Associate Product Manager
We analyzed 769 interview reviews for Associate Product Manager from various job sites, social network groups and forums.
Here are the most frequent job interview questions asked by HR managers during initial phone or onsite interviews. This list does not include technical or factual questions.
10 frequent non-technical questions for Associate Product Manager:
According to our research, hiring managers looking to fill Associate Product Manager role ask soft skills interview questions 22% less frequently than for other roles.
1. Tell me about yourself top question
How to answer
Most job candidates expect this to be one of the first interview questions and probably think of it as an “icebreaker” to get the interview started. It is much more than that! It is your opportunity to show the interviewer your relevance for the job. You want the employer to know that you are qualified to do the job, you are interested in doing the job and capable of getting it done.
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About Yourself
What is your current occupation? Define yourself professionally in one statement.
Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?
Try to give some numbers to support your statement.
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About The Company
Your first step is to Research the company to find out as much as you can about what they do and their approach to their business and their employees.
Based on what you know about the company and the job description, why are you interested in the position you are applying for?
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About The Fit
Now is the right time to show the fit between your skills and the company's requirements. Your answer works best if you emphasize your relevance. How do you do this? You will have already researched the company, studied the job description to identify their needs and possible pain points and prepared the relevant Star Stories that show how you addressed similar issues in the past. Your next step is to develop your Present-Past-Present approach.
Start with the Present. Focus on the skills and experience from your most recent positions. What has enabled you to get the job done successfully and how this relates to what the employer is looking to accomplish.
Next go back to the Past. Here is where your Star story comes in. Explain how you were able to use your skills and experience to accomplish a task that relates to an area of concern for the employer.
Finally come back to the Present – summarizing the lessons you learned and how they shaped your response and approach today.
Remember, the whole conversation is about the present, not the past. Just one sentence can summarize why your approach works, and its applicability and relevance to this position.
Pro Tip
You can also end with a question like:
“Do you know what the current needs in the company/department are, where my skills and experience can help?”
That can help you learn more about the company and the job, turn the “interrogation” into a conversation and will allow you to relax some tension.
Read our blog post to learn more about how to answer this question.
2. What is your greatest weakness?
How to answer
This question ranks as the most challenging for many people. Fortunately, Mr. Simon is here to help!
Interviewers are not out to trick or trap you! They ask this question to gauge your level of self-awareness, your honesty and openness, and your capability for self-improvement.
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About Yourself
No one is perfect and your interviewer doesn't expect you to be perfect either.
While it is good to be honest and open, it will not help you to put yourself down.
What's important is to find a weakness that you have overcome. How you turned what might be considered a negative into a positive.
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About The Company
Research the company (website, social media, etc) to learn about the company culture.
What personal and professional qualities do they value?
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About The Fit
This is the time to clearly state a true weakness that you have overcome.
Be as specific as possible and stay away from vague cliches like “I work too hard.” It would be difficult for anyone to try and explain how they overcame a weakness like that
Mr. Simon emphasizes the Present-Past-Present method of responding to behavioral questions. When you are asked about your greatest weakness, you should be able to successfully use this approach as well. Here is an example of how someone might answer this question.
Present - "I have always had a fear of public speaking, and believe this may have held me back in my career, especially when having to make presentations to management."
Past - "Last year I learned about Toastmasters International and decided to join this group to help me gain confidence in myself and improve my ability to present to others in just about any situation."
Present - "By overcoming this weakness I believe that it has made me a much stronger candidate for this position, someone you can count on to make presentations to management, conduct training and communicate at a high level."
It's important to show how well you've overcome a weakness by motivating yourself and learning a new skill to grow professionally.
Pro Tip
Use this question to sell yourself!
3. What one skill do you possess that you think will be the most important to a hiring manager?
How to answer
Employers place a lot of emphasis on finding candidates with the right skills and competencies for their organizations.
Depending on the career sector and profession you choose to work in, there are very specific skills, abilities and knowledge needed to do the job well.
