Interview questions for Associate Marketing Manager

We analyzed 232 interview reviews for Associate Marketing Manager from various job sites, social network groups and forums.

Here are the most frequent job interview questions asked by HR managers during initial phone or onsite interviews. This list does not include technical or factual questions.

10 frequent non-technical questions for Associate Marketing Manager:

Why did you leave your last job?
Tell me about yourself
Tell me about a successful project you were involved in. What was your role? What was the result?
Where do you see yourself in 5 years?
What did you like or dislike about your last job?
Tell me about your greatest professional accomplishment
Tell me about a time you had a poorly performing team member
How would you describe yourself?
Do you have any questions for me?
How would you describe your work style?

According to our research, hiring managers looking to fill Associate Marketing Manager role ask soft skills interview questions 59% more frequently than for other roles.

Associate Marketing Manager interview question statistics

1. Why did you leave your last job?top question

How to answer

This question may be a little touchy for some people, but it's a question asked by interviewers, to find out why you left, in order to better understand how you may or may not make a good fit with their company.

Remember, never speak ill of your old company (this will not go over well).

  1. About Yourself

    Most likely, there are three possible reasons you left or are leaving your last job:

    • You are looking for a career change
    • You are unhappy with your current employment
    • You were let go.

    Whatever the reason, it's best to always speak in a positive light.

  2. About The Company

    Based on your research about the company and the position, what do you like most about the company?

  3. About The Fit

    If you are looking for career advancement or a career change, you can be very upfront and honest. Be as enthusiastic as you can about the position.

    If you were unhappy with your previous job, focus on the positives. Talk about the ways that you will best fit in with the company, in the role for which you're applying.

    If you were let go, focus on the positive. Share your accomplishments at your previous employment.

Pro Tip

Whatever the reason you are looking for a new opportunity, always turn things around to show how you are the perfect fit for the job for which you are interviewing!

2. Tell me about yourself

How to answer

This question may sound vague, but it actually requires a matter of fact, concise and relevant answer. Here’s how you can approach it.

  1. About Yourself

    What is your current occupation? Define yourself professionally in one statement.

    Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?

    Try to give some numbers to support your statement.

  2. About The Company

    Research the company.

    Based on what you know about the company and the job description, why are you interested in the position you are applying for?

  3. About The Fit

    • Based on your Key Selling Points and your knowledge about the company, why do you think you are a good fit for this position?
    • Can you support your statement with relevant examples from your past experiences?

    Try to be concise and stay within 1-2 minutes.

Pro Tip

You can also end with a question like:

Do you know what the current needs in the company/department are, where my skills and experience can help?"

That can help you learn more about the company and the job, turn the "interrogation" into a conversation and will allow you to relax some tension.

Read our blog post to learn more about how to answer this question.

Take a quiz

Take a quick quiz and check if you’re ready to answer this question at your next job interview:

Pick the best answer:

AMy name is Andrew Franklin, I am 28 years old, and I am looking for a job that pays well.

BHello, my name is Natalie Price. I have two children and I love playing billiards and travelling. I am 33 years old.

CHi Mr. Simon, my name is Stanley Clark and I am a certified Project Management professional known for completing projects on time and on budget. I am passionate about building agile work culture and delivering results.

DHi Mr. Simon, my name is Dorothy Hanson. I have previously worked as an accountant in retail, but currently I am trying to transition into the field of healthcare.

3. Tell me about a successful project you were involved in. What was your role? What was the result?

How to answer

In the modern business environment, work is often organized in the form of projects. This allows companies to plan objectives and milestones in order to reach their goals, to monitor progress and performance, to clearly define deliverables and success.

With this question, the interviewer gauges whether you have the right mindset for a project-oriented work style.

  1. About Yourself

    Remember a few projects you have been involved in. Depending on your work experience and career level, these may range from small projects like organizing a party to large-scale multinational projects with participants and teams across the globe, million-dollar budgets and high risk and reward stakes.

