Retail Manager

We analyzed 173 interview reviews for Retail Manager from various job sites, social network groups and forums.

Here are the most frequent job interview questions asked by HR managers during initial phone or onsite interviews. This list does not include technical or factual questions.

10 frequent non-technical questions for Retail Manager:

According to our research, hiring managers looking to fill Retail Manager role ask soft skills interview questions 70% more frequently than for other roles.

1. Tell me about yourself top question

How to answer

Most job candidates expect this to be one of the first interview questions and probably think of it as an “icebreaker” to get the interview started. It is much more than that! It is your opportunity to show the interviewer your relevance for the job. You want the employer to know that you are qualified to do the job, you are interested in doing the job and capable of getting it done.

  1. About Yourself

    What is your current occupation? Define yourself professionally in one statement.

    Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?

    Try to give some numbers to support your statement.

  2. About The Company

    Your first step is to Research the company to find out as much as you can about what they do and their approach to their business and their employees.

    Based on what you know about the company and the job description, why are you interested in the position you are applying for?

  3. About The Fit

    Now is the right time to show the fit between your skills and the company's requirements. Your answer works best if you emphasize your relevance. How do you do this? You will have already researched the company, studied the job description to identify their needs and possible pain points and prepared the relevant Star Stories that show how you addressed similar issues in the past. Your next step is to develop your Present-Past-Present approach.

    Start with the Present. Focus on the skills and experience from your most recent positions. What has enabled you to get the job done successfully and how this relates to what the employer is looking to accomplish.

    Next go back to the Past. Here is where your Star story comes in. Explain how you were able to use your skills and experience to accomplish a task that relates to an area of concern for the employer.

    Finally come back to the Present – summarizing the lessons you learned and how they shaped your response and approach today.

    Remember, the whole conversation is about the present, not the past. Just one sentence can summarize why your approach works, and its applicability and relevance to this position.

Pro Tip

You can also end with a question like:

“Do you know what the current needs in the company/department are, where my skills and experience can help?”

That can help you learn more about the company and the job, turn the “interrogation” into a conversation and will allow you to relax some tension.

Read our blog post to learn more about how to answer this question.

2. Where do you see yourself in 5 years?

How to answer

This question belongs to a family of behavioral, or even more precisely, reflective questions.

The interviewer wants to learn two things about you by asking this question.

  • They want to know what you think about the job you are applying for. Remember, they are interviewing you for the job that's open right now. Are you a good fit and will you do a good job for them?
  • Just as important, they want to get an idea of your ambitions and goals for yourself and if your goals align with their needs, especially going into the future.

In this way the employer should see how you see yourself today, and whether you are ambitious and strive to grow as a professional, and whether you like to learn and develop your skills.

  1. About Yourself

    What challenges do you like overcoming? Where are you starting from and where might you be going?

    For example, let's say the position you are applying for is junior accountant. It includes a wide range of tasks such as basic bookkeeping, financial analysis, and reporting. If accounting is your chosen field, then you would most likely want to move in the direction of obtaining your CPA so that you might step up to more responsibility as an accounting manager or senior auditor within the next 5 years. Your responses should make sense in how you see yourself growing in your professional career.

    However, at this point, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.

  2. About The Company

    Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.

    • Is the business expanding, are they opening new locations, or starting new projects?
    • Or are they heavily automating and cutting staff?

    Let’s say you are applying for a UX designer position for a brand-new product.

    In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.

    On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!

  3. About The Fit

    And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.

    However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.

    As we said earlier, you must show interest and enthusiasm for the position you are applying for. If the interviewer senses that you are more enthusiastic about future growth than about the current position, they may conclude that you are not the right person for the job at hand.

Pro Tip

This question gives you a good opportunity to showcase your Key Selling Points (e.g. “As I am very good at delegating tasks, I can easily see myself leading a team of software testers in the future…”), and end your statement by asking about current initiatives and goals at the company.

In thinking about the possibilities that may lie ahead, you also might want to consider taking a personality test (I recommend 16Personalities which is based on the Myers-Briggs test), research the internet on what career paths are possible with your skills and current job.

It is generally NOT a good idea to say something like:

“Oh, I cannot imagine what happens to me tomorrow, let alone in 5 years”.

This will show you as a person who is unimaginative and not forward-thinking enough to grow with and be a good fit for the company.

