Interview questions for Marketing Consultant

We analyzed 465 interview reviews for Marketing Consultant from various job sites, social network groups and forums.

Here are the most frequent job interview questions asked by HR managers during initial phone or onsite interviews. This list does not include technical or factual questions.

10 frequent non-technical questions for Marketing Consultant:

Where do you see yourself in 5 years?
What are your long-term goals?
What skills are you looking to develop on your next job? Why?
What is your greatest weakness?
Tell me about yourself
How would you describe yourself?
Describe a time when you had to overcome a significant obstacle on a job
Can you describe a typical day from your current or last job?
Why did you leave your last job?
What experience do you have in this field?

According to our research, hiring managers looking to fill Marketing Consultant role ask soft skills interview questions 25% more frequently than for other roles.

Marketing Consultant interview question statistics

1. Where do you see yourself in 5 years?top question

How to answer

This question belongs to a family of behavioral, or even more precisely, reflective questions.

The interviewer wants to see whether you are reflective about yourself, whether you are ambitious and strive to grow as a professional, whether you like to learn and develop your skills.

They are also looking for your ambitions to fit the career path opportunities related to the position you are applying for.

  1. About Yourself

    Presumably, you are interested to grow professionally.

    Think about the possibilities that may lie ahead for you: take a personality test (I recommend 16Personalities which is based on Myers-Briggs test), research the internet on what career paths are possible with your skills and current job.

    What challenges do you like overcoming?

    For example, if you are applying for a software tester position, you may find it fascinating to master automated testing in full and eventually become a software engineer, or you may be a natural trainer and love coaching other people which may lead you to become a QA team or department lead, or you may be more interested in understanding business aspects of requirements which may logically lead you into a Business Analyst position.

    However, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.

  2. About The Company

    Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.

    • Is the business expanding, are they opening new locations, or starting new projects?
    • Or are they heavily automating and cutting staff?

    Let’s say you are applying for a UX designer position for a brand-new product.

    In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.

    On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!

  3. About The Fit

    And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.

    However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.

    If you aren’t really excited about the position you are applying for and you demonstrate this lack of enthusiasm, the interviewer may conclude that you are not a good fit for the current position.

    Try to find a source of excitement in the current position as well, otherwise, you may be doing yourself a disservice by applying to a position you will find boring in 2-3 months.

Pro Tip

This question gives you a good opportunity to showcase your Key Selling Points (e.g. “As I am very good at delegating tasks, I can easily see myself leading a team of software testers in the future…”), and end your statement by asking about current initiatives and goals at the company.

It is generally NOT a good idea to say something like:

“Oh, I cannot imagine what happens to me tomorrow, let alone in 5 years”.

This will show you as a person who is unimaginative and not forward-thinking enough to grow with and be a good fit for the company.

2. What are your long-term goals?

How to answer

Even in this age of the so-called Gig Economy, employers are always looking for people who can become their strong and loyal “soldiers,” a part of their “army” to help them conquer their market share against their competitors.

So, even if at this moment this job may be a temporary contract, you never know what opportunities may present themselves to you in this company.

Trust me, your hiring manager doesn’t know either!

So, be open to opportunities and use this question to emphasize how your personal goals correspond with those of the company.

  1. About Yourself

    Start with honestly assessing yourself. (At this moment, you are not sharing these thoughts with anyone, so be as open as you can).

    Imagine that you have all the resources in the world and that all roads are open for you.

    • How would you use them?
    • Which road(s) would you choose?
    • What do you see on the horizon in that direction?

    Be audacious and don’t limit yourself. There is no longer a perspective than “long-term,” so be as futuristic as you possibly can.

    List a few “road” options that you would be enthusiastic about going down.

    For example, this list may be as broad as the following:

    • writer
    • choir director
    • software engineer and architect
    • CEO of a unicorn startup company,
    • entrepreneur.

    As William Shakespeare once said, “We know what we are, but we know not what we may be.”

  2. About The Company

    Now, look at the company.

