Interview questions at Hollister Co.

1. How would you describe yourself? top question

How to answer

1. About Yourself

   Think of how your bosses and peers would describe you.

   Throughout your professional experience, you have probably heard them giving you some labels – try to remember the exact words they used.

   If you have received LinkedIn recommendations from someone, read those and think why people wrote them and what work situations prompted those descriptions. Remember the context of those situations and frame them as stories.

   Make a list of keywords, or short key phrases, that can describe you. Your Key Selling Points should definitely appear on this list, but try to also use some adjectives here, to add a positive emotional touch.

2. About The Company

   Research the company's values, standards and policies. Make a list of keywords or short key phrases.

3. About The Fit

   Which of your keywords correspond best with those of the company? Highlight 3-4 matches. Now try to imagine being a peer or a boss of yours and compile statements about yourself, in the 3rd person, mentioning these keywords. Remember to use adjectives, and don’t be afraid to mention real references from real people.

   For example, if you are applying for a position that requires good people skills, and your boss at your previous job called you a “conflict resolution guru,” don’t be shy to mention this reference, and provide a brief context that caused your boss’s praise. Use the STAR method to craft your story.

   Don’t limit yourself with just one keyword. If you are concise and don’t ramble with your answer, your interviewer will probably want to hear more than one. Just be observant and watch the interviewer’s reaction. You want to keep them interested.

Pro Tip

Statistics

This question is asked 7.6x more frequently at Hollister Co. than at other companies.

2. Tell me about yourself

How to answer

1. About Yourself

   What is your current occupation? Define yourself professionally in one statement.

   Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?

   Try to give some numbers to support your statement.

2. About The Company

   Your first step is to Research the company to find out as much as you can about what they do and their approach to their business and their employees.

   Based on what you know about the company and the job description, why are you interested in the position you are applying for?

3. About The Fit

   Now is the right time to show the fit between your skills and the company's requirements. Your answer works best if you emphasize your relevance. How do you do this? You will have already researched the company, studied the job description to identify their needs and possible pain points and prepared the relevant Star Stories that show how you addressed similar issues in the past. Your next step is to develop your Present-Past-Present approach.

   Start with the Present. Focus on the skills and experience from your most recent positions. What has enabled you to get the job done successfully and how this relates to what the employer is looking to accomplish.

   Next go back to the Past. Here is where your Star story comes in. Explain how you were able to use your skills and experience to accomplish a task that relates to an area of concern for the employer.

   Finally come back to the Present – summarizing the lessons you learned and how they shaped your response and approach today.

   Remember, the whole conversation is about the present, not the past. Just one sentence can summarize why your approach works, and its applicability and relevance to this position.

Pro Tip

Statistics

This question is asked 19% less frequently at Hollister Co. than at other companies.

3. Tell me about your greatest professional accomplishment

How to answer

1. About Yourself

   In preparation for answering this question, list the top 3 professional accomplishments that you are most proud of. No need for lengthy descriptions, just a sentence or two for each one to help you recall each situation.

   Write down your Key Selling Points - your top 3-5 skills that make you a strong professional.

   Make sure you have developed the story behind each accomplishment and have a strong command of the details of what happened so that you can tell the story clearly and distinctly.

   Along with each accomplishment, mark which of your Key Selling Points they showcase. How exactly?

2. About The Company

   Based on your research of the company, what are their current needs?

   • What are the major projects going on?
   • What are the expectations for the position you are applying for?
   • Think about which of your accomplishment stories best fit their needs and expectations?

3. About The Fit

   Once you have decided on the appropriate accomplishment story, think how you will relate it in an interview and how you will make it relevant to the the job you are seeking. One approach is to use the Present-Past-Present technique.

   Let's say that the accomplishment was leading your team in installing a new billing system and bringing it in on time and under budget.

   You might start off in the Present by talking about the importance of having good leadership skills.

   Then move to the Past to relate your story about how you successfully lead your team in accomplishing the objective.

   Finally, come back to the Present to address how you will be able to help them reach their goals (the ones you learned about when researching the company) going forward.

   Be sure to keep practicing your accomplishment story until it flows naturally and convincingly.

Pro Tip

Statistics

This question is asked 4.0x more frequently at Hollister Co. than at other companies.

