Marketing Communications Specialist
We analyzed 193 interview reviews for Marketing Communications Specialist from various job sites, social network groups and forums.
Here are the most frequent job interview questions asked by HR managers during initial phone or onsite interviews. This list does not include technical or factual questions.
10 frequent non-technical questions for Marketing Communications Specialist:
According to our research, hiring managers looking to fill Marketing Communications Specialist role ask soft skills interview questions 83% more frequently than for other roles.
1. Where do you see yourself in 5 years? top question
How to answer
This question belongs to a family of behavioral, or even more precisely, reflective questions.
The interviewer wants to learn two things about you by asking this question.
- They want to know what you think about the job you are applying for. Remember, they are interviewing you for the job that's open right now. Are you a good fit and will you do a good job for them?
- Just as important, they want to get an idea of your ambitions and goals for yourself and if your goals align with their needs, especially going into the future.
In this way the employer should see how you see yourself today, and whether you are ambitious and strive to grow as a professional, and whether you like to learn and develop your skills.
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About Yourself
What challenges do you like overcoming? Where are you starting from and where might you be going?
For example, let's say the position you are applying for is junior accountant. It includes a wide range of tasks such as basic bookkeeping, financial analysis, and reporting. If accounting is your chosen field, then you would most likely want to move in the direction of obtaining your CPA so that you might step up to more responsibility as an accounting manager or senior auditor within the next 5 years. Your responses should make sense in how you see yourself growing in your professional career.
However, at this point, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.
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About The Company
Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.
- Is the business expanding, are they opening new locations, or starting new projects?
- Or are they heavily automating and cutting staff?
Let’s say you are applying for a UX designer position for a brand-new product.
In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.
On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!
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About The Fit
And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.
However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.
As we said earlier, you must show interest and enthusiasm for the position you are applying for. If the interviewer senses that you are more enthusiastic about future growth than about the current position, they may conclude that you are not the right person for the job at hand.
Pro Tip
This question gives you a good opportunity to showcase your Key Selling Points (e.g. “As I am very good at delegating tasks, I can easily see myself leading a team of software testers in the future…”), and end your statement by asking about current initiatives and goals at the company.
In thinking about the possibilities that may lie ahead, you also might want to consider taking a personality test (I recommend 16Personalities which is based on the Myers-Briggs test), research the internet on what career paths are possible with your skills and current job.
It is generally NOT a good idea to say something like:
“Oh, I cannot imagine what happens to me tomorrow, let alone in 5 years”.
This will show you as a person who is unimaginative and not forward-thinking enough to grow with and be a good fit for the company.
2. Tell me about yourself
How to answer
Most job candidates expect this to be one of the first interview questions and probably think of it as an “icebreaker” to get the interview started. It is much more than that! It is your opportunity to show the interviewer your relevance for the job. You want the employer to know that you are qualified to do the job, you are interested in doing the job and capable of getting it done.
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About Yourself
What is your current occupation? Define yourself professionally in one statement.
Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?
Try to give some numbers to support your statement.
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About The Company
Your first step is to Research the company to find out as much as you can about what they do and their approach to their business and their employees.
Based on what you know about the company and the job description, why are you interested in the position you are applying for?
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About The Fit
Now is the right time to show the fit between your skills and the company's requirements. Your answer works best if you emphasize your relevance. How do you do this? You will have already researched the company, studied the job description to identify their needs and possible pain points and prepared the relevant Star Stories that show how you addressed similar issues in the past. Your next step is to develop your Present-Past-Present approach.
Start with the Present. Focus on the skills and experience from your most recent positions. What has enabled you to get the job done successfully and how this relates to what the employer is looking to accomplish.
Next go back to the Past. Here is where your Star story comes in. Explain how you were able to use your skills and experience to accomplish a task that relates to an area of concern for the employer.
Finally come back to the Present – summarizing the lessons you learned and how they shaped your response and approach today.
