Associate Marketing Manager
We analyzed 232 interview reviews for Associate Marketing Manager from various job sites, social network groups and forums.
Here are the most frequent job interview questions asked by HR managers during initial phone or onsite interviews. This list does not include technical or factual questions.
10 frequent non-technical questions for Associate Marketing Manager:
According to our research, hiring managers looking to fill Associate Marketing Manager role ask soft skills interview questions 59% more frequently than for other roles.
1. Why did you leave your last job? top question
How to answer
This question may be a little touchy for some people, but it's a question asked by interviewers, to find out why you left, in order to better understand how you may or may not make a good fit with their company.
Remember, never speak ill of your old company (this will not go over well).
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About Yourself
There are a number of reasons why people leave or plan to leave their jobs. One very important recent factor has been the impact on jobs and job security due to Covid-19 and all of the issues raised by remote vs. on-site work.
Regardless of the causes, there are three possible reasons that you left your last job or are planning to leave your current job:
- You are looking for a career change
- You are unhappy with your current employment
- You were let go.
Whatever the reason, it's best to always speak in a positive light.
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About The Company
Based on your research about the company and the position you are interviewing for, what do you like most about the company? What excites you about the work as it is outlined in the job description?
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About The Fit
Let's take a closer look at how you might respond to each of the three reasons for leaving your last job.
1. You were let go
You should simply state the facts (e.g. the company was downsizing, your position was eliminated, your department was offshored, etc.). Focus on the positive. You might want to share your accomplishments at your previous employment by relating a pertinent STAR story if you feel that would be relevant.
2. You are looking for career advancement or a career change
In your response you should be upfront, honest and as enthusiastic as you can be about the position. Consider using the Present-Past-Present method when giving this answer. Start with the Present by describing a career goal that is important to you. For instance you are a data analyst applying for a data management position and you are ready for this move. Then go back to the Past to indicate that at your previous job, there were little or no promotional opportunities in your field. Then come back to the Present and say that you are ready to take on the manager role and know that you will do an outstanding job for the company.
3. You are unhappy with your current employment
Sometimes a job just isn't going to take you to the next step in your career.
Keep two things in mind when answering this question, 1) never "bad mouth" your current employer and 2) focus on the postive when speaking about the job and your reason for wanting to leave.
The following is an example of how this question might be answered. This individual was looking to move up to a project manager position and did not feel that her current employer was the right place to achieve her goal. You might find her answer helpful in crafting your own response.
"I really like my job as assistant project manager and love working with all of my coworkers on the team. However, the way the department is set up there is no real path to promotion. There are currently 3 project managers and they are all relatively new in their jobs. As far as I can see, they are all doing a good job and opportunties for promotion may not be opening up in the foreseeable future."
Her comments were positive and her reasoning was clear and consise. Always try to keep your reasons positive and try not to create an impression that you were unhappy with the way you were treated.
Pro Tip
Whatever the reason you are looking for a new opportunity, make sure you are able to show how you are the perfect fit for the job for which you are interviewing!
2. Tell me about yourself
How to answer
Most job candidates expect this to be one of the first interview questions and probably think of it as an “icebreaker” to get the interview started. It is much more than that! It is your opportunity to show the interviewer your relevance for the job. You want the employer to know that you are qualified to do the job, you are interested in doing the job and capable of getting it done.
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About Yourself
What is your current occupation? Define yourself professionally in one statement.
Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?
Try to give some numbers to support your statement.
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About The Company
Your first step is to Research the company to find out as much as you can about what they do and their approach to their business and their employees.
Based on what you know about the company and the job description, why are you interested in the position you are applying for?
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About The Fit
Now is the right time to show the fit between your skills and the company's requirements. Your answer works best if you emphasize your relevance. How do you do this? You will have already researched the company, studied the job description to identify their needs and possible pain points and prepared the relevant Star Stories that show how you addressed similar issues in the past. Your next step is to develop your Present-Past-Present approach.
Start with the Present. Focus on the skills and experience from your most recent positions. What has enabled you to get the job done successfully and how this relates to what the employer is looking to accomplish.
Next go back to the Past. Here is where your Star story comes in. Explain how you were able to use your skills and experience to accomplish a task that relates to an area of concern for the employer.
