Marketing Consultant
We analyzed 465 interview reviews for Marketing Consultant from various job sites, social network groups and forums.
Here are the most frequent job interview questions asked by HR managers during initial phone or onsite interviews. This list does not include technical or factual questions.
10 frequent non-technical questions for Marketing Consultant:
According to our research, hiring managers looking to fill Marketing Consultant role ask soft skills interview questions 25% more frequently than for other roles.
1. Where do you see yourself in 5 years? top question
How to answer
This question belongs to a family of behavioral, or even more precisely, reflective questions.
The interviewer wants to learn two things about you by asking this question.
- They want to know what you think about the job you are applying for. Remember, they are interviewing you for the job that's open right now. Are you a good fit and will you do a good job for them?
- Just as important, they want to get an idea of your ambitions and goals for yourself and if your goals align with their needs, especially going into the future.
In this way the employer should see how you see yourself today, and whether you are ambitious and strive to grow as a professional, and whether you like to learn and develop your skills.
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About Yourself
What challenges do you like overcoming? Where are you starting from and where might you be going?
For example, let's say the position you are applying for is junior accountant. It includes a wide range of tasks such as basic bookkeeping, financial analysis, and reporting. If accounting is your chosen field, then you would most likely want to move in the direction of obtaining your CPA so that you might step up to more responsibility as an accounting manager or senior auditor within the next 5 years. Your responses should make sense in how you see yourself growing in your professional career.
However, at this point, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.
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About The Company
Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.
- Is the business expanding, are they opening new locations, or starting new projects?
- Or are they heavily automating and cutting staff?
Let’s say you are applying for a UX designer position for a brand-new product.
In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.
On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!
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About The Fit
And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.
However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.
As we said earlier, you must show interest and enthusiasm for the position you are applying for. If the interviewer senses that you are more enthusiastic about future growth than about the current position, they may conclude that you are not the right person for the job at hand.
Pro Tip
This question gives you a good opportunity to showcase your Key Selling Points (e.g. “As I am very good at delegating tasks, I can easily see myself leading a team of software testers in the future…”), and end your statement by asking about current initiatives and goals at the company.
In thinking about the possibilities that may lie ahead, you also might want to consider taking a personality test (I recommend 16Personalities which is based on the Myers-Briggs test), research the internet on what career paths are possible with your skills and current job.
It is generally NOT a good idea to say something like:
“Oh, I cannot imagine what happens to me tomorrow, let alone in 5 years”.
This will show you as a person who is unimaginative and not forward-thinking enough to grow with and be a good fit for the company.
2. What are your long-term goals?
How to answer
Even in this age of the so-called Gig Economy, employers are always looking for people who can become their strong and loyal “soldiers,” a part of their “army” to help them conquer their market share against their competitors.
So, even if at this moment this job may be a temporary contract, you never know what opportunities may present themselves to you in this company.
Trust me, your hiring manager doesn’t know either!
So, be open to opportunities and use this question to emphasize how your personal goals correspond with those of the company.
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About Yourself
Start with honestly assessing yourself. (At this moment, you are not sharing these thoughts with anyone, so be as open as you can).
Imagine that you have all the resources in the world and that all roads are open for you.
- How would you use them?
- Which road(s) would you choose?
- What do you see on the horizon in that direction?
Be audacious and don’t limit yourself. There is no longer a perspective than “long-term,” so be as futuristic as you possibly can.
List a few “road” options that you would be enthusiastic about going down.
For example, this list may be as broad as the following:
• writer
• choir director
• software engineer and architect
• CEO of a unicorn startup company,
• entrepreneur.As William Shakespeare once said, “We know what we are, but we know not what we may be.”
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About The Company
Now, look at the company.
- What is the industry they operate in?
- What is the position you are applying for, and what are potential career growth possibilities within the department, company, and industry?
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About The Fit
Which of your “road” options correspond best with the opportunities presented by this company?
Highlight this option and focus on it. Imagine, in as much detail as you can, going down this road.
What would be the major milestones for you, in order to move towards your goal?
Describe the chosen option by focusing on the first 1-2 milestones, and by presenting it in light of company goals and current initiatives.