    For each project you participated in, write down the following:

    1. project name
    2. its reason and goal
    3. your role in it
    4. the duration of the project or its phases (in case only some phases were successful)
    5. the approximate number of people or stakeholders involved in it.

    • What were the top 3 challenges?
    • What was the end result?
    • How did the company (or other stakeholders) benefit from the results?
    • How can you define your contribution in 3-5 key phrases? If you received any praise for your efforts from your boss, peers or clients, what did they say exactly?
  2. About The Company

    Based on the research you did on the company, what kinds of projects can you expect here?

    • What do you know about the goals they are trying to achieve?
    • What do you know about their current challenges?
    • Can you imagine what success will look like for the projects in this company?
  3. About The Fit

    Which of your examples fits best with the projects you may expect at this company?

    Practice telling your story, use the STAR method.

Pro Tip

End your answer by asking the interviewer how they define success for the role you are applying for.

This will provide you with an insight into the company environment and expectations for this role, as well as will help transform the “interrogation” into a conversation, which will give you a break to pull your wits together for further interview.

Now that you have read some of our recommendations, you may wonder: “Ok, so what’s next? I seem to understand these concepts quite well and they kind of make sense to me, but how do I make sure my answers are actually in accordance with these recommendations, and I will stand out as a strong candidate in my upcoming interview?”

Good question. Assuming you are indeed qualified and fit for the position you are interviewing for, the best thing you can do is make sure the interviewer sees this fit.

There are two ways how you can leverage Mr. Simon’s expertise to help you shine your best:

  1. Go ahead and practice with the Mr. Simon app - it is a completely free, fun and helpful experience!
  2. Request a mock interview with a real human career mentor. During the session we will help you identify your Key Selling Points to emphasize in the interview, and to present them in a way that strongly communicates your value to the company. The 1-hour session costs USD 79.99 and is supplemented by 2 weeks of support via email, free of additional charge.

To request the session, shoot us an email to coaching@mrsimon.ai and attach your resume and job description to expedite the process.

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4. Where do you see yourself in 5 years?

How to answer

This question belongs to a family of behavioral, or even more precisely, reflective questions.

The interviewer wants to see whether you are reflective about yourself, whether you are ambitious and strive to grow as a professional, whether you like to learn and develop your skills.

They are also looking for your ambitions to fit the career path opportunities related to the position you are applying for.

  1. About Yourself

    Presumably, you are interested to grow professionally.

    Think about the possibilities that may lie ahead for you: take a personality test (I recommend 16Personalities which is based on Myers-Briggs test), research the internet on what career paths are possible with your skills and current job.

    What challenges do you like overcoming?

    For example, if you are applying for a software tester position, you may find it fascinating to master automated testing in full and eventually become a software engineer, or you may be a natural trainer and love coaching other people which may lead you to become a QA team or department lead, or you may be more interested in understanding business aspects of requirements which may logically lead you into a Business Analyst position.

    However, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.

  2. About The Company

    Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.

    • Is the business expanding, are they opening new locations, or starting new projects?
    • Or are they heavily automating and cutting staff?

    Let’s say you are applying for a UX designer position for a brand-new product.

    In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.

    On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!

  3. About The Fit

    And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.

    However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.

    If you aren’t really excited about the position you are applying for and you demonstrate this lack of enthusiasm, the interviewer may conclude that you are not a good fit for the current position.

    Try to find a source of excitement in the current position as well, otherwise, you may be doing yourself a disservice by applying to a position you will find boring in 2-3 months.

Pro Tip

This question gives you a good opportunity to showcase your Key Selling Points (e.g. “As I am very good at delegating tasks, I can easily see myself leading a team of software testers in the future…”), and end your statement by asking about current initiatives and goals at the company.

It is generally NOT a good idea to say something like:

“Oh, I cannot imagine what happens to me tomorrow, let alone in 5 years”.

This will show you as a person who is unimaginative and not forward-thinking enough to grow with and be a good fit for the company.

5. What did you like or dislike about your last job?

How to answer

Your answer to this question will show the interviewer your overall perspective (positive or negative) of your prior role and your approach to what you liked (or didn’t like) about that aspect of your work. While answering such a question remember that diplomacy is the key to corporate success.

