Interview questions for Sales Analyst

We analyzed 374 interview reviews for Sales Analyst from various job sites, social network groups and forums.

Here are the most frequent job interview questions asked by HR managers during initial phone or onsite interviews. This list does not include technical or factual questions.

10 frequent non-technical questions for Sales Analyst:

What is your greatest weakness?
Tell me about yourself
Where do you see yourself in 5 years?
Why did you leave your last job?
What was the biggest mistake you made in your most recent job? How did you handle it?
Walk me through your resume
Who has inspired you in your life, and why?
What are your long-term goals?
How would you handle a customer with difficult behavior?
Describe a time when you resolved a conflict with a colleague in your past role

According to our research, hiring managers looking to fill Sales Analyst role ask soft skills interview questions 53% more frequently than for other roles:

Sales Analyst interview question statistics

1. What is your greatest weakness?top question

How to answer

This question ranks as the most challenging for many people. Fortunately, Mr. Simon is here to help!

Interviewers ask this question to gauge your level of self-awareness, your honesty and openness, and your capability for self-improvement.

  1. About Yourself

    No one is perfect and your interviewer doesn't expect you to be perfect either.

    While it is good to be honest and open, it will not help you to put yourself down.

    What's important is to find a weakness that you have overcome or something that is not related to the position for which you are applying.

    For example, one of our clients admitted that he is not very good at public speaking and that he has recently become a member of Toastmasters International to improve. What a respectful answer and approach, in my view!

  2. About The Company

    Research the company (website, social media, etc) to learn about the company culture.

    What personal and professional qualities do they value?

  3. About The Fit

    It is important that the weakness you decide to talk about is not one that will prevent you from performing the job for which you're applying.

    For example, if you're applying for a front-end developer position, do not talk about how you are struggling to understand HTML code.

Pro Tip

Use this question to sell yourself!

It's important to show how well you've overcome a weakness by motivating yourself and learning a new skill to grow professionally.

2. Tell me about yourself

How to answer

This question may sound vague, but it actually requires a matter of fact, concise and relevant answer. Here’s how you can approach it.

  1. About Yourself

    What is your current occupation? Define yourself professionally in one statement.

    Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?

    Try to give some numbers to support your statement.

  2. About The Company

    Research the company.

    Based on what you know about the company and the job description, why are you interested in the position you are applying for?

  3. About The Fit

    • Based on your Key Selling Points and your knowledge about the company, why do you think you are a good fit for this position?
    • Can you support your statement with relevant examples from your past experiences?

    Try to be concise and stay within 1-2 minutes.

Pro Tip

You can also end with a question like:

Do you know what the current needs in the company/department are, where my skills and experience can help?"

That can help you learn more about the company and the job, turn the "interrogation" into a conversation and will allow you to relax some tension.

Read our blog post to learn more about how to answer this question.

Take a quiz

Take a quick quiz and check if you’re ready to answer this question at your next job interview:

Pick the best answer:

My name is Andrew Franklin, I am 28 years old, and I am looking for a job that pays well.

Hello, my name is Natalie Price. I have two children and I love playing billiards and travelling. I am 33 years old.

Hi Mr. Simon, my name is Stanley Clark and I am a certified Project Management professional known for completing projects on time and on budget. I am passionate about building agile work culture and delivering results.

Hi Mr. Simon, my name is Dorothy Hanson. I have previously worked as an accountant in retail, but currently I am trying to transition into the field of healthcare.

1 / 5

3. Where do you see yourself in 5 years?

How to answer

This question belongs to a family of behavioral, or even more precisely, reflective questions.

The interviewer wants to see whether you are reflective about yourself, whether you are ambitious and strive to grow as a professional, whether you like to learn and develop your skills.

They are also looking for your ambitions to fit the career path opportunities related to the position you are applying for.

  1. About Yourself

    Presumably, you are interested to grow professionally.

    Think about the possibilities that may lie ahead for you: take a personality test (I recommend 16Personalities which is based on Myers-Briggs test), research the internet on what career paths are possible with your skills and current job.

    What challenges do you like overcoming?

    For example, if you are applying for a software tester position, you may find it fascinating to master automated testing in full and eventually become a software engineer, or you may be a natural trainer and love coaching other people which may lead you to become a QA team or department lead, or you may be more interested in understanding business aspects of requirements which may logically lead you into a Business Analyst position.

    However, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.

  2. About The Company

    Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.

    • Is the business expanding, are they opening new locations, or starting new projects?
    • Or are they heavily automating and cutting staff?

    Let’s say you are applying for a UX designer position for a brand-new product.