    • What is the industry they operate in?
    • What is the position you are applying for, and what are potential career growth possibilities within the department, company, and industry?
  3. About The Fit

    Which of your “road” options correspond best with the opportunities presented by this company?

    Highlight this option and focus on it. Imagine, in as much detail as you can, going down this road.

    What would be the major milestones for you, in order to move towards your goal?

    Describe the chosen option by focusing on the first 1-2 milestones, and by presenting it in light of company goals and current initiatives.

    For example, if you are applying for a project manager position in a corporation engaged in the education industry, and your “road” option is “CEO,” your next career step may be a program manager, or an innovations and research manager.

    Explain why you are enthusiastic about reaching these goals, and what makes you think you have the necessary traits and skills to reach them.

    How can the company benefit from these traits and skills of yours already today, in the current role you are applying for?

Pro Tip

Framing your answer in the same terms used by the company will help ensure the interviewer can easily understand your language and help both of you to be “on the same page.”

The easier you make it for the interviewer, the better are your chances they will “vote” for you over other candidates.

3. What skills are you looking to develop on your next job? Why?

How to answer

When employers ask you about skills you would like to develop, they are looking for honesty in the way you answer.

A common target of the question is to discover how motivated you are to extend yourself. If you are willing to learn, then you are probably more motivated to do the job well.

They might also be trying to determine whether you’ll be a good long-term fit for the company. Are you looking for an opportunity to grow with an organization – or will your plans take you to another employer before long?

  1. About Yourself

    Answering the question, reflect on yourself. Show that you are concerned and active about your own evolution.

    You can indicate how development has worked for you in the past, give examples.

    • What qualities do you wish to develop in yourself both professionally and personally?
    • What kind of culture do you want to work in?
    • What motivates you?
    • What qualities do you feel make strong, healthy relationships?
    • What skills do you admire most in your role models?

    And probably the most important is: What will help you to achieve your future goals?

    Choose something you’re already pretty good at, but still trying to improve even more. Maybe it is something that you learned a long time ago but haven’t used in recent jobs very often?

  2. About The Company

    Do your research and learn as much as possible about the organization and the career path you might forge there. Read the company’s story on their website, review their LinkedIn page, explore their blog.

    What personal and professional qualities do they value and what can you learn if they hire you?

  3. About The Fit

    No matter what skills you say you want to improve, however, make sure that you follow it up with what you’re doing about it.

    Focus on a work skill that may not be critical to your industry or job level and demonstrate how you would like to develop this skill further, implying you already have a level of competency. This way you won't be sounding negative about yourself.

    You could say something like “Coworkers often come to me for advice on how to write or format a document they are working on. I know that I am good at this (that’s why they come to me in the first place), but I have no formal training on mentoring others. I would like to take a course or two on mentoring others that would help them while also improving my own skills in this area.”

    Say you are willing to learn new things and take on new challenges. Show employers that you’re self-motivated and actively looking for ways to improve your skills and value in your career.

Pro Tip

If you choose one of the more common working skills such as networking, presentation, mediation, technical, coaching or mentoring, make sure that they are not anything that’s vital or crucial to the job you’re interviewing for.

For example, if you are applying for a manager position, you don’t want to say that you need to work on developing your supervisory skills.

Now that you have read some of our recommendations, you may wonder: “Ok, so what’s next? I seem to understand these concepts quite well and they kind of make sense to me, but how do I make sure my answers are actually in accordance with these recommendations, and I will stand out as a strong candidate in my upcoming interview?”

Good question. Assuming you are indeed qualified and fit for the position you are interviewing for, the best thing you can do is make sure the interviewer sees this fit.

There are two ways how you can leverage Mr. Simon’s expertise to help you shine your best:

  1. Go ahead and practice with the Mr. Simon app - it is a completely free, fun and helpful experience!
  2. Request a mock interview with a real human career mentor. During the session we will help you identify your Key Selling Points to emphasize in the interview, and to present them in a way that strongly communicates your value to the company. The 1-hour session costs USD 79.99 and is supplemented by 2 weeks of support via email, free of additional charge.