For example, if you are applying for a project manager position in a corporation engaged in the education industry, and your “road” option is “CEO,” your next career step may be a program manager, or an innovations and research manager.
Explain why you are enthusiastic about reaching these goals, and what makes you think you have the necessary traits and skills to reach them.
How can the company benefit from these traits and skills of yours already today, in the current role you are applying for?
Pro Tip
Framing your answer in the same terms used by the company will help ensure the interviewer can easily understand your language and help both of you to be “on the same page.”
The easier you make it for the interviewer, the better are your chances they will “vote” for you over other candidates.
3. What skills are you looking to develop on your next job? Why?
How to answer
When employers ask you about skills you would like to develop, they are looking for honesty in the way you answer.
A common target of the question is to discover how motivated you are to extend yourself. If you are willing to learn, then you are probably more motivated to do the job well.
They might also be trying to determine whether you’ll be a good long-term fit for the company. Are you looking for an opportunity to grow with an organization – or will your plans take you to another employer before long?
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About Yourself
Answering the question, reflect on yourself. Show that you are concerned and active about your own evolution.
You can indicate how development has worked for you in the past, give examples.
- What qualities do you wish to develop in yourself both professionally and personally?
- What kind of culture do you want to work in?
- What motivates you?
- What qualities do you feel make strong, healthy relationships?
- What skills do you admire most in your role models?
And probably the most important is: What will help you to achieve your future goals?
Choose something you’re already pretty good at, but still trying to improve even more. Maybe it is something that you learned a long time ago but haven’t used in recent jobs very often?
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About The Company
Do your research and learn as much as possible about the organization and the career path you might forge there. Read the company’s story on their website, review their LinkedIn page, explore their blog.
What personal and professional qualities do they value and what can you learn if they hire you?
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About The Fit
No matter what skills you say you want to improve, however, make sure that you follow it up with what you’re doing about it.
Focus on a work skill that may not be critical to your industry or job level and demonstrate how you would like to develop this skill further, implying you already have a level of competency. This way you won't be sounding negative about yourself.
You could say something like “Coworkers often come to me for advice on how to write or format a document they are working on. I know that I am good at this (that’s why they come to me in the first place), but I have no formal training on mentoring others. I would like to take a course or two on mentoring others that would help them while also improving my own skills in this area.”
Say you are willing to learn new things and take on new challenges. Show employers that you’re self-motivated and actively looking for ways to improve your skills and value in your career.
Pro Tip
If you choose one of the more common working skills such as networking, presentation, mediation, technical, coaching or mentoring, make sure that they are not anything that’s vital or crucial to the job you’re interviewing for.
For example, if you are applying for a manager position, you don’t want to say that you need to work on developing your supervisory skills.
4. What is your greatest weakness?
How to answer
This question ranks as the most challenging for many people. Fortunately, Mr. Simon is here to help!
Interviewers are not out to trick or trap you! They ask this question to gauge your level of self-awareness, your honesty and openness, and your capability for self-improvement.
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About Yourself
No one is perfect and your interviewer doesn't expect you to be perfect either.
While it is good to be honest and open, it will not help you to put yourself down.
What's important is to find a weakness that you have overcome. How you turned what might be considered a negative into a positive.
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About The Company
Research the company (website, social media, etc) to learn about the company culture.
What personal and professional qualities do they value?
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About The Fit
This is the time to clearly state a true weakness that you have overcome.
Be as specific as possible and stay away from vague cliches like “I work too hard.” It would be difficult for anyone to try and explain how they overcame a weakness like that
Mr. Simon emphasizes the Present-Past-Present method of responding to behavioral questions. When you are asked about your greatest weakness, you should be able to successfully use this approach as well. Here is an example of how someone might answer this question.
Present - "I have always had a fear of public speaking, and believe this may have held me back in my career, especially when having to make presentations to management."
Past - "Last year I learned about Toastmasters International and decided to join this group to help me gain confidence in myself and improve my ability to present to others in just about any situation."
Present - "By overcoming this weakness I believe that it has made me a much stronger candidate for this position, someone you can count on to make presentations to management, conduct training and communicate at a high level."
It's important to show how well you've overcome a weakness by motivating yourself and learning a new skill to grow professionally.