Remember, the whole conversation is about the present, not the past. Just one sentence can summarize why your approach works, and its applicability and relevance to this position.
Pro Tip
You can also end with a question like:
“Do you know what the current needs in the company/department are, where my skills and experience can help?”
That can help you learn more about the company and the job, turn the “interrogation” into a conversation and will allow you to relax some tension.
Read our blog post to learn more about how to answer this question.
3. Tell me about your work experience. What was the most interesting?
How to answer
This question lets an interviewer gauge what makes you tick and whether the job you are applying for corresponds with your areas of excitement and enthusiasm. Such a fit will earn you important points for being a viable candidate.
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About Yourself
Review the details that you shared in your resume. Select the three to five best points to highlight and relate to the position to which you're applying.
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About The Company
Carefully research the company and the job description.
Find out what duties you'll be taking on to determine which of your top skills to emphasize. Try to find out what current challenges they are trying to solve by opening this vacancy.
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About The Fit
Knowing the duties for which you will be responsible will help you identify which prior experiences to highlight.
How well you connect your previous experiences with the job requirements can tell the interviewer how prepared you are for this role and how enthusiastic you will be about your job.
Pro Tip
Do not start your answer with "as you can see from my resume," even if you have listed those skills and qualities.
Instead, tell a story showing that you can solve problems similar to their current challenges and that you are enthusiastic about this.
You can best do this through constant practice of your STARs.
4. What experience do you have in this field?
How to answer
This question may help you convince the interviewer how smoothly you would fit into the position to which you are applying. It's your chance to WOW them! Be sure to focus on the experience that is relevant to the company and position.
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About Yourself
Start with defining your Key Selling Points you want to emphasize for this position.
- What job experiences brought you to those points?
- What were the job titles and the most relevant responsibilities?
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About The Company
Do your research of the company and the requirements for the position.
- What is the company looking for in terms of experiences and qualifications?
- What problems are they trying to solve with this position?
Most importantly, make sure you are able to highlight and speak about at least 3-5 of your key experiences that match up with the requirements listed in the job description.
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About The Fit
Using the Present-Past-Present method is a perfect way to answer this question.
Starting with the Present, speak about your experience as it relates to one of the key requirements in the job description. You might say "I noted that the job description requires experience in employee training and this is an area in which I have a great deal of knowledge and skill."
Then go back to the Past to describe how you improved overall training of staff from 82% to over 97% within your first year on the job. Senior leadership took note of this accomplishment for which you received a company commendation.
Finally, come back to the Present to describe how you will help ensure that the company maintains the highest possible compliance with all employee training requirements.
Nowadays, every hiring manager wants results, so think in terms of specific achievements and try to structure your example accordingly.
Pro Tip
When telling your story, remember to talk about your STARs!
S - What was the Situation?
T - What was your Task?
A - What Action did you take?
R - Talk about the Results.
5. What are your salary requirements?
How to answer
This question seems factual, but it gauges how well you value yourself and how well you know your industry.
This is your opportunity to present yourself as a qualified professional and get a proper salary!
Read on to learn how you can answer this question with confidence, using an analytical approach. The answer may be given as a range or as a single target number.
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About Yourself
The first thing to research is the salary range for your role in the market. What is the industry standard?
Next, think of your qualifications for the role. Weigh in your traits, skills, education, and experience. Try this exercise, draw a line on a piece of paper where on the left side sits a complete beginner, and on the right side - the best professional in the world the company may try to invite for the role. Where do you position yourself?
Now, remember that once you start in your new role, your qualifications will be growing fast, due to all the new experience you will be gaining - consequently, your value will rise as well. Your salary, on the other hand, will not increase as quickly. So, try to imagine where your qualifications will bring you, on that scale, in about a year into the new job.
Map the scale against the industry range. Now you should be able to come up with an objective figure, as opposed to pure speculation.
