Marketing Project Manager

1. Where do you see yourself in 5 years? top question

How to answer

1. About Yourself

   What challenges do you like overcoming? Where are you starting from and where might you be going?

   For example, let's say the position you are applying for is junior accountant. It includes a wide range of tasks such as basic bookkeeping, financial analysis, and reporting. If accounting is your chosen field, then you would most likely want to move in the direction of obtaining your CPA so that you might step up to more responsibility as an accounting manager or senior auditor within the next 5 years. Your responses should make sense in how you see yourself growing in your professional career.

   However, at this point, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.

2. About The Company

   Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.

   • Is the business expanding, are they opening new locations, or starting new projects?
   • Or are they heavily automating and cutting staff?

   Let’s say you are applying for a UX designer position for a brand-new product.

   In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.

   On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!

3. About The Fit

   And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.

   However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.

   As we said earlier, you must show interest and enthusiasm for the position you are applying for. If the interviewer senses that you are more enthusiastic about future growth than about the current position, they may conclude that you are not the right person for the job at hand.

Pro Tip

2. What is your greatest weakness?

How to answer

1. About Yourself

   No one is perfect and your interviewer doesn't expect you to be perfect either.

   While it is good to be honest and open, it will not help you to put yourself down.

   What's important is to find a weakness that you have overcome. How you turned what might be considered a negative into a positive.

2. About The Company

   Research the company (website, social media, etc) to learn about the company culture.

   What personal and professional qualities do they value?

3. About The Fit

   This is the time to clearly state a true weakness that you have overcome.

   Be as specific as possible and stay away from vague cliches like “I work too hard.” It would be difficult for anyone to try and explain how they overcame a weakness like that

   Mr. Simon emphasizes the Present-Past-Present method of responding to behavioral questions. When you are asked about your greatest weakness, you should be able to successfully use this approach as well. Here is an example of how someone might answer this question.

   Present - "I have always had a fear of public speaking, and believe this may have held me back in my career, especially when having to make presentations to management."

   Past - "Last year I learned about Toastmasters International and decided to join this group to help me gain confidence in myself and improve my ability to present to others in just about any situation."

   Present - "By overcoming this weakness I believe that it has made me a much stronger candidate for this position, someone you can count on to make presentations to management, conduct training and communicate at a high level."

   It's important to show how well you've overcome a weakness by motivating yourself and learning a new skill to grow professionally.

Pro Tip

3. Describe a time when you had to overcome a significant obstacle on a job

How to answer

1. About Yourself

   The employer is looking for the skills needed to overcome a significant obstacale on the job. This is not the place to discuss the ordinary problems that you might face on a daily basis at work.

   Start with recalling a few examples of real obstacles and challenges you faced. For each of them, consider:

   • What was the project or task you were trying to accomplish?
   • What was the obstacle? This can be a specific problem related to your job or a higher-order issue across the organization.
   • What steps did you take to address the issue?
   • What decisions did you have to make?
   • How did the company benefit from your decisions?
   • How would you describe your approach, or what lessons have you learned?

   Be careful how you respond to this question. The problem you faced and resolved for the company should not have been of your own making.

   See this as your chance to show how you stepped up by turning to your skills and inner strength to find the right solutions.

2. About The Company

   When you research the company, try and find out what kind of challenges they are facing. Try to find out what they need in terms of problem resolution.

   Search for online reviews, complaints and any other useful resources. What problems and obstacles can the employees face with this position?

   Pay particular attention to the requirements listed in the job description. It is quite possible that you have a a STAR story about overccoming an obstacle that relates directly to one of their needs. This would be a great opportunity to answer this question.

3. About The Fit

   This is your opportunity to showcase your problem-solving skills, resilience, and strength of character. We recommend that you use the Present-Past-Present method to answer this question. The following is an example of how this method might be applied for the position of Blog Writer. The job description mentions that a successful candidate must have experience working “in a dynamic environment.”

   Starting with the Present you might say "I really enjoy working in a fast-paced and dynamic environment" (repeating the words used in the job description is reinforcing to the interviewer).

