Retail Store Manager

1. Tell me about yourself top question

How to answer

1. About Yourself

   What is your current occupation? Define yourself professionally in one statement.

   Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?

   Try to give some numbers to support your statement.

2. About The Company

   Your first step is to Research the company to find out as much as you can about what they do and their approach to their business and their employees.

   Based on what you know about the company and the job description, why are you interested in the position you are applying for?

3. About The Fit

   Now is the right time to show the fit between your skills and the company's requirements. Your answer works best if you emphasize your relevance. How do you do this? You will have already researched the company, studied the job description to identify their needs and possible pain points and prepared the relevant Star Stories that show how you addressed similar issues in the past. Your next step is to develop your Present-Past-Present approach.

   Start with the Present. Focus on the skills and experience from your most recent positions. What has enabled you to get the job done successfully and how this relates to what the employer is looking to accomplish.

   Next go back to the Past. Here is where your Star story comes in. Explain how you were able to use your skills and experience to accomplish a task that relates to an area of concern for the employer.

   Finally come back to the Present – summarizing the lessons you learned and how they shaped your response and approach today.

   Remember, the whole conversation is about the present, not the past. Just one sentence can summarize why your approach works, and its applicability and relevance to this position.

Pro Tip

2. What is your greatest weakness?

How to answer

1. About Yourself

   No one is perfect and your interviewer doesn't expect you to be perfect either.

   While it is good to be honest and open, it will not help you to put yourself down.

   What's important is to find a weakness that you have overcome. How you turned what might be considered a negative into a positive.

2. About The Company

   Research the company (website, social media, etc) to learn about the company culture.

   What personal and professional qualities do they value?

3. About The Fit

   This is the time to clearly state a true weakness that you have overcome.

   Be as specific as possible and stay away from vague cliches like “I work too hard.” It would be difficult for anyone to try and explain how they overcame a weakness like that

   Mr. Simon emphasizes the Present-Past-Present method of responding to behavioral questions. When you are asked about your greatest weakness, you should be able to successfully use this approach as well. Here is an example of how someone might answer this question.

   Present - "I have always had a fear of public speaking, and believe this may have held me back in my career, especially when having to make presentations to management."

   Past - "Last year I learned about Toastmasters International and decided to join this group to help me gain confidence in myself and improve my ability to present to others in just about any situation."

   Present - "By overcoming this weakness I believe that it has made me a much stronger candidate for this position, someone you can count on to make presentations to management, conduct training and communicate at a high level."

   It's important to show how well you've overcome a weakness by motivating yourself and learning a new skill to grow professionally.

Pro Tip

3. Tell me about a time when you've resolved a problem for a frustrated customer

How to answer

1. About Yourself

   Think of a time when, as a customer, you had a problem with a company.

   • How did you feel?
   • How did you want to be treated?
   • Was the situation resolved to your satisfaction? If so what was done to resolve it?
   • If not, what went wrong?

   Have you had experience in the past where you helped a frustrated customer? When you were on the serving side of the table, what did you do to make a real difference to the customer and their experience?

   When considering this question, focus on your principles and your approach. You know that when customers are made to feel neglected and unimportant, they tend to get frustrated. You want to demonstrate to the hiring manager that you have the capacity to understand the customer’s problems and issues and can come up with a solution that best addresses their concerns.

   Of course, this may not always be possible in your line of business or profession, but I guess you see what I mean - showing full attention greatly improves your chances of mitigating the situation.

2. About The Company

   Every company relies on customers.

   Research the company you are applying to and try to find out what their standards of customer relationship or service are, as well as try to find out some real cases where the customers complained about the company, and what the company did to mitigate the situations (a possible source might be Yelp! or another social media platform).

   Based on your research, how does the company treat customers? How do they resolve customer issues?

3. About The Fit

   How do you demonstrate to the interviewer that you can WOW the customer by making their situation better for them as well as helping the company maintain good customer relations? Mr. Simon recommends using the Present-Past-Present method.

   There are many ways to apply this approach. For example you can start with the Present emphasizing that your approach to good customer service always starts with your great listening skills that enable you to fully understand the customer’s situation.

   Next go back to the Past for an example of just how you were able to resolve a frustrating situation for a customer. Focus on a situation in which you listened to and understood the problem and were able to resolve it and prevent the loss of the customer’s business.

   Finally come back to the Present to discuss how your skills and experience in handling frustrated customers will be a real asset to the company going forward.

Pro Tip

4. How would you handle a customer with difficult behavior?

How to answer

1. About Yourself

   Look back on your experience. Have you dealt with a difficult or disruptive customer? Remember how you diffused the situation and how you turned things around.

