Interview questions at Burberry

1. Where do you see yourself in 5 years? top question

How to answer

1. About Yourself

   What challenges do you like overcoming? Where are you starting from and where might you be going?

   For example, let's say the position you are applying for is junior accountant. It includes a wide range of tasks such as basic bookkeeping, financial analysis, and reporting. If accounting is your chosen field, then you would most likely want to move in the direction of obtaining your CPA so that you might step up to more responsibility as an accounting manager or senior auditor within the next 5 years. Your responses should make sense in how you see yourself growing in your professional career.

   However, at this point, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.

2. About The Company

   Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.

   • Is the business expanding, are they opening new locations, or starting new projects?
   • Or are they heavily automating and cutting staff?

   Let’s say you are applying for a UX designer position for a brand-new product.

   In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.

   On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!

3. About The Fit

   And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.

   However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.

   As we said earlier, you must show interest and enthusiasm for the position you are applying for. If the interviewer senses that you are more enthusiastic about future growth than about the current position, they may conclude that you are not the right person for the job at hand.

Pro Tip

Statistics

This question is asked 56% more frequently at Burberry than at other companies.

2. Tell me about a difficult work situation and how you overcame it

How to answer

1. About Yourself

   Try to think of a time when outside forces created a stressful situation.

   • What was the context?
   • What was the challenge?
   • Did you step in?
   • Were you able to create a solution that could make everyone happy?
   • What did you learn from that situation?
   • How would you handle this situation should it happen again in the future?

   Avoid examples that make you seem indecisive or uncertain, and keep your answer positive.

   This is your chance to show that you have problem-solving skills. Showcase these skills using the STAR method, which will help you effectively organize your response when answering this type of question.

2. About The Company

   Do your research about the company. What challenges and kinds of situations may you face in your new role?

   Read carefully the job description and the list of responsibilities required.

3. About The Fit

   Do your best to ensure your interviewer that you are a person who can identify, isolate, and solve problems.

   Ultimately, it doesn't matter how big of a difficulty you had with any particular project. What really matters is the process of how you overcame that difficulty and whether you are capable of handling difficult situations in the future.

   Choose your example wisely: if you're looking at a team leader or manager role, it might be better to talk about a people issue rather than technical.

   If you're looking at a developer or architect role, then highlight something more technical.

   Name your soft skills as well, such as project management, dealing with difficult people, pushing back requirements that were inadequate, etc. Talk only about your fits which are relevant to the job you want to get.

Pro Tip

Statistics

This question is asked 14.3x more frequently at Burberry than at other companies.

3. Tell me about yourself

How to answer

1. About Yourself

   What is your current occupation? Define yourself professionally in one statement.

   Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?

   Try to give some numbers to support your statement.

2. About The Company

   Your first step is to Research the company to find out as much as you can about what they do and their approach to their business and their employees.

   Based on what you know about the company and the job description, why are you interested in the position you are applying for?

3. About The Fit

   Now is the right time to show the fit between your skills and the company's requirements. Your answer works best if you emphasize your relevance. How do you do this? You will have already researched the company, studied the job description to identify their needs and possible pain points and prepared the relevant Star Stories that show how you addressed similar issues in the past. Your next step is to develop your Present-Past-Present approach.

   Start with the Present. Focus on the skills and experience from your most recent positions. What has enabled you to get the job done successfully and how this relates to what the employer is looking to accomplish.

   Next go back to the Past. Here is where your Star story comes in. Explain how you were able to use your skills and experience to accomplish a task that relates to an area of concern for the employer.

   Finally come back to the Present – summarizing the lessons you learned and how they shaped your response and approach today.

   Remember, the whole conversation is about the present, not the past. Just one sentence can summarize why your approach works, and its applicability and relevance to this position.

Pro Tip

Statistics

This question is asked 20% less frequently at Burberry than at other companies.

4. Walk me through your resume

How to answer

1. About Yourself

   Print out your resume. For each of your recent job experiences (at this point do not go back more than 5 years), write down 3-5 key points at which you feel you are strong.

   For example, for your current (or previous) job, you may want to list skills like “Excellent presentation skills,” “Employee Engagement guru,” “Analytical skills,” “Attention to detail” (they don’t have to be all soft skills, but being aware of at least a few of your strong soft skills is important). Make sure you have examples for each of your statements.

