Interview questions for Marketing Assistant

We analyzed 3,383 interview reviews for Marketing Assistant from various job sites, social network groups and forums.

Here are the most frequent job interview questions asked by HR managers during initial phone or onsite interviews. This list does not include technical or factual questions.

10 frequent non-technical questions for Marketing Assistant:

Where do you see yourself in 5 years?
Tell me about yourself
What is your greatest weakness?
What are your long-term goals?
What are your drivers? What motivates you?
What are your current professional goals?
What experience do you have in this field?
Tell me about your greatest professional accomplishment
What one skill do you possess that you think will be the most important to a hiring manager?
What are your top 3 skills?

According to our research, hiring managers looking to fill Marketing Assistant role ask soft skills interview questions 2.1x more frequently than for other roles:

Marketing Assistant interview question statistics

1. Where do you see yourself in 5 years?top question

How to answer

This question belongs to a family of behavioral, or even more precisely, reflective questions.

The interviewer wants to see whether you are reflective about yourself, whether you are ambitious and strive to grow as a professional, whether you like to learn and develop your skills.

They are also looking for your ambitions to fit the career path opportunities related to the position you are applying for.

  1. About Yourself

    Presumably, you are interested to grow professionally.

    Think about the possibilities that may lie ahead for you: take a personality test (I recommend 16Personalities which is based on Myers-Briggs test), research the internet on what career paths are possible with your skills and current job.

    What challenges do you like overcoming?

    For example, if you are applying for a software tester position, you may find it fascinating to master automated testing in full and eventually become a software engineer, or you may be a natural trainer and love coaching other people which may lead you to become a QA team or department lead, or you may be more interested in understanding business aspects of requirements which may logically lead you into a Business Analyst position.

    However, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.

  2. About The Company

    Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.

    • Is the business expanding, are they opening new locations, or starting new projects?
    • Or are they heavily automating and cutting staff?

    Let’s say you are applying for a UX designer position for a brand-new product.

    In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.

    On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!

  3. About The Fit

    And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.

    However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.

    If you aren’t really excited about the position you are applying for and you demonstrate this lack of enthusiasm, the interviewer may conclude that you are not a good fit for the current position.

    Try to find a source of excitement in the current position as well, otherwise, you may be doing yourself a disservice by applying to a position you will find boring in 2-3 months.

Pro Tip

This question gives you a good opportunity to showcase your Key Selling Points (e.g. “As I am very good at delegating tasks, I can easily see myself leading a team of software testers in the future…”), and end your statement by asking about current initiatives and goals at the company.

It is generally NOT a good idea to say something like:

“Oh, I cannot imagine what happens to me tomorrow, let alone in 5 years”.

This will show you as a person who is unimaginative and not forward-thinking enough to grow with and be a good fit for the company.

2. Tell me about yourself

How to answer

This question may sound vague, but it actually requires a matter of fact, concise and relevant answer. Here’s how you can approach it.

  1. About Yourself

    What is your current occupation? Define yourself professionally in one statement.

    Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?

    Try to give some numbers to support your statement.

  2. About The Company

    Research the company.

    Based on what you know about the company and the job description, why are you interested in the position you are applying for?

  3. About The Fit

    • Based on your Key Selling Points and your knowledge about the company, why do you think you are a good fit for this position?
    • Can you support your statement with relevant examples from your past experiences?

    Try to be concise and stay within 1-2 minutes.

Pro Tip

You can also end with a question like:

Do you know what the current needs in the company/department are, where my skills and experience can help?"

That can help you learn more about the company and the job, turn the "interrogation" into a conversation and will allow you to relax some tension.

Read our blog post to learn more about how to answer this question.

Take a quiz

Take a quick quiz and check if you’re ready to answer this question at your next job interview:

Pick the best answer:

AMy name is Andrew Franklin, I am 28 years old, and I am looking for a job that pays well.

BHello, my name is Natalie Price. I have two children and I love playing billiards and travelling. I am 33 years old.

CHi Mr. Simon, my name is Stanley Clark and I am a certified Project Management professional known for completing projects on time and on budget. I am passionate about building agile work culture and delivering results.

DHi Mr. Simon, my name is Dorothy Hanson. I have previously worked as an accountant in retail, but currently I am trying to transition into the field of healthcare.

3. What is your greatest weakness?

How to answer

This question ranks as the most challenging for many people. Fortunately, Mr. Simon is here to help!

Interviewers ask this question to gauge your level of self-awareness, your honesty and openness, and your capability for self-improvement.

  1. About Yourself

    No one is perfect and your interviewer doesn't expect you to be perfect either.

    While it is good to be honest and open, it will not help you to put yourself down.

    What's important is to find a weakness that you have overcome or something that is not related to the position for which you are applying.