This is not real math, however, so your number cannot be very precise, of course. Define a range, which starts with the minimum that will keep you satisfied a few months into the job, and the maximum which, a year into the job, will give you the lifestyle you would ideally like to have at that time.
Make sure the range stays within 40%-60% between extremes. Remember, the higher the position up the ladder, the wider the range can be. What is the number in the middle? Will you feel comfortable with this number?
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About The Company
Research the company and find out what they are paying. The best places to find this information are Glassdoor, LinkedIn, PayScale and other similar websites.
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About The Fit
Based on your research, does the company fit your desired salary range?
Now, whether you should be giving a range, or a single target number is a matter of debate. I personally think that a single number, given in a suggestive manner, is better than the range, because when given a range, they may logically gravitate towards the lower end, especially since you’ve said that the lower number is acceptable.
One example of how to structure your answer of a single target number is this:
I have done my research and based on the average for the industry, location, and my level of expertise, something like XXX seems reasonable to me. What do you think?
Besides giving the factual answer that the interviewer is asking for, such an answer will also show you to be someone who takes the initiative, who goes the extra mile, and someone with data-driven and analytical mindset.
Pro Tip
Firstly try asking the interviewer to give you their intended range as budgeted for this role, which is a regular practice in most companies. However, don’t be too evasive and if you see they are not inclined to give you their number, name yours.
6. What are your current professional goals?
How to answer
This question is your chance to show yourself as a focused and results-oriented person (and this is exactly who you are, aren’t you?)
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About Yourself
Define up to 3 goals. Think about each goal:
- Why is it important to you?
- What are you doing to achieve it?
Imagine a company where you would like to work, ideally. How can working in that company help you achieve your goal? And what about the opposite - how can the company benefit from your reaching your goal?
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About The Company
Based on the research you did on the company, what are their current goals and initiatives? How would its goals and initiatives help lead you to achieve your goals?
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About The Fit
From your list of goals choose the one with the most synergy between yourself and the company. Explain how your professional passions will help the company achieve its success.
Craft your story around these 4 points:
- The Why: Why is this goal important to you, what makes it so exciting?
- The What: What steps are you taking to reach your goal?
- What’s in it for you? How can this company and job role help you reach your goal?
- What’s in it for them? How can the company benefit?
Pro Tip
Try to validate your assumptions by asking the interviewer what they think.
For example, you can end your answer with this question: “And do you know what current goals the company/department is trying to achieve?”
It can help you learn more about the company and the job, turn the "interrogation" into a conversation and will allow you to relax some tension.
7. Tell me about a successful project you were involved in. What was your role? What was the result?
How to answer
At first glance you might think that this question is only asked of project managers. That is clearly not the case. In the modern business environment, work is often organized in the form of projects across multiple disciplines involving many people at many different levels.
Projects allow companies to plan objectives and milestones in order to reach their goals, to monitor progress and performance, to clearly define deliverables and success.
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About Yourself
Think about a few projects you have been involved in, regardless of your level of participation. These might range from small projects like organizing a party to large-scale multinational projects with participants and teams across the globe, million-dollar budgets and high risk and reward stakes.
Develop one or two project-based STAR stories.
Remember, all project-based STAR stories should start with the following descriptive elements:
- Project name
- Its purpose and goal
- Your role in it
- The duration of the project or its phases (in case only some phases were successful)
- The approximate number of people or stakeholders involved in it.
Once you have establish the base facts, its time to describe the challenges and results:
- What were the top 3 challenges?
- What was the end result?
- How did the company (or other stakeholders) benefit from the results?
- How can you define your contribution in 3-5 key phrases?
If you received any praise for your efforts from your boss, peers or clients, what did they say exactly?
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About The Company
Based on the research you did on the company, what kinds of projects can you expect here?
- What do you know about the goals they are trying to achieve?
- What do you know about their current challenges?
- Can you imagine what success will look like for the projects in this company?