3. What skills are you looking to develop on your next job? Why?

How to answer

When employers ask you about skills you would like to develop, they are looking for honesty in the way you answer.

A common target of the question is to discover how motivated you are to extend yourself. If you are willing to learn, then you are probably more motivated to do the job well.

They might also be trying to determine whether you’ll be a good long-term fit for the company. Are you looking for an opportunity to grow with an organization – or will your plans take you to another employer before long?

  1. About Yourself

    Answering the question, reflect on yourself. Show that you are concerned and active about your own evolution.

    You can indicate how development has worked for you in the past, give examples.

    • What qualities do you wish to develop in yourself both professionally and personally?
    • What kind of culture do you want to work in?
    • What motivates you?
    • What qualities do you feel make strong, healthy relationships?
    • What skills do you admire most in your role models?

    And probably the most important is: What will help you to achieve your future goals?

    Choose something you’re already pretty good at, but still trying to improve even more. Maybe it is something that you learned a long time ago but haven’t used in recent jobs very often?

  2. About The Company

    Do your research and learn as much as possible about the organization and the career path you might forge there. Read the company’s story on their website, review their LinkedIn page, explore their blog.

    What personal and professional qualities do they value and what can you learn if they hire you?

  3. About The Fit

    No matter what skills you say you want to improve, however, make sure that you follow it up with what you’re doing about it.

    Focus on a work skill that may not be critical to your industry or job level and demonstrate how you would like to develop this skill further, implying you already have a level of competency. This way you won't be sounding negative about yourself.

    You could say something like “Coworkers often come to me for advice on how to write or format a document they are working on. I know that I am good at this (that’s why they come to me in the first place), but I have no formal training on mentoring others. I would like to take a course or two on mentoring others that would help them while also improving my own skills in this area.”

    Say you are willing to learn new things and take on new challenges. Show employers that you’re self-motivated and actively looking for ways to improve your skills and value in your career.

Pro Tip

If you choose one of the more common working skills such as networking, presentation, mediation, technical, coaching or mentoring, make sure that they are not anything that’s vital or crucial to the job you’re interviewing for.

For example, if you are applying for a manager position, you don’t want to say that you need to work on developing your supervisory skills.

4. Tell me about your greatest professional accomplishment

How to answer

Of all your accomplishments (and I am sure you’ve had a great many of them!), you should choose the one most relevant to this job position.

  1. About Yourself

    In preparation for answering this question, list the top 3 professional accomplishments that you are most proud of. No need for lengthy descriptions, just a sentence or two for each one to help you recall each situation.

    Write down your Key Selling Points - your top 3-5 skills that make you a strong professional.

    Make sure you have developed the story behind each accomplishment and have a strong command of the details of what happened so that you can tell the story clearly and distinctly.

    Along with each accomplishment, mark which of your Key Selling Points they showcase. How exactly?

  2. About The Company

    Based on your research of the company, what are their current needs?

    • What are the major projects going on?
    • What are the expectations for the position you are applying for?
    • Think about which of your accomplishment stories best fit their needs and expectations?
  3. About The Fit

    Once you have decided on the appropriate accomplishment story, think how you will relate it in an interview and how you will make it relevant to the the job you are seeking. One approach is to use the Present-Past-Present technique.

    Let's say that the accomplishment was leading your team in installing a new billing system and bringing it in on time and under budget.

    You might start off in the Present by talking about the importance of having good leadership skills.

    Then move to the Past to relate your story about how you successfully lead your team in accomplishing the objective.

    Finally, come back to the Present to address how you will be able to help them reach their goals (the ones you learned about when researching the company) going forward.

    Be sure to keep practicing your accomplishment story until it flows naturally and convincingly.

Pro Tip

Most enterprises are now going through major transformations, often called Digital Transformation.

Do your research on what it means and what is often involved, to get a better idea of the current goals and environments in companies. But one thing that definitely characterizes this transformation is striving for agility.

Whether the prospective employer is a long-established company or a startup, they are looking for people who demonstrate qualities like agility and adaptability, which are generally considered to be both helpful and quite a safe choice in most circumstances today.

5. How would you handle a customer with difficult behavior?

How to answer

People skills are highly valued in every company, especially in a company that occasionally deals with difficult customers. It is important to show how you can manage difficult personalities.