The interviewer asks this question to make sure you will be a good fit with your skills and experience and will be a great addition to their team.
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About Yourself
If you’re not sure which skill would be best to share, consider your previous work experiences.
- Where did you excel?
- What would your peers say you’re especially proficient at?
- Have you ever received recognition for meeting a particular objective or excelling in a specific area?If so, your skills likely assisted you in reaching this achievement.
- What personal talents or attributes helped you meet that milestone?
Ask former coworkers or managers to help you to determine your strengths that made you unique. Imagine yourself as a manager who needs an employee to fill the position you are currently applying for.
What would you as the manager expect from a candidate for this job?
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About The Company
Start by reviewing the job description and making note of any required skills or abilities that match your own.
The job posting is a great guide for what employers want to see in candidates. In addition to job requirements, consider the depiction of the company and its culture in the job description.
Be sure to research the company by reviewing its website for additional information to get to know what skill you should mention.
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About The Fit
It’s important to highlight your best hard and soft skills (your Key Selling Points) to position yourself as a well-rounded candidate.
Though you may have several different areas of strength, include only those that are relevant to the job. Adaptability, critical thinking, problem-solving, creativity, and effective communication – it is the list of most common soft skills that can be helpful in any job, so you can choose the one to share with the hiring manager that best describes you.
But to make your answer stronger, the skill should be specific to the job you are applying for. Be certain to give examples of how this skill helped you in your last job.
Pro Tip
It is important to be able to distinguish your skills from personal qualities. The first are acquired in the process of work and training, and the second characterize you as a person.
4. What experience do you have in this field?
How to answer
This question may help you convince the interviewer how smoothly you would fit into the position to which you are applying. It's your chance to WOW them! Be sure to focus on the experience that is relevant to the company and position.
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About Yourself
Start with defining your Key Selling Points you want to emphasize for this position.
- What job experiences brought you to those points?
- What were the job titles and the most relevant responsibilities?
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About The Company
Do your research of the company and the requirements for the position.
- What is the company looking for in terms of experiences and qualifications?
- What problems are they trying to solve with this position?
Most importantly, make sure you are able to highlight and speak about at least 3-5 of your key experiences that match up with the requirements listed in the job description.
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About The Fit
Using the Present-Past-Present method is a perfect way to answer this question.
Starting with the Present, speak about your experience as it relates to one of the key requirements in the job description. You might say "I noted that the job description requires experience in employee training and this is an area in which I have a great deal of knowledge and skill."
Then go back to the Past to describe how you improved overall training of staff from 82% to over 97% within your first year on the job. Senior leadership took note of this accomplishment for which you received a company commendation.
Finally, come back to the Present to describe how you will help ensure that the company maintains the highest possible compliance with all employee training requirements.
Nowadays, every hiring manager wants results, so think in terms of specific achievements and try to structure your example accordingly.
Pro Tip
When telling your story, remember to talk about your STARs!
S - What was the Situation?
T - What was your Task?
A - What Action did you take?
R - Talk about the Results.
5. Walk me through your resume
How to answer
This question is often asked at the beginning of the interview.
The interviewer wants to hear a brief overview, a summary of your professional experience, in order to have a starting point from which they can dig deeper.
Structuring your answer wisely gives you a good chance to emphasize your Key Selling Points and to channel the conversation in the direction you want.
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About Yourself
Print out your resume. For each of your recent job experiences (at this point do not go back more than 5 years), write down 3-5 key points at which you feel you are strong.
For example, for your current (or previous) job, you may want to list skills like “Excellent presentation skills,” “Employee Engagement guru,” “Analytical skills,” “Attention to detail” (they don’t have to be all soft skills, but being aware of at least a few of your strong soft skills is important). Make sure you have examples for each of your statements.