To request the session, shoot us an email to coaching@mrsimon.ai and attach your resume and job description to expedite the process.

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4. What is your greatest weakness?

How to answer

This question ranks as the most challenging for many people. Fortunately, Mr. Simon is here to help!

Interviewers ask this question to gauge your level of self-awareness, your honesty and openness, and your capability for self-improvement.

  1. About Yourself

    No one is perfect and your interviewer doesn't expect you to be perfect either.

    While it is good to be honest and open, it will not help you to put yourself down.

    What's important is to find a weakness that you have overcome or something that is not related to the position for which you are applying.

    For example, one of our clients admitted that he is not very good at public speaking and that he has recently become a member of Toastmasters International to improve. What a respectful answer and approach, in my view!

  2. About The Company

    Research the company (website, social media, etc) to learn about the company culture.

    What personal and professional qualities do they value?

  3. About The Fit

    It is important that the weakness you decide to talk about is not one that will prevent you from performing the job for which you're applying.

    For example, if you're applying for a front-end developer position, do not talk about how you are struggling to understand HTML code.

Pro Tip

Use this question to sell yourself!

It's important to show how well you've overcome a weakness by motivating yourself and learning a new skill to grow professionally.

Take a quiz

Take a quick quiz and check if you’re ready to answer this question at your next job interview:

Which of the following would be the best answer:

ASometimes I just work too hard

BI have trouble saying “no” when a colleague asks for help and I have my own work to finish

CI am a perfectionist

DI cannot think of a single thing

5. Tell me about yourself

How to answer

This question may sound vague, but it actually requires a matter of fact, concise and relevant answer. Here’s how you can approach it.

  1. About Yourself

    What is your current occupation? Define yourself professionally in one statement.

    Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?

    Try to give some numbers to support your statement.

  2. About The Company

    Research the company.

    Based on what you know about the company and the job description, why are you interested in the position you are applying for?

  3. About The Fit

    • Based on your Key Selling Points and your knowledge about the company, why do you think you are a good fit for this position?
    • Can you support your statement with relevant examples from your past experiences?

    Try to be concise and stay within 1-2 minutes.

Pro Tip

You can also end with a question like:

Do you know what the current needs in the company/department are, where my skills and experience can help?"

That can help you learn more about the company and the job, turn the "interrogation" into a conversation and will allow you to relax some tension.

Read our blog post to learn more about how to answer this question.

Take a quiz

Take a quick quiz and check if you’re ready to answer this question at your next job interview:

Pick the best answer:

AMy name is Andrew Franklin, I am 28 years old, and I am looking for a job that pays well.

BHello, my name is Natalie Price. I have two children and I love playing billiards and travelling. I am 33 years old.

CHi Mr. Simon, my name is Stanley Clark and I am a certified Project Management professional known for completing projects on time and on budget. I am passionate about building agile work culture and delivering results.

DHi Mr. Simon, my name is Dorothy Hanson. I have previously worked as an accountant in retail, but currently I am trying to transition into the field of healthcare.

6. How would you describe yourself?

How to answer

This question is like the Tell me about yourself question usually asked at the beginning of an interview, but there are some subtle differences. It belongs to the family of reflective questions where the interviewer is assessing your cognitive abilities, as opposed to the more factual and matter-of-fact “Tell Me About Yourself” question.

  1. About Yourself

    Think of how your bosses and peers would describe you.

    Throughout your professional experience, you have probably heard them giving you some labels – try to remember the exact words they used.

    If you have received LinkedIn recommendations from someone, read those and think why people wrote them and what work situations prompted those descriptions. Remember the context of those situations and frame them as stories.

    Make a list of keywords, or short key phrases, that can describe you. Your Key Selling Points should definitely appear on this list, but try to also use some adjectives here, to add a positive emotional touch.