4. Describe a time you worked on a team with individuals from different cultural backgrounds

How to answer

1. About Yourself

   Answering this question highlights your ability to navigate cultural differences at work.

   Think about your team experiences and times when you’ve had to overcome differences with colleagues.

   • How do you adapt to working with team members of different communication styles?
   • Are you open-minded enough to consider all their ideas even if you don't agree?
   • How do you handle the differences in attitudes and values between you and people from other countries or backgrounds?
   • Do you show respect and are you diplomatic with people who may hold different beliefs?

   Maybe you haven’t worked with people from different cultures, but you may have been studying or been friends with people from different backgrounds.

   Address your personal life, if necessary, and emphasize your curiosity and openness to other cultures.

2. About The Company

   A careful review of the job description, along with some research of the company will help you anticipate what aspects of global/cultural awareness are most important for a particular role in the company you are applying to.

3. About The Fit

   The ability to demonstrate openness, inclusiveness, sensitivity, and respect are the hallmark of a person capable of working with and understanding others and their individual differences.

   Your task is to prove to the interviewer your ability to build strong and caring relationships based on trust and shared goals.

   We recommend using the Present-Past-Present method to put forth your ability to work on a team with individuals from different cultural backgrounds.

   Start with the Present by telling the interviewer about your approach to teamwork - for example, your positive view of teamwork itself and how you believe that people from different backgrounds strengthen the team effort by adding perspective to the challenges it may face.

   Next, go back to the Past and use the STAR method to tell a story about how your experience helped you to create an open and inclusive workplace environment, so all team members felt empowered to contribute. You might say something like: “At my recent work, representatives of different cultures participated in one common project to fix our company's multi-national shipping problem. My understanding of how team members from different backgrounds, with different political views and various levels of English language skills had to effectively work together. My leadership enabled the team to bring our project to a successful conclusion.”

   Lastly, come back to the Present to ensure the interviewer that you are very comfortable working with team members from other cultures and possibly with different communication styles.

Pro Tip

Statistics

This question is asked 12.1x more frequently at Hollister Co. than at other companies.

5. Tell me about a stressful situation and how you dealt with it

How to answer

1. About Yourself

   In order to form a response to this question, think back to a time when you encountered a stressful situation at work, and answer the following questions.

   • Was the situation a challenge just to you personally or to your entire team?
   • What was your approach to the problem and how did you handle it?
   • What role if any did emotions play in the process of dealing with this situation?
   • What was the outcome, was it successful?
   • Did the outcome meet the company’s expectations as well as your own?

2. About The Company

   • What do you know about the company, where you may encounter a stressful situation?
   • Are they working on a major project which is approaching a due date?
   • Are they going through what appears to be a difficult time where cost-saving is a top priority? Perhaps the company culture is full of negativity and mistrust, or they have gone through massive layoffs. Is there any chance that customers are being neglected?

   Any of these situations may lead to stressful times at the company, and you should try to know more about their expectations, and how realistic those expectations are.

   Or, are they just a dynamic, highly agile company run by smart and creative folks, which may work excellently for some people and be confusing and mind-blowing for others?

   Do your research.

3. About The Fit

   Once you have determined which STAR story will best answer this question, use the Present-Past-Present method for your response. The following is an example of how someone might apply this method.

   The candidate started with the Present by telling the interviewer that she is able to rise to the challenge of the situation regardless of the level of stress that may come with an assignment.

   She then went back to the Past to describe when she and her team had to hit a tight timeline for a customer that depended on the outcome of her team's work. It was an emotional time in which the team worked long, hard hours with lots of overtime. As hard as it was at the time, in the end they successfully completed the assignment and the customer was so pleased with the results that it increased its business with her company.

   Finally, the candidate came back to the Present to explain how much she enjoys taking on challenges because they help her grow as a professional and she knows that she can successfully complete assignments for the company, no matter how stressful or difficult.

Pro Tip

Statistics

This question is asked 56% more frequently at Hollister Co. than at other companies.

6. How would you handle a customer with difficult behavior?

How to answer

1. About Yourself

   Look back on your experience. Have you dealt with a difficult or disruptive customer? Remember how you diffused the situation and how you turned things around.