   Next go to a Past situation in which you had to write an article on extremely short notice. Your boss came to you at the last moment because your coworker failed to complete a very important assignment. The pressure was on but you worked extra hours to prepare the article successfully and on time. This story shows your sense of responsibility, ability to achieve results under stress, your willingness to go the extra mile, and your problem-solving skills.

   Finally come back to the Present to again reiterate how working under pressure is a skill that you are proud of and you will bring to any assignment for the employer.

Pro Tip

4. Why did you leave your last job?

How to answer

1. About Yourself

   There are a number of reasons why people leave or plan to leave their jobs. One very important recent factor has been the impact on jobs and job security due to Covid-19 and all of the issues raised by remote vs. on-site work.

   Regardless of the causes, there are three possible reasons that you left your last job or are planning to leave your current job:

   • You are looking for a career change
   • You are unhappy with your current employment
   • You were let go.

   Whatever the reason, it's best to always speak in a positive light.

2. About The Company

   Based on your research about the company and the position you are interviewing for, what do you like most about the company? What excites you about the work as it is outlined in the job description?

3. About The Fit

   Let's take a closer look at how you might respond to each of the three reasons for leaving your last job.

   1. You were let go

   You should simply state the facts (e.g. the company was downsizing, your position was eliminated, your department was offshored, etc.). Focus on the positive. You might want to share your accomplishments at your previous employment by relating a pertinent STAR story if you feel that would be relevant.

   2. You are looking for career advancement or a career change

   In your response you should be upfront, honest and as enthusiastic as you can be about the position. Consider using the Present-Past-Present method when giving this answer. Start with the Present by describing a career goal that is important to you. For instance you are a data analyst applying for a data management position and you are ready for this move. Then go back to the Past to indicate that at your previous job, there were little or no promotional opportunities in your field. Then come back to the Present and say that you are ready to take on the manager role and know that you will do an outstanding job for the company.

   3. You are unhappy with your current employment

   Sometimes a job just isn't going to take you to the next step in your career.

   Keep two things in mind when answering this question, 1) never "bad mouth" your current employer and 2) focus on the postive when speaking about the job and your reason for wanting to leave.

   The following is an example of how this question might be answered. This individual was looking to move up to a project manager position and did not feel that her current employer was the right place to achieve her goal. You might find her answer helpful in crafting your own response.

   "I really like my job as assistant project manager and love working with all of my coworkers on the team. However, the way the department is set up there is no real path to promotion. There are currently 3 project managers and they are all relatively new in their jobs. As far as I can see, they are all doing a good job and opportunties for promotion may not be opening up in the foreseeable future."

   Her comments were positive and her reasoning was clear and consise. Always try to keep your reasons positive and try not to create an impression that you were unhappy with the way you were treated.

Pro Tip

5. Why did you choose your major?

How to answer

1. About Yourself

   This is your chance to highlight your strengths and how your major prepared you for your future plans.

   Your answer to this question should reflect your passion and interest in the field you chose. Be genuine.

   There’s every reason to display your passions and interest in your major. They will give interviewers a sense of who you really are.

   Think about who or what influenced your career choice and include the positive influences, not the negative ones.

   • How does this tie into your major?
   • How will you bring your passion and unique knowledge to the new company?

   Emphasize your strong people skills and excellent communication skills, allowing you to connect with others.

   Think of the skills and experiences you gained through your major, think back to assignments and projects from your studies, internships and previous jobs. Consider the skills you developed working on those projects.

2. About The Company

   Write down a list of skills and experiences you gained through your major studies.

   Then, look at the job listing itself.

   Match up any of your skills and experiences that relate to the requirements of the job. How can you apply them to your new position, as well as the future?

3. About The Fit

   Use this question as an opportunity to mention a few skills related to your chosen major that would also be relevant in the workplace.

   Point to a good culture fit.

   Be positive, showing your enthusiasm. Let them know you're excited to be where you are.

   Discuss what you enjoy about the industry you’re considering and why you could see yourself working in it. Even if your major is not directly related to the job, you can likely find connections between the two.

   This is also a chance to explain other ways you have developed skills that will fulfill the role you're applying for.

   For example, perhaps you were a biology major who is applying for a job in computer programming. You might explain that you took a number of online and extracurricular classes on programming to develop the skills needed for the job.

