Public Relations
We analyzed 549 interview reviews for Public Relations from various job sites, social network groups and forums.
Here are the most frequent job interview questions asked by HR managers during initial phone or onsite interviews. This list does not include technical or factual questions.
10 frequent non-technical questions for Public Relations:
According to our research, hiring managers looking to fill Public Relations role ask soft skills interview questions 68% more frequently than for other roles.
1. Tell me about yourself top question
How to answer
Most job candidates expect this to be one of the first interview questions and probably think of it as an “icebreaker” to get the interview started. It is much more than that! It is your opportunity to show the interviewer your relevance for the job. You want the employer to know that you are qualified to do the job, you are interested in doing the job and capable of getting it done.
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About Yourself
What is your current occupation? Define yourself professionally in one statement.
Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?
Try to give some numbers to support your statement.
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About The Company
Your first step is to Research the company to find out as much as you can about what they do and their approach to their business and their employees.
Based on what you know about the company and the job description, why are you interested in the position you are applying for?
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About The Fit
Now is the right time to show the fit between your skills and the company's requirements. Your answer works best if you emphasize your relevance. How do you do this? You will have already researched the company, studied the job description to identify their needs and possible pain points and prepared the relevant Star Stories that show how you addressed similar issues in the past. Your next step is to develop your Present-Past-Present approach.
Start with the Present. Focus on the skills and experience from your most recent positions. What has enabled you to get the job done successfully and how this relates to what the employer is looking to accomplish.
Next go back to the Past. Here is where your Star story comes in. Explain how you were able to use your skills and experience to accomplish a task that relates to an area of concern for the employer.
Finally come back to the Present – summarizing the lessons you learned and how they shaped your response and approach today.
Remember, the whole conversation is about the present, not the past. Just one sentence can summarize why your approach works, and its applicability and relevance to this position.
Pro Tip
You can also end with a question like:
“Do you know what the current needs in the company/department are, where my skills and experience can help?”
That can help you learn more about the company and the job, turn the “interrogation” into a conversation and will allow you to relax some tension.
Read our blog post to learn more about how to answer this question.
2. What is your greatest weakness?
How to answer
This question ranks as the most challenging for many people. Fortunately, Mr. Simon is here to help!
Interviewers are not out to trick or trap you! They ask this question to gauge your level of self-awareness, your honesty and openness, and your capability for self-improvement.
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About Yourself
No one is perfect and your interviewer doesn't expect you to be perfect either.
While it is good to be honest and open, it will not help you to put yourself down.
What's important is to find a weakness that you have overcome. How you turned what might be considered a negative into a positive.
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About The Company
Research the company (website, social media, etc) to learn about the company culture.
What personal and professional qualities do they value?
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About The Fit
This is the time to clearly state a true weakness that you have overcome.
Be as specific as possible and stay away from vague cliches like “I work too hard.” It would be difficult for anyone to try and explain how they overcame a weakness like that
Mr. Simon emphasizes the Present-Past-Present method of responding to behavioral questions. When you are asked about your greatest weakness, you should be able to successfully use this approach as well. Here is an example of how someone might answer this question.
Present - "I have always had a fear of public speaking, and believe this may have held me back in my career, especially when having to make presentations to management."
Past - "Last year I learned about Toastmasters International and decided to join this group to help me gain confidence in myself and improve my ability to present to others in just about any situation."
Present - "By overcoming this weakness I believe that it has made me a much stronger candidate for this position, someone you can count on to make presentations to management, conduct training and communicate at a high level."
It's important to show how well you've overcome a weakness by motivating yourself and learning a new skill to grow professionally.
Pro Tip
Use this question to sell yourself!
3. Where do you see yourself in 5 years?
How to answer
This question belongs to a family of behavioral, or even more precisely, reflective questions.
The interviewer wants to learn two things about you by asking this question.
- They want to know what you think about the job you are applying for. Remember, they are interviewing you for the job that's open right now. Are you a good fit and will you do a good job for them?
- Just as important, they want to get an idea of your ambitions and goals for yourself and if your goals align with their needs, especially going into the future.
In this way the employer should see how you see yourself today, and whether you are ambitious and strive to grow as a professional, and whether you like to learn and develop your skills.
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About Yourself
What challenges do you like overcoming? Where are you starting from and where might you be going?
For example, let's say the position you are applying for is junior accountant. It includes a wide range of tasks such as basic bookkeeping, financial analysis, and reporting. If accounting is your chosen field, then you would most likely want to move in the direction of obtaining your CPA so that you might step up to more responsibility as an accounting manager or senior auditor within the next 5 years. Your responses should make sense in how you see yourself growing in your professional career.