    For example, one of our clients admitted that he is not very good at public speaking and that he has recently become a member of Toastmasters International to improve. What a respectful answer and approach, in my view!

  2. About The Company

    Research the company (website, social media, etc) to learn about the company culture.

    What personal and professional qualities do they value?

  3. About The Fit

    It is important that the weakness you decide to talk about is not one that will prevent you from performing the job for which you're applying.

    For example, if you're applying for a front-end developer position, do not talk about how you are struggling to understand HTML code.

Pro Tip

Use this question to sell yourself!

It's important to show how well you've overcome a weakness by motivating yourself and learning a new skill to grow professionally.

Take a quiz

Take a quick quiz and check if you’re ready to answer this question at your next job interview:

Which of the following would be the best answer:

ASometimes I just work too hard

BI have trouble saying “no” when a colleague asks for help and I have my own work to finish

CI am a perfectionist

DI cannot think of a single thing

4. What are your long-term goals?

How to answer

Even in this age of the so-called Gig Economy, employers are always looking for people who can become their strong and loyal “soldiers,” a part of their “army” to help them conquer their market share against their competitors.

So, even if at this moment this job may be a temporary contract, you never know what opportunities may present themselves to you in this company.

Trust me, your hiring manager doesn’t know either!

So, be open to opportunities and use this question to emphasize how your personal goals correspond with those of the company.

  1. About Yourself

    Start with honestly assessing yourself. (At this moment, you are not sharing these thoughts with anyone, so be as open as you can).

    Imagine that you have all the resources in the world and that all roads are open for you.

    • How would you use them?
    • Which road(s) would you choose?
    • What do you see on the horizon in that direction?

    Be audacious and don’t limit yourself. There is no longer a perspective than “long-term,” so be as futuristic as you possibly can.

    List a few “road” options that you would be enthusiastic about going down.

    For example, this list may be as broad as the following:

    • writer
    • choir director
    • software engineer and architect
    • CEO of a unicorn startup company,
    • entrepreneur.

    As William Shakespeare once said, “We know what we are, but we know not what we may be.”

  2. About The Company

    Now, look at the company.

    • What is the industry they operate in?
    • What is the position you are applying for, and what are potential career growth possibilities within the department, company, and industry?
  3. About The Fit

    Which of your “road” options correspond best with the opportunities presented by this company?

    Highlight this option and focus on it. Imagine, in as much detail as you can, going down this road.

    What would be the major milestones for you, in order to move towards your goal?

    Describe the chosen option by focusing on the first 1-2 milestones, and by presenting it in light of company goals and current initiatives.

    For example, if you are applying for a project manager position in a corporation engaged in the education industry, and your “road” option is “CEO,” your next career step may be a program manager, or an innovations and research manager.

    Explain why you are enthusiastic about reaching these goals, and what makes you think you have the necessary traits and skills to reach them.

    How can the company benefit from these traits and skills of yours already today, in the current role you are applying for?

Pro Tip

Framing your answer in the same terms used by the company will help ensure the interviewer can easily understand your language and help both of you to be “on the same page.”

The easier you make it for the interviewer, the better are your chances they will “vote” for you over other candidates.

5. What are your drivers? What motivates you?

How to answer

Motivation is what we use to drive ourselves forward to complete tasks and bring results.

Why do hiring managers ask this question?

They want to get a sense of your personality. But more importantly, they want to see your resiliency and determination.

They do not want to hire someone who will quit when encountering difficulties, whose focus will be elsewhere, or who will just waste their time.

Enthusiasm ranks very high on the list of qualities employers are looking for in a candidate.

If you can demonstrate that you are genuinely passionate about your profession and interested in the position you are applying for, your chances of getting hired will improve significantly.

  1. About Yourself

    This question requires serious self-examination; you should be asking it yourself long before the interviewer does.

    Look back on everything you’ve done in your life, job, and career so far.

    • What was it about your best days that made them the best?
    • Can you take those feelings and apply them to specific moments from your life and past work experiences?
    • Are you ready for tough projects or for being asked to do something that isn’t quite on your job description, or for having to stay at work till late instead of another team member?
    • Will meeting deadlines, learning new things, finding a way to solve problems or overcoming a challenge inspire you and make you want even more?
    • What gives you a sense of accomplishment when you can look back on and say "I achieved that"?

    Look deep inside.

    Analyze your experience by types of tasks, by type of environment, type of feedback, level of responsibility and stakes? Do you prefer independence, or being part of a team?