Pro Tip
Use this question to sell yourself!
5. Tell me about yourself
How to answer
Most job candidates expect this to be one of the first interview questions and probably think of it as an “icebreaker” to get the interview started. It is much more than that! It is your opportunity to show the interviewer your relevance for the job. You want the employer to know that you are qualified to do the job, you are interested in doing the job and capable of getting it done.
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About Yourself
What is your current occupation? Define yourself professionally in one statement.
Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?
Try to give some numbers to support your statement.
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About The Company
Your first step is to Research the company to find out as much as you can about what they do and their approach to their business and their employees.
Based on what you know about the company and the job description, why are you interested in the position you are applying for?
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About The Fit
Now is the right time to show the fit between your skills and the company's requirements. Your answer works best if you emphasize your relevance. How do you do this? You will have already researched the company, studied the job description to identify their needs and possible pain points and prepared the relevant Star Stories that show how you addressed similar issues in the past. Your next step is to develop your Present-Past-Present approach.
Start with the Present. Focus on the skills and experience from your most recent positions. What has enabled you to get the job done successfully and how this relates to what the employer is looking to accomplish.
Next go back to the Past. Here is where your Star story comes in. Explain how you were able to use your skills and experience to accomplish a task that relates to an area of concern for the employer.
Finally come back to the Present – summarizing the lessons you learned and how they shaped your response and approach today.
Remember, the whole conversation is about the present, not the past. Just one sentence can summarize why your approach works, and its applicability and relevance to this position.
Pro Tip
You can also end with a question like:
“Do you know what the current needs in the company/department are, where my skills and experience can help?”
That can help you learn more about the company and the job, turn the “interrogation” into a conversation and will allow you to relax some tension.
Read our blog post to learn more about how to answer this question.
6. How would you describe yourself?
How to answer
This question is like the Tell me about yourself question usually asked at the beginning of an interview, but there are some subtle differences. It belongs to the family of reflective questions where the interviewer is assessing your cognitive abilities, as opposed to the more factual and matter-of-fact “Tell Me About Yourself” question.
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About Yourself
Think of how your bosses and peers would describe you.
Throughout your professional experience, you have probably heard them giving you some labels – try to remember the exact words they used.
If you have received LinkedIn recommendations from someone, read those and think why people wrote them and what work situations prompted those descriptions. Remember the context of those situations and frame them as stories.
Make a list of keywords, or short key phrases, that can describe you. Your Key Selling Points should definitely appear on this list, but try to also use some adjectives here, to add a positive emotional touch.
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About The Company
Research the company's values, standards and policies. Make a list of keywords or short key phrases.
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About The Fit
Which of your keywords correspond best with those of the company? Highlight 3-4 matches. Now try to imagine being a peer or a boss of yours and compile statements about yourself, in the 3rd person, mentioning these keywords. Remember to use adjectives, and don’t be afraid to mention real references from real people.
For example, if you are applying for a position that requires good people skills, and your boss at your previous job called you a “conflict resolution guru,” don’t be shy to mention this reference, and provide a brief context that caused your boss’s praise. Use the STAR method to craft your story.
Don’t limit yourself with just one keyword. If you are concise and don’t ramble with your answer, your interviewer will probably want to hear more than one. Just be observant and watch the interviewer’s reaction. You want to keep them interested.
Pro Tip
If you haven’t yet received any LinkedIn recommendations, try to obtain them. Also, offer to write your own recommendations for them - both received and given recommendations will be visible in your profile and will tell the interviewer exactly what you want to be known about your values, your attitude towards work and relationships.
7. Describe a time when you had to overcome a significant obstacle on a job
How to answer
Why do employers ask this question?
It is designed to help the interviewer understand your problem solving and decision making skills. They want to know that they’re hiring someone who can think on their feet and who is resilient when facing challenges.
Think of this question as a great opportunity to turn what may have been a big challenge into a great accomplishment on your part.
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About Yourself
The employer is looking for the skills needed to overcome a significant obstacale on the job. This is not the place to discuss the ordinary problems that you might face on a daily basis at work.
Start with recalling a few examples of real obstacles and challenges you faced. For each of them, consider:
- What was the project or task you were trying to accomplish?