However, at this point, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.
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About The Company
Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.
- Is the business expanding, are they opening new locations, or starting new projects?
- Or are they heavily automating and cutting staff?
Let’s say you are applying for a UX designer position for a brand-new product.
In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.
On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!
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About The Fit
And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.
However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.
As we said earlier, you must show interest and enthusiasm for the position you are applying for. If the interviewer senses that you are more enthusiastic about future growth than about the current position, they may conclude that you are not the right person for the job at hand.
Pro Tip
This question gives you a good opportunity to showcase your Key Selling Points (e.g. “As I am very good at delegating tasks, I can easily see myself leading a team of software testers in the future…”), and end your statement by asking about current initiatives and goals at the company.
In thinking about the possibilities that may lie ahead, you also might want to consider taking a personality test (I recommend 16Personalities which is based on the Myers-Briggs test), research the internet on what career paths are possible with your skills and current job.
It is generally NOT a good idea to say something like:
“Oh, I cannot imagine what happens to me tomorrow, let alone in 5 years”.
This will show you as a person who is unimaginative and not forward-thinking enough to grow with and be a good fit for the company.
4. What experience do you have in this field?
How to answer
This question may help you convince the interviewer how smoothly you would fit into the position to which you are applying. It's your chance to WOW them! Be sure to focus on the experience that is relevant to the company and position.
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About Yourself
Start with defining your Key Selling Points you want to emphasize for this position.
- What job experiences brought you to those points?
- What were the job titles and the most relevant responsibilities?
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About The Company
Do your research of the company and the requirements for the position.
- What is the company looking for in terms of experiences and qualifications?
- What problems are they trying to solve with this position?
Most importantly, make sure you are able to highlight and speak about at least 3-5 of your key experiences that match up with the requirements listed in the job description.
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About The Fit
Using the Present-Past-Present method is a perfect way to answer this question.
Starting with the Present, speak about your experience as it relates to one of the key requirements in the job description. You might say "I noted that the job description requires experience in employee training and this is an area in which I have a great deal of knowledge and skill."
Then go back to the Past to describe how you improved overall training of staff from 82% to over 97% within your first year on the job. Senior leadership took note of this accomplishment for which you received a company commendation.
Finally, come back to the Present to describe how you will help ensure that the company maintains the highest possible compliance with all employee training requirements.
Nowadays, every hiring manager wants results, so think in terms of specific achievements and try to structure your example accordingly.
Pro Tip
When telling your story, remember to talk about your STARs!
S - What was the Situation?
T - What was your Task?
A - What Action did you take?
R - Talk about the Results.
5. Tell me about your work experience. What was the most interesting?
How to answer
This question lets an interviewer gauge what makes you tick and whether the job you are applying for corresponds with your areas of excitement and enthusiasm. Such a fit will earn you important points for being a viable candidate.
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About Yourself
Review the details that you shared in your resume. Select the three to five best points to highlight and relate to the position to which you're applying.
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About The Company
Carefully research the company and the job description.
Find out what duties you'll be taking on to determine which of your top skills to emphasize. Try to find out what current challenges they are trying to solve by opening this vacancy.
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About The Fit
Knowing the duties for which you will be responsible will help you identify which prior experiences to highlight.
How well you connect your previous experiences with the job requirements can tell the interviewer how prepared you are for this role and how enthusiastic you will be about your job.
Pro Tip
Do not start your answer with "as you can see from my resume," even if you have listed those skills and qualities.
Instead, tell a story showing that you can solve problems similar to their current challenges and that you are enthusiastic about this.
You can best do this through constant practice of your STARs.
6. What skills are you looking to develop on your next job? Why?
How to answer
When employers ask you about skills you would like to develop, they are looking for honesty in the way you answer.
A common target of the question is to discover how motivated you are to extend yourself. If you are willing to learn, then you are probably more motivated to do the job well.
They might also be trying to determine whether you’ll be a good long-term fit for the company. Are you looking for an opportunity to grow with an organization – or will your plans take you to another employer before long?
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About Yourself
Answering the question, reflect on yourself. Show that you are concerned and active about your own evolution.
You can indicate how development has worked for you in the past, give examples.
- What qualities do you wish to develop in yourself both professionally and personally?
- What kind of culture do you want to work in?
- What motivates you?
- What qualities do you feel make strong, healthy relationships?