    1. Task type: if you were given a whole day or even week at work to focus on just one of your tasks, without interruptions or multitasking, which one would that be? Why?
    2. Environment: do you feel motivated in a dynamic environment with lots of action, communications, deadlines? Or would you rather disconnect from the outside world and immerse into a single task, with your headphones on?
    3. Feedback: are you better motivated by positive feedback, or by healthy criticism? Or maybe by customers’ smiles and “Thank you” messages?
    4. Responsibility and stakes: are you motivated to do your best when you know that the stakes are high and your contribution will make a great impact on the bottom line? Or do you feel better in a more safe and relaxed environment when someone else is responsible for making big decisions?
    5. Financials: what is the salary range that makes you feel comfortable and respect yourself? Let’s be realistic, this is one (although definitely shouldn’t be the first) of the drivers.

    Be creative, this list is not exhaustive.

  2. About The Company

    Take a long look at the job you’re applying for.

    • What kinds of tasks will you be responsible for?
    • What will the environment be?
    • What do you know about the possible kinds of feedback you will be receiving?
    • What is the level of stakes in this role?
    • What do you know about the salary they can possibly offer?
  3. About The Fit

    How comfortable are you with the drivers the company can offer, comparing to those of your own? Pick those that have a match and give some examples.

    For instance, if you’re applying for a software engineer job, describe how you are motivated by solving complex technical challenges.

    If the job involves teamwork, give an example showing that you love collaborating and accomplishing big things as a part of a team.

    That is what drives you to do your best each day. You can say you enjoy meaningful work creating products that change people’s lives, if this is relevant to the company.

Pro Tip

Be enthusiastic. The more enthusiasm you have for what motivates you, the more enthusiasm the interviewer will have for you!

6. What are your current professional goals?

How to answer

This question is your chance to show yourself as a focused and results-oriented person (and this is exactly who you are, aren’t you?)

  1. About Yourself

    Define up to 3 goals. Think about each goal:

    • Why is it important to you?
    • What are you doing to achieve it?

    Imagine a company where you would like to work, ideally. How can working in that company help you achieve your goal? And what about the opposite - how can the company benefit from your reaching your goal?

  2. About The Company

    Based on the research you did on the company, what are their current goals and initiatives? How would its goals and initiatives help lead you to achieve your goals?

  3. About The Fit

    From your list of goals choose the one with the most synergy between yourself and the company. Explain how your professional passions will help the company achieve its success.

    Craft your story around these 4 points:

    • The Why: Why is this goal important to you, what makes it so exciting?
    • The What: What steps are you taking to reach your goal?
    • What’s in it for you? How can this company and job role help you reach your goal?
    • What’s in it for them? How can the company benefit?

Pro Tip

Try to validate your assumptions by asking the interviewer what they think.

For example, you can end your answer with this question: “And do you know what current goals the company/department is trying to achieve?”

It can help you learn more about the company and the job, turn the "interrogation" into a conversation and will allow you to relax some tension.

7. What experience do you have in this field?

How to answer

This question may help you convince the interviewer how smoothly you would fit into the position to which you are applying. It's your chance to WOW them! Be sure to focus on the experience that is relevant to the company and position.

  1. About Yourself

    Start with defining your Key Selling Points you want to emphasize for this position.

    • What job experiences brought you to those points?
    • What were the job titles and the most relevant responsibilities?
  2. About The Company

    Do your research of the company and the requirements for the position.

    • What is the company looking for in terms of experiences and qualifications?
    • What problems are they trying to solve with this position?

    Highlight 3-5 key required experiences or skills from the job description.

  3. About The Fit

    Which of your Key Selling Points match with the required experiences or skills? Can you think of an example story showcasing this match?

    Nowadays, every hiring manager wants results, so think in terms of specific achievements and try to structure your example accordingly.

Pro Tip

When telling your story, remember to talk about your STARs!
S - What was the Situation?
T - What was your Task?
A - What Action did you take?
R - Talk about the Results.

8. Tell me about your greatest professional accomplishment

How to answer

Of all your accomplishments (and I am sure you’ve had a great many of them!), you should choose the one most relevant to this job position.

  1. About Yourself

    Write down your Key Selling Points - your top 3-5 skills that make you a strong professional.

    Write down a list of your top 3-5 professional accomplishments that you are most proud of. No need for lengthy descriptions, just 1-2 words for each one to help you recall each situation.

    Make sure you have developed the story behind each accomplishment and have a strong command of the details of what happened so that you can tell the story clearly and distinctly.

    Along with each accomplishment, mark which of your Key Selling Points they showcase. How exactly?

  2. About The Company

    Based on your research of the company, what are their current needs?

    • What are the major projects going on?
    • What are the expectations for the position you are applying for?
  3. About The Fit

    Try to imagine yourself being an employee of the company you are applying to, say, at your 6th month into the job.

    • Which of your Key Selling Points and accomplishments would be most relevant to the company?
    • What “have you accomplished at your new job?”

    Choose the most relevant accomplishment from your list and then practice telling your story.