- What was the obstacle? This can be a specific problem related to your job or a higher-order issue across the organization.
- What steps did you take to address the issue?
- What decisions did you have to make?
- How did the company benefit from your decisions?
- How would you describe your approach, or what lessons have you learned?
Be careful how you respond to this question. The problem you faced and resolved for the company should not have been of your own making.
See this as your chance to show how you stepped up by turning to your skills and inner strength to find the right solutions.
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About The Company
When you research the company, try and find out what kind of challenges they are facing. Try to find out what they need in terms of problem resolution.
Search for online reviews, complaints and any other useful resources. What problems and obstacles can the employees face with this position?
Pay particular attention to the requirements listed in the job description. It is quite possible that you have a a STAR story about overccoming an obstacle that relates directly to one of their needs. This would be a great opportunity to answer this question.
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About The Fit
This is your opportunity to showcase your problem-solving skills, resilience, and strength of character. We recommend that you use the Present-Past-Present method to answer this question. The following is an example of how this method might be applied for the position of Blog Writer. The job description mentions that a successful candidate must have experience working “in a dynamic environment.”
Starting with the Present you might say "I really enjoy working in a fast-paced and dynamic environment" (repeating the words used in the job description is reinforcing to the interviewer).
Next go to a Past situation in which you had to write an article on extremely short notice. Your boss came to you at the last moment because your coworker failed to complete a very important assignment. The pressure was on but you worked extra hours to prepare the article successfully and on time. This story shows your sense of responsibility, ability to achieve results under stress, your willingness to go the extra mile, and your problem-solving skills.
Finally come back to the Present to again reiterate how working under pressure is a skill that you are proud of and you will bring to any assignment for the employer.
Pro Tip
This question is not about your past, it's how you deal with things that will happen in the future, so try to keep your answer short and focused.
After all, the interviewer is really looking for what you took away from the situation and doesn’t need to know the full backstory of what happened.
Use the STAR method to prepare your story and practice it so that you can stay within 1-2 minutes.
Make sure to show that you remained positive when overcoming a hurdle at work. Positive attitudes lead to positive outcomes.
8. Can you describe a typical day from your current or last job?
How to answer
Interviewers usually ask this question to get an idea of where and how you are spending your time during the workday and to see if a candidate is used to working the sort of schedule they require of their personnel.
The interviewer is assessing both the quantity and quality of your work. It can also be a launching point to ask about how you prioritize your work.
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About Yourself
Consider past jobs and how tasks there relate to the new position.
- How well do you plan your day?
- Do you have the list of activities for your normal workday?
- What are the core deliverables for your role?
- How do you prioritize your work?
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About The Company
Research the company ahead of time to see if there is any information to show a typical workday for its employees.
Carefully review the information contained in the job description.
Is it heavily weighted towards routine/repetitive tasks or is there a lot of creative work involved?
How do your current or past positions relate to what’s in the job description?Make a list of some of the key tasks you do in a typical workday.
Review your list and check off the tasks that match the requirements of the position you're seeking. Focus on those tasks when answering this question.
The more you can connect your experience with the job opening, the better you will be at answering the question.
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About The Fit
Describing your typical workday is your chance to show that your experience matches the job requirements and that you have the personal qualities the company looks for in its employees.
You must demonstrate your understanding of the importance and necessity of time and workload planning, as well as your ability to follow the plan.
The employer must see that you always try to fill your working day so that to the extent possible, planned tasks are executed on time and with maximum efficiency.
The answer to this seemingly simple question shows very clearly your independence, organization and responsible attitude to work.
Although there is no such thing as a “typical” workday, most of us have jobs that require some routine tasks to be performed daily.
These are the important jobs that keep the business running, no matter what part of the organization you work in. These can be mentioned upfront, followed by the non-routine and creative tasks that make who you are and what you do “special.” You should be prepared to describe both.
Pro Tip
Emphasize that you tend to complete the most important work first.
This gives the interviewer the impression that you have your priorities set for the day. This will also let them know that one of your basic strengths is the optimization and formulation of your work.
You might also consider completing your answer to the question with a closing statement.
