Media Planner
We analyzed 208 interview reviews for Media Planner from various job sites, social network groups and forums.
Here are the most frequent job interview questions asked by HR managers during initial phone or onsite interviews. This list does not include technical or factual questions.
10 frequent non-technical questions for Media Planner:
According to our research, hiring managers looking to fill Media Planner role ask soft skills interview questions 25% more frequently than for other roles.
1. Where do you see yourself in 5 years? top question
How to answer
This question belongs to a family of behavioral, or even more precisely, reflective questions.
The interviewer wants to learn two things about you by asking this question.
- They want to know what you think about the job you are applying for. Remember, they are interviewing you for the job that's open right now. Are you a good fit and will you do a good job for them?
- Just as important, they want to get an idea of your ambitions and goals for yourself and if your goals align with their needs, especially going into the future.
In this way the employer should see how you see yourself today, and whether you are ambitious and strive to grow as a professional, and whether you like to learn and develop your skills.
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About Yourself
What challenges do you like overcoming? Where are you starting from and where might you be going?
For example, let's say the position you are applying for is junior accountant. It includes a wide range of tasks such as basic bookkeeping, financial analysis, and reporting. If accounting is your chosen field, then you would most likely want to move in the direction of obtaining your CPA so that you might step up to more responsibility as an accounting manager or senior auditor within the next 5 years. Your responses should make sense in how you see yourself growing in your professional career.
However, at this point, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.
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About The Company
Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.
- Is the business expanding, are they opening new locations, or starting new projects?
- Or are they heavily automating and cutting staff?
Let’s say you are applying for a UX designer position for a brand-new product.
In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.
On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!
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About The Fit
And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.
However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.
As we said earlier, you must show interest and enthusiasm for the position you are applying for. If the interviewer senses that you are more enthusiastic about future growth than about the current position, they may conclude that you are not the right person for the job at hand.
Pro Tip
This question gives you a good opportunity to showcase your Key Selling Points (e.g. “As I am very good at delegating tasks, I can easily see myself leading a team of software testers in the future…”), and end your statement by asking about current initiatives and goals at the company.
In thinking about the possibilities that may lie ahead, you also might want to consider taking a personality test (I recommend 16Personalities which is based on the Myers-Briggs test), research the internet on what career paths are possible with your skills and current job.
It is generally NOT a good idea to say something like:
“Oh, I cannot imagine what happens to me tomorrow, let alone in 5 years”.
This will show you as a person who is unimaginative and not forward-thinking enough to grow with and be a good fit for the company.
2. Tell me about yourself
How to answer
Most job candidates expect this to be one of the first interview questions and probably think of it as an “icebreaker” to get the interview started. It is much more than that! It is your opportunity to show the interviewer your relevance for the job. You want the employer to know that you are qualified to do the job, you are interested in doing the job and capable of getting it done.
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About Yourself
What is your current occupation? Define yourself professionally in one statement.
Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?
Try to give some numbers to support your statement.
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About The Company
Your first step is to Research the company to find out as much as you can about what they do and their approach to their business and their employees.
Based on what you know about the company and the job description, why are you interested in the position you are applying for?
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About The Fit
Now is the right time to show the fit between your skills and the company's requirements. Your answer works best if you emphasize your relevance. How do you do this? You will have already researched the company, studied the job description to identify their needs and possible pain points and prepared the relevant Star Stories that show how you addressed similar issues in the past. Your next step is to develop your Present-Past-Present approach.
Start with the Present. Focus on the skills and experience from your most recent positions. What has enabled you to get the job done successfully and how this relates to what the employer is looking to accomplish.
Next go back to the Past. Here is where your Star story comes in. Explain how you were able to use your skills and experience to accomplish a task that relates to an area of concern for the employer.
Finally come back to the Present – summarizing the lessons you learned and how they shaped your response and approach today.
Remember, the whole conversation is about the present, not the past. Just one sentence can summarize why your approach works, and its applicability and relevance to this position.