   • Do you have certain principles, or methodology, to deal with difficult people?
   • Do you have strong people skills, are you good at conflict resolution?
   • Are you high on emotional intelligence? Can you give an example?

2. About The Company

   • What have you found about the company and its culture?
   • What have you learned about how the employees value each other?
   • How do they treat their customers?
   • Knowing their line of business or industry, what can be some examples of difficult customers?

   Do your research.

3. About The Fit

   When a question like this asked in an interview, it is an indication that you will probably encounter difficult customers, or other difficult stakeholders while working for this company.

   This would be an excellent opportunity to use the Present-Past-Present approach to respond to this question.

   Start with the Present. Speak about your “conflict resolution” skills and how you apply these today.

   Next go back to a Past situation - remember your Star Stories to relate a relevant situation that happened in a previous job where you resolved a problem for a difficult customer.

   Finally, come back to the Present, summarizing what you learned from past experiences and how you will apply them to the job you are interviewing for today.

   If you can give an example of how you handled a difficult person in the past in a situation similar to what this company may require from you, this will strongly increase your chances of showing yourself as a good fit.

Pro Tip

Statistics

This question is asked 27% less frequently at Hollister Co. than at other companies.

7. Describe a time when you had to delegate work to others

How to answer

1. About Yourself

   Think of how you would like your leaders or team members to delegate tasks to you.

   Would you prefer to be given a challenge that will help you grow and develop, or would you expect someone just hand you a task that had to get done?

   Now think of a time you had to assign a task to others.

   • Did you have such experience in your previous job?
   • To whom and in what circumstances did you delegate tasks?
   • Were you capable of confidently delegating tasks to your employees or coworkers?
   • Did you efficiently manage your time?
   • Did you give someone a job for them to develop a skill?
   • How did you and those people grow during the assignment?
   • What was the result of your delegating?

   Tell your story using the STAR method.

2. About The Company

   Research the company and its culture (website, social media, etc.) and see the fit with the job description. What are the key characteristics and kind of delegation skills that the company is looking for?

3. About The Fit

   You should obviously focus on how proficient you are in leading a team or simply in a situation where you have to share an assignment with a coworker.

   Tell the interviewer how you learned the strengths and weaknesses of each member of your team and you delegated accordingly.

   The key is to show that you recognize the depths of your team by delegating tasks that complement their skill sets. Summarize your answer by sharing the steps you took to delegate the task(s).

   Be ready to discuss an anecdote of a time when you assigned tasks within a group - how the process went and what was ultimately accomplished.

   Here is an excellent example of how to answer the question:

   “In my current position I was asked to put together a team for a special client project. I was able to handpick the team members and organize a project execution. In our initial meeting, I delegated the tasks to the staff, based on their strengths and skills, explaining my reasoning when necessary. This opportunity was great for me to show each team member that I had the utmost confidence in their abilities. I played to their strengths and it worked out well. We delivered to our client on time and under budget.“

Pro Tip

Statistics

This question is asked 15.7x more frequently at Hollister Co. than at other companies.

8. Describe a time when you had to overcome a significant obstacle on a job

How to answer

1. About Yourself

   The employer is looking for the skills needed to overcome a significant obstacale on the job. This is not the place to discuss the ordinary problems that you might face on a daily basis at work.

   Start with recalling a few examples of real obstacles and challenges you faced. For each of them, consider:

   • What was the project or task you were trying to accomplish?
   • What was the obstacle? This can be a specific problem related to your job or a higher-order issue across the organization.
   • What steps did you take to address the issue?
   • What decisions did you have to make?
   • How did the company benefit from your decisions?
   • How would you describe your approach, or what lessons have you learned?

   Be careful how you respond to this question. The problem you faced and resolved for the company should not have been of your own making.

   See this as your chance to show how you stepped up by turning to your skills and inner strength to find the right solutions.

2. About The Company

   When you research the company, try and find out what kind of challenges they are facing. Try to find out what they need in terms of problem resolution.

   Search for online reviews, complaints and any other useful resources. What problems and obstacles can the employees face with this position?

   Pay particular attention to the requirements listed in the job description. It is quite possible that you have a a STAR story about overccoming an obstacle that relates directly to one of their needs. This would be a great opportunity to answer this question.