   If you have difficulties to think of these points, search online for job descriptions for similar job roles, and figure out which of those keywords appeal to you. Look for people on LinkedIn that have jobs similar to the one you are applying for. Their profiles often contain many keywords that you can use in response to this question.

   Now that you’ve gone through all your recent experiences, are there any points that repeat more often than others, or are especially important to you? These are candidates to be your Key Selling Points -highlight 3-5 of them.

2. About The Company

   Research the company and the role for which you're being interviewed. When researching the company, find out what skills and qualities they value the most. Carefully consider the job requirements. What is it that you will be responsible for?

   Now, write down 3-5 keywords from the job description that you find of utmost importance for this job role.

3. About The Fit

   Try to establish the match between your own highlighted keywords, and those of the job description. These are your Key Selling Points! You should normally limit yourself by 3-5 such keywords or phrases.

   Now, craft a story based on your career history. You don’t have to go in chronological order - you can start with your current or last job experience, and then go back to your previous ones, or focus on just the experiences that are relevant to your story, and only briefly mention the less relevant ones and only if needed.

   Select one point to highlight for each phase of your career. Make sure you ingrain your Key Selling Points in the interviewer’s memory - after the interview is over, you want them to remember you as someone who is strong at XYZ, or experienced in A, B and C.

   It's okay to focus more on stellar achievements and brag a little bit about them.

Pro Tip

Statistics

This question is asked 4.2x more frequently at Burberry than at other companies.

5. Tell me about your greatest professional accomplishment

How to answer

1. About Yourself

   In preparation for answering this question, list the top 3 professional accomplishments that you are most proud of. No need for lengthy descriptions, just a sentence or two for each one to help you recall each situation.

   Write down your Key Selling Points - your top 3-5 skills that make you a strong professional.

   Make sure you have developed the story behind each accomplishment and have a strong command of the details of what happened so that you can tell the story clearly and distinctly.

   Along with each accomplishment, mark which of your Key Selling Points they showcase. How exactly?

2. About The Company

   Based on your research of the company, what are their current needs?

   • What are the major projects going on?
   • What are the expectations for the position you are applying for?
   • Think about which of your accomplishment stories best fit their needs and expectations?

3. About The Fit

   Once you have decided on the appropriate accomplishment story, think how you will relate it in an interview and how you will make it relevant to the the job you are seeking. One approach is to use the Present-Past-Present technique.

   Let's say that the accomplishment was leading your team in installing a new billing system and bringing it in on time and under budget.

   You might start off in the Present by talking about the importance of having good leadership skills.

   Then move to the Past to relate your story about how you successfully lead your team in accomplishing the objective.

   Finally, come back to the Present to address how you will be able to help them reach their goals (the ones you learned about when researching the company) going forward.

   Be sure to keep practicing your accomplishment story until it flows naturally and convincingly.

Pro Tip

Statistics

This question is asked 2.7x more frequently at Burberry than at other companies.

6. Describe a time you went above and beyond for a customer

How to answer

1. About Yourself

   Think about a time you were the customer, how were you treated when you had a problem or issue that needed to be resolved? Did the company solve your problem with great service and a memorable experience?

   Now think about a time you had to help a customer. What did you do to make that experience unforgettable for them?

2. About The Company

   Think carefully about the company and what they are looking for. Read online reviews and any other available information.

   • What are their standards for treating customers?
   • What complaints have you seen that can give you a hint of some of the challenges associated with customer service?
   • How focused is the job description regarding customer service functions? This will give you a strong hint that customer service is an area to be aware of for the upcoming interview.

3. About The Fit

   A great way to show your fit for the job is to use the Present-Past-Present method in answering this question. The following is an example of how you might apply this approach:

   Start with the Present by telling the interviewer what skills you have that will ensure the best customer experience. These might include attributes like patience, listenting, attentiveness or any other customer service related skills you might possess.

   Next go back to the Past to tell a story of how you went above and beyond for a customer. Use the STAR method to help frame your story and be sure to bring your skills into the narrative.

   Finally, come back to the Present to describe for the interviewer how you will bring your customer service skills to the job you are applying for, to help ensure that the company can always rely on you to provide the highest level of customer service.

Pro Tip

Statistics

This question is asked 3.0x more frequently at Burberry than at other companies.

7. What were your responsibilities in your last job?

How to answer

1. About Yourself

   Remember your last (or current) job and compile a list of things you had to do while working there.

