Questions at REI interviews
We analyzed 560 interview reviews for REI from various job sites, social network groups and forums.
Here are the most frequent job interview questions asked by HR managers during initial phone or onsite interviews. This list does not include technical or factual questions.
10 frequent non-technical questions at REI:
According to our research, hiring managers at REI ask soft skills interview questions 9% less than at other companies.
1. How would you handle a customer with difficult behavior? top question
How to answer
People skills are highly valued in every company, especially in a company that occasionally deals with difficult customers. It is important to show how you can manage difficult personalities.
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About Yourself
Look back on your experience. Have you dealt with a difficult or disruptive customer? Remember how you diffused the situation and how you turned things around.
- Do you have certain principles, or methodology, to deal with difficult people?
- Do you have strong people skills, are you good at conflict resolution?
- Are you high on emotional intelligence? Can you give an example?
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About The Company
- What have you found about the company and its culture?
- What have you learned about how the employees value each other?
- How do they treat their customers?
- Knowing their line of business or industry, what can be some examples of difficult customers?
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About The Fit
When a question like this asked in an interview, it is an indication that you will probably encounter difficult customers, or other difficult stakeholders while working for this company.
This would be an excellent opportunity to use the Present-Past-Present approach to respond to this question.
Start with the Present. Speak about your “conflict resolution” skills and how you apply these today.
Next go back to a Past situation - remember your Star Stories to relate a relevant situation that happened in a previous job where you resolved a problem for a difficult customer.
Finally, come back to the Present, summarizing what you learned from past experiences and how you will apply them to the job you are interviewing for today.
If you can give an example of how you handled a difficult person in the past in a situation similar to what this company may require from you, this will strongly increase your chances of showing yourself as a good fit.
Pro Tip
One methodology for diffusing a difficult situation is called “the triple A” approach:
- Acknowledge - what the other person is feeling,
- Apologize - for the way the other person is feeling,
- Admit - that there was an issue that you are working on to get it resolved.
If the difficult situation involves a customer, it would add that extra touch if you added another "A" to your approach by Asking for the customer's contact information so you can update them of any progress on their issue.
Statistics
This question is asked 4.8x more frequently at REI than at other companies.
2. Where do you see yourself in 5 years?
How to answer
This question belongs to a family of behavioral, or even more precisely, reflective questions.
The interviewer wants to learn two things about you by asking this question.
- They want to know what you think about the job you are applying for. Remember, they are interviewing you for the job that's open right now. Are you a good fit and will you do a good job for them?
- Just as important, they want to get an idea of your ambitions and goals for yourself and if your goals align with their needs, especially going into the future.
In this way the employer should see how you see yourself today, and whether you are ambitious and strive to grow as a professional, and whether you like to learn and develop your skills.
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About Yourself
What challenges do you like overcoming? Where are you starting from and where might you be going?
For example, let's say the position you are applying for is junior accountant. It includes a wide range of tasks such as basic bookkeeping, financial analysis, and reporting. If accounting is your chosen field, then you would most likely want to move in the direction of obtaining your CPA so that you might step up to more responsibility as an accounting manager or senior auditor within the next 5 years. Your responses should make sense in how you see yourself growing in your professional career.
However, at this point, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.
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About The Company
Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.
- Is the business expanding, are they opening new locations, or starting new projects?
- Or are they heavily automating and cutting staff?
Let’s say you are applying for a UX designer position for a brand-new product.
In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.
On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!
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About The Fit
And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.
However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.
As we said earlier, you must show interest and enthusiasm for the position you are applying for. If the interviewer senses that you are more enthusiastic about future growth than about the current position, they may conclude that you are not the right person for the job at hand.
Pro Tip
This question gives you a good opportunity to showcase your Key Selling Points (e.g. “As I am very good at delegating tasks, I can easily see myself leading a team of software testers in the future…”), and end your statement by asking about current initiatives and goals at the company.
In thinking about the possibilities that may lie ahead, you also might want to consider taking a personality test (I recommend 16Personalities which is based on the Myers-Briggs test), research the internet on what career paths are possible with your skills and current job.
It is generally NOT a good idea to say something like:
“Oh, I cannot imagine what happens to me tomorrow, let alone in 5 years”.
This will show you as a person who is unimaginative and not forward-thinking enough to grow with and be a good fit for the company.