3. About The Fit

   This is your opportunity to showcase your problem-solving skills, resilience, and strength of character. We recommend that you use the Present-Past-Present method to answer this question. The following is an example of how this method might be applied for the position of Blog Writer. The job description mentions that a successful candidate must have experience working “in a dynamic environment.”

   Starting with the Present you might say "I really enjoy working in a fast-paced and dynamic environment" (repeating the words used in the job description is reinforcing to the interviewer).

   Next go to a Past situation in which you had to write an article on extremely short notice. Your boss came to you at the last moment because your coworker failed to complete a very important assignment. The pressure was on but you worked extra hours to prepare the article successfully and on time. This story shows your sense of responsibility, ability to achieve results under stress, your willingness to go the extra mile, and your problem-solving skills.

   Finally come back to the Present to again reiterate how working under pressure is a skill that you are proud of and you will bring to any assignment for the employer.

Pro Tip

Statistics

This question is asked 2.0x more frequently at Hollister Co. than at other companies.

9. What is your greatest weakness?

How to answer

1. About Yourself

   No one is perfect and your interviewer doesn't expect you to be perfect either.

   While it is good to be honest and open, it will not help you to put yourself down.

   What's important is to find a weakness that you have overcome. How you turned what might be considered a negative into a positive.

2. About The Company

   Research the company (website, social media, etc) to learn about the company culture.

   What personal and professional qualities do they value?

3. About The Fit

   This is the time to clearly state a true weakness that you have overcome.

   Be as specific as possible and stay away from vague cliches like “I work too hard.” It would be difficult for anyone to try and explain how they overcame a weakness like that

   Mr. Simon emphasizes the Present-Past-Present method of responding to behavioral questions. When you are asked about your greatest weakness, you should be able to successfully use this approach as well. Here is an example of how someone might answer this question.

   Present - "I have always had a fear of public speaking, and believe this may have held me back in my career, especially when having to make presentations to management."

   Past - "Last year I learned about Toastmasters International and decided to join this group to help me gain confidence in myself and improve my ability to present to others in just about any situation."

   Present - "By overcoming this weakness I believe that it has made me a much stronger candidate for this position, someone you can count on to make presentations to management, conduct training and communicate at a high level."

   It's important to show how well you've overcome a weakness by motivating yourself and learning a new skill to grow professionally.

Pro Tip

Statistics

This question is asked 64% less frequently at Hollister Co. than at other companies.

10. If you could be any animal, what would you be and why?

How to answer

1. About Yourself

   The answer to the question about animals at the interview is to check how well a person knows himself.

   • Do you understand your strengths and weaknesses?
   • Are you able to objectively look at yourself and see what you actually are?

   The answer must be true and based on reality.

   Before the interview, analyze your internal self and try to figure out all the possible qualities that you possess. If you focus well, you should be able to come up with at least 10 qualities.

   When you are in the interview you can name the animal, and give several of the qualities that you see in that animal that also describe you.

   The question is also a test of your sense of humor. You probably don’t want to choose a giraffe, kangaroo or rhinoceros as these animals might be hard to match to your personal qualities. Also, you really want to stay away from animals like snakes, hyenas, rats or spiders. These animals have negative, off-putting associations.

2. About The Company

   This question during the interview is a creative way of asking you about the kinds of qualities and skills you possess and how you perceive yourself to fit in the company with those qualities and skills.

3. About The Fit

   The objective is to understand the depth of your viewpoint and analytical thinking.

   Once you list down the qualities, figure out the ones that will be helpful in the job that you have applied for. The more relatable the qualities, the better you will be able to sell yourself to the recruiter.

   For example, if you compare yourself to an elephant, which is a strong, intelligent, loyal to the group and unstoppable animal, you will explain your ability to adapt to any new environment and work according to the culture and system of the new place.

   Dolphins are very good communicators, loyal to the group and adaptable to many conditions and can be used as an example to indicate how good you are when it comes to handling team tasks.

   Dogs are seen as Man’s Best Friend, that’s why it might be a good example for someone in a support role. Besides, they have such important qualities as loyalty and devotion which are highly valued in most companies.