- What skills do you admire most in your role models?
And probably the most important is: What will help you to achieve your future goals?
Choose something you’re already pretty good at, but still trying to improve even more. Maybe it is something that you learned a long time ago but haven’t used in recent jobs very often?
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About The Company
Do your research and learn as much as possible about the organization and the career path you might forge there. Read the company’s story on their website, review their LinkedIn page, explore their blog.
What personal and professional qualities do they value and what can you learn if they hire you?
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About The Fit
No matter what skills you say you want to improve, however, make sure that you follow it up with what you’re doing about it.
Focus on a work skill that may not be critical to your industry or job level and demonstrate how you would like to develop this skill further, implying you already have a level of competency. This way you won't be sounding negative about yourself.
You could say something like “Coworkers often come to me for advice on how to write or format a document they are working on. I know that I am good at this (that’s why they come to me in the first place), but I have no formal training on mentoring others. I would like to take a course or two on mentoring others that would help them while also improving my own skills in this area.”
Say you are willing to learn new things and take on new challenges. Show employers that you’re self-motivated and actively looking for ways to improve your skills and value in your career.
Pro Tip
If you choose one of the more common working skills such as networking, presentation, mediation, technical, coaching or mentoring, make sure that they are not anything that’s vital or crucial to the job you’re interviewing for.
For example, if you are applying for a manager position, you don’t want to say that you need to work on developing your supervisory skills.
7. Walk me through your resume
How to answer
This question is often asked at the beginning of the interview.
The interviewer wants to hear a brief overview, a summary of your professional experience, in order to have a starting point from which they can dig deeper.
Structuring your answer wisely gives you a good chance to emphasize your Key Selling Points and to channel the conversation in the direction you want.
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About Yourself
Print out your resume. For each of your recent job experiences (at this point do not go back more than 5 years), write down 3-5 key points at which you feel you are strong.
For example, for your current (or previous) job, you may want to list skills like “Excellent presentation skills,” “Employee Engagement guru,” “Analytical skills,” “Attention to detail” (they don’t have to be all soft skills, but being aware of at least a few of your strong soft skills is important). Make sure you have examples for each of your statements.
If you have difficulties to think of these points, search online for job descriptions for similar job roles, and figure out which of those keywords appeal to you. Look for people on LinkedIn that have jobs similar to the one you are applying for. Their profiles often contain many keywords that you can use in response to this question.
Now that you’ve gone through all your recent experiences, are there any points that repeat more often than others, or are especially important to you? These are candidates to be your Key Selling Points -highlight 3-5 of them.
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About The Company
Research the company and the role for which you're being interviewed. When researching the company, find out what skills and qualities they value the most. Carefully consider the job requirements. What is it that you will be responsible for?
Now, write down 3-5 keywords from the job description that you find of utmost importance for this job role.
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About The Fit
Try to establish the match between your own highlighted keywords, and those of the job description. These are your Key Selling Points! You should normally limit yourself by 3-5 such keywords or phrases.
Now, craft a story based on your career history. You don’t have to go in chronological order - you can start with your current or last job experience, and then go back to your previous ones, or focus on just the experiences that are relevant to your story, and only briefly mention the less relevant ones and only if needed.
Select one point to highlight for each phase of your career. Make sure you ingrain your Key Selling Points in the interviewer’s memory - after the interview is over, you want them to remember you as someone who is strong at XYZ, or experienced in A, B and C.
It's okay to focus more on stellar achievements and brag a little bit about them.
Pro Tip
Don't bore the interviewer by going through your resume line-by-line.
Instead, WOW them by succinctly (keep it within 2 minutes) telling a story of how your career path has brought you to this point and how you are the best candidate for this role.
Super tip: The more you practice with Mr. Simon, the better you'll be at telling WOW-worthy succinct stories!
8. What one skill do you possess that you think will be the most important to a hiring manager?
How to answer
Employers place a lot of emphasis on finding candidates with the right skills and competencies for their organizations.
Depending on the career sector and profession you choose to work in, there are very specific skills, abilities and knowledge needed to do the job well.
The interviewer asks this question to make sure you will be a good fit with your skills and experience and will be a great addition to their team.
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About Yourself
If you’re not sure which skill would be best to share, consider your previous work experiences.
- Where did you excel?
- What would your peers say you’re especially proficient at?
- Have you ever received recognition for meeting a particular objective or excelling in a specific area?If so, your skills likely assisted you in reaching this achievement.
- What personal talents or attributes helped you meet that milestone?