Statistics
This question is asked 17% more frequently at REI than at other companies.
3. Tell me about a time when you've resolved a problem for a frustrated customer
How to answer
Customers are the lifeblood of any business. How you handle a disgruntled customer can make the difference between closing a sale and failing to do so. Or perhaps even worse the difference between keeping or losing a good customer.
It takes good people skills to handle such situations, and this question is a good opportunity to demonstrate your people skills.
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About Yourself
Think of a time when, as a customer, you had a problem with a company.
- How did you feel?
- How did you want to be treated?
- Was the situation resolved to your satisfaction? If so what was done to resolve it?
- If not, what went wrong?
Have you had experience in the past where you helped a frustrated customer? When you were on the serving side of the table, what did you do to make a real difference to the customer and their experience?
When considering this question, focus on your principles and your approach. You know that when customers are made to feel neglected and unimportant, they tend to get frustrated. You want to demonstrate to the hiring manager that you have the capacity to understand the customer’s problems and issues and can come up with a solution that best addresses their concerns.
Of course, this may not always be possible in your line of business or profession, but I guess you see what I mean - showing full attention greatly improves your chances of mitigating the situation.
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About The Company
Every company relies on customers.
Research the company you are applying to and try to find out what their standards of customer relationship or service are, as well as try to find out some real cases where the customers complained about the company, and what the company did to mitigate the situations (a possible source might be Yelp! or another social media platform).
Based on your research, how does the company treat customers? How do they resolve customer issues?
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About The Fit
How do you demonstrate to the interviewer that you can WOW the customer by making their situation better for them as well as helping the company maintain good customer relations? Mr. Simon recommends using the Present-Past-Present method.
There are many ways to apply this approach. For example you can start with the Present emphasizing that your approach to good customer service always starts with your great listening skills that enable you to fully understand the customer’s situation.
Next go back to the Past for an example of just how you were able to resolve a frustrating situation for a customer. Focus on a situation in which you listened to and understood the problem and were able to resolve it and prevent the loss of the customer’s business.
Finally come back to the Present to discuss how your skills and experience in handling frustrated customers will be a real asset to the company going forward.
Pro Tip
A disgruntled customer generally just needs someone to listen to them.
The three A’s of customer service can help diffuse the difficult situation:
- Acknowledge - what the other person is feeling,
- Apologize - for the way the other person is feeling,
- Admit - that there was an issue that you are working on to get it resolved.
Add the extra “A” - Ask for the customer's contact information so you can update them on any progress on their issue.
Statistics
This question is asked 2.2x more frequently at REI than at other companies.
4. Describe a time you went above and beyond for a customer
How to answer
Good customer service is the expectation, it is the norm. When the interviewer asks this question, they want to know how your skills have enabled you to take that extra step to provide the kind of service that make you and the company you work for, great in the eyes of your customers.
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About Yourself
Think about a time you were the customer, how were you treated when you had a problem or issue that needed to be resolved? Did the company solve your problem with great service and a memorable experience?
Now think about a time you had to help a customer. What did you do to make that experience unforgettable for them?
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About The Company
Think carefully about the company and what they are looking for. Read online reviews and any other available information.
- What are their standards for treating customers?
- What complaints have you seen that can give you a hint of some of the challenges associated with customer service?
- How focused is the job description regarding customer service functions? This will give you a strong hint that customer service is an area to be aware of for the upcoming interview.
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About The Fit
A great way to show your fit for the job is to use the Present-Past-Present method in answering this question. The following is an example of how you might apply this approach:
Start with the Present by telling the interviewer what skills you have that will ensure the best customer experience. These might include attributes like patience, listenting, attentiveness or any other customer service related skills you might possess.
Next go back to the Past to tell a story of how you went above and beyond for a customer. Use the STAR method to help frame your story and be sure to bring your skills into the narrative.
Finally, come back to the Present to describe for the interviewer how you will bring your customer service skills to the job you are applying for, to help ensure that the company can always rely on you to provide the highest level of customer service.
Pro Tip
Showing you have compassion and empathy for customers is always an excellent way to answer the question. However, always remember to frame your answers in terms of how the company addresses these issues.
Statistics
This question is asked 2.2x more frequently at REI than at other companies.
