Marketing Executive

1. Tell me about yourself top question

How to answer

1. About Yourself

   What is your current occupation? Define yourself professionally in one statement.

   Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?

   Try to give some numbers to support your statement.

2. About The Company

   Your first step is to Research the company to find out as much as you can about what they do and their approach to their business and their employees.

   Based on what you know about the company and the job description, why are you interested in the position you are applying for?

3. About The Fit

   Now is the right time to show the fit between your skills and the company's requirements. Your answer works best if you emphasize your relevance. How do you do this? You will have already researched the company, studied the job description to identify their needs and possible pain points and prepared the relevant Star Stories that show how you addressed similar issues in the past. Your next step is to develop your Present-Past-Present approach.

   Start with the Present. Focus on the skills and experience from your most recent positions. What has enabled you to get the job done successfully and how this relates to what the employer is looking to accomplish.

   Next go back to the Past. Here is where your Star story comes in. Explain how you were able to use your skills and experience to accomplish a task that relates to an area of concern for the employer.

   Finally come back to the Present – summarizing the lessons you learned and how they shaped your response and approach today.

   Remember, the whole conversation is about the present, not the past. Just one sentence can summarize why your approach works, and its applicability and relevance to this position.

Pro Tip

2. Where do you see yourself in 5 years?

How to answer

1. About Yourself

   What challenges do you like overcoming? Where are you starting from and where might you be going?

   For example, let's say the position you are applying for is junior accountant. It includes a wide range of tasks such as basic bookkeeping, financial analysis, and reporting. If accounting is your chosen field, then you would most likely want to move in the direction of obtaining your CPA so that you might step up to more responsibility as an accounting manager or senior auditor within the next 5 years. Your responses should make sense in how you see yourself growing in your professional career.

   However, at this point, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.

2. About The Company

   Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.

   • Is the business expanding, are they opening new locations, or starting new projects?
   • Or are they heavily automating and cutting staff?

   Let’s say you are applying for a UX designer position for a brand-new product.

   In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.

   On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!

3. About The Fit

   And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.

   However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.

   As we said earlier, you must show interest and enthusiasm for the position you are applying for. If the interviewer senses that you are more enthusiastic about future growth than about the current position, they may conclude that you are not the right person for the job at hand.

Pro Tip

3. What is your greatest weakness?

How to answer

1. About Yourself

   No one is perfect and your interviewer doesn't expect you to be perfect either.

   While it is good to be honest and open, it will not help you to put yourself down.

   What's important is to find a weakness that you have overcome. How you turned what might be considered a negative into a positive.

2. About The Company

   Research the company (website, social media, etc) to learn about the company culture.

   What personal and professional qualities do they value?

3. About The Fit

   This is the time to clearly state a true weakness that you have overcome.

   Be as specific as possible and stay away from vague cliches like “I work too hard.” It would be difficult for anyone to try and explain how they overcame a weakness like that

   Mr. Simon emphasizes the Present-Past-Present method of responding to behavioral questions. When you are asked about your greatest weakness, you should be able to successfully use this approach as well. Here is an example of how someone might answer this question.

   Present - "I have always had a fear of public speaking, and believe this may have held me back in my career, especially when having to make presentations to management."

   Past - "Last year I learned about Toastmasters International and decided to join this group to help me gain confidence in myself and improve my ability to present to others in just about any situation."

   Present - "By overcoming this weakness I believe that it has made me a much stronger candidate for this position, someone you can count on to make presentations to management, conduct training and communicate at a high level."

   It's important to show how well you've overcome a weakness by motivating yourself and learning a new skill to grow professionally.

Pro Tip

4. Why did you leave your last job?

How to answer

1. About Yourself

   There are a number of reasons why people leave or plan to leave their jobs. One very important recent factor has been the impact on jobs and job security due to Covid-19 and all of the issues raised by remote vs. on-site work.

   Regardless of the causes, there are three possible reasons that you left your last job or are planning to leave your current job:

   • You are looking for a career change
   • You are unhappy with your current employment
   • You were let go.

   Whatever the reason, it's best to always speak in a positive light.

2. About The Company

   Based on your research about the company and the position you are interviewing for, what do you like most about the company? What excites you about the work as it is outlined in the job description?

3. About The Fit

   Let's take a closer look at how you might respond to each of the three reasons for leaving your last job.

   1. You were let go

   You should simply state the facts (e.g. the company was downsizing, your position was eliminated, your department was offshored, etc.). Focus on the positive. You might want to share your accomplishments at your previous employment by relating a pertinent STAR story if you feel that would be relevant.

   2. You are looking for career advancement or a career change

   In your response you should be upfront, honest and as enthusiastic as you can be about the position. Consider using the Present-Past-Present method when giving this answer. Start with the Present by describing a career goal that is important to you. For instance you are a data analyst applying for a data management position and you are ready for this move. Then go back to the Past to indicate that at your previous job, there were little or no promotional opportunities in your field. Then come back to the Present and say that you are ready to take on the manager role and know that you will do an outstanding job for the company.