If you have difficulties to think of these points, search online for job descriptions for similar job roles, and figure out which of those keywords appeal to you. Look for people on LinkedIn that have jobs similar to the one you are applying for. Their profiles often contain many keywords that you can use in response to this question.
Now that you’ve gone through all your recent experiences, are there any points that repeat more often than others, or are especially important to you? These are candidates to be your Key Selling Points -highlight 3-5 of them.
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About The Company
Research the company and the role for which you're being interviewed. When researching the company, find out what skills and qualities they value the most. Carefully consider the job requirements. What is it that you will be responsible for?
Now, write down 3-5 keywords from the job description that you find of utmost importance for this job role.
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About The Fit
Try to establish the match between your own highlighted keywords, and those of the job description. These are your Key Selling Points! You should normally limit yourself by 3-5 such keywords or phrases.
Now, craft a story based on your career history. You don’t have to go in chronological order - you can start with your current or last job experience, and then go back to your previous ones, or focus on just the experiences that are relevant to your story, and only briefly mention the less relevant ones and only if needed.
Select one point to highlight for each phase of your career. Make sure you ingrain your Key Selling Points in the interviewer’s memory - after the interview is over, you want them to remember you as someone who is strong at XYZ, or experienced in A, B and C.
It's okay to focus more on stellar achievements and brag a little bit about them.
Pro Tip
Don't bore the interviewer by going through your resume line-by-line.
Instead, WOW them by succinctly (keep it within 2 minutes) telling a story of how your career path has brought you to this point and how you are the best candidate for this role.
Super tip: The more you practice with Mr. Simon, the better you'll be at telling WOW-worthy succinct stories!
6. Tell me about your greatest professional accomplishment
How to answer
Of all your accomplishments (and I am sure you’ve had a great many of them!), you should choose the one most relevant to this job position.
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About Yourself
In preparation for answering this question, list the top 3 professional accomplishments that you are most proud of. No need for lengthy descriptions, just a sentence or two for each one to help you recall each situation.
Write down your Key Selling Points - your top 3-5 skills that make you a strong professional.
Make sure you have developed the story behind each accomplishment and have a strong command of the details of what happened so that you can tell the story clearly and distinctly.
Along with each accomplishment, mark which of your Key Selling Points they showcase. How exactly?
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About The Company
Based on your research of the company, what are their current needs?
- What are the major projects going on?
- What are the expectations for the position you are applying for?
- Think about which of your accomplishment stories best fit their needs and expectations?
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About The Fit
Once you have decided on the appropriate accomplishment story, think how you will relate it in an interview and how you will make it relevant to the the job you are seeking. One approach is to use the Present-Past-Present technique.
Let's say that the accomplishment was leading your team in installing a new billing system and bringing it in on time and under budget.
You might start off in the Present by talking about the importance of having good leadership skills.
Then move to the Past to relate your story about how you successfully lead your team in accomplishing the objective.
Finally, come back to the Present to address how you will be able to help them reach their goals (the ones you learned about when researching the company) going forward.
Be sure to keep practicing your accomplishment story until it flows naturally and convincingly.
Pro Tip
Most enterprises are now going through major transformations, often called Digital Transformation.
Do your research on what it means and what is often involved, to get a better idea of the current goals and environments in companies. But one thing that definitely characterizes this transformation is striving for agility.
Whether the prospective employer is a long-established company or a startup, they are looking for people who demonstrate qualities like agility and adaptability, which are generally considered to be both helpful and quite a safe choice in most circumstances today.
7. Tell me about a successful project you were involved in. What was your role? What was the result?
How to answer
At first glance you might think that this question is only asked of project managers. That is clearly not the case. In the modern business environment, work is often organized in the form of projects across multiple disciplines involving many people at many different levels.
Projects allow companies to plan objectives and milestones in order to reach their goals, to monitor progress and performance, to clearly define deliverables and success.
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About Yourself
Think about a few projects you have been involved in, regardless of your level of participation. These might range from small projects like organizing a party to large-scale multinational projects with participants and teams across the globe, million-dollar budgets and high risk and reward stakes.