   If you compare yourself to an eagle, you will highlight the ability to see the whole picture, sharpness and tenacity of vision. These are good qualities for managers or directors.

   Comparing yourself to a lion you are pointing out that you are a skillful leader and a good team worker.

Pro Tip

Statistics

This question is asked 3.9x more frequently at Hollister Co. than at other companies.

11. Tell me about a time when you were given little direction on a job assignment and how you were able to complete it

How to answer

1. About Yourself

   Describe decisions from your experience that you made when not having all of the pertinent information for completing an assignment at work.

   • How do you cope when you face a challenge you’ve never previously experienced?
   • Are you the type of person who jumps right into solving problems, or do you first carefully assess the situation?
   • Are you the type of person who always tries to solve the problem on your own before asking for help?
   • Will you step up to improve things or sit around waiting for more instructions?

2. About The Company

   Based on your research of the company, what are their current needs?

   • What problems and obstacles can the employees face with this position?
   • What are the expectations for the position you are applying for?

   From the job description, have you been able to find out what duties you'll be taking on?

3. About The Fit

   This is your chance to show your problem-solving skills like creative independent thinking, decision making and logic.

   Show the interviewer that you are a quick learner, a capable and confident person who knows how to think, evaluate, detail, and concretize.

   You can use a form of the following as part of your answer, adding your own job-related details:

   ‘Ambiguity is a large part of my daily reality. I always do the best with the information I have to keep projects moving. I often find myself making decisions wishing I had just a little bit more data. In these cases, I look at everything I have, work out my plan, run the numbers, create what-if scenarios for several variables and select the best possible option.’ Hint, don’t use this sentence word for word.

   Tell your story using the STAR method, which will help you effectively organize your response when answering this type of question.

Pro Tip

Statistics

This question is asked 4.2x more frequently at Hollister Co. than at other companies.

12. Do you have any hobbies/special interests?

How to answer

1. About Yourself

   • What are your interests and what can they say about you?
   • What brings you joy and gives you energy?

   Surely you have at least one item from a list of common activities such as traveling, volunteering, community service, charity work, sports, hiking or playing chess. Maybe you are good at creative arts like writing, music, painting or crafts. Cooking or gardening can also be mentioned.

   Think about the interests you enjoy the most and if they are relevant to the job you are applying for, all the better.

   Don’t just list them, talk in more depth about each and the transferrable skills you have gained. Among them may be planning and organization skills, creative thinking and problem solving, adaptability or patience.

2. About The Company

   Do your research about the company. Read carefully the “About Us” page of their website and job description.

   Compare their company culture and values to the ones you embrace in your extracurricular hobbies and interests. Take note especially if they participate in charities.

   Even if yours and theirs don’t exactly match, it will still allow you to make clear connections between your interests and those of your interviewer.

   If you know exactly who you will be interviewed by - find his/her profile on social networks – it will be a more successful interview if you have some common interests.

3. About The Fit

   Make your hobby or interest your advantage.

   For example, if applying for a position as a translator, mention that in your free time you like to translate new songs and send them to popular websites or, tell about your passion for reading novels or writing your own stories in those languages.

   If you are applying for a job in gaming, you might mention your passion for certain video games.

   Applying to be an IT project manager? Talk about how you started a book club and regularly feature books related to IT innovation and transformation.

   Be ready to discuss the activities that prepare you for training, tasks and other workplace successes.

Pro Tip

Statistics

This question is asked 2.5x more frequently at Hollister Co. than at other companies.

13. Do you prefer working in a team or working alone?

How to answer

1. About Yourself

   To prepare for this question, try to think of your previous experiences. Which type of work suited you best and why?

   For instance, someone who prefers working by themselves may be able to focus better on the problem and a person who prefers a team approach may like having others to help figure out problems.

   If you're a fresh graduate or someone that does not have much work experience, you can think of schoolwork or the times that you worked with others in an organization.

2. About The Company

   • What has your research found out about the company and its culture?
   • What have you learned about how the employees work?

   Review the job description as it may give you clues to whether the job focuses on teams, independence or both.

   Try to expand your search into social media posts at Glassdoor or others where employees/former employees may have posted about working conditions you would be working under.

   Remember: knowledge is the key! The more you know about the company, the better prepared you will be to answer questions like this.