   If you don’t know where to start, picture your typical working day at one of your previous jobs, or college day if you are applying for your first job ever.

   Describe the categories of tasks in bullet points. Then, try to remember the less ordinary tasks you had to do as well, and add them to the list.

2. About The Company

   Research the company and the job description.

   • What do you expect to be doing in this job?
   • How would your performance be measured?

   List a few items in bullet points.

3. About The Fit

   Choose a few task categories that seem like a match between your experience and the requirements of the current position. Think of a couple of relevant examples to illustrate your experience.

   Craft your stories using the STAR method.

Pro Tip

Statistics

This question is asked 5.5x more frequently at Burberry than at other companies.

8. What experience do you have in this field?

How to answer

1. About Yourself

   Start with defining your Key Selling Points you want to emphasize for this position.

   • What job experiences brought you to those points?
   • What were the job titles and the most relevant responsibilities?

2. About The Company

   Do your research of the company and the requirements for the position.

   • What is the company looking for in terms of experiences and qualifications?
   • What problems are they trying to solve with this position?

   Most importantly, make sure you are able to highlight and speak about at least 3-5 of your key experiences that match up with the requirements listed in the job description.

3. About The Fit

   Using the Present-Past-Present method is a perfect way to answer this question.

   Starting with the Present, speak about your experience as it relates to one of the key requirements in the job description. You might say "I noted that the job description requires experience in employee training and this is an area in which I have a great deal of knowledge and skill."

   Then go back to the Past to describe how you improved overall training of staff from 82% to over 97% within your first year on the job. Senior leadership took note of this accomplishment for which you received a company commendation.

   Finally, come back to the Present to describe how you will help ensure that the company maintains the highest possible compliance with all employee training requirements.

   Nowadays, every hiring manager wants results, so think in terms of specific achievements and try to structure your example accordingly.

Pro Tip

Statistics

This question is asked 80% more frequently at Burberry than at other companies.

9. What are your drivers? What motivates you?

How to answer

1. About Yourself

   This question requires serious self-examination; you should be asking it yourself long before the interviewer does.

   Look back on everything you’ve done in your life, job, and career so far.

   • What was it about your best days that made them the best?
   • Can you take those feelings and apply them to specific moments from your life and past work experiences?
   • Are you ready for tough projects or for being asked to do something that isn’t quite on your job description, or for having to stay at work till late instead of another team member?
   • Will meeting deadlines, learning new things, finding a way to solve problems or overcoming a challenge inspire you and make you want even more?
   • What gives you a sense of accomplishment when you can look back on and say "I achieved that"?

   Look deep inside.

   Analyze your experience by types of tasks, by type of environment, type of feedback, level of responsibility and stakes? Do you prefer independence, or being part of a team?

   1. Task type: if you were given a whole day or even week at work to focus on just one of your tasks, without interruptions or multitasking, which one would that be? Why?
   2. Environment: do you feel motivated in a dynamic environment with lots of action, communications, deadlines? Or would you rather disconnect from the outside world and immerse into a single task, with your headphones on?
   3. Feedback: are you better motivated by positive feedback, or by healthy criticism? Or maybe by customers’ smiles and “Thank you” messages?
   4. Responsibility and stakes: are you motivated to do your best when you know that the stakes are high and your contribution will make a great impact on the bottom line? Or do you feel better in a more safe and relaxed environment when someone else is responsible for making big decisions?
   5. Financials: what is the salary range that makes you feel comfortable and respect yourself? Let’s be realistic, this is one (although definitely shouldn’t be the first) of the drivers.

   Be creative, this list is not exhaustive.

2. About The Company

   Take a long look at the job you’re applying for.

   • What kinds of tasks will you be responsible for?
   • What will the environment be?
   • What do you know about the possible kinds of feedback you will be receiving?
   • What is the level of stakes in this role?
   • What do you know about the salary they can possibly offer?

3. About The Fit

   How comfortable are you with the drivers the company can offer, comparing to those of your own? Pick those that have a match and give some examples.

   For instance, if you’re applying for a software engineer job, describe how you are motivated by solving complex technical challenges.

   If the job involves teamwork, give an example showing that you love collaborating and accomplishing big things as a part of a team.

   That is what drives you to do your best each day. You can say you enjoy meaningful work creating products that change people’s lives, if this is relevant to the company.