Pro Tip

6. What was the biggest mistake you made in your most recent job? How did you handle it?

How to answer

1. About Yourself

   Do your best to tell a positive story about how the mistake was made, how you dealt with it and what learned from it.

   We all make mistakes from time-to-time.

   Answering some of the following questions will help you understand your own view of dealing with mistakes and their consequences. For instance:

   • How do you use a mistake to improve your abilities?
   • Are you self-aware enough to acknowledge failure and weakness?
   • Do you take smart risks?
   • How do you view success, failure, and risk in general?
   • Do you take responsibility for past mistakes instead of putting the blame on others?
   • If the situation repeats, what would you do differently? What would you do again?

2. About The Company

   Before the interview, look over the job listing, research the company. Try to think of a mistake you have made in the past that is not too closely related to the requirements of the job you are interviewing for.

   What kind of challenges might you face if you get the job here?

3. About The Fit

   It’s your opportunity to emphasize the skills or qualities you gained from your past negative experience that are important for the job you’re interviewing for now.

   Put a positive spin on your response by defining the “mistake” as a “learning experience” that led to your increased competency in the workplace.

   Talk about a specific example of a time you made a mistake. Briefly explain what the mistake was; quickly switch over to what you learned, or how you improved, after making that mistake.

   You might also explain the steps you took to make sure that mistake never happened again. Say that something you may have struggled with in the past has actually now became one of your strengths.

   Pick a story that ends with a compelling example of a lesson learned. Tell your story using the STAR method.

Pro Tip

7. What is the biggest lesson you've learned from a mistake you made?

How to answer

1. About Yourself

   Do your best to tell a positive story about how the mistake was made, how you dealt with it and what learned from it.

   We all make mistakes from time-to-time. Answering some of the following questions will help you understand your own view of dealing with mistakes and their consequences.

   For instance:

   • How do you use a mistake to improve your abilities?
   • Are you self-aware enough to acknowledge failure and weakness?
   • Do you take smart risks?
   • How do you view success, failure, and risk in general?
   • Do you take responsibility for past mistakes instead of putting the blame on others?
   • If the situation repeats, what would you do differently? What would you do again?

2. About The Company

   Before the interview, look over the job listing, research the company.

   Try to think of a mistake you have made in the past that is not too closely related to the requirements of the job you are interviewing for. What kind of challenges might you face if you get the job here?

3. About The Fit

   It’s your opportunity to emphasize the skills or qualities you gained from your past negative experience that are important for the job you’re interviewing for now. The best way to answer a question like this is to use the Present-Past-Present method.

   Start with the Present by ensuring the interviewer that even though you have made mistakes in the past, the lesson that you learned is to always carefully double-check your work and to make sure you plan ahead for any possible contingencies.

   Next go back to the Past to relate a STAR story that will tell the interviewer about a time when you made a mistake but were able to make the right adjustment to turn a potential negative into a positive. You might say something like: "I was responsible to provide one of our best customers a time frame for completing an important project. In my eagerness to impress them I miscalculated how long it would take and we missed the deadline. The customer was very disappointed and we nearly lost their business. After my manager explained the problem to me I worked very hard to improve my approach to project management and meeting timelines and nothing like this has happened again."

   Finally come back to the Present to tell the interviewer that you have the ability to learn from negative experiences and going forward you will approach all tasks with a mindset that will enable you to adjust quickly.

Pro Tip

8. What experience do you have in this field?

How to answer

1. About Yourself

   Start with defining your Key Selling Points you want to emphasize for this position.

   • What job experiences brought you to those points?
   • What were the job titles and the most relevant responsibilities?

2. About The Company

   Do your research of the company and the requirements for the position.

   • What is the company looking for in terms of experiences and qualifications?
   • What problems are they trying to solve with this position?

   Most importantly, make sure you are able to highlight and speak about at least 3-5 of your key experiences that match up with the requirements listed in the job description.

3. About The Fit

   Using the Present-Past-Present method is a perfect way to answer this question.