Finally come back to the Present – summarizing the lessons you learned and how they shaped your response and approach today.
Remember, the whole conversation is about the present, not the past. Just one sentence can summarize why your approach works, and its applicability and relevance to this position.
Pro Tip
You can also end with a question like:
“Do you know what the current needs in the company/department are, where my skills and experience can help?”
That can help you learn more about the company and the job, turn the “interrogation” into a conversation and will allow you to relax some tension.
Read our blog post to learn more about how to answer this question.
3. Tell me about a successful project you were involved in. What was your role? What was the result?
How to answer
At first glance you might think that this question is only asked of project managers. That is clearly not the case. In the modern business environment, work is often organized in the form of projects across multiple disciplines involving many people at many different levels.
Projects allow companies to plan objectives and milestones in order to reach their goals, to monitor progress and performance, to clearly define deliverables and success.
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About Yourself
Think about a few projects you have been involved in, regardless of your level of participation. These might range from small projects like organizing a party to large-scale multinational projects with participants and teams across the globe, million-dollar budgets and high risk and reward stakes.
Develop one or two project-based STAR stories.
Remember, all project-based STAR stories should start with the following descriptive elements:
- Project name
- Its purpose and goal
- Your role in it
- The duration of the project or its phases (in case only some phases were successful)
- The approximate number of people or stakeholders involved in it.
Once you have establish the base facts, its time to describe the challenges and results:
- What were the top 3 challenges?
- What was the end result?
- How did the company (or other stakeholders) benefit from the results?
- How can you define your contribution in 3-5 key phrases?
If you received any praise for your efforts from your boss, peers or clients, what did they say exactly?
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About The Company
Based on the research you did on the company, what kinds of projects can you expect here?
- What do you know about the goals they are trying to achieve?
- What do you know about their current challenges?
- Can you imagine what success will look like for the projects in this company?
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About The Fit
Once you decide which project best fits this question, use the Present-Past-Present approach to answer it.
Start with the Present by explaining your thinking on what you believe makes a project successful. You might say that your approach to all new projects is to set up the right project framework and tools before you begin, to help ensure that you get off to a good start.
Next go back to a Past situation in which you and your team took on a project and used your method of clarification to ensure that everyone knew their assignment and through hard work and focus, brought it to a successful conclusion.
Finally, come back to the Present to show how you will use your approach to help the employer tackle projects going forward.
Practice telling your story, using the STAR method.
Pro Tip
End your answer by asking the interviewer how they define success for the role you are applying for.
This will provide you with an insight into the company's environment and expectations for this role, as well as helping to transform the “interrogation” into a conversation as the interview continues.
4. Where do you see yourself in 5 years?
How to answer
This question belongs to a family of behavioral, or even more precisely, reflective questions.
The interviewer wants to learn two things about you by asking this question.
- They want to know what you think about the job you are applying for. Remember, they are interviewing you for the job that's open right now. Are you a good fit and will you do a good job for them?
- Just as important, they want to get an idea of your ambitions and goals for yourself and if your goals align with their needs, especially going into the future.
In this way the employer should see how you see yourself today, and whether you are ambitious and strive to grow as a professional, and whether you like to learn and develop your skills.
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About Yourself
What challenges do you like overcoming? Where are you starting from and where might you be going?
For example, let's say the position you are applying for is junior accountant. It includes a wide range of tasks such as basic bookkeeping, financial analysis, and reporting. If accounting is your chosen field, then you would most likely want to move in the direction of obtaining your CPA so that you might step up to more responsibility as an accounting manager or senior auditor within the next 5 years. Your responses should make sense in how you see yourself growing in your professional career.
However, at this point, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.
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About The Company
Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.
- Is the business expanding, are they opening new locations, or starting new projects?
- Or are they heavily automating and cutting staff?
Let’s say you are applying for a UX designer position for a brand-new product.
In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.
On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!
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About The Fit
And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.
However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.
As we said earlier, you must show interest and enthusiasm for the position you are applying for. If the interviewer senses that you are more enthusiastic about future growth than about the current position, they may conclude that you are not the right person for the job at hand.