  1. About Yourself

    Look back on your experience. Have you dealt with a difficult or disruptive customer? Remember how you diffused the situation and how you turned things around.

    • Do you have certain principles, or methodology, to deal with difficult people?
    • Do you have strong people skills, are you good at conflict resolution?
    • Are you high on emotional intelligence? Can you give an example?
  2. About The Company

    • What have you found about the company and its culture?
    • What have you learned about how the employees value each other?
    • How do they treat their customers?
    • Knowing their line of business or industry, what can be some examples of difficult customers?

    Do your research.

  3. About The Fit

    When a question like this asked in an interview, it is an indication that you will probably encounter difficult customers, or other difficult stakeholders while working for this company.

    This would be an excellent opportunity to use the Present-Past-Present approach to respond to this question.

    Start with the Present. Speak about your “conflict resolution” skills and how you apply these today.

    Next go back to a Past situation - remember your Star Stories to relate a relevant situation that happened in a previous job where you resolved a problem for a difficult customer.

    Finally, come back to the Present, summarizing what you learned from past experiences and how you will apply them to the job you are interviewing for today.

    If you can give an example of how you handled a difficult person in the past in a situation similar to what this company may require from you, this will strongly increase your chances of showing yourself as a good fit.

Pro Tip

One methodology for diffusing a difficult situation is called “the triple A” approach:

  1. Acknowledge - what the other person is feeling,
  2. Apologize - for the way the other person is feeling,
  3. Admit - that there was an issue that you are working on to get it resolved.

If the difficult situation involves a customer, it would add that extra touch if you added another "A" to your approach by Asking for the customer's contact information so you can update them of any progress on their issue.

6. How would you describe your work style?

How to answer

Use this question as a chance to show how your work style fits the company culture (hopefully it does).

  1. About Yourself

    The easiest way to approach this question is to write down the list of things (5-7 bullet points) that you value and that make you happy at work, for example:

    • teamwork
    • fun
    • respect
    • transparency
    • creativity
    • dynamic environment
    • work-life balance
    • focus on goals
    • any other points that are important to you.

    You may also want to compile a list of DON’Ts – things you find unacceptable, e.g. boring repetitive tasks, harassment, extreme volatility, etc.

    This is a useful exercise for your self-awareness and internal boundaries so that you can easily spot any red flags, but don’t include these items in your answer, as you don’t want to sound negative.

    Highlight 2-3 most critical items on the first list.

    Think of some positive examples from your past experience where these values made you happy at work but also made your boss happy because of the outcomes you achieved.

  2. About The Company

    Do your homework and learn as much as you can about the company, department and specific job you are applying for.

    You can get useful tips about the company from its Values or About Us sections on the website, and tips about the vacancy from the job description.

    Some companies position themselves as customer-oriented, others aim at productivity and efficiency, yet others are known for their creativity or adaptability.

    Other organizations take a customized approach towards client needs, or they stress care for their employees, like the possibility of working remotely, etc.

    In addition, startups are very different from large corporations in terms of culture and work style, and small businesses are different from both of these.

    Which best describes the company you are applying to?

  3. About The Fit

    Based on what you learned through your research of the company you are applying to, ask yourself, in all honesty, do you feel this company has the potential to make you happy and fulfilled at work? If so, why?

    Which of the critical items you value most best corresponds with your knowledge of the company culture?

    In preparation for your interview, make a list of your most critical values along with an explanation of how they helped you achieve positive results for your previous employer and/or helped you work more effectively with team members or customers.

    Keep them in mind during your interview; these are the values that you would like to enjoy at your new job.

Pro Tip

Optionally, you can end with a question like

And how would you describe the culture in the company/department?"

That can help you learn more about the company and the job, turn the "interrogation" into a conversation and will allow you to relax some tension.

7. Describe the most challenging work problem you faced in your last job

How to answer

Everyone faces problems in the workplace, it’s how we deal with them that matters most.

The problems you faced in your previous workplace actually tell future employers a lot about your problem-solving strategies and abilities.

You can expect that some employers – especially those that consider themselves high stress or those that are replacing someone that struggled with problem-solving – are going to ask you questions about workplace problems to learn more about how you reacted.

It’s a complicated question to answer because different people handle challenges in different ways.

  1. About Yourself

    So, how should you talk about your strategy to approach tough situations?