5. What experience do you have in this field?
How to answer
This question may help you convince the interviewer how smoothly you would fit into the position to which you are applying. It's your chance to WOW them! Be sure to focus on the experience that is relevant to the company and position.
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About Yourself
Start with defining your Key Selling Points you want to emphasize for this position.
- What job experiences brought you to those points?
- What were the job titles and the most relevant responsibilities?
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About The Company
Do your research of the company and the requirements for the position.
- What is the company looking for in terms of experiences and qualifications?
- What problems are they trying to solve with this position?
Most importantly, make sure you are able to highlight and speak about at least 3-5 of your key experiences that match up with the requirements listed in the job description.
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About The Fit
Using the Present-Past-Present method is a perfect way to answer this question.
Starting with the Present, speak about your experience as it relates to one of the key requirements in the job description. You might say "I noted that the job description requires experience in employee training and this is an area in which I have a great deal of knowledge and skill."
Then go back to the Past to describe how you improved overall training of staff from 82% to over 97% within your first year on the job. Senior leadership took note of this accomplishment for which you received a company commendation.
Finally, come back to the Present to describe how you will help ensure that the company maintains the highest possible compliance with all employee training requirements.
Nowadays, every hiring manager wants results, so think in terms of specific achievements and try to structure your example accordingly.
Pro Tip
When telling your story, remember to talk about your STARs!
S - What was the Situation?
T - What was your Task?
A - What Action did you take?
R - Talk about the Results.
Statistics
This question is asked 35% more frequently at REI than at other companies.
6. Tell me about your greatest professional accomplishment
How to answer
Of all your accomplishments (and I am sure you’ve had a great many of them!), you should choose the one most relevant to this job position.
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About Yourself
In preparation for answering this question, list the top 3 professional accomplishments that you are most proud of. No need for lengthy descriptions, just a sentence or two for each one to help you recall each situation.
Write down your Key Selling Points - your top 3-5 skills that make you a strong professional.
Make sure you have developed the story behind each accomplishment and have a strong command of the details of what happened so that you can tell the story clearly and distinctly.
Along with each accomplishment, mark which of your Key Selling Points they showcase. How exactly?
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About The Company
Based on your research of the company, what are their current needs?
- What are the major projects going on?
- What are the expectations for the position you are applying for?
- Think about which of your accomplishment stories best fit their needs and expectations?
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About The Fit
Once you have decided on the appropriate accomplishment story, think how you will relate it in an interview and how you will make it relevant to the the job you are seeking. One approach is to use the Present-Past-Present technique.
Let's say that the accomplishment was leading your team in installing a new billing system and bringing it in on time and under budget.
You might start off in the Present by talking about the importance of having good leadership skills.
Then move to the Past to relate your story about how you successfully lead your team in accomplishing the objective.
Finally, come back to the Present to address how you will be able to help them reach their goals (the ones you learned about when researching the company) going forward.
Be sure to keep practicing your accomplishment story until it flows naturally and convincingly.
Pro Tip
Most enterprises are now going through major transformations, often called Digital Transformation.
Do your research on what it means and what is often involved, to get a better idea of the current goals and environments in companies. But one thing that definitely characterizes this transformation is striving for agility.
Whether the prospective employer is a long-established company or a startup, they are looking for people who demonstrate qualities like agility and adaptability, which are generally considered to be both helpful and quite a safe choice in most circumstances today.
Statistics
This question is asked 35% more frequently at REI than at other companies.
7. Tell me about a stressful situation and how you dealt with it
How to answer
Stress on the job comes in many forms and from many sources including tight (perhaps impossible) deadlines, difficult bosses and co-workers, family issues, hard-to-please customers and clients and numerous other causes. There are also levels of stress ranging from the ones that are so common that we consider them normal, up to those that can really skyrocket.
Your future employer wants to know how you will behave in such times, whether you will be a helping hand or a burden.
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About Yourself
In order to form a response to this question, think back to a time when you encountered a stressful situation at work, and answer the following questions.
- Was the situation a challenge just to you personally or to your entire team?
- What was your approach to the problem and how did you handle it?
- What role if any did emotions play in the process of dealing with this situation?
- What was the outcome, was it successful?
- Did the outcome meet the company’s expectations as well as your own?
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About The Company
- What do you know about the company, where you may encounter a stressful situation?