Pro Tip
You can also end with a question like:
“Do you know what the current needs in the company/department are, where my skills and experience can help?”
That can help you learn more about the company and the job, turn the “interrogation” into a conversation and will allow you to relax some tension.
Read our blog post to learn more about how to answer this question.
3. Why were you successful in your last role? Give a supporting example
How to answer
Questions about your successes allow an employer to learn more about your work ethic and your previous accomplishments.
It helps the interviewer to determine whether you will be driven to achieve such results in the future.
This question also allows to understand how you define success, and what milestones in your career you consider important.
It’s the numbers and the facts that most accurately describe you as a good candidate.
Examples of your successes will be summarized in your resume and you should be ready to elaborate on them in the interview.
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About Yourself
Think of the question as an invitation to discuss the professional characteristics that you're proud of or a particular achievement in your last job.
- What steps did you take to become successful?
- What personal and professional qualities did you use to reach your goals at work?
- How did your actions help your team and the company to succeed?
- What challenges did you overcome to become successful?
- What are your lessons learned?
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About The Company
Research the requirements of the company you applying to and review the job listing. Make a list of job qualifications and skills that match the preferred qualifications of the ideal candidate.
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About The Fit
Explain your most important achievements at work, using the STAR method to provide specific examples of how your past work and achievements show how you will be an asset to the organization you're interviewing with.
It’s your chance to tell about your Key Selling Points – skills that make you a successful employee.
Emphasize the 3-5 strongest of them that helped you to achieve results at work to answer the question.
It's important to provide the interviewer with evidence of how you achieved success in the workplace.
For example, if you are in publishing, tell your story about how you ensured the timely release of 20 issues of the magazine, despite any problems you faced.
The role of such an achievement for the company was particularly important and demonstrates how your work contributed to the business. Difficulties and ways to overcome them, new ideas, daily work, and its results will help the interviewer to assess your experience correctly.
Pro Tip
Do not be afraid of blowing your trumpet and making yourself look good.
If you are a good employee, then make sure you tell them so.
Try to show a high level of ambition.
Your goal is to demonstrate your determination and willingness to take on challenges and achieve results.
4. What one skill do you possess that you think will be the most important to a hiring manager?
How to answer
Employers place a lot of emphasis on finding candidates with the right skills and competencies for their organizations.
Depending on the career sector and profession you choose to work in, there are very specific skills, abilities and knowledge needed to do the job well.
The interviewer asks this question to make sure you will be a good fit with your skills and experience and will be a great addition to their team.
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About Yourself
If you’re not sure which skill would be best to share, consider your previous work experiences.
- Where did you excel?
- What would your peers say you’re especially proficient at?
- Have you ever received recognition for meeting a particular objective or excelling in a specific area?If so, your skills likely assisted you in reaching this achievement.
- What personal talents or attributes helped you meet that milestone?
Ask former coworkers or managers to help you to determine your strengths that made you unique. Imagine yourself as a manager who needs an employee to fill the position you are currently applying for.
What would you as the manager expect from a candidate for this job?
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About The Company
Start by reviewing the job description and making note of any required skills or abilities that match your own.
The job posting is a great guide for what employers want to see in candidates. In addition to job requirements, consider the depiction of the company and its culture in the job description.
Be sure to research the company by reviewing its website for additional information to get to know what skill you should mention.
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About The Fit
It’s important to highlight your best hard and soft skills (your Key Selling Points) to position yourself as a well-rounded candidate.
Though you may have several different areas of strength, include only those that are relevant to the job. Adaptability, critical thinking, problem-solving, creativity, and effective communication – it is the list of most common soft skills that can be helpful in any job, so you can choose the one to share with the hiring manager that best describes you.
But to make your answer stronger, the skill should be specific to the job you are applying for. Be certain to give examples of how this skill helped you in your last job.
Pro Tip
It is important to be able to distinguish your skills from personal qualities. The first are acquired in the process of work and training, and the second characterize you as a person.