Develop one or two project-based STAR stories.
Remember, all project-based STAR stories should start with the following descriptive elements:
- Project name
- Its purpose and goal
- Your role in it
- The duration of the project or its phases (in case only some phases were successful)
- The approximate number of people or stakeholders involved in it.
Once you have establish the base facts, its time to describe the challenges and results:
- What were the top 3 challenges?
- What was the end result?
- How did the company (or other stakeholders) benefit from the results?
- How can you define your contribution in 3-5 key phrases?
If you received any praise for your efforts from your boss, peers or clients, what did they say exactly?
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About The Company
Based on the research you did on the company, what kinds of projects can you expect here?
- What do you know about the goals they are trying to achieve?
- What do you know about their current challenges?
- Can you imagine what success will look like for the projects in this company?
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About The Fit
Once you decide which project best fits this question, use the Present-Past-Present approach to answer it.
Start with the Present by explaining your thinking on what you believe makes a project successful. You might say that your approach to all new projects is to set up the right project framework and tools before you begin, to help ensure that you get off to a good start.
Next go back to a Past situation in which you and your team took on a project and used your method of clarification to ensure that everyone knew their assignment and through hard work and focus, brought it to a successful conclusion.
Finally, come back to the Present to show how you will use your approach to help the employer tackle projects going forward.
Practice telling your story, using the STAR method.
Pro Tip
End your answer by asking the interviewer how they define success for the role you are applying for.
This will provide you with an insight into the company's environment and expectations for this role, as well as helping to transform the “interrogation” into a conversation as the interview continues.
8. Describe the most challenging work problem you faced in your last job
How to answer
Everyone faces problems in the workplace, it’s how we deal with them that matters most.
The problems you faced in your previous workplace actually tell future employers a lot about your problem-solving strategies and abilities.
You can expect that some employers – especially those that consider themselves high stress or those that are replacing someone that struggled with problem-solving – are going to ask you questions about workplace problems to learn more about how you reacted.
It’s a complicated question to answer because different people handle challenges in different ways.
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About Yourself
So, how should you talk about your strategy to approach tough situations?
Try to think about the actual most challenging thing you did, or just pick something that was really difficult, but you succeed at it in the end.
The situation should be real. Perhaps you went above and beyond to meet a tight deadline while taking over the responsibilities of a coworker who was out sick? Or you took a course, completed an online training, or attended seminars on a topic that was new for you, but necessary to match your qualifications to the position's requirements?
Make sure your story isn't boring: interesting is a keyword here. Use the STAR method to demonstrate your positive approach to problem-solving.
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About The Company
Take a moment to consider the role and the daily tasks you’d be engaged with.
- What kind of problems might come about?
- What difficulties can you possibly encounter because you will be working directly with clients or in a big team?
- Do you have to communicate a lot, or would problems be more technical in nature?
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About The Fit
Your answer is an opportunity to highlight your fit for the role and the work environment.
This question allows the interviewer to reflect on how you handled past challenges and use this to make predictions about your future capabilities. It might help them to realize you’re a good fit.
When employers ask such questions, they are looking for some specific details relevant to the job.
For example, if you are interviewing for a customer service role, highlight how you’ve managed to deal with a difficult situation in customer service.
On the other hand, if your future role would be very technical, you might talk about a technical challenge you’ve overcome.
Pro Tip
Sometimes it is hard to come up with “Big” challenges but that does not mean you never had to face down a problem.
I’m sure that you have solved problems in the past, you might just have to dig deep to come up with a few that you resolved to make your point.
9. Why did you leave your last job?
How to answer
This question may be a little touchy for some people, but it's a question asked by interviewers, to find out why you left, in order to better understand how you may or may not make a good fit with their company.
Remember, never speak ill of your old company (this will not go over well).