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About The Fit
Once you decide which project best fits this question, use the Present-Past-Present approach to answer it.
Start with the Present by explaining your thinking on what you believe makes a project successful. You might say that your approach to all new projects is to set up the right project framework and tools before you begin, to help ensure that you get off to a good start.
Next go back to a Past situation in which you and your team took on a project and used your method of clarification to ensure that everyone knew their assignment and through hard work and focus, brought it to a successful conclusion.
Finally, come back to the Present to show how you will use your approach to help the employer tackle projects going forward.
Practice telling your story, using the STAR method.
Pro Tip
End your answer by asking the interviewer how they define success for the role you are applying for.
This will provide you with an insight into the company's environment and expectations for this role, as well as helping to transform the “interrogation” into a conversation as the interview continues.
8. How would you handle a customer with difficult behavior?
How to answer
People skills are highly valued in every company, especially in a company that occasionally deals with difficult customers. It is important to show how you can manage difficult personalities.
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About Yourself
Look back on your experience. Have you dealt with a difficult or disruptive customer? Remember how you diffused the situation and how you turned things around.
- Do you have certain principles, or methodology, to deal with difficult people?
- Do you have strong people skills, are you good at conflict resolution?
- Are you high on emotional intelligence? Can you give an example?
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About The Company
- What have you found about the company and its culture?
- What have you learned about how the employees value each other?
- How do they treat their customers?
- Knowing their line of business or industry, what can be some examples of difficult customers?
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About The Fit
When a question like this asked in an interview, it is an indication that you will probably encounter difficult customers, or other difficult stakeholders while working for this company.
This would be an excellent opportunity to use the Present-Past-Present approach to respond to this question.
Start with the Present. Speak about your “conflict resolution” skills and how you apply these today.
Next go back to a Past situation - remember your Star Stories to relate a relevant situation that happened in a previous job where you resolved a problem for a difficult customer.
Finally, come back to the Present, summarizing what you learned from past experiences and how you will apply them to the job you are interviewing for today.
If you can give an example of how you handled a difficult person in the past in a situation similar to what this company may require from you, this will strongly increase your chances of showing yourself as a good fit.
Pro Tip
One methodology for diffusing a difficult situation is called “the triple A” approach:
- Acknowledge - what the other person is feeling,
- Apologize - for the way the other person is feeling,
- Admit - that there was an issue that you are working on to get it resolved.
If the difficult situation involves a customer, it would add that extra touch if you added another "A" to your approach by Asking for the customer's contact information so you can update them of any progress on their issue.
9. Describe three areas where you want to improve, and why
How to answer
When employers ask you about skills you would like to improve or develop, they are looking for honesty in the way you answer.
A common target of the question is to discover how motivated you are to extend yourself. If you are willing to learn, then you are probably more motivated to do the job well.
They might also be trying to determine whether you’ll be a good long-term fit for the company.
Are you looking for an opportunity to grow with an organization – or will your plans take you to another employer before long?
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About Yourself
Answering the question, reflect on yourself. Show that you are concerned and active about your own evolution.
You can indicate how development has worked for you in the past, give examples.
- What qualities do you wish to develop in yourself both professionally and personally?
- What kind of culture do you want to work in?
- What motivates you?
- What qualities do you feel make strong, healthy relationships?
- What skills do you admire most in your role models?
And probably the most important is: What will help you to achieve your future goals?
Choose something you’re already pretty good at, but still trying to improve even more. Maybe it is something that you learned a long time ago but haven’t used in recent jobs very often?
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About The Company
Do your research and learn as much as possible about the organization and the career path you might forge there.
Read the company’s story on their website, review their LinkedIn page, explore their blog. What personal and professional qualities do they value and what can you learn if they hire you?
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About The Fit
No matter what skills you say you want to improve, however, make sure that you follow it up with what you’re doing about it.