5. What is your greatest weakness?
How to answer
This question ranks as the most challenging for many people. Fortunately, Mr. Simon is here to help!
Interviewers are not out to trick or trap you! They ask this question to gauge your level of self-awareness, your honesty and openness, and your capability for self-improvement.
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About Yourself
No one is perfect and your interviewer doesn't expect you to be perfect either.
While it is good to be honest and open, it will not help you to put yourself down.
What's important is to find a weakness that you have overcome. How you turned what might be considered a negative into a positive.
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About The Company
Research the company (website, social media, etc) to learn about the company culture.
What personal and professional qualities do they value?
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About The Fit
This is the time to clearly state a true weakness that you have overcome.
Be as specific as possible and stay away from vague cliches like “I work too hard.” It would be difficult for anyone to try and explain how they overcame a weakness like that
Mr. Simon emphasizes the Present-Past-Present method of responding to behavioral questions. When you are asked about your greatest weakness, you should be able to successfully use this approach as well. Here is an example of how someone might answer this question.
Present - "I have always had a fear of public speaking, and believe this may have held me back in my career, especially when having to make presentations to management."
Past - "Last year I learned about Toastmasters International and decided to join this group to help me gain confidence in myself and improve my ability to present to others in just about any situation."
Present - "By overcoming this weakness I believe that it has made me a much stronger candidate for this position, someone you can count on to make presentations to management, conduct training and communicate at a high level."
It's important to show how well you've overcome a weakness by motivating yourself and learning a new skill to grow professionally.
Pro Tip
Use this question to sell yourself!
6. What is the biggest lesson you've learned from a mistake you made?
How to answer
It’s important to know how to answer a job interview question about mistakes.
They ask questions like this to learn if you are upfront and honest about mistakes that you made.
They also want to know if you learned from your experience and how you met the challenges to improve your performance.
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About Yourself
Do your best to tell a positive story about how the mistake was made, how you dealt with it and what learned from it.
We all make mistakes from time-to-time. Answering some of the following questions will help you understand your own view of dealing with mistakes and their consequences.
For instance:
- How do you use a mistake to improve your abilities?
- Are you self-aware enough to acknowledge failure and weakness?
- Do you take smart risks?
- How do you view success, failure, and risk in general?
- Do you take responsibility for past mistakes instead of putting the blame on others?
- If the situation repeats, what would you do differently? What would you do again?
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About The Company
Before the interview, look over the job listing, research the company.
Try to think of a mistake you have made in the past that is not too closely related to the requirements of the job you are interviewing for. What kind of challenges might you face if you get the job here?
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About The Fit
It’s your opportunity to emphasize the skills or qualities you gained from your past negative experience that are important for the job you’re interviewing for now. The best way to answer a question like this is to use the Present-Past-Present method.
Start with the Present by ensuring the interviewer that even though you have made mistakes in the past, the lesson that you learned is to always carefully double-check your work and to make sure you plan ahead for any possible contingencies.
Next go back to the Past to relate a STAR story that will tell the interviewer about a time when you made a mistake but were able to make the right adjustment to turn a potential negative into a positive. You might say something like: "I was responsible to provide one of our best customers a time frame for completing an important project. In my eagerness to impress them I miscalculated how long it would take and we missed the deadline. The customer was very disappointed and we nearly lost their business. After my manager explained the problem to me I worked very hard to improve my approach to project management and meeting timelines and nothing like this has happened again."
Finally come back to the Present to tell the interviewer that you have the ability to learn from negative experiences and going forward you will approach all tasks with a mindset that will enable you to adjust quickly.
Pro Tip
Make absolutely sure that the interviewer understands that you learned from the experience.
Never blame others for what you did (however, if you were part of a team failure, you could relate this experience, just be sure to own up to your part in it).
Always be accountable for what you could have done differently in the failure. Demonstrate that you’ve had the maturity to benefit from previous “lessons learned” and you can move on with increased wisdom and competency.
7. What experience do you have in this field?
How to answer
This question may help you convince the interviewer how smoothly you would fit into the position to which you are applying. It's your chance to WOW them! Be sure to focus on the experience that is relevant to the company and position.