   • Do you have certain principles, or methodology, to deal with difficult people?
   • Do you have strong people skills, are you good at conflict resolution?
   • Are you high on emotional intelligence? Can you give an example?

2. About The Company

   • What have you found about the company and its culture?
   • What have you learned about how the employees value each other?
   • How do they treat their customers?
   • Knowing their line of business or industry, what can be some examples of difficult customers?

   Do your research.

3. About The Fit

   When a question like this asked in an interview, it is an indication that you will probably encounter difficult customers, or other difficult stakeholders while working for this company.

   This would be an excellent opportunity to use the Present-Past-Present approach to respond to this question.

   Start with the Present. Speak about your “conflict resolution” skills and how you apply these today.

   Next go back to a Past situation - remember your Star Stories to relate a relevant situation that happened in a previous job where you resolved a problem for a difficult customer.

   Finally, come back to the Present, summarizing what you learned from past experiences and how you will apply them to the job you are interviewing for today.

   If you can give an example of how you handled a difficult person in the past in a situation similar to what this company may require from you, this will strongly increase your chances of showing yourself as a good fit.

Pro Tip

5. Tell me about your work experience. What was the most interesting?

How to answer

1. About Yourself

   Review the details that you shared in your resume. Select the three to five best points to highlight and relate to the position to which you're applying.

2. About The Company

   Carefully research the company and the job description.

   Find out what duties you'll be taking on to determine which of your top skills to emphasize. Try to find out what current challenges they are trying to solve by opening this vacancy.

3. About The Fit

   Knowing the duties for which you will be responsible will help you identify which prior experiences to highlight.

   How well you connect your previous experiences with the job requirements can tell the interviewer how prepared you are for this role and how enthusiastic you will be about your job.

Pro Tip

6. Tell me about a time when you went out of your way to satisfy a customer. What was the outcome?

How to answer

1. About Yourself

   Think about a time you were a customer seeking help with a problem. How were you treated? Was your experience what you expected? Did the customer service representative make this a good or great experience for you?

   Now think about the times you had to help a customer. What did you do to make that experience unforgettable for the them? How did you exceed expectations?

2. About The Company

   Think carefully about the company and what they are looking for. What are their standards for treating customers?

   Look for reviews online (such as Yelp) that can help you identify how they treat their customers? Very positive reviews would suggest that the company places a strong emphasis on great customer service.

   Double check the job description for evidence of the importance they place on customer service.

   Do your research.

3. About The Fit

   Use the Present-Past-Present technique to answer this question.

   Start with the Present by emphasizing your customer service skills and how important you think they are in not just meeting the customer's immediate needs but also retaining that customer for the long haul.

   Next, go back to the Past to relate a time when you went out of your way to help a customer. Here, for example is how this might be related. "I was working late one night and the rest of my staff had gone home when a good customer called with a serious problem accessing his laptop. I stayed with him both online and on the phone for almost two hours to correct the problem and get him back up and running. The next day he called my boss to tell him how grateful he was that I was able help him with his issues. By the way he is still a very good customer."

   Finally come back to the Present to underscore how you will not only bring great customer service to the new job but will work hard to instill this in everyone you work with.

   Be sure to use the STAR method to craft your story.

Pro Tip

7. Why did you leave your last job?

How to answer

1. About Yourself

   There are a number of reasons why people leave or plan to leave their jobs. One very important recent factor has been the impact on jobs and job security due to Covid-19 and all of the issues raised by remote vs. on-site work.

   Regardless of the causes, there are three possible reasons that you left your last job or are planning to leave your current job:

   • You are looking for a career change
   • You are unhappy with your current employment
   • You were let go.

   Whatever the reason, it's best to always speak in a positive light.

2. About The Company

   Based on your research about the company and the position you are interviewing for, what do you like most about the company? What excites you about the work as it is outlined in the job description?

3. About The Fit

   Let's take a closer look at how you might respond to each of the three reasons for leaving your last job.

   1. You were let go

   You should simply state the facts (e.g. the company was downsizing, your position was eliminated, your department was offshored, etc.). Focus on the positive. You might want to share your accomplishments at your previous employment by relating a pertinent STAR story if you feel that would be relevant.

   2. You are looking for career advancement or a career change

   In your response you should be upfront, honest and as enthusiastic as you can be about the position. Consider using the Present-Past-Present method when giving this answer. Start with the Present by describing a career goal that is important to you. For instance you are a data analyst applying for a data management position and you are ready for this move. Then go back to the Past to indicate that at your previous job, there were little or no promotional opportunities in your field. Then come back to the Present and say that you are ready to take on the manager role and know that you will do an outstanding job for the company.