   3. You are unhappy with your current employment

   Sometimes a job just isn't going to take you to the next step in your career.

   Keep two things in mind when answering this question, 1) never "bad mouth" your current employer and 2) focus on the postive when speaking about the job and your reason for wanting to leave.

   The following is an example of how this question might be answered. This individual was looking to move up to a project manager position and did not feel that her current employer was the right place to achieve her goal. You might find her answer helpful in crafting your own response.

   "I really like my job as assistant project manager and love working with all of my coworkers on the team. However, the way the department is set up there is no real path to promotion. There are currently 3 project managers and they are all relatively new in their jobs. As far as I can see, they are all doing a good job and opportunties for promotion may not be opening up in the foreseeable future."

   Her comments were positive and her reasoning was clear and consise. Always try to keep your reasons positive and try not to create an impression that you were unhappy with the way you were treated.

Pro Tip

5. What are your long-term goals?

How to answer

1. About Yourself

   Start with honestly assessing yourself. (At this moment, you are not sharing these thoughts with anyone, so be as open as you can).

   Imagine that you have all the resources in the world and that all roads are open for you.

   • How would you use them?
   • Which road(s) would you choose?
   • What do you see on the horizon in that direction?

   Be audacious and don’t limit yourself. There is no longer a perspective than “long-term,” so be as futuristic as you possibly can.

   List a few “road” options that you would be enthusiastic about going down.

   For example, this list may be as broad as the following:

   • writer
   • choir director
   • software engineer and architect
   • CEO of a unicorn startup company,
   • entrepreneur.

   As William Shakespeare once said, “We know what we are, but we know not what we may be.”

2. About The Company

   Now, look at the company.

   • What is the industry they operate in?
   • What is the position you are applying for, and what are potential career growth possibilities within the department, company, and industry?

3. About The Fit

   Which of your “road” options correspond best with the opportunities presented by this company?

   Highlight this option and focus on it. Imagine, in as much detail as you can, going down this road.

   What would be the major milestones for you, in order to move towards your goal?

   Describe the chosen option by focusing on the first 1-2 milestones, and by presenting it in light of company goals and current initiatives.

   For example, if you are applying for a project manager position in a corporation engaged in the education industry, and your “road” option is “CEO,” your next career step may be a program manager, or an innovations and research manager.

   Explain why you are enthusiastic about reaching these goals, and what makes you think you have the necessary traits and skills to reach them.

   How can the company benefit from these traits and skills of yours already today, in the current role you are applying for?

Pro Tip

6. Tell me about your greatest professional accomplishment

How to answer

1. About Yourself

   In preparation for answering this question, list the top 3 professional accomplishments that you are most proud of. No need for lengthy descriptions, just a sentence or two for each one to help you recall each situation.

   Write down your Key Selling Points - your top 3-5 skills that make you a strong professional.

   Make sure you have developed the story behind each accomplishment and have a strong command of the details of what happened so that you can tell the story clearly and distinctly.

   Along with each accomplishment, mark which of your Key Selling Points they showcase. How exactly?

2. About The Company

   Based on your research of the company, what are their current needs?

   • What are the major projects going on?
   • What are the expectations for the position you are applying for?
   • Think about which of your accomplishment stories best fit their needs and expectations?

3. About The Fit

   Once you have decided on the appropriate accomplishment story, think how you will relate it in an interview and how you will make it relevant to the the job you are seeking. One approach is to use the Present-Past-Present technique.

   Let's say that the accomplishment was leading your team in installing a new billing system and bringing it in on time and under budget.

   You might start off in the Present by talking about the importance of having good leadership skills.

   Then move to the Past to relate your story about how you successfully lead your team in accomplishing the objective.

   Finally, come back to the Present to address how you will be able to help them reach their goals (the ones you learned about when researching the company) going forward.

   Be sure to keep practicing your accomplishment story until it flows naturally and convincingly.

Pro Tip

7. Tell me about a stressful situation and how you dealt with it

How to answer

1. About Yourself

   In order to form a response to this question, think back to a time when you encountered a stressful situation at work, and answer the following questions.

   • Was the situation a challenge just to you personally or to your entire team?
   • What was your approach to the problem and how did you handle it?
   • What role if any did emotions play in the process of dealing with this situation?
   • What was the outcome, was it successful?
   • Did the outcome meet the company’s expectations as well as your own?

2. About The Company

   • What do you know about the company, where you may encounter a stressful situation?
   • Are they working on a major project which is approaching a due date?
   • Are they going through what appears to be a difficult time where cost-saving is a top priority? Perhaps the company culture is full of negativity and mistrust, or they have gone through massive layoffs. Is there any chance that customers are being neglected?

   Any of these situations may lead to stressful times at the company, and you should try to know more about their expectations, and how realistic those expectations are.

   Or, are they just a dynamic, highly agile company run by smart and creative folks, which may work excellently for some people and be confusing and mind-blowing for others?