    Try to think about the actual most challenging thing you did, or just pick something that was really difficult, but you succeed at it in the end.

    The situation should be real. Perhaps you went above and beyond to meet a tight deadline while taking over the responsibilities of a coworker who was out sick? Or you took a course, completed an online training, or attended seminars on a topic that was new for you, but necessary to match your qualifications to the position's requirements?

    Make sure your story isn't boring: interesting is a keyword here. Use the STAR method to demonstrate your positive approach to problem-solving.

  2. About The Company

    Take a moment to consider the role and the daily tasks you’d be engaged with.

    • What kind of problems might come about?
    • What difficulties can you possibly encounter because you will be working directly with clients or in a big team?
    • Do you have to communicate a lot, or would problems be more technical in nature?

    Do your research.

  3. About The Fit

    Your answer is an opportunity to highlight your fit for the role and the work environment.

    This question allows the interviewer to reflect on how you handled past challenges and use this to make predictions about your future capabilities. It might help them to realize you’re a good fit.

    When employers ask such questions, they are looking for some specific details relevant to the job.

    For example, if you are interviewing for a customer service role, highlight how you’ve managed to deal with a difficult situation in customer service.

    On the other hand, if your future role would be very technical, you might talk about a technical challenge you’ve overcome.

Pro Tip

Sometimes it is hard to come up with “Big” challenges but that does not mean you never had to face down a problem.

I’m sure that you have solved problems in the past, you might just have to dig deep to come up with a few that you resolved to make your point.

8. Why were you successful in your last role? Give a supporting example

How to answer

Questions about your successes allow an employer to learn more about your work ethic and your previous accomplishments.

It helps the interviewer to determine whether you will be driven to achieve such results in the future.

This question also allows to understand how you define success, and what milestones in your career you consider important.

It’s the numbers and the facts that most accurately describe you as a good candidate.

Examples of your successes will be summarized in your resume and you should be ready to elaborate on them in the interview.

  1. About Yourself

    Think of the question as an invitation to discuss the professional characteristics that you're proud of or a particular achievement in your last job.

    • What steps did you take to become successful?
    • What personal and professional qualities did you use to reach your goals at work?
    • How did your actions help your team and the company to succeed?
    • What challenges did you overcome to become successful?
    • What are your lessons learned?
  2. About The Company

    Research the requirements of the company you applying to and review the job listing. Make a list of job qualifications and skills that match the preferred qualifications of the ideal candidate.

  3. About The Fit

    Explain your most important achievements at work, using the STAR method to provide specific examples of how your past work and achievements show how you will be an asset to the organization you're interviewing with.

    It’s your chance to tell about your Key Selling Points – skills that make you a successful employee.

    Emphasize the 3-5 strongest of them that helped you to achieve results at work to answer the question.

    It's important to provide the interviewer with evidence of how you achieved success in the workplace.

    For example, if you are in publishing, tell your story about how you ensured the timely release of 20 issues of the magazine, despite any problems you faced.

    The role of such an achievement for the company was particularly important and demonstrates how your work contributed to the business. Difficulties and ways to overcome them, new ideas, daily work, and its results will help the interviewer to assess your experience correctly.

Pro Tip

Do not be afraid of blowing your trumpet and making yourself look good.

If you are a good employee, then make sure you tell them so.

Try to show a high level of ambition.

Your goal is to demonstrate your determination and willingness to take on challenges and achieve results.

9. Why did you leave your last job?

How to answer

This question may be a little touchy for some people, but it's a question asked by interviewers, to find out why you left, in order to better understand how you may or may not make a good fit with their company.

Remember, never speak ill of your old company (this will not go over well).

  1. About Yourself

    There are a number of reasons why people leave or plan to leave their jobs. One very important recent factor has been the impact on jobs and job security due to Covid-19 and all of the issues raised by remote vs. on-site work.

    Regardless of the causes, there are three possible reasons that you left your last job or are planning to leave your current job:

    • You are looking for a career change
    • You are unhappy with your current employment
    • You were let go.

    Whatever the reason, it's best to always speak in a positive light.

  2. About The Company

    Based on your research about the company and the position you are interviewing for, what do you like most about the company? What excites you about the work as it is outlined in the job description?

  3. About The Fit

    Let's take a closer look at how you might respond to each of the three reasons for leaving your last job.