- Are they working on a major project which is approaching a due date?
- Are they going through what appears to be a difficult time where cost-saving is a top priority? Perhaps the company culture is full of negativity and mistrust, or they have gone through massive layoffs. Is there any chance that customers are being neglected?
Any of these situations may lead to stressful times at the company, and you should try to know more about their expectations, and how realistic those expectations are.
Or, are they just a dynamic, highly agile company run by smart and creative folks, which may work excellently for some people and be confusing and mind-blowing for others?
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About The Fit
Once you have determined which STAR story will best answer this question, use the Present-Past-Present method for your response. The following is an example of how someone might apply this method.
The candidate started with the Present by telling the interviewer that she is able to rise to the challenge of the situation regardless of the level of stress that may come with an assignment.
She then went back to the Past to describe when she and her team had to hit a tight timeline for a customer that depended on the outcome of her team's work. It was an emotional time in which the team worked long, hard hours with lots of overtime. As hard as it was at the time, in the end they successfully completed the assignment and the customer was so pleased with the results that it increased its business with her company.
Finally, the candidate came back to the Present to explain how much she enjoys taking on challenges because they help her grow as a professional and she knows that she can successfully complete assignments for the company, no matter how stressful or difficult.
Pro Tip
Think of your ideal workplace environment.
- Does this company feel like it would be ideal for you?
- Do you feel excited and enthusiastic about taking on the kinds of stress you may encounter here?
- Would you prefer to work in an environment where the stress levels were lower or at least more manageable?
If you feel compatible with this company culture and enthusiastic about the challenges you expect here, this is a good chance to mention it and to show your excitement.
Explain your approach or rationale when you give your example from the past.
If you cannot remember any stressful situation with a positive outcome, you can use one with a less than positive outcome but it must be accompanied by your lessons learned and how you were able to use the lessons to help you move on.
Statistics
This question is asked 29% more frequently at REI than at other companies.
8. Do you have any hobbies/special interests?
How to answer
The question about hobbies or special interests may seem unimportant and unrelated only at first glance.
Why do interviewers ask this question? They want to learn more about the applicant as a person, not just as an employee. They need to get a sense of your ability to balance your work and personal life.
When considering a large number of applicants, how you answer the question about hobbies or special interests may even become a decisive factor in hiring.
The answer to this question may often tell the interviewer how personal qualities can affect employee productivity in the future. Therefore, it is necessary to think it over in advance.
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About Yourself
- What are your interests and what can they say about you?
- What brings you joy and gives you energy?
Surely you have at least one item from a list of common activities such as traveling, volunteering, community service, charity work, sports, hiking or playing chess. Maybe you are good at creative arts like writing, music, painting or crafts. Cooking or gardening can also be mentioned.
Think about the interests you enjoy the most and if they are relevant to the job you are applying for, all the better.
Don’t just list them, talk in more depth about each and the transferrable skills you have gained. Among them may be planning and organization skills, creative thinking and problem solving, adaptability or patience.
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About The Company
Do your research about the company. Read carefully the “About Us” page of their website and job description.
Compare their company culture and values to the ones you embrace in your extracurricular hobbies and interests. Take note especially if they participate in charities.
Even if yours and theirs don’t exactly match, it will still allow you to make clear connections between your interests and those of your interviewer.
If you know exactly who you will be interviewed by - find his/her profile on social networks – it will be a more successful interview if you have some common interests.
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About The Fit
Make your hobby or interest your advantage.
For example, if applying for a position as a translator, mention that in your free time you like to translate new songs and send them to popular websites or, tell about your passion for reading novels or writing your own stories in those languages.
If you are applying for a job in gaming, you might mention your passion for certain video games.
Applying to be an IT project manager? Talk about how you started a book club and regularly feature books related to IT innovation and transformation.
Be ready to discuss the activities that prepare you for training, tasks and other workplace successes.
Pro Tip
Whatever hobby or interest you choose to highlight during your job interview, remember to focus on the positive qualities you possess in order to be successful at it.
Avoid speaking about hobbies that are related to politics or other taboo topics. Stick to mentioning interests that are relatively uncontroversial and keep it professional.
Statistics
This question is asked 4.4x more frequently at REI than at other companies.