The answer you give to this question can say a lot about you, for example:

  • Can you handle situations professionally when you deal with pressure?
  • What strong qualities (your Key Selling Points) can you emphasize answering the question?
  • Are you a positive person, and not someone who complains, holds grudges or badmouths their co-workers or boss?
  • Do you exhibit loyalty, enthusiasm, dedication, and energy?
  • Are you easy to work with?
  1. About Yourself

    Reflect on yourself; stick to the facts and don’t go into emotions.

    List the things you were responsible for in your last job.

    • Which of them did you like most? Why?
    • What were the responsibilities you liked less? Why?
    • Was there anything you consider completely unacceptable?

    If you feel that your answer will not be complete without a nod toward the negative aspects, then keep it focused on tasks, situations, or company structure, and not on people. The overall tone must be positive and friendly.

  2. About The Company

    • What does your research tell you about the company you are applying to?
    • Will there be situations like those in your former job you don't want to get into again?
    • What are the requirements for the position?
    • What challenges will you face there?
    • What responsibilities will you be tasked with?
  3. About The Fit

    Which of the responsibilities you liked will also be part of your future responsibilities in your new role? Don’t forget to show your excitement while telling about these.

    If there were responsibilities you disliked that are not part of the job description, don’t bring them up.

    By asking about your feelings toward a previous job the interviewers often aren’t that interested in the list of actual likes or dislikes you can provide. Rather, they’re trying to judge your character by listening to the tone and attitude with which you respond to a tricky question.

    However, details of your likes and dislikes can also reveal whether you'll be a good fit culturally at the company at hand. Showing excitement about responsibilities that will most likely be included in the role you are applying for can help strengthen your position as a fit.

    Mentioning that you are ready for more challenges and opportunities, that the position you are applying for is a great match for your skillset and that you feel you would be an asset to the company or department is often a safe way to show your excitement.

Pro Tip

Telling your stories, use the “sandwich method”: start off by mentioning a positive, then mention the negative, and try to pivot back around to something positive.

You can do that by talking about how you managed the aspect you disliked, or by making a connection to the job you're interviewing for.

6. Tell me about your greatest professional accomplishment

How to answer

Of all your accomplishments (and I am sure you’ve had a great many of them!), you should choose the one most relevant to this job position.

  1. About Yourself

    Write down your Key Selling Points - your top 3-5 skills that make you a strong professional.

    Write down a list of your top 3-5 professional accomplishments that you are most proud of. No need for lengthy descriptions, just 1-2 words for each one to help you recall each situation.

    Make sure you have developed the story behind each accomplishment and have a strong command of the details of what happened so that you can tell the story clearly and distinctly.

    Along with each accomplishment, mark which of your Key Selling Points they showcase. How exactly?

  2. About The Company

    Based on your research of the company, what are their current needs?

    • What are the major projects going on?
    • What are the expectations for the position you are applying for?
  3. About The Fit

    Try to imagine yourself being an employee of the company you are applying to, say, at your 6th month into the job.

    • Which of your Key Selling Points and accomplishments would be most relevant to the company?
    • What “have you accomplished at your new job?”

    Choose the most relevant accomplishment from your list and then practice telling your story.

Pro Tip

Most enterprises are now going through major transformations, often called Digital Transformation.

Do your research on what it means and what is often involved, to get a better idea of the current goals and environments in companies. But one thing that definitely characterizes this transformation is striving for agility.

In particular, for startups (if you are applying to a startup or a small business), agility is their middle name, in order for them to survive among bigger sharks in the market.

So, demonstrating qualities like agility and adaptability should generally be helpful and quite a safe choice in most circumstances today.

Take a quiz

Take a quick quiz and check if you’re ready to answer this question at your next job interview:

Why do interviewers ask this question?