    1. You were let go

    You should simply state the facts (e.g. the company was downsizing, your position was eliminated, your department was offshored, etc.). Focus on the positive. You might want to share your accomplishments at your previous employment by relating a pertinent STAR story if you feel that would be relevant.

    2. You are looking for career advancement or a career change

    In your response you should be upfront, honest and as enthusiastic as you can be about the position. Consider using the Present-Past-Present method when giving this answer. Start with the Present by describing a career goal that is important to you. For instance you are a data analyst applying for a data management position and you are ready for this move. Then go back to the Past to indicate that at your previous job, there were little or no promotional opportunities in your field. Then come back to the Present and say that you are ready to take on the manager role and know that you will do an outstanding job for the company.

    3. You are unhappy with your current employment

    Sometimes a job just isn't going to take you to the next step in your career.

    Keep two things in mind when answering this question, 1) never "bad mouth" your current employer and 2) focus on the postive when speaking about the job and your reason for wanting to leave.

    The following is an example of how this question might be answered. This individual was looking to move up to a project manager position and did not feel that her current employer was the right place to achieve her goal. You might find her answer helpful in crafting your own response.

    "I really like my job as assistant project manager and love working with all of my coworkers on the team. However, the way the department is set up there is no real path to promotion. There are currently 3 project managers and they are all relatively new in their jobs. As far as I can see, they are all doing a good job and opportunties for promotion may not be opening up in the foreseeable future."

    Her comments were positive and her reasoning was clear and consise. Always try to keep your reasons positive and try not to create an impression that you were unhappy with the way you were treated.

Pro Tip

Whatever the reason you are looking for a new opportunity, make sure you are able to show how you are the perfect fit for the job for which you are interviewing!

10. Who has inspired you in your life, and why?

How to answer

By prompting you to answer this question, the employer wants to understand your character, your value system, and your personality and how these qualities were influenced by someone you look up to and admire.

Many people may have inspired you, but it is probably best to focus on one that has been the most important to you personally. It might be confusing to the interviewer if you tried to name several influencers given the amount of time you have to properly answer this question.

It would be helpful (but not a deal-breaker) if the personal values you speak about have relevance to the job you are applying for.

  1. About Yourself

    The answer to this question is completely at your discretion.

    • Who encouraged you to become who you are today?
    • What qualities do they have that you admire most?
    • What are the common values between you and this person that you can use strategically in your career and life?
    • How did they help you to do proper introspection that influenced your life?

    Maybe it’s your parents, someone else from your family, a teacher or a mentor, a researcher, or a writer you admire. Maybe it’s a public figure that inspires you. Whoever this inspiring person is, remember that the interviewer is looking for a heartfelt response.

  2. About The Company

    Read the job description carefully and research the company to learn as much as you can about the company’s culture.

    What qualities does the company value in their employees? See if you are able to match their values to those of the person that inspired you.

    You should not only identify the person who inspires you but, if possible, also tell why and how their influence may have relevance to the company you are interviewing with.

    Be extra cautious while naming anyone that might be controversial (for example a politician or a celebrity) as your inspirer. The interviewer might have preconceived thoughts or ideas about certain people that you might be unaware of. This might lead them to judge you unfarily about your choice.

  3. About The Fit

    Be prepared to give examples of how the words, actions or teachings of your inspirer have helped to motivate you in achieving your goals.

    As always, prepare an answer which highlights qualities that would be highly valuable in the position you are seeking.

    Most employers look for characteristics such as adaptability, good interpersonal communication, leadership, creativity, innovativeness, honesty and dedication. Ask yourself, what ‘specific’ attributes have you learned from your motivator? Mention how learning such attributes helped you in your career.

    You should provide a specific example that shows the above-mentioned attribute of the inspirer.

Pro Tip

Remember that inspiration comes not only from others, but from yourself too.

Let the interviewer know that you are a self-confident person, who listens to yourself and is inspired by the challenges faced every day, both in your life and your career.

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This page has been updated on February 23, 2024.

You can practice answering this question, as well as over 160 other common job interview questions from Retail Manager by engaging in a mock interview with Mr. Simon. As an artificial being, his undeniable benefits include:

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He will never make you feel intimidated He will never make you feel intimidated
The current version is free The current version is free
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