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About Yourself
Start with defining your Key Selling Points you want to emphasize for this position.
- What job experiences brought you to those points?
- What were the job titles and the most relevant responsibilities?
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About The Company
Do your research of the company and the requirements for the position.
- What is the company looking for in terms of experiences and qualifications?
- What problems are they trying to solve with this position?
Most importantly, make sure you are able to highlight and speak about at least 3-5 of your key experiences that match up with the requirements listed in the job description.
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About The Fit
Using the Present-Past-Present method is a perfect way to answer this question.
Starting with the Present, speak about your experience as it relates to one of the key requirements in the job description. You might say "I noted that the job description requires experience in employee training and this is an area in which I have a great deal of knowledge and skill."
Then go back to the Past to describe how you improved overall training of staff from 82% to over 97% within your first year on the job. Senior leadership took note of this accomplishment for which you received a company commendation.
Finally, come back to the Present to describe how you will help ensure that the company maintains the highest possible compliance with all employee training requirements.
Nowadays, every hiring manager wants results, so think in terms of specific achievements and try to structure your example accordingly.
Pro Tip
When telling your story, remember to talk about your STARs!
S - What was the Situation?
T - What was your Task?
A - What Action did you take?
R - Talk about the Results.
8. Why did you leave your last job?
How to answer
This question may be a little touchy for some people, but it's a question asked by interviewers, to find out why you left, in order to better understand how you may or may not make a good fit with their company.
Remember, never speak ill of your old company (this will not go over well).
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About Yourself
There are a number of reasons why people leave or plan to leave their jobs. One very important recent factor has been the impact on jobs and job security due to Covid-19 and all of the issues raised by remote vs. on-site work.
Regardless of the causes, there are three possible reasons that you left your last job or are planning to leave your current job:
- You are looking for a career change
- You are unhappy with your current employment
- You were let go.
Whatever the reason, it's best to always speak in a positive light.
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About The Company
Based on your research about the company and the position you are interviewing for, what do you like most about the company? What excites you about the work as it is outlined in the job description?
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About The Fit
Let's take a closer look at how you might respond to each of the three reasons for leaving your last job.
1. You were let go
You should simply state the facts (e.g. the company was downsizing, your position was eliminated, your department was offshored, etc.). Focus on the positive. You might want to share your accomplishments at your previous employment by relating a pertinent STAR story if you feel that would be relevant.
2. You are looking for career advancement or a career change
In your response you should be upfront, honest and as enthusiastic as you can be about the position. Consider using the Present-Past-Present method when giving this answer. Start with the Present by describing a career goal that is important to you. For instance you are a data analyst applying for a data management position and you are ready for this move. Then go back to the Past to indicate that at your previous job, there were little or no promotional opportunities in your field. Then come back to the Present and say that you are ready to take on the manager role and know that you will do an outstanding job for the company.
3. You are unhappy with your current employment
Sometimes a job just isn't going to take you to the next step in your career.
Keep two things in mind when answering this question, 1) never "bad mouth" your current employer and 2) focus on the postive when speaking about the job and your reason for wanting to leave.
The following is an example of how this question might be answered. This individual was looking to move up to a project manager position and did not feel that her current employer was the right place to achieve her goal. You might find her answer helpful in crafting your own response.
"I really like my job as assistant project manager and love working with all of my coworkers on the team. However, the way the department is set up there is no real path to promotion. There are currently 3 project managers and they are all relatively new in their jobs. As far as I can see, they are all doing a good job and opportunties for promotion may not be opening up in the foreseeable future."
Her comments were positive and her reasoning was clear and consise. Always try to keep your reasons positive and try not to create an impression that you were unhappy with the way you were treated.
Pro Tip
Whatever the reason you are looking for a new opportunity, make sure you are able to show how you are the perfect fit for the job for which you are interviewing!