AThey want to know why you think the accomplishment you chose is your greatest, to give them an idea of what you think is important

BThey want to hear a specific example of your work to see if your problem solving skills fit in with the issues and problems their company might be experiencing

CThey want to know if you are a great multitasker who can get 10 different things done by the end of the day, no matter how long you have to stay at work to complete it all

7. Tell me about a time you had a poorly performing team member

How to answer

Underperforming employees can appear at any job.

Each person performs his/her tasks on schedule, and the entire team works together to get the project done, but there may be times when one team member is exhibiting low or poor performance and generally displays a lack of motivation. It can affect the entire team.

This question addresses your collegiality and your ability to work on a team. The interviewer would like to know if you can successfully motivate others without it coming across as condescending.

  1. About Yourself

    Ask yourself the following questions based on your own experiences.

    • Do you like working on a team?
    • How well do you work in groups, and what role do you tend to take on in a team project (for example, leader, mediator or follower)?
    • Are you easy to get along with?
    • What can you do to support other team members?
    • How do you act to help to minimize the damage of poor performance to the project?
  2. About The Company

    Research the company ahead of time so that you can present yourself as someone who would fit seamlessly into their team culture.

    The example you use to respond to the question should be relatable to the company you are applying to.

  3. About The Fit

    You need to demonstrate to the interviewer that you are both enthusiastic about teamwork and that you get along with colleagues.

    Be ready to provide a viable solution to this common work situation. Use a scenario when your encouragement was well received and resulted in a positive change or outcome. Emphasize that you always try to create a friendly environment with your team members.

    Here is a simple and honest example:

    "As a server at “ABC,” I was working with a difficult coworker who refused to contribute to the preparation for a holiday party. She decided to sit and watch while we worked. I took this opportunity to speak with her in a calm and friendly manner and asked her to do the small odds and ends. She agreed and worked on the place cards and seating cart, which played an important role in the fluidity of the event. Sometimes, people have hidden strengths and weaknesses, you just need to identify them!"

    Indicate how you’ll handle future challenges if they happen.

Pro Tip

Teamwork is important, but when you have one member who isn’t positively contributing to the team, the tone of the team can shift.

Keep your answer upbeat and avoid complaining about previous managers or team members, speak about your actions and approaches rather than theirs.

8. How would you describe yourself?

How to answer

This question is like the Tell me about yourself question usually asked at the beginning of an interview, but there are some subtle differences. It belongs to the family of reflective questions where the interviewer is assessing your cognitive abilities, as opposed to the more factual and matter-of-fact “Tell Me About Yourself” question.

  1. About Yourself

    Think of how your bosses and peers would describe you.

    Throughout your professional experience, you have probably heard them giving you some labels – try to remember the exact words they used.

    If you have received LinkedIn recommendations from someone, read those and think why people wrote them and what work situations prompted those descriptions. Remember the context of those situations and frame them as stories.

    Make a list of keywords, or short key phrases, that can describe you. Your Key Selling Points should definitely appear on this list, but try to also use some adjectives here, to add a positive emotional touch.

  2. About The Company

    Research the company's values, standards and policies. Make a list of keywords or short key phrases.

  3. About The Fit

    Which of your keywords correspond best with those of the company? Highlight 3-4 matches. Now try to imagine being a peer or a boss of yours and compile statements about yourself, in the 3rd person, mentioning these keywords. Remember to use adjectives, and don’t be afraid to mention real references from real people.

    For example, if you are applying for a position that requires good people skills, and your boss at your previous job called you a “conflict resolution guru,” don’t be shy to mention this reference, and provide a brief context that caused your boss’s praise. Use the STAR method to craft your story.

    Don’t limit yourself with just one keyword. If you are concise and don’t ramble with your answer, your interviewer will probably want to hear more than one. Just be observant and watch the interviewer’s reaction. You want to keep them interested.

Pro Tip

If you haven’t yet received any LinkedIn recommendations, try to obtain them. Also, offer to write your own recommendations for them - both received and given recommendations will be visible in your profile and will tell the interviewer exactly what you want to be known about your values, your attitude towards work and relationships.

9. Do you have any questions for me?

How to answer

This question is typically asked at the end of interviews and is a critically important part of the conversation.