    In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.

    On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!

  3. About The Fit

    And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.

    However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.

    If you aren’t really excited about the position you are applying for and you demonstrate this lack of enthusiasm, the interviewer may conclude that you are not a good fit for the current position.

    Try to find a source of excitement in the current position as well, otherwise, you may be doing yourself a disservice by applying to a position you will find boring in 2-3 months.

Pro Tip

This question gives you a good opportunity to showcase your Key Selling Points (e.g. “As I am very good at delegating tasks, I can easily see myself leading a team of software testers in the future…”), and end your statement by asking about current initiatives and goals at the company.

It is generally NOT a good idea to say something like:

“Oh, I cannot imagine what happens to me tomorrow, let alone in 5 years”.

This will show you as a person who is unimaginative and not forward-thinking enough to grow with and be a good fit for the company.

4. Why did you leave your last job?

How to answer

This question may be a little touchy for some people, but it's a question asked by interviewers, to find out why you left, in order to better understand how you may or may not make a good fit with their company.

Remember, never speak ill of your old company (this will not go over well).

  1. About Yourself

    Most likely, there are three possible reasons you left or are leaving your last job:

    • You are looking for a career change
    • You are unhappy with your current employment
    • You were let go.

    Whatever the reason, it's best to always speak in a positive light.

  2. About The Company

    Based on your research about the company and the position, what do you like most about the company?

  3. About The Fit

    If you are looking for career advancement or a career change, you can be very upfront and honest. Be as enthusiastic as you can about the position.

    If you were unhappy with your previous job, focus on the positives. Talk about the ways that you will best fit in with the company, in the role for which you're applying.

    If you were let go, focus on the positive. Share your accomplishments at your previous employment.

Pro Tip

Whatever the reason you are looking for a new opportunity, always turn things around to show how you are the perfect fit for the job for which you are interviewing!

5. What was the biggest mistake you made in your most recent job? How did you handle it?

How to answer

It’s important to know how to answer a job interview question about mistakes. They ask questions like this to learn how you handle challenges. They also want to determine your weaknesses, and decide if you have what it takes to do the job well.

It’s a chance for the interviewer to see that you can learn from your mistakes and use the experience to get better.

  1. About Yourself

    Do your best to tell a positive story about how the mistake was made, how you dealt with it and what learned from it.

    We all make mistakes from time-to-time.

    Answering some of the following questions will help you understand your own view of dealing with mistakes and their consequences. For instance:

    • How do you use a mistake to improve your abilities?
    • Are you self-aware enough to acknowledge failure and weakness?
    • Do you take smart risks?
    • How do you view success, failure, and risk in general?
    • Do you take responsibility for past mistakes instead of putting the blame on others?
    • If the situation repeats, what would you do differently? What would you do again?
  2. About The Company

    Before the interview, look over the job listing, research the company. Try to think of a mistake you have made in the past that is not too closely related to the requirements of the job you are interviewing for.

    What kind of challenges might you face if you get the job here?

  3. About The Fit

    It’s your opportunity to emphasize the skills or qualities you gained from your past negative experience that are important for the job you’re interviewing for now.

    Put a positive spin on your response by defining the “mistake” as a “learning experience” that led to your increased competency in the workplace.

    Talk about a specific example of a time you made a mistake. Briefly explain what the mistake was; quickly switch over to what you learned, or how you improved, after making that mistake.

    You might also explain the steps you took to make sure that mistake never happened again. Say that something you may have struggled with in the past has actually now became one of your strengths.

    Pick a story that ends with a compelling example of a lesson learned. Tell your story using the STAR method.

Pro Tip

Make absolutely sure that the interviewer understands that you learned from the experience.

Never blame others for what you did (however, if you were part of a team failure, you could relate this experience, just be sure to own up to your part in it).

Always be accountable for what you could have done differently in the failure.

Demonstrate that you’ve had the maturity to benefit from previous “lessons learned” and you can move on with increased wisdom and competency.

6. Walk me through your resume

How to answer

This question is often asked at the beginning of the interview.

The interviewer wants to hear a brief overview, a summary of your professional experience, in order to have a starting point from which they can dig deeper.

Structuring your answer wisely gives you a good chance to emphasize your Key Selling Points and to channel the conversation in the direction you want.

  1. About Yourself

    Print out your resume. For each of your recent job experiences (at this point do not go back more than 5 years), write down 3-5 key points at which you feel you are strong.

    For example, for your current (or previous) job, you may want to list skills like “Excellent presentation skills,” “Employee Engagement guru,” “Analytical skills,” “Attention to detail” (they don’t have to be all soft skills, but being aware of at least a few of your strong soft skills is important). Make sure you have examples for each of your statements.