Pro Tip
This question gives you a good opportunity to showcase your Key Selling Points (e.g. “As I am very good at delegating tasks, I can easily see myself leading a team of software testers in the future…”), and end your statement by asking about current initiatives and goals at the company.
In thinking about the possibilities that may lie ahead, you also might want to consider taking a personality test (I recommend 16Personalities which is based on the Myers-Briggs test), research the internet on what career paths are possible with your skills and current job.
It is generally NOT a good idea to say something like:
“Oh, I cannot imagine what happens to me tomorrow, let alone in 5 years”.
This will show you as a person who is unimaginative and not forward-thinking enough to grow with and be a good fit for the company.
5. What did you like or dislike about your last job?
How to answer
Your answer to this question will show the interviewer your overall perspective (positive or negative) of your prior role and your approach to what you liked (or didn’t like) about that aspect of your work. While answering such a question remember that diplomacy is the key to corporate success.
The answer you give to this question can say a lot about you, for example:
- Can you handle situations professionally when you deal with pressure?
- What strong qualities (your Key Selling Points) can you emphasize answering the question?
- Are you a positive person, and not someone who complains, holds grudges or badmouths their co-workers or boss?
- Do you exhibit loyalty, enthusiasm, dedication, and energy?
- Are you easy to work with?
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About Yourself
Reflect on yourself; stick to the facts and don’t go into emotions.
List the things you were responsible for in your last job.
- Which of them did you like most? Why?
- What were the responsibilities you liked less? Why?
- Was there anything you consider completely unacceptable?
If you feel that your answer will not be complete without a nod toward the negative aspects, then keep it focused on tasks, situations, or company structure, and not on people. The overall tone must be positive and friendly.
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About The Company
- What does your research tell you about the company you are applying to?
- Will there be situations like those in your former job you don't want to get into again?
- What are the requirements for the position?
- What challenges will you face there?
- What responsibilities will you be tasked with?
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About The Fit
Which of the responsibilities you liked will also be part of your future responsibilities in your new role? Don’t forget to show your excitement while telling about these.
If there were responsibilities you disliked that are not part of the job description, don’t bring them up.
By asking about your feelings toward a previous job the interviewers often aren’t that interested in the list of actual likes or dislikes you can provide. Rather, they’re trying to judge your character by listening to the tone and **attitude **with which you respond to a tricky question.
However, details of your likes and dislikes can also reveal whether you'll be a good fit culturally at the company at hand. Showing excitement about responsibilities that will most likely be included in the role you are applying for can help strengthen your position as a fit.
Mentioning that you are ready for more challenges and opportunities, that the position you are applying for is a great match for your skillset and that you feel you would be an asset to the company or department is often a safe way to show your excitement.
Pro Tip
Telling your stories, use the “sandwich method”: start off by mentioning a positive, then mention the negative, and try to pivot back around to something positive.
You can do that by talking about how you managed the aspect you disliked, or by making a connection to the job you're interviewing for.
6. Tell me about your greatest professional accomplishment
How to answer
Of all your accomplishments (and I am sure you’ve had a great many of them!), you should choose the one most relevant to this job position.
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About Yourself
In preparation for answering this question, list the top 3 professional accomplishments that you are most proud of. No need for lengthy descriptions, just a sentence or two for each one to help you recall each situation.
Write down your Key Selling Points - your top 3-5 skills that make you a strong professional.
Make sure you have developed the story behind each accomplishment and have a strong command of the details of what happened so that you can tell the story clearly and distinctly.
Along with each accomplishment, mark which of your Key Selling Points they showcase. How exactly?
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About The Company
Based on your research of the company, what are their current needs?
- What are the major projects going on?
- What are the expectations for the position you are applying for?
- Think about which of your accomplishment stories best fit their needs and expectations?
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About The Fit
Once you have decided on the appropriate accomplishment story, think how you will relate it in an interview and how you will make it relevant to the the job you are seeking. One approach is to use the Present-Past-Present technique.
Let's say that the accomplishment was leading your team in installing a new billing system and bringing it in on time and under budget.
You might start off in the Present by talking about the importance of having good leadership skills.
Then move to the Past to relate your story about how you successfully lead your team in accomplishing the objective.
Finally, come back to the Present to address how you will be able to help them reach their goals (the ones you learned about when researching the company) going forward.