In fact, interviewers expect you to ask questions — it signals that you’re invested in and serious about the job.

Your interview gives the hiring manager insight into your professional experience, qualifications and accomplishments, but it’s also a great time for you to learn more about the company and the job.

  1. About Yourself

    • Have you thought seriously about what it would mean to be employed in this role at this company?
    • Do you actually want the job to which you’re applying?

    This is your opportunity to learn enough about the job and the company to help determine whether you want the position. You never want to appear that you just going through the motions solely because you think this is the sort of position you know you’re qualified for.

  2. About The Company

    Researching the company is an easy way to understand the company’s history, mission and values.

    Browse the company’s website; search the internet for recent news articles. Use the information you find to help shape your questions.

    Your initiative will be well-received because it proves you took the time to learn about the company and industry.

  3. About The Fit

    The answer to the question should never be NO, even if you’re confident the job is a good match for you.

    Focus on asking questions about topics that weren’t covered, or topics you would like to discuss in greater detail.

    Asking, for example, “What does the company expect to achieve in the next year?” directly shows your interest in what the company’s plans are and how your hard work will benefit of the company.

    By asking “In addition to what was already discussed, what other kinds of skills and qualities are you looking for in a candidate?” you open up the opportunity to discuss additional skills and qualities that might not have come up during the interview itself.

    Are there any qualifications for the position that you think I am missing?” shows that you are ready to accept possible challenges even before working for the company.

Pro Tip

Be yourself. Ask a question that’s all your own and helps you obtain information that matters to you.

Always have at least 3-5 questions prepared for the interviewer before the interview. Use these questions to spark more conversation and interest about you.

10. How would you describe your work style?

How to answer

Use this question as a chance to show how your work style fits the company culture (hopefully it does).

  1. About Yourself

    The easiest way to approach this question is to write down the list of things (5-7 bullet points) that you value and that make you happy at work, for example:

    • teamwork
    • fun
    • respect
    • transparency
    • creativity
    • dynamic environment
    • work-life balance
    • focus on goals
    • any other points that are important to you.

    You may also want to compile a list of DON’Ts – things you find unacceptable, e.g. boring repetitive tasks, harassment, extreme volatility, etc.

    This is a useful exercise for your self-awareness and internal boundaries so that you can easily spot any red flags, but don’t include these items in your answer, as you don’t want to sound negative.

    Highlight 2-3 most critical items on the first list.

    Think of some positive examples from your past experience where these values made you happy at work but also made your boss happy because of the outcomes you achieved.

  2. About The Company

    Do your homework and learn as much as you can about the company, department and specific job you are applying for.

    You can get useful tips about the company from its Values or About Us sections on the website, and tips about the vacancy from the job description.

    Some companies position themselves as customer-oriented, others aim at productivity and efficiency, yet others are known for their creativity or adaptability.

    Other organizations take a customized approach towards client needs, or they stress care for their employees, like the possibility of working remotely, etc.

    In addition, startups are very different from large corporations in terms of culture and work style, and small businesses are different from both of these.

    Which best describes the company you are applying to?

  3. About The Fit

    Based on what you learned through your research of the company you are applying to, ask yourself, in all honesty, do you feel this company has the potential to make you happy and fulfilled at work? If so, why?

    Which of the critical items you value most best corresponds with your knowledge of the company culture?

    In preparation for your interview, make a list of your most critical values along with an explanation of how they helped you achieve positive results for your previous employer and/or helped you work more effectively with team members or customers.

    Keep them in mind during your interview; these are the values that you would like to enjoy at your new job.

Pro Tip

Optionally, you can end with a question like

And how would you describe the culture in the company/department?"

That can help you learn more about the company and the job, turn the "interrogation" into a conversation and will allow you to relax some tension.

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This page has been updated on January 25, 2023.

You can practice answering this question, as well as over 160 other common job interview questions for Associate Marketing Manager by engaging in a mock interview with Mr. Simon. As an artificial being, his undeniable benefits include:

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