  2. About The Company

    Research the company's values, standards and policies. Make a list of keywords or short key phrases.

  3. About The Fit

    Which of your keywords correspond best with those of the company? Highlight 3-4 matches. Now try to imagine being a peer or a boss of yours and compile statements about yourself, in the 3rd person, mentioning these keywords. Remember to use adjectives, and don’t be afraid to mention real references from real people.

    For example, if you are applying for a position that requires good people skills, and your boss at your previous job called you a “conflict resolution guru,” don’t be shy to mention this reference, and provide a brief context that caused your boss’s praise. Use the STAR method to craft your story.

    Don’t limit yourself with just one keyword. If you are concise and don’t ramble with your answer, your interviewer will probably want to hear more than one. Just be observant and watch the interviewer’s reaction. You want to keep them interested.

Pro Tip

If you haven’t yet received any LinkedIn recommendations, try to obtain them. Also, offer to write your own recommendations for them - both received and given recommendations will be visible in your profile and will tell the interviewer exactly what you want to be known about your values, your attitude towards work and relationships.

7. Describe a time when you had to overcome a significant obstacle on a job

How to answer

This is a tough question because you’re forced to talk about a difficult time with a complete stranger. Fortunately, it’s also a great opportunity to turn a big challenge into a great accomplishment.

This question is designed to help the interviewer discover what type of problem-solver you are.

Why do employers ask this question?

It’s because they want to know that they’re hiring someone who can think on their feet and who is resilient when facing challenges.

  1. About Yourself

    It’s your chance to show that in tough times you turn to your inner strength and possess skills to find the right solutions.

    You probably had to solve many problems daily at work. It’s high time to remember them.

    If you do not prepare examples in advance, this question will get you off guard and you will find it difficult to remember all the details on the move.

    Start with recalling a few examples of real obstacles you coped with. For each of them, think about:

    • What was the project or task you were trying to accomplish?
    • What was the obstacle? This can be a specific problem related to your job or a higher-order issue across the organization.
    • What steps did you take to address the issue?
    • What decisions did you have to make?
    • How did the company benefit from your decisions?
    • How would you describe your approach, or what lessons have you learned?

    Be careful how you respond to this question. Make sure that you select a difficult work situation where you were not the cause.

  2. About The Company

    When you research the company, try and find out what kind of challenges they are facing. Try to find out what they need in terms of problem resolution.

    Search for online reviews, complaints and any other useful resources. What problems and obstacles can the employees face with this position?

  3. About The Fit

    This is your opportunity to showcase your problem-solving skills, resilience, and strength of character. Talk through your problem-solving process and show how you can think on your feet.

    Pick an example relevant to the position you are aiming for.

    Let’s say, you are applying for a blog writing job. The job description mentions that a successful candidate must have experience working “in a dynamic environment.”

    You could mention a situation in which you had to write an article on short notice because your coworker failed at the last moment to complete the assignment. You were short of time but worked extra hours to prepare the article successfully and on time.

    This answer would show your experience in blog writing, your sense of responsibility, ability to achieve results under stress, your willingness to go the extra mile, your problem-solving skills.

Pro Tip

This question is not about your past, it's how you deal with things that will happen in the future, so try to keep your answer short and focused.

After all, the interviewer is really looking for what you took away from the situation and doesn’t need to know the full backstory of what happened.

Use the STAR method to prepare your story and practice it so that you can stay within 1-2 minutes.

Make sure to show that you remained positive when overcoming a hurdle at work. Positive attitudes lead to positive outcomes.

8. Can you describe a typical day from your current or last job?

How to answer

Interviewers usually ask this question to get an idea of where and how you are spending your time during the workday and to see if a candidate is used to working the sort of schedule they require of their personnel.

The interviewer is assessing both the quantity and quality of your work. It can also be a launching point to ask about how you prioritize your work.

  1. About Yourself

    Consider past jobs and how tasks there relate to the new position.