Pro Tip

Statistics

This question is asked 5.4x more frequently at Burberry than at other companies.

10. Tell me about a time when you've resolved a problem for a frustrated customer

How to answer

1. About Yourself

   Think of a time when, as a customer, you had a problem with a company.

   • How did you feel?
   • How did you want to be treated?
   • Was the situation resolved to your satisfaction? If so what was done to resolve it?
   • If not, what went wrong?

   Have you had experience in the past where you helped a frustrated customer? When you were on the serving side of the table, what did you do to make a real difference to the customer and their experience?

   When considering this question, focus on your principles and your approach. You know that when customers are made to feel neglected and unimportant, they tend to get frustrated. You want to demonstrate to the hiring manager that you have the capacity to understand the customer’s problems and issues and can come up with a solution that best addresses their concerns.

   Of course, this may not always be possible in your line of business or profession, but I guess you see what I mean - showing full attention greatly improves your chances of mitigating the situation.

2. About The Company

   Every company relies on customers.

   Research the company you are applying to and try to find out what their standards of customer relationship or service are, as well as try to find out some real cases where the customers complained about the company, and what the company did to mitigate the situations (a possible source might be Yelp! or another social media platform).

   Based on your research, how does the company treat customers? How do they resolve customer issues?

3. About The Fit

   How do you demonstrate to the interviewer that you can WOW the customer by making their situation better for them as well as helping the company maintain good customer relations? Mr. Simon recommends using the Present-Past-Present method.

   There are many ways to apply this approach. For example you can start with the Present emphasizing that your approach to good customer service always starts with your great listening skills that enable you to fully understand the customer’s situation.

   Next go back to the Past for an example of just how you were able to resolve a frustrating situation for a customer. Focus on a situation in which you listened to and understood the problem and were able to resolve it and prevent the loss of the customer’s business.

   Finally come back to the Present to discuss how your skills and experience in handling frustrated customers will be a real asset to the company going forward.

Pro Tip

Statistics

This question is asked 15% more frequently at Burberry than at other companies.

11. Working in a team, or by yourself - what is your preference?

How to answer

1. About Yourself

   To prepare for this question, try to think of your previous experiences. Which type of work suited you best and why?

   For instance, someone who prefers working by themselves may be able to focus better on the problem, and a person who prefers a team approach may like having others to help figure out problems.

   If you're a fresh graduate or someone that does not have much work experience, you can think of schoolwork or the times that you worked with others in an organization.

2. About The Company

   What has your research found out about the company and its culture?
   What have you learned about how the employees work?

   Review the job description as it may give you clues to whether the job focuses on teams, independence or both.

   Try to expand your search into social media posts at Glassdoor or others where employees/former employees may have posted about working conditions you would be working under.

   Remember: knowledge is the key! The more you know about the company, the better prepared you will be to answer questions like this.

3. About The Fit

   Based on your research, what did you find is the company's preference?

   • What type of workplace does the company appear to have?
   • What kind of challenges could you help the company/department resolve by working as a part of a team?
   • What about the challenges that can be resolved by working independently?

   Emphasize both independent successes as well as group successes (be sure to mention actions you took to help the team).

Pro Tip

Statistics

This question is asked 7.0x more frequently at Burberry than at other companies.

12. Why and how did you choose your career?

How to answer

1. About Yourself

   • What characteristics and skills do you have?
   • What makes you good at what you do?
   • What attracted you to your career path?
   • What strengths do you possess that make you the best candidate for the job?

2. About The Company

   Do your research and learn as much as possible about the organization and the career path you might forge there.

   Match up any of your skills and experiences that relate to the requirements of the job. How can you apply them to your new position, as well as the future?

3. About The Fit

   Don’t just explain how you originally found this career.

   Show you’re still glad to be doing it, that will put the hiring manager’s mind at ease that you’re motivated to do the work, and that you’ll be a big success if they hire you.

   Your answers should provide the basis for a discussion about your passion for the work you do, your qualifications, and your skill set.

   Make a list of factors that led you to this choice.

   At the interview, tell only about those that characterize you and the situation in a positive light.

   It may have been a successful internship with a similar function, which confirmed your desire to work in this field.

   It could be a successful example of your parents, relatives or friends, which is indicative to you. You might have been motivated by your own academic success in this field which led you to enter it.

Pro Tip

Statistics

This question is asked 6.4x more frequently at Burberry than at other companies.