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About Yourself
There are a number of reasons why people leave or plan to leave their jobs. One very important recent factor has been the impact on jobs and job security due to Covid-19 and all of the issues raised by remote vs. on-site work.
Regardless of the causes, there are three possible reasons that you left your last job or are planning to leave your current job:
- You are looking for a career change
- You are unhappy with your current employment
- You were let go.
Whatever the reason, it's best to always speak in a positive light.
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About The Company
Based on your research about the company and the position you are interviewing for, what do you like most about the company? What excites you about the work as it is outlined in the job description?
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About The Fit
Let's take a closer look at how you might respond to each of the three reasons for leaving your last job.
1. You were let go
You should simply state the facts (e.g. the company was downsizing, your position was eliminated, your department was offshored, etc.). Focus on the positive. You might want to share your accomplishments at your previous employment by relating a pertinent STAR story if you feel that would be relevant.
2. You are looking for career advancement or a career change
In your response you should be upfront, honest and as enthusiastic as you can be about the position. Consider using the Present-Past-Present method when giving this answer. Start with the Present by describing a career goal that is important to you. For instance you are a data analyst applying for a data management position and you are ready for this move. Then go back to the Past to indicate that at your previous job, there were little or no promotional opportunities in your field. Then come back to the Present and say that you are ready to take on the manager role and know that you will do an outstanding job for the company.
3. You are unhappy with your current employment
Sometimes a job just isn't going to take you to the next step in your career.
Keep two things in mind when answering this question, 1) never "bad mouth" your current employer and 2) focus on the postive when speaking about the job and your reason for wanting to leave.
The following is an example of how this question might be answered. This individual was looking to move up to a project manager position and did not feel that her current employer was the right place to achieve her goal. You might find her answer helpful in crafting your own response.
"I really like my job as assistant project manager and love working with all of my coworkers on the team. However, the way the department is set up there is no real path to promotion. There are currently 3 project managers and they are all relatively new in their jobs. As far as I can see, they are all doing a good job and opportunties for promotion may not be opening up in the foreseeable future."
Her comments were positive and her reasoning was clear and consise. Always try to keep your reasons positive and try not to create an impression that you were unhappy with the way you were treated.
Pro Tip
Whatever the reason you are looking for a new opportunity, make sure you are able to show how you are the perfect fit for the job for which you are interviewing!
10. What are your strengths? Give an example
How to answer
Many people think they know their personal strengths and consider this question simple. However, to impress your interviewer you must be ready to turn your response into a meaningful and insightful answer.
It’s an open invitation to talk about your Key Selling Points, your accomplishments and to show how you match the employer’s values and requirements.
You must be ready to stand out and demonstrate your unique value as a candidate.
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About Yourself
Reflect on your best professional qualities. What are they? Are you dependable, flexible, friendly, hardworking, a strong leader, formal, punctual, good team player?
Pick at least three personal strengths that will help you at your new workplace, and make sure you can give specific examples to demonstrate why you say these are your strengths.
If no key strengths spring to mind, ask your friends or colleagues what they think your greatest strengths are. What examples can demonstrate your success due to these qualities?
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About The Company
Make sure to research the company and read the job description thoroughly in order to identify the key strengths required for the role.
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About The Fit
Recruiters and hiring managers want to know how your strength relates to the job you’re applying for.
Match the skills required by the position with your list of strengths. Choose up to 5 top skills. These are your Key Selling Points! Prove your point by providing examples.
Craft your stories using the STAR method.
Pro Tip
Tip 1: Aim to strike a balance between over-confidence and underselling yourself. If you list too many strengths, you risk sounding arrogant. Listing too few implies a lack of confidence or even a lack of skills.
Tip 2: One of the most in-demand skills nowadays is being adaptive. In order to emphasize your adaptiveness, try to think of an example when you had to quickly learn something new, or quickly become a team member with a completely new group of people, or started contributing quickly in a new environment or project.
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This page has been updated on February 23, 2024.