    If you have difficulties to think of these points, search online for job descriptions for similar job roles, and figure out which of those keywords appeal to you. Look for people on LinkedIn that have jobs similar to the one you are applying for. Their profiles often contain many keywords that you can use in response to this question.

    Now that you’ve gone through all your recent experiences, are there any points that repeat more often than others, or are especially important to you? These are candidates to be your Key Selling Points -highlight 3-5 of them.

  2. About The Company

    Research the company and the role for which you're being interviewed. When researching the company, find out what skills and qualities they value the most. Carefully consider the job requirements. What is it that you will be responsible for?

    Now, write down 3-5 keywords from the job description that you find of utmost importance for this job role.

  3. About The Fit

    Try to establish the match between your own highlighted keywords, and those of the job description. These are your Key Selling Points! You should normally limit yourself by 3-5 such keywords or phrases.

    Now, craft a story based on your career history. You don’t have to go in chronological order - you can start with your current or last job experience, and then go back to your previous ones, or focus on just the experiences that are relevant to your story, and only briefly mention the less relevant ones and only if needed.

    Select one point to highlight for each phase of your career. Make sure you ingrain your Key Selling Points in the interviewer’s memory - after the interview is over, you want them to remember you as someone who is strong at XYZ, or experienced in A, B and C.

    It's okay to focus more on stellar achievements and brag a little bit about them.

Pro Tip

Don't bore the interviewer by going through your resume line-by-line.

Instead, WOW them by succinctly (keep it within 2 minutes) telling a story of how your career path has brought you to this point and how you are the best candidate for this role.

Super tip: The more you practice with Mr. Simon, the better you'll be at telling WOW-worthy succinct stories!

7. Who has inspired you in your life, and why?

How to answer

Almost anyone may inspire us at some point in our lives, depending on circumstances and their unique qualities.

By prompting you to answer such a question, the employer wants to judge your character, your value system and your personality. Therefore, you need to do your homework.

The person(s) you choose should be someone that you hold in high regard. It would be helpful (but not a deal-breaker) if the personal values you speak about have relevance to the job you are applying for.

  1. About Yourself

    The answer to this question is completely at your discretion.

    • Who encouraged you to become who you are today?
    • What qualities do they have that you admire most?
    • What are the common values between you and your heroes that you can use strategically in your career and life?
    • How did they help you to do proper introspection that influenced your life?

    Maybe it’s your parents, someone else from your family, a teacher or a mentor, a researcher, or a writer you admire. Maybe it’s a public figure that inspires you. Whoever this inspiring person is, remember that the interviewer is looking for a heartfelt response.

  2. About The Company

    Read the job description carefully and research the company to learn as much as you can about the company’s culture.

    What qualities does the company value in their employees? See if you are able to match their values to those you learned from the person that inspired you.

    You should not only list people who inspire you but, if possible, also tell why and how their influence may have relevance to the company you are interviewing with.

    Be extra cautious while naming a celebrity, a politician or any other controversial person as your inspirer, because the interviewer might have preconceived notions towards certain people that you might be unaware of and they may turn you away from the interviewer.

  3. About The Fit

    Be prepared to give examples of how the words, actions or teachings of your inspirers have helped to motivate you in achieving your goals.

    As always, prepare an answer which highlights qualities that would be highly valuable in the position you are seeking.

    Most employers look for characteristics such as adaptability, good interpersonal communication, leadership, creativity, innovativeness, honesty and dedication. Ask yourself, what ‘specific’ attributes have you learned from your motivator? Mention how learning such attributes helped you in your career.

    You should provide a specific example that shows the above-mentioned attribute of the inspirer.

Pro Tip

Remember that inspiration comes not only from others, but from yourself too.

Let the interviewer know that you are a self-confident person, who listens to yourself and is inspired by the challenges faced every day, both in your life and your career.

8. What are your long-term goals?

How to answer

Even in this age of the so-called Gig Economy, employers are always looking for people who can become their strong and loyal “soldiers,” a part of their “army” to help them conquer their market share against their competitors.

So, even if at this moment this job may be a temporary contract, you never know what opportunities may present themselves to you in this company.

Trust me, your hiring manager doesn’t know either!

So, be open to opportunities and use this question to emphasize how your personal goals correspond with those of the company.

  1. About Yourself

    Start with honestly assessing yourself. (At this moment, you are not sharing these thoughts with anyone, so be as open as you can).

    Imagine that you have all the resources in the world and that all roads are open for you.