3. About The Fit

   Based on your research, what did you find is the company's preference?

   • What type of workplace does the company appear to have?
   • What kind of challenges could you help the company/department resolve by working as part of a team?
   • What about the challenges that can be resolved by working independently?

   Emphasize both independent successes as well as group successes (be sure to mention actions you took to help the team).

Pro Tip

Statistics

This question is asked 3.2x more frequently at Hollister Co. than at other companies.

14. Where do you see yourself in 5 years?

How to answer

1. About Yourself

   What challenges do you like overcoming? Where are you starting from and where might you be going?

   For example, let's say the position you are applying for is junior accountant. It includes a wide range of tasks such as basic bookkeeping, financial analysis, and reporting. If accounting is your chosen field, then you would most likely want to move in the direction of obtaining your CPA so that you might step up to more responsibility as an accounting manager or senior auditor within the next 5 years. Your responses should make sense in how you see yourself growing in your professional career.

   However, at this point, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.

2. About The Company

   Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.

   • Is the business expanding, are they opening new locations, or starting new projects?
   • Or are they heavily automating and cutting staff?

   Let’s say you are applying for a UX designer position for a brand-new product.

   In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.

   On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!

3. About The Fit

   And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.

   However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.

   As we said earlier, you must show interest and enthusiasm for the position you are applying for. If the interviewer senses that you are more enthusiastic about future growth than about the current position, they may conclude that you are not the right person for the job at hand.

Pro Tip

Statistics

This question is asked 82% less frequently at Hollister Co. than at other companies.

15. Tell me about your work experience. What was the most interesting?

How to answer

1. About Yourself

   Review the details that you shared in your resume. Select the three to five best points to highlight and relate to the position to which you're applying.

2. About The Company

   Carefully research the company and the job description.

   Find out what duties you'll be taking on to determine which of your top skills to emphasize. Try to find out what current challenges they are trying to solve by opening this vacancy.

3. About The Fit

   Knowing the duties for which you will be responsible will help you identify which prior experiences to highlight.

   How well you connect your previous experiences with the job requirements can tell the interviewer how prepared you are for this role and how enthusiastic you will be about your job.

Pro Tip

Statistics

This question is asked 3% less frequently at Hollister Co. than at other companies.

16. Tell me about a time when you've resolved a problem for a frustrated customer

How to answer

1. About Yourself

   Think of a time when, as a customer, you had a problem with a company.

   • How did you feel?
   • How did you want to be treated?
   • Was the situation resolved to your satisfaction? If so what was done to resolve it?
   • If not, what went wrong?

   Have you had experience in the past where you helped a frustrated customer? When you were on the serving side of the table, what did you do to make a real difference to the customer and their experience?

   When considering this question, focus on your principles and your approach. You know that when customers are made to feel neglected and unimportant, they tend to get frustrated. You want to demonstrate to the hiring manager that you have the capacity to understand the customer’s problems and issues and can come up with a solution that best addresses their concerns.

   Of course, this may not always be possible in your line of business or profession, but I guess you see what I mean - showing full attention greatly improves your chances of mitigating the situation.

2. About The Company

   Every company relies on customers.

   Research the company you are applying to and try to find out what their standards of customer relationship or service are, as well as try to find out some real cases where the customers complained about the company, and what the company did to mitigate the situations (a possible source might be Yelp! or another social media platform).

   Based on your research, how does the company treat customers? How do they resolve customer issues?

3. About The Fit

   How do you demonstrate to the interviewer that you can WOW the customer by making their situation better for them as well as helping the company maintain good customer relations? Mr. Simon recommends using the Present-Past-Present method.

   There are many ways to apply this approach. For example you can start with the Present emphasizing that your approach to good customer service always starts with your great listening skills that enable you to fully understand the customer’s situation.

   Next go back to the Past for an example of just how you were able to resolve a frustrating situation for a customer. Focus on a situation in which you listened to and understood the problem and were able to resolve it and prevent the loss of the customer’s business.

   Finally come back to the Present to discuss how your skills and experience in handling frustrated customers will be a real asset to the company going forward.

Pro Tip

Statistics

This question is asked 60% less frequently at Hollister Co. than at other companies.