    • How well do you plan your day?
    • Do you have the list of activities for your normal workday?
    • What are the core deliverables for your role?
    • How do you prioritize your work?
  2. About The Company

    Research the company ahead of time to see if there is any information to show a typical workday for its employees.

    Carefully review the information contained in the job description.

    Is it heavily weighted towards routine/repetitive tasks or is there a lot of creative work involved?
    How do your current or past positions relate to what’s in the job description?

    Make a list of some of the key tasks you do in a typical workday.

    Review your list and check off the tasks that match the requirements of the position you're seeking. Focus on those tasks when answering this question.

    The more you can connect your experience with the job opening, the better you will be at answering the question.

  3. About The Fit

    Describing your typical workday is your chance to show that your experience matches the job requirements and that you have the personal qualities the company looks for in its employees.

    You must demonstrate your understanding of the importance and necessity of time and workload planning, as well as your ability to follow the plan.

    The employer must see that you always try to fill your working day so that to the extent possible, planned tasks are executed on time and with maximum efficiency.

    The answer to this seemingly simple question shows very clearly your independence, organization and responsible attitude to work.

    Although there is no such thing as a “typical” workday, most of us have jobs that require some routine tasks to be performed daily.

    These are the important jobs that keep the business running, no matter what part of the organization you work in. These can be mentioned upfront, followed by the non-routine and creative tasks that make who you are and what you do “special.” You should be prepared to describe both.

Pro Tip

Emphasize that you tend to complete the most important work first.

This gives the interviewer the impression that you have your priorities set for the day. This will also let them know that one of your basic strengths is the optimization and formulation of your work.

You might also consider completing your answer to the question with a closing statement.

For example, you might say: ”At the end of each day I review what I have been able to accomplish and make any adjustments to my plans for the next day.

9. Why did you leave your last job?

How to answer

This question may be a little touchy for some people, but it's a question asked by interviewers, to find out why you left, in order to better understand how you may or may not make a good fit with their company.

Remember, never speak ill of your old company (this will not go over well).

  1. About Yourself

    Most likely, there are three possible reasons you left or are leaving your last job:

    • You are looking for a career change
    • You are unhappy with your current employment
    • You were let go.

    Whatever the reason, it's best to always speak in a positive light.

  2. About The Company

    Based on your research about the company and the position, what do you like most about the company?

  3. About The Fit

    If you are looking for career advancement or a career change, you can be very upfront and honest. Be as enthusiastic as you can about the position.

    If you were unhappy with your previous job, focus on the positives. Talk about the ways that you will best fit in with the company, in the role for which you're applying.

    If you were let go, focus on the positive. Share your accomplishments at your previous employment.

Pro Tip

Whatever the reason you are looking for a new opportunity, always turn things around to show how you are the perfect fit for the job for which you are interviewing!

10. What experience do you have in this field?

How to answer

This question may help you convince the interviewer how smoothly you would fit into the position to which you are applying. It's your chance to WOW them! Be sure to focus on the experience that is relevant to the company and position.

  1. About Yourself

    Start with defining your Key Selling Points you want to emphasize for this position.

    • What job experiences brought you to those points?
    • What were the job titles and the most relevant responsibilities?
  2. About The Company

    Do your research of the company and the requirements for the position.

    • What is the company looking for in terms of experiences and qualifications?
    • What problems are they trying to solve with this position?

    Highlight 3-5 key required experiences or skills from the job description.

  3. About The Fit

    Which of your Key Selling Points match with the required experiences or skills? Can you think of an example story showcasing this match?

    Nowadays, every hiring manager wants results, so think in terms of specific achievements and try to structure your example accordingly.

Pro Tip

When telling your story, remember to talk about your STARs!
S - What was the Situation?
T - What was your Task?
A - What Action did you take?
R - Talk about the Results.

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This page has been updated on March 13, 2021.

You can practice answering this question, as well as over 160 other common job interview questions for Marketing Consultant by engaging in a mock interview with Mr. Simon. As an artificial being, his undeniable benefits include:

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