   Do your research.

3. About The Fit

   Once you have determined which STAR story will best answer this question, use the Present-Past-Present method for your response. The following is an example of how someone might apply this method.

   The candidate started with the Present by telling the interviewer that she is able to rise to the challenge of the situation regardless of the level of stress that may come with an assignment.

   She then went back to the Past to describe when she and her team had to hit a tight timeline for a customer that depended on the outcome of her team's work. It was an emotional time in which the team worked long, hard hours with lots of overtime. As hard as it was at the time, in the end they successfully completed the assignment and the customer was so pleased with the results that it increased its business with her company.

   Finally, the candidate came back to the Present to explain how much she enjoys taking on challenges because they help her grow as a professional and she knows that she can successfully complete assignments for the company, no matter how stressful or difficult.

Pro Tip

8. What experience do you have in this field?

How to answer

1. About Yourself

   Start with defining your Key Selling Points you want to emphasize for this position.

   • What job experiences brought you to those points?
   • What were the job titles and the most relevant responsibilities?

2. About The Company

   Do your research of the company and the requirements for the position.

   • What is the company looking for in terms of experiences and qualifications?
   • What problems are they trying to solve with this position?

   Most importantly, make sure you are able to highlight and speak about at least 3-5 of your key experiences that match up with the requirements listed in the job description.

3. About The Fit

   Using the Present-Past-Present method is a perfect way to answer this question.

   Starting with the Present, speak about your experience as it relates to one of the key requirements in the job description. You might say "I noted that the job description requires experience in employee training and this is an area in which I have a great deal of knowledge and skill."

   Then go back to the Past to describe how you improved overall training of staff from 82% to over 97% within your first year on the job. Senior leadership took note of this accomplishment for which you received a company commendation.

   Finally, come back to the Present to describe how you will help ensure that the company maintains the highest possible compliance with all employee training requirements.

   Nowadays, every hiring manager wants results, so think in terms of specific achievements and try to structure your example accordingly.

Pro Tip

9. Who has inspired you in your life, and why?

How to answer

1. About Yourself

   The answer to this question is completely at your discretion.

   • Who encouraged you to become who you are today?
   • What qualities do they have that you admire most?
   • What are the common values between you and this person that you can use strategically in your career and life?
   • How did they help you to do proper introspection that influenced your life?

   Maybe it’s your parents, someone else from your family, a teacher or a mentor, a researcher, or a writer you admire. Maybe it’s a public figure that inspires you. Whoever this inspiring person is, remember that the interviewer is looking for a heartfelt response.

2. About The Company

   Read the job description carefully and research the company to learn as much as you can about the company’s culture.

   What qualities does the company value in their employees? See if you are able to match their values to those of the person that inspired you.

   You should not only identify the person who inspires you but, if possible, also tell why and how their influence may have relevance to the company you are interviewing with.

   Be extra cautious while naming anyone that might be controversial (for example a politician or a celebrity) as your inspirer. The interviewer might have preconceived thoughts or ideas about certain people that you might be unaware of. This might lead them to judge you unfarily about your choice.

3. About The Fit

   Be prepared to give examples of how the words, actions or teachings of your inspirer have helped to motivate you in achieving your goals.

   As always, prepare an answer which highlights qualities that would be highly valuable in the position you are seeking.

   Most employers look for characteristics such as adaptability, good interpersonal communication, leadership, creativity, innovativeness, honesty and dedication. Ask yourself, what ‘specific’ attributes have you learned from your motivator? Mention how learning such attributes helped you in your career.

   You should provide a specific example that shows the above-mentioned attribute of the inspirer.

Pro Tip

10. How would you describe yourself?

How to answer

1. About Yourself

   Think of how your bosses and peers would describe you.

   Throughout your professional experience, you have probably heard them giving you some labels – try to remember the exact words they used.

   If you have received LinkedIn recommendations from someone, read those and think why people wrote them and what work situations prompted those descriptions. Remember the context of those situations and frame them as stories.

   Make a list of keywords, or short key phrases, that can describe you. Your Key Selling Points should definitely appear on this list, but try to also use some adjectives here, to add a positive emotional touch.

2. About The Company

   Research the company's values, standards and policies. Make a list of keywords or short key phrases.

3. About The Fit

   Which of your keywords correspond best with those of the company? Highlight 3-4 matches. Now try to imagine being a peer or a boss of yours and compile statements about yourself, in the 3rd person, mentioning these keywords. Remember to use adjectives, and don’t be afraid to mention real references from real people.

   For example, if you are applying for a position that requires good people skills, and your boss at your previous job called you a “conflict resolution guru,” don’t be shy to mention this reference, and provide a brief context that caused your boss’s praise. Use the STAR method to craft your story.

   Don’t limit yourself with just one keyword. If you are concise and don’t ramble with your answer, your interviewer will probably want to hear more than one. Just be observant and watch the interviewer’s reaction. You want to keep them interested.

Pro Tip