Be sure to keep practicing your accomplishment story until it flows naturally and convincingly.
Pro Tip
Most enterprises are now going through major transformations, often called Digital Transformation.
Do your research on what it means and what is often involved, to get a better idea of the current goals and environments in companies. But one thing that definitely characterizes this transformation is striving for agility.
Whether the prospective employer is a long-established company or a startup, they are looking for people who demonstrate qualities like agility and adaptability, which are generally considered to be both helpful and quite a safe choice in most circumstances today.
7. Tell me about a time you had a poorly performing team member
How to answer
Underperforming employees can appear at any job.
Each person performs his/her tasks on schedule, and the entire team works together to get the project done, but there may be times when one team member is exhibiting low or poor performance and generally displays a lack of motivation. It can affect the entire team.
This question addresses your collegiality and your ability to work on a team. The interviewer would like to know if you can successfully motivate others without it coming across as condescending.
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About Yourself
Ask yourself the following questions based on your own experiences.
- Do you like working on a team?
- How well do you work in groups, and what role do you tend to take on in a team project (for example, leader, mediator or follower)?
- Are you easy to get along with?
- What can you do to support other team members?
- How do you act to help to minimize the damage of poor performance to the project?
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About The Company
Research the company ahead of time so that you can present yourself as someone who would fit seamlessly into their team culture.
The example you use to respond to the question should be relatable to the company you are applying to.
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About The Fit
You need to demonstrate to the interviewer that you are both enthusiastic about teamwork and that you get along with colleagues.
Be ready to provide a viable solution to this common work situation. Use a scenario when your encouragement was well received and resulted in a positive change or outcome. Emphasize that you always try to create a friendly environment with your team members.
Here is a simple and honest example:
"As a server at “ABC,” I was working with a difficult coworker who refused to contribute to the preparation for a holiday party. She decided to sit and watch while we worked. I took this opportunity to speak with her in a calm and friendly manner and asked her to do the small odds and ends. She agreed and worked on the place cards and seating cart, which played an important role in the fluidity of the event. Sometimes, people have hidden strengths and weaknesses, you just need to identify them!"
Indicate how you’ll handle future challenges if they happen.
Pro Tip
Teamwork is important, but when you have one member who isn’t positively contributing to the team, the tone of the team can shift.
Keep your answer upbeat and avoid complaining about previous managers or team members, speak about your actions and approaches rather than theirs.
8. How would you describe yourself?
How to answer
This question is like the Tell me about yourself question usually asked at the beginning of an interview, but there are some subtle differences. It belongs to the family of reflective questions where the interviewer is assessing your cognitive abilities, as opposed to the more factual and matter-of-fact “Tell Me About Yourself” question.
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About Yourself
Think of how your bosses and peers would describe you.
Throughout your professional experience, you have probably heard them giving you some labels – try to remember the exact words they used.
If you have received LinkedIn recommendations from someone, read those and think why people wrote them and what work situations prompted those descriptions. Remember the context of those situations and frame them as stories.
Make a list of keywords, or short key phrases, that can describe you. Your Key Selling Points should definitely appear on this list, but try to also use some adjectives here, to add a positive emotional touch.
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About The Company
Research the company's values, standards and policies. Make a list of keywords or short key phrases.
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About The Fit
Which of your keywords correspond best with those of the company? Highlight 3-4 matches. Now try to imagine being a peer or a boss of yours and compile statements about yourself, in the 3rd person, mentioning these keywords. Remember to use adjectives, and don’t be afraid to mention real references from real people.
For example, if you are applying for a position that requires good people skills, and your boss at your previous job called you a “conflict resolution guru,” don’t be shy to mention this reference, and provide a brief context that caused your boss’s praise. Use the STAR method to craft your story.
Don’t limit yourself with just one keyword. If you are concise and don’t ramble with your answer, your interviewer will probably want to hear more than one. Just be observant and watch the interviewer’s reaction. You want to keep them interested.
Pro Tip
If you haven’t yet received any LinkedIn recommendations, try to obtain them. Also, offer to write your own recommendations for them - both received and given recommendations will be visible in your profile and will tell the interviewer exactly what you want to be known about your values, your attitude towards work and relationships.