   3. You are unhappy with your current employment

   Sometimes a job just isn't going to take you to the next step in your career.

   Keep two things in mind when answering this question, 1) never "bad mouth" your current employer and 2) focus on the postive when speaking about the job and your reason for wanting to leave.

   The following is an example of how this question might be answered. This individual was looking to move up to a project manager position and did not feel that her current employer was the right place to achieve her goal. You might find her answer helpful in crafting your own response.

   "I really like my job as assistant project manager and love working with all of my coworkers on the team. However, the way the department is set up there is no real path to promotion. There are currently 3 project managers and they are all relatively new in their jobs. As far as I can see, they are all doing a good job and opportunties for promotion may not be opening up in the foreseeable future."

   Her comments were positive and her reasoning was clear and consise. Always try to keep your reasons positive and try not to create an impression that you were unhappy with the way you were treated.

Pro Tip

8. Tell me about your greatest professional accomplishment

How to answer

1. About Yourself

   In preparation for answering this question, list the top 3 professional accomplishments that you are most proud of. No need for lengthy descriptions, just a sentence or two for each one to help you recall each situation.

   Write down your Key Selling Points - your top 3-5 skills that make you a strong professional.

   Make sure you have developed the story behind each accomplishment and have a strong command of the details of what happened so that you can tell the story clearly and distinctly.

   Along with each accomplishment, mark which of your Key Selling Points they showcase. How exactly?

2. About The Company

   Based on your research of the company, what are their current needs?

   • What are the major projects going on?
   • What are the expectations for the position you are applying for?
   • Think about which of your accomplishment stories best fit their needs and expectations?

3. About The Fit

   Once you have decided on the appropriate accomplishment story, think how you will relate it in an interview and how you will make it relevant to the the job you are seeking. One approach is to use the Present-Past-Present technique.

   Let's say that the accomplishment was leading your team in installing a new billing system and bringing it in on time and under budget.

   You might start off in the Present by talking about the importance of having good leadership skills.

   Then move to the Past to relate your story about how you successfully lead your team in accomplishing the objective.

   Finally, come back to the Present to address how you will be able to help them reach their goals (the ones you learned about when researching the company) going forward.

   Be sure to keep practicing your accomplishment story until it flows naturally and convincingly.

Pro Tip

9. Tell me about a time when you had to work with a difficult or disruptive person. It may be a client, manager, or coworker. How did you handle the situation? What was the outcome?

How to answer

1. About Yourself

   Look back on your experience. Have you worked with a difficult or disruptive person? Remember a few such situations and how you diffused them and turned things around. What are your approaches to resolving conflicting situations at work?

2. About The Company

   • What have you found about the company and its culture?
   • What have you learned about how the employees value each other?
   • How do they treat their customers?
   • Do they have any specific standards and policies?

3. About The Fit

   Using what you found about the company, choose one of your examples that fits best with the company standards and share your story.

   If it's a customer, how did you turn things around and made a customer happy?
   If it's a coworker, how did you diffuse a tense or difficult situation?

Pro Tip

10. Describe a time when you had to train someone

How to answer

1. About Yourself

   First, remember the situation when you were taught entering one of your previous jobs.

   • Do you have positive or negative memories of your mentor?
   • What worked for you and what didn't?

   And then, remember the circumstances in which you had to teach someone else. Maybe you got a promotion within your company or accepted a position at a new organization, or your workload increased and you simply needed additional pair of hands to complete an important task, or you went away on vacation and left someone in charge?

   Whatever the reasons, how did you like the experience?

   • Was it difficult for you?
   • Do you consider yourself a good trainer?
   • What approaches did you use to transfer your knowledge to another person?
   • Was it successful?

2. About The Company

   Research the company and its culture, read the job description and list skills and responsibilities that the hiring manager is looking for.

   • Is the ability to teach added to that list?
   • What other personal and professional qualities do they value?
   • How do employees value each other?

3. About The Fit

   Keep your answer always in a positive light to show the interviewer that the ability to teach, manage your time correctly (because you still have your job to do) and exhibit great people skills are your Key Selling Points.

   Emphasize that you will bring these to the company with pleasure and are ready to share them with other members of the team.

   Describe your approaches that are relevant to the position, or your unique techniques that you are going to use in the future.

   If you had experience in this field – give concrete examples using STAR stories, if not – think of how you WOULD teach others to do the work.

Pro Tip