9. Working in a team, or by yourself - what is your preference?
How to answer
When the interviewers ask this question, they want an insight into your personality, how well you work independently and how well you work with others.
Generally, there's no right or wrong answer to this question, unless the company specifically prefers that you work only in a team or only by yourself.
Luckily, Mr. Simon is here to provide you guidance.
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About Yourself
To prepare for this question, try to think of your previous experiences. Which type of work suited you best and why?
For instance, someone who prefers working by themselves may be able to focus better on the problem, and a person who prefers a team approach may like having others to help figure out problems.
If you're a fresh graduate or someone that does not have much work experience, you can think of schoolwork or the times that you worked with others in an organization.
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About The Company
What has your research found out about the company and its culture?
What have you learned about how the employees work?Review the job description as it may give you clues to whether the job focuses on teams, independence or both.
Try to expand your search into social media posts at Glassdoor or others where employees/former employees may have posted about working conditions you would be working under.
Remember: knowledge is the key! The more you know about the company, the better prepared you will be to answer questions like this.
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About The Fit
Based on your research, what did you find is the company's preference?
- What type of workplace does the company appear to have?
- What kind of challenges could you help the company/department resolve by working as a part of a team?
- What about the challenges that can be resolved by working independently?
Emphasize both independent successes as well as group successes (be sure to mention actions you took to help the team).
Pro Tip
Talk about the benefits of each working style and add to your story by telling them in terms of your STARs.
- What was the Situation/Task you needed to address?
- What Actions/Approach did you take?
- What were the Results? What did you do differently that made you successful?
Statistics
This question is asked 5.2x more frequently at REI than at other companies.
10. Why did you leave your last job?
How to answer
This question may be a little touchy for some people, but it's a question asked by interviewers, to find out why you left, in order to better understand how you may or may not make a good fit with their company.
Remember, never speak ill of your old company (this will not go over well).
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About Yourself
There are a number of reasons why people leave or plan to leave their jobs. One very important recent factor has been the impact on jobs and job security due to Covid-19 and all of the issues raised by remote vs. on-site work.
Regardless of the causes, there are three possible reasons that you left your last job or are planning to leave your current job:
- You are looking for a career change
- You are unhappy with your current employment
- You were let go.
Whatever the reason, it's best to always speak in a positive light.
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About The Company
Based on your research about the company and the position you are interviewing for, what do you like most about the company? What excites you about the work as it is outlined in the job description?
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About The Fit
Let's take a closer look at how you might respond to each of the three reasons for leaving your last job.
1. You were let go
You should simply state the facts (e.g. the company was downsizing, your position was eliminated, your department was offshored, etc.). Focus on the positive. You might want to share your accomplishments at your previous employment by relating a pertinent STAR story if you feel that would be relevant.
2. You are looking for career advancement or a career change
In your response you should be upfront, honest and as enthusiastic as you can be about the position. Consider using the Present-Past-Present method when giving this answer. Start with the Present by describing a career goal that is important to you. For instance you are a data analyst applying for a data management position and you are ready for this move. Then go back to the Past to indicate that at your previous job, there were little or no promotional opportunities in your field. Then come back to the Present and say that you are ready to take on the manager role and know that you will do an outstanding job for the company.
3. You are unhappy with your current employment
Sometimes a job just isn't going to take you to the next step in your career.
Keep two things in mind when answering this question, 1) never "bad mouth" your current employer and 2) focus on the postive when speaking about the job and your reason for wanting to leave.
The following is an example of how this question might be answered. This individual was looking to move up to a project manager position and did not feel that her current employer was the right place to achieve her goal. You might find her answer helpful in crafting your own response.
"I really like my job as assistant project manager and love working with all of my coworkers on the team. However, the way the department is set up there is no real path to promotion. There are currently 3 project managers and they are all relatively new in their jobs. As far as I can see, they are all doing a good job and opportunties for promotion may not be opening up in the foreseeable future."
Her comments were positive and her reasoning was clear and consise. Always try to keep your reasons positive and try not to create an impression that you were unhappy with the way you were treated.
Pro Tip
Whatever the reason you are looking for a new opportunity, make sure you are able to show how you are the perfect fit for the job for which you are interviewing!
Statistics
This question is asked 49% less frequently at REI than at other companies.
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This page has been updated on February 23, 2024.