9. Do you have any questions for me?
How to answer
This question is typically asked at the end of interviews and is a critically important part of the conversation.
In fact, interviewers expect you to ask questions — it signals that you’re invested in and serious about the job.
Your interview gives the hiring manager insight into your professional experience, qualifications and accomplishments, but it’s also a great time for you to learn more about the company and the job.
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About Yourself
- Have you thought seriously about what it would mean to be employed in this role at this company?
- Do you actually want the job to which you’re applying?
This is your opportunity to learn enough about the job and the company to help determine whether you want the position. You never want to appear that you just going through the motions solely because you think this is the sort of position you know you’re qualified for.
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About The Company
Researching the company is an easy way to understand the company’s history, mission and values.
Browse the company’s website; search the internet for recent news articles. Use the information you find to help shape your questions.
Your initiative will be well-received because it proves you took the time to learn about the company and industry.
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About The Fit
The answer to the question should never be NO, even if you’re confident the job is a good match for you.
Focus on asking questions about topics that weren’t covered, or topics you would like to discuss in greater detail.
Asking, for example, “What does the company expect to achieve in the next year?” directly shows your interest in what the company’s plans are and how your hard work will benefit of the company.
By asking “In addition to what was already discussed, what other kinds of skills and qualities are you looking for in a candidate?” you open up the opportunity to discuss additional skills and qualities that might not have come up during the interview itself.
“Are there any qualifications for the position that you think I am missing?” shows that you are ready to accept possible challenges even before working for the company.
Pro Tip
Be yourself. Ask a question that’s all your own and helps you obtain information that matters to you.
Always have at least 3-5 questions prepared for the interviewer before the interview. Use these questions to spark more conversation and interest about you.
10. How would you describe your work style?
How to answer
Use this question as a chance to show how your work style fits the company culture (hopefully it does).
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About Yourself
The easiest way to approach this question is to write down the list of things (5-7 bullet points) that you value and that make you happy at work, for example:
- teamwork
- fun
- respect
- transparency
- creativity
- dynamic environment
- work-life balance
- focus on goals
- any other points that are important to you.
You may also want to compile a list of DON’Ts – things you find unacceptable, e.g. boring repetitive tasks, harassment, extreme volatility, etc.
This is a useful exercise for your self-awareness and internal boundaries so that you can easily spot any red flags, but don’t include these items in your answer, as you don’t want to sound negative.
Highlight 2-3 most critical items on the first list.
Think of some positive examples from your past experience where these values made you happy at work but also made your boss happy because of the outcomes you achieved.
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About The Company
Do your homework and learn as much as you can about the company, department and specific job you are applying for.
You can get useful tips about the company from its Values or About Us sections on the website, and tips about the vacancy from the job description.
Some companies position themselves as customer-oriented, others aim at productivity and efficiency, yet others are known for their creativity or adaptability.
Other organizations take a customized approach towards client needs, or they stress care for their employees, like the possibility of working remotely, etc.
In addition, startups are very different from large corporations in terms of culture and work style, and small businesses are different from both of these.
Which best describes the company you are applying to?
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About The Fit
Based on what you learned through your research of the company you are applying to, ask yourself, in all honesty, do you feel this company has the potential to make you happy and fulfilled at work? If so, why?
Which of the critical items you value most best corresponds with your knowledge of the company culture?
In preparation for your interview, make a list of your most critical values along with an explanation of how they helped you achieve positive results for your previous employer and/or helped you work more effectively with team members or customers.
Keep them in mind during your interview; these are the values that you would like to enjoy at your new job.
Pro Tip
Optionally, you can end with a question like
“And how would you describe the culture in the company/department?"
That can help you learn more about the company and the job, turn the "interrogation" into a conversation and will allow you to relax some tension.
You don't have to be alone in your job search!
Mr. Simon invites you to join the Friends of Mr. Simon Meetup Group that supports both individuals seeking their next job role and working professionals. Members of our network come together to learn and practice new skills and network with others through our regular interactive events where they establish meaningful connections and have a chance to promote their personal brand and stand out in the marketplace.
Group membership is free of charge, courtesy of Mr. Simon.
Join our Friends of Mr. Simon Meetup Group to become part of our growing and supportive community!
This page has been updated on February 23, 2024.