Focus on a work skill that may not be critical to your industry or job level and demonstrate how you would like to develop this skill further, implying you already have a level of competency. This way you won't be sounding negative about yourself.
You could say something like:
“Coworkers often come to me for advice on how to write or format a document they are working on. I know that I am good at this (that’s why they come to me in the first place), but I have no formal training on mentoring others. I would like to take a course or two on mentoring others that would help them while also improving my own skills in this area.”
Say you are willing to learn new things and take on new challenges. Show employers that you’re self-motivated and actively looking for ways to improve your skills and value in your career.
Pro Tip
If you choose one of the more common working skills such as networking, presentation, mediation, technical, coaching or mentoring, make sure that they are not anything that’s vital or crucial to the job you’re interviewing for.
For example, if you are applying for a manager position, you don’t want to say that you need to work on developing your supervisory skills.
10. Why did you leave your last job?
How to answer
This question may be a little touchy for some people, but it's a question asked by interviewers, to find out why you left, in order to better understand how you may or may not make a good fit with their company.
Remember, never speak ill of your old company (this will not go over well).
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About Yourself
There are a number of reasons why people leave or plan to leave their jobs. One very important recent factor has been the impact on jobs and job security due to Covid-19 and all of the issues raised by remote vs. on-site work.
Regardless of the causes, there are three possible reasons that you left your last job or are planning to leave your current job:
- You are looking for a career change
- You are unhappy with your current employment
- You were let go.
Whatever the reason, it's best to always speak in a positive light.
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About The Company
Based on your research about the company and the position you are interviewing for, what do you like most about the company? What excites you about the work as it is outlined in the job description?
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About The Fit
Let's take a closer look at how you might respond to each of the three reasons for leaving your last job.
1. You were let go
You should simply state the facts (e.g. the company was downsizing, your position was eliminated, your department was offshored, etc.). Focus on the positive. You might want to share your accomplishments at your previous employment by relating a pertinent STAR story if you feel that would be relevant.
2. You are looking for career advancement or a career change
In your response you should be upfront, honest and as enthusiastic as you can be about the position. Consider using the Present-Past-Present method when giving this answer. Start with the Present by describing a career goal that is important to you. For instance you are a data analyst applying for a data management position and you are ready for this move. Then go back to the Past to indicate that at your previous job, there were little or no promotional opportunities in your field. Then come back to the Present and say that you are ready to take on the manager role and know that you will do an outstanding job for the company.
3. You are unhappy with your current employment
Sometimes a job just isn't going to take you to the next step in your career.
Keep two things in mind when answering this question, 1) never "bad mouth" your current employer and 2) focus on the postive when speaking about the job and your reason for wanting to leave.
The following is an example of how this question might be answered. This individual was looking to move up to a project manager position and did not feel that her current employer was the right place to achieve her goal. You might find her answer helpful in crafting your own response.
"I really like my job as assistant project manager and love working with all of my coworkers on the team. However, the way the department is set up there is no real path to promotion. There are currently 3 project managers and they are all relatively new in their jobs. As far as I can see, they are all doing a good job and opportunties for promotion may not be opening up in the foreseeable future."
Her comments were positive and her reasoning was clear and consise. Always try to keep your reasons positive and try not to create an impression that you were unhappy with the way you were treated.
Pro Tip
Whatever the reason you are looking for a new opportunity, make sure you are able to show how you are the perfect fit for the job for which you are interviewing!
You don't have to be alone in your job search!
Mr. Simon invites you to join the Friends of Mr. Simon Meetup Group that supports both individuals seeking their next job role and working professionals. Members of our network come together to learn and practice new skills and network with others through our regular interactive events where they establish meaningful connections and have a chance to promote their personal brand and stand out in the marketplace.
Group membership is free of charge, courtesy of Mr. Simon.
Join our Friends of Mr. Simon Meetup Group to become part of our growing and supportive community!
This page has been updated on February 23, 2024.