    • How would you use them?
    • Which road(s) would you choose?
    • What do you see on the horizon in that direction?

    Be audacious and don’t limit yourself. There is no longer a perspective than “long-term,” so be as futuristic as you possibly can.

    List a few “road” options that you would be enthusiastic about going down.

    For example, this list may be as broad as the following:

    • writer
    • choir director
    • software engineer and architect
    • CEO of a unicorn startup company,
    • entrepreneur.

    As William Shakespeare once said, “We know what we are, but we know not what we may be.”

  2. About The Company

    Now, look at the company.

    • What is the industry they operate in?
    • What is the position you are applying for, and what are potential career growth possibilities within the department, company, and industry?
  3. About The Fit

    Which of your “road” options correspond best with the opportunities presented by this company?

    Highlight this option and focus on it. Imagine, in as much detail as you can, going down this road.

    What would be the major milestones for you, in order to move towards your goal?

    Describe the chosen option by focusing on the first 1-2 milestones, and by presenting it in light of company goals and current initiatives.

    For example, if you are applying for a project manager position in a corporation engaged in the education industry, and your “road” option is “CEO,” your next career step may be a program manager, or an innovations and research manager.

    Explain why you are enthusiastic about reaching these goals, and what makes you think you have the necessary traits and skills to reach them.

    How can the company benefit from these traits and skills of yours already today, in the current role you are applying for?

Pro Tip

Framing your answer in the same terms used by the company will help ensure the interviewer can easily understand your language and help both of you to be “on the same page.”

The easier you make it for the interviewer, the better are your chances they will “vote” for you over other candidates.

9. How would you handle a customer with difficult behavior?

How to answer

People skills are highly valued in every company, and even so much more so in a company that deals with difficult customers occasionally. It is important to show how you can manage difficult personalities.

  1. About Yourself

    Look back on your experience. Have you worked with a difficult or disruptive person? Remember how you diffused the situation and how you turned things around.

    • Do you have certain principles, or methodology, to deal with difficult people?
    • Do you have strong people skills, are you good at conflict resolution?
    • Are you high on emotional intelligence? Can you give an example?
  2. About The Company

    • What have you found about the company and its culture?
    • What have you learned about how the employees value each other?
    • How do they treat their customers?
    • Knowing their line of business or industry, what can be some examples of difficult customers?

    Do your research.

  3. About The Fit

    A question like this asked in an interview, may be an indication that difficult customers, or other difficult stakeholders, may indeed be something that you will probably encounter in this company, and it is important for the interviewer to know that you will be able to handle this challenge with good grace.

    If you can give an example of how you handled a difficult person in the past in a situation similar to what this company may require from you, this will strongly increase your chances of showing yourself as a good fit.

Pro Tip

One methodology for diffusing a difficult situation is called “the triple A” approach:

  1. Acknowledge - what the other person is feeling,
  2. Apologize - for the way the other person is feeling,
  3. Admit - that there was an issue that you are working on to get it resolved.

If it is a customer, it would add that extra touch if you added another "A" to your approach by Asking for the customer's contact information so you can update them of any progress on their issue.

10. Describe a time when you resolved a conflict with a colleague in your past role

How to answer

Wherever you go, you will always have to work with people. This means that there is a greater chance for conflict to happen. This question helps the interviewer determine how well you would fit within the organization.

  1. About Yourself

    Think of the times you had to deal with conflict.

    • What were the different ways you were able to address the situation?
    • If you were the cause of the conflict, how did the other person talk you down from the conflict?
    • What were the key lessons you learned through your experience?
  2. About The Company

    Research the company and its culture.

    • What do they value?
    • Is there anything that you can find about how they deal with conflict resolution?

    Reading comments to their social media posts often prove helpful to see how they react to customers' complaints.

  3. About The Fit

    • What have you found out about the company’s culture and job description?
    • Are they looking for someone who can take charge and resolve conflict?

    Tell a story of how you addressed conflict and how it turned a negative into a positive.

    Try to conclude with your lessons learned or methodology for approaching conflicts - this will show the interviewer that you would be able to apply your methodology to future situations.

    Use the STAR method to frame your story.

Pro Tip

A key to addressing conflict is listening, communication and emotional intelligence. Highlight these skills.

If you're able to, turn the question around and ask the interviewer if they have experienced the same thing. This will start a conversation, which is the goal of an interview.


This page has been updated on October 11, 2020.

You can practice answering this question, as well as over 160 other common job interview questions for Sales Analyst by engaging in a mock interview with Mr. Simon. As an artificial being, his undeniable benefits include:

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