Ask former coworkers or managers to help you to determine your strengths that made you unique. Imagine yourself as a manager who needs an employee to fill the position you are currently applying for.
What would you as the manager expect from a candidate for this job?
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About The Company
Start by reviewing the job description and making note of any required skills or abilities that match your own.
The job posting is a great guide for what employers want to see in candidates. In addition to job requirements, consider the depiction of the company and its culture in the job description.
Be sure to research the company by reviewing its website for additional information to get to know what skill you should mention.
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About The Fit
It’s important to highlight your best hard and soft skills (your Key Selling Points) to position yourself as a well-rounded candidate.
Though you may have several different areas of strength, include only those that are relevant to the job. Adaptability, critical thinking, problem-solving, creativity, and effective communication – it is the list of most common soft skills that can be helpful in any job, so you can choose the one to share with the hiring manager that best describes you.
But to make your answer stronger, the skill should be specific to the job you are applying for. Be certain to give examples of how this skill helped you in your last job.
Pro Tip
It is important to be able to distinguish your skills from personal qualities. The first are acquired in the process of work and training, and the second characterize you as a person.
9. What are your current professional goals?
How to answer
This question is your chance to show yourself as a focused and results-oriented person (and this is exactly who you are, aren’t you?)
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About Yourself
Define up to 3 goals. Think about each goal:
- Why is it important to you?
- What are you doing to achieve it?
Imagine a company where you would like to work, ideally. How can working in that company help you achieve your goal? And what about the opposite - how can the company benefit from your reaching your goal?
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About The Company
Based on the research you did on the company, what are their current goals and initiatives? How would its goals and initiatives help lead you to achieve your goals?
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About The Fit
From your list of goals choose the one with the most synergy between yourself and the company. Explain how your professional passions will help the company achieve its success.
Craft your story around these 4 points:
- The Why: Why is this goal important to you, what makes it so exciting?
- The What: What steps are you taking to reach your goal?
- What’s in it for you? How can this company and job role help you reach your goal?
- What’s in it for them? How can the company benefit?
Pro Tip
Try to validate your assumptions by asking the interviewer what they think.
For example, you can end your answer with this question: “And do you know what current goals the company/department is trying to achieve?”
It can help you learn more about the company and the job, turn the "interrogation" into a conversation and will allow you to relax some tension.
10. Tell me about a successful project you were involved in. What was your role? What was the result?
How to answer
At first glance you might think that this question is only asked of project managers. That is clearly not the case. In the modern business environment, work is often organized in the form of projects across multiple disciplines involving many people at many different levels.
Projects allow companies to plan objectives and milestones in order to reach their goals, to monitor progress and performance, to clearly define deliverables and success.
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About Yourself
Think about a few projects you have been involved in, regardless of your level of participation. These might range from small projects like organizing a party to large-scale multinational projects with participants and teams across the globe, million-dollar budgets and high risk and reward stakes.
Develop one or two project-based STAR stories.
Remember, all project-based STAR stories should start with the following descriptive elements:
- Project name
- Its purpose and goal
- Your role in it
- The duration of the project or its phases (in case only some phases were successful)
- The approximate number of people or stakeholders involved in it.
Once you have establish the base facts, its time to describe the challenges and results:
- What were the top 3 challenges?
- What was the end result?
- How did the company (or other stakeholders) benefit from the results?
- How can you define your contribution in 3-5 key phrases?
If you received any praise for your efforts from your boss, peers or clients, what did they say exactly?
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About The Company
Based on the research you did on the company, what kinds of projects can you expect here?
- What do you know about the goals they are trying to achieve?
- What do you know about their current challenges?
- Can you imagine what success will look like for the projects in this company?
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About The Fit
Once you decide which project best fits this question, use the Present-Past-Present approach to answer it.
Start with the Present by explaining your thinking on what you believe makes a project successful. You might say that your approach to all new projects is to set up the right project framework and tools before you begin, to help ensure that you get off to a good start.
Next go back to a Past situation in which you and your team took on a project and used your method of clarification to ensure that everyone knew their assignment and through hard work and focus, brought it to a successful conclusion.
Finally, come back to the Present to show how you will use your approach to help the employer tackle projects going forward.
Practice telling your story, using the STAR method.
Pro Tip
End your answer by asking the interviewer how they define success for the role you are applying for.
This will provide you with an insight into the company's environment and expectations for this role, as well as helping to transform the “interrogation” into a conversation as the interview continues.
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This page has been updated on February 23, 2024.