9. Why and how did you choose your career?
How to answer
By asking this question, the interviewer tries to understand what led you to choose your career path and hopefully to find out how enthusiastic you are about the work you do and how well you will fit into the job that you are applying for.
The answer will show whether your desire to work “here” and if it is a determined part of your overall career plan or it is just a stop along the way to other things.
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About Yourself
- What characteristics and skills do you have?
- What makes you good at what you do?
- What attracted you to your career path?
- What strengths do you possess that make you the best candidate for the job?
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About The Company
Do your research and learn as much as possible about the organization and the career path you might forge there.
Match up any of your skills and experiences that relate to the requirements of the job. How can you apply them to your new position, as well as the future?
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About The Fit
Don’t just explain how you originally found this career.
Show you’re still glad to be doing it, that will put the hiring manager’s mind at ease that you’re motivated to do the work, and that you’ll be a big success if they hire you.
Your answers should provide the basis for a discussion about your passion for the work you do, your qualifications, and your skill set.
Make a list of factors that led you to this choice.
At the interview, tell only about those that characterize you and the situation in a positive light.
It may have been a successful internship with a similar function, which confirmed your desire to work in this field.
It could be a successful example of your parents, relatives or friends, which is indicative to you. You might have been motivated by your own academic success in this field which led you to enter it.
Pro Tip
Say that your chosen career best reflects your interests and you see it as continuing to be the most promising one for you.
Here’s a simple formula for answering this question:
First, address the origin of your motivation by tying it to your personal history. Then, explain what keeps you energized about the work on a daily basis that led you to where you are today. Finally connect your story and motivation to this job, the one you are interviewing for.
10. Who has inspired you in your life, and why?
How to answer
By prompting you to answer this question, the employer wants to understand your character, your value system, and your personality and how these qualities were influenced by someone you look up to and admire.
Many people may have inspired you, but it is probably best to focus on one that has been the most important to you personally. It might be confusing to the interviewer if you tried to name several influencers given the amount of time you have to properly answer this question.
It would be helpful (but not a deal-breaker) if the personal values you speak about have relevance to the job you are applying for.
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About Yourself
The answer to this question is completely at your discretion.
- Who encouraged you to become who you are today?
- What qualities do they have that you admire most?
- What are the common values between you and this person that you can use strategically in your career and life?
- How did they help you to do proper introspection that influenced your life?
Maybe it’s your parents, someone else from your family, a teacher or a mentor, a researcher, or a writer you admire. Maybe it’s a public figure that inspires you. Whoever this inspiring person is, remember that the interviewer is looking for a heartfelt response.
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About The Company
Read the job description carefully and research the company to learn as much as you can about the company’s culture.
What qualities does the company value in their employees? See if you are able to match their values to those of the person that inspired you.
You should not only identify the person who inspires you but, if possible, also tell why and how their influence may have relevance to the company you are interviewing with.
Be extra cautious while naming anyone that might be controversial (for example a politician or a celebrity) as your inspirer. The interviewer might have preconceived thoughts or ideas about certain people that you might be unaware of. This might lead them to judge you unfarily about your choice.
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About The Fit
Be prepared to give examples of how the words, actions or teachings of your inspirer have helped to motivate you in achieving your goals.
As always, prepare an answer which highlights qualities that would be highly valuable in the position you are seeking.
Most employers look for characteristics such as adaptability, good interpersonal communication, leadership, creativity, innovativeness, honesty and dedication. Ask yourself, what ‘specific’ attributes have you learned from your motivator? Mention how learning such attributes helped you in your career.
You should provide a specific example that shows the above-mentioned attribute of the inspirer.
Pro Tip
Remember that inspiration comes not only from others, but from yourself too.
Let the interviewer know that you are a self-confident person, who listens to yourself and is inspired by the challenges faced every day, both in your life and your career.
You don't have to be alone in your job search!
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Group membership is free of charge, courtesy of Mr. Simon.
Join our Friends of Mr. Simon Meetup Group to become part of our growing and supportive community!
This page has been updated on February 23, 2024.
