seem to be a negative question, you can actually turn this into a positive one! You do this by stating a negative trait or a weakness, unrelated to the position you are applying for, and explain how you have either already overcome it or are working to improve it.

    Be careful with your choices, if you mention any weaknesses that are needed to be successful in the position you are interviewing for, you probably won’t get hired!

    For example, if you're applying for a front-end developer position, do not talk about how you are taking classes to improve your HTML coding skills. Even if you think you are succeeding in your studies, this will look to the hiring manager to be a shortcoming on your part.

Pro Tip

Use this question to sell yourself! Show how well you've overcome a weakness by motivating yourself and even learning a new skill to grow professionally.

Statistics

This question is asked 5.2x more frequently at ASOS than at other companies.

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This page has been updated on November 19, 2020.

You can practice answering this question, as well as over 160 other common job interview questions from ASOS by engaging in a mock interview with Mr. Simon. As an artificial being, his undeniable benefits include:

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