For example, you might say: ”At the end of each day I review what I have been able to accomplish and make any adjustments to my plans for the next day.”
9. Why did you leave your last job?
How to answer
This question may be a little touchy for some people, but it's a question asked by interviewers, to find out why you left, in order to better understand how you may or may not make a good fit with their company.
Remember, never speak ill of your old company (this will not go over well).
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About Yourself
There are a number of reasons why people leave or plan to leave their jobs. One very important recent factor has been the impact on jobs and job security due to Covid-19 and all of the issues raised by remote vs. on-site work.
Regardless of the causes, there are three possible reasons that you left your last job or are planning to leave your current job:
- You are looking for a career change
- You are unhappy with your current employment
- You were let go.
Whatever the reason, it's best to always speak in a positive light.
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About The Company
Based on your research about the company and the position you are interviewing for, what do you like most about the company? What excites you about the work as it is outlined in the job description?
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About The Fit
Let's take a closer look at how you might respond to each of the three reasons for leaving your last job.
1. You were let go
You should simply state the facts (e.g. the company was downsizing, your position was eliminated, your department was offshored, etc.). Focus on the positive. You might want to share your accomplishments at your previous employment by relating a pertinent STAR story if you feel that would be relevant.
2. You are looking for career advancement or a career change
In your response you should be upfront, honest and as enthusiastic as you can be about the position. Consider using the Present-Past-Present method when giving this answer. Start with the Present by describing a career goal that is important to you. For instance you are a data analyst applying for a data management position and you are ready for this move. Then go back to the Past to indicate that at your previous job, there were little or no promotional opportunities in your field. Then come back to the Present and say that you are ready to take on the manager role and know that you will do an outstanding job for the company.
3. You are unhappy with your current employment
Sometimes a job just isn't going to take you to the next step in your career.
Keep two things in mind when answering this question, 1) never "bad mouth" your current employer and 2) focus on the postive when speaking about the job and your reason for wanting to leave.
The following is an example of how this question might be answered. This individual was looking to move up to a project manager position and did not feel that her current employer was the right place to achieve her goal. You might find her answer helpful in crafting your own response.
"I really like my job as assistant project manager and love working with all of my coworkers on the team. However, the way the department is set up there is no real path to promotion. There are currently 3 project managers and they are all relatively new in their jobs. As far as I can see, they are all doing a good job and opportunties for promotion may not be opening up in the foreseeable future."
Her comments were positive and her reasoning was clear and consise. Always try to keep your reasons positive and try not to create an impression that you were unhappy with the way you were treated.
Pro Tip
Whatever the reason you are looking for a new opportunity, make sure you are able to show how you are the perfect fit for the job for which you are interviewing!
10. What experience do you have in this field?
How to answer
This question may help you convince the interviewer how smoothly you would fit into the position to which you are applying. It's your chance to WOW them! Be sure to focus on the experience that is relevant to the company and position.
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About Yourself
Start with defining your Key Selling Points you want to emphasize for this position.
- What job experiences brought you to those points?
- What were the job titles and the most relevant responsibilities?
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About The Company
Do your research of the company and the requirements for the position.
- What is the company looking for in terms of experiences and qualifications?
- What problems are they trying to solve with this position?
Most importantly, make sure you are able to highlight and speak about at least 3-5 of your key experiences that match up with the requirements listed in the job description.
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About The Fit
Using the Present-Past-Present method is a perfect way to answer this question.
Starting with the Present, speak about your experience as it relates to one of the key requirements in the job description. You might say "I noted that the job description requires experience in employee training and this is an area in which I have a great deal of knowledge and skill."
Then go back to the Past to describe how you improved overall training of staff from 82% to over 97% within your first year on the job. Senior leadership took note of this accomplishment for which you received a company commendation.
Finally, come back to the Present to describe how you will help ensure that the company maintains the highest possible compliance with all employee training requirements.
Nowadays, every hiring manager wants results, so think in terms of specific achievements and try to structure your example accordingly.
Pro Tip
When telling your story, remember to talk about your STARs!
S - What was the Situation?
T - What was your Task?
A - What Action did you take?
R - Talk about the Results.
You don't have to be alone in your job search!
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This page has been updated on February 23, 2024.