   Starting with the Present, speak about your experience as it relates to one of the key requirements in the job description. You might say "I noted that the job description requires experience in employee training and this is an area in which I have a great deal of knowledge and skill."

   Then go back to the Past to describe how you improved overall training of staff from 82% to over 97% within your first year on the job. Senior leadership took note of this accomplishment for which you received a company commendation.

   Finally, come back to the Present to describe how you will help ensure that the company maintains the highest possible compliance with all employee training requirements.

   Nowadays, every hiring manager wants results, so think in terms of specific achievements and try to structure your example accordingly.

Pro Tip

9. What do you do if you disagree with someone at work?

How to answer

1. About Yourself

   Think of the times you had to deal with disagreement with your co-workers.

   • What were the different ways you were able to address the situation?
   • Did you try to look at the matter at hand from the other person's perspective or did you always stick with your own viewpoint?
   • What were the key lessons you learned through your experience?

2. About The Company

   Research the company and its culture.

   • What do they value?
   • How do they deal with conflict resolution?
   • How do the employees value each other?
   • Do they have any specific standards and policies?

3. About The Fit

   Your response should show that you are reasonable and thoughtful, always trying to keep the situation under control, avoid disputes if you feel that dialogue may become aggressive.

   Tell the interviewer that if you disagree with someone, you

   • always focus on facts
   • listen to the points they are presenting
   • never attack his or her ideas and beliefs, because that's not at all helpful or productive
   • recognize the good.

   These statements will help you to highlight your skills like listening, communication and emotional intelligence.

   Give examples from your own experiences of how you used politeness and adaptability.

   Phrases such as “What you are saying may be correct, but I do not think it is applicable in this situation,” “I think ABC is a better solution. What do you think?” Or “Can we try out this option instead?” show how you master potential conflict situations.

Pro Tip

10. What are your drivers? What motivates you?

How to answer

1. About Yourself

   This question requires serious self-examination; you should be asking it yourself long before the interviewer does.

   Look back on everything you’ve done in your life, job, and career so far.

   • What was it about your best days that made them the best?
   • Can you take those feelings and apply them to specific moments from your life and past work experiences?
   • Are you ready for tough projects or for being asked to do something that isn’t quite on your job description, or for having to stay at work till late instead of another team member?
   • Will meeting deadlines, learning new things, finding a way to solve problems or overcoming a challenge inspire you and make you want even more?
   • What gives you a sense of accomplishment when you can look back on and say "I achieved that"?

   Look deep inside.

   Analyze your experience by types of tasks, by type of environment, type of feedback, level of responsibility and stakes? Do you prefer independence, or being part of a team?

   1. Task type: if you were given a whole day or even week at work to focus on just one of your tasks, without interruptions or multitasking, which one would that be? Why?
   2. Environment: do you feel motivated in a dynamic environment with lots of action, communications, deadlines? Or would you rather disconnect from the outside world and immerse into a single task, with your headphones on?
   3. Feedback: are you better motivated by positive feedback, or by healthy criticism? Or maybe by customers’ smiles and “Thank you” messages?
   4. Responsibility and stakes: are you motivated to do your best when you know that the stakes are high and your contribution will make a great impact on the bottom line? Or do you feel better in a more safe and relaxed environment when someone else is responsible for making big decisions?
   5. Financials: what is the salary range that makes you feel comfortable and respect yourself? Let’s be realistic, this is one (although definitely shouldn’t be the first) of the drivers.

   Be creative, this list is not exhaustive.

2. About The Company

   Take a long look at the job you’re applying for.

   • What kinds of tasks will you be responsible for?
   • What will the environment be?
   • What do you know about the possible kinds of feedback you will be receiving?
   • What is the level of stakes in this role?
   • What do you know about the salary they can possibly offer?

3. About The Fit

   How comfortable are you with the drivers the company can offer, comparing to those of your own? Pick those that have a match and give some examples.

   For instance, if you’re applying for a software engineer job, describe how you are motivated by solving complex technical challenges.

   If the job involves teamwork, give an example showing that you love collaborating and accomplishing big things as a part of a team.

   That is what drives you to do your best each day. You can say you enjoy meaningful work creating products that change people’s lives, if this is relevant to the company.

Pro Tip