Pro Tip

Most enterprises are now going through major transformations, often called Digital Transformation.

Do your research on what it means and what is often involved, to get a better idea of the current goals and environments in companies. But one thing that definitely characterizes this transformation is striving for agility.

In particular, for startups (if you are applying to a startup or a small business), agility is their middle name, in order for them to survive among bigger sharks in the market.

So, demonstrating qualities like agility and adaptability should generally be helpful and quite a safe choice in most circumstances today.

Take a quiz

Take a quick quiz and check if you’re ready to answer this question at your next job interview:

Why do interviewers ask this question?

AThey want to know why you think the accomplishment you chose is your greatest, to give them an idea of what you think is important

BThey want to hear a specific example of your work to see if your problem solving skills fit in with the issues and problems their company might be experiencing

CThey want to know if you are a great multitasker who can get 10 different things done by the end of the day, no matter how long you have to stay at work to complete it all

9. What one skill do you possess that you think will be the most important to a hiring manager?

How to answer

Employers place a lot of emphasis on finding candidates with the right skills and competencies for their organizations.

Depending on the career sector and profession you choose to work in, there are very specific skills, abilities and knowledge needed to do the job well.

The interviewer asks this question to make sure you will be a good fit with your skills and experience and will be a great addition to their team.

  1. About Yourself

    If you’re not sure which skill would be best to share, consider your previous work experiences.

    • Where did you excel?
    • What would your peers say you’re especially proficient at?
    • Have you ever received recognition for meeting a particular objective or excelling in a specific area?If so, your skills likely assisted you in reaching this achievement.
    • What personal talents or attributes helped you meet that milestone?

    Ask former coworkers or managers to help you to determine your strengths that made you unique. Imagine yourself as a manager who needs an employee to fill the position you are currently applying for.

    What would you as the manager expect from a candidate for this job?

  2. About The Company

    Start by reviewing the job description and making note of any required skills or abilities that match your own.

    The job posting is a great guide for what employers want to see in candidates. In addition to job requirements, consider the depiction of the company and its culture in the job description.

    Be sure to research the company by reviewing its website for additional information to get to know what skill you should mention.

  3. About The Fit

    It’s important to highlight your best hard and soft skills (your Key Selling Points) to position yourself as a well-rounded candidate.

    Though you may have several different areas of strength, include only those that are relevant to the job. Adaptability, critical thinking, problem-solving, creativity, and effective communication – it is the list of most common soft skills that can be helpful in any job, so you can choose the one to share with the hiring manager that best describes you.

    But to make your answer stronger, the skill should be specific to the job you are applying for. Be certain to give examples of how this skill helped you in your last job.

Pro Tip

It is important to be able to distinguish your skills from personal qualities. The first are acquired in the process of work and training, and the second characterize you as a person.

10. What are your top 3 skills?

How to answer

This is one of the best questions you can expect!

If you are prepared for it, this question allows you to take full control of the conversation by communicating exactly what you want the interviewer to know about you. This is your time to showcase the best of you!

  1. About Yourself

    First, come up with a list of skills that you know you are good at – as many as you can think of. If you find this exercise difficult, use the helpful questions below:

    • What skills are you better at than your peer X? Your peer Y? Your boss Z?
    • What positive feedback could your manager, colleagues, clients, or even friends give about working with you?
    • What positive points were made about you in your last review(s) that involve the skills you demonstrated?
    • In which areas do you have professional knowledge and/or experience?
    • What records of achievement do you have?
    • What was the most impressive recent achievement you can think of? Which skills of yours made this success possible?
  2. About The Company

    Research the company to help identify the kinds of skills needed. Also, carefully review the job description, this should detail the types of skills required for the job.

  3. About The Fit

    Highlight the skills from your list that match the list from the job description.

    Pick 3 top skills. These are your Key Selling Points!

    Be sure to communicate them to your interviewer when asked this question and at other points during the interview.

    Think of an example that can demonstrate some of your Key Selling Points. It is usually a good idea to support your example with the description of impact you made and, ideally, numbers (e.g. how this impacted the profits, how many customers provided positive reviews etc.)

Pro Tip

Optionally, you can end with a question like “And do you know what are the current challenges where my skills can be helpful for the company?", or “I see from the job description that you are looking for someone with the skills X and Y. Could you elaborate on this a little further?”.

That can help you learn more about the company and the job, turn the "interrogation" into a conversation and will allow you to relax some tension.

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This page has been updated on August 30, 2020.

You can practice answering this question, as well as over 160 other common job interview questions for Marketing Assistant by engaging in a mock interview with Mr. Simon. As an artificial being, his undeniable benefits include:

24/7 availability24/7 availability
He will never make you feel intimidatedHe will never make you feel intimidated
The current version is freeThe current version is free

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