Sales Assistant
We analyzed 7,950 interview reviews for Sales Assistant from various job sites, social network groups and forums.
Here are the most frequent job interview questions asked by HR managers during initial phone or onsite interviews. This list does not include technical or factual questions.
10 frequent non-technical questions for Sales Assistant:
According to our research, hiring managers looking to fill Sales Assistant role ask soft skills interview questions 71% more frequently than for other roles.
1. Tell me about yourself top question
How to answer
Most job candidates expect this to be one of the first interview questions and probably think of it as an “icebreaker” to get the interview started. It is much more than that! It is your opportunity to show the interviewer your relevance for the job. You want the employer to know that you are qualified to do the job, you are interested in doing the job and capable of getting it done.
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About Yourself
What is your current occupation? Define yourself professionally in one statement.
Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?
Try to give some numbers to support your statement.
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About The Company
Your first step is to Research the company to find out as much as you can about what they do and their approach to their business and their employees.
Based on what you know about the company and the job description, why are you interested in the position you are applying for?
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About The Fit
Now is the right time to show the fit between your skills and the company's requirements. Your answer works best if you emphasize your relevance. How do you do this? You will have already researched the company, studied the job description to identify their needs and possible pain points and prepared the relevant Star Stories that show how you addressed similar issues in the past. Your next step is to develop your Present-Past-Present approach.
Start with the Present. Focus on the skills and experience from your most recent positions. What has enabled you to get the job done successfully and how this relates to what the employer is looking to accomplish.
Next go back to the Past. Here is where your Star story comes in. Explain how you were able to use your skills and experience to accomplish a task that relates to an area of concern for the employer.
Finally come back to the Present – summarizing the lessons you learned and how they shaped your response and approach today.
Remember, the whole conversation is about the present, not the past. Just one sentence can summarize why your approach works, and its applicability and relevance to this position.
Pro Tip
You can also end with a question like:
“Do you know what the current needs in the company/department are, where my skills and experience can help?”
That can help you learn more about the company and the job, turn the “interrogation” into a conversation and will allow you to relax some tension.
Read our blog post to learn more about how to answer this question.
2. How would you handle a customer with difficult behavior?
How to answer
People skills are highly valued in every company, especially in a company that occasionally deals with difficult customers. It is important to show how you can manage difficult personalities.
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About Yourself
Look back on your experience. Have you dealt with a difficult or disruptive customer? Remember how you diffused the situation and how you turned things around.
- Do you have certain principles, or methodology, to deal with difficult people?
- Do you have strong people skills, are you good at conflict resolution?
- Are you high on emotional intelligence? Can you give an example?
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About The Company
- What have you found about the company and its culture?
- What have you learned about how the employees value each other?
- How do they treat their customers?
- Knowing their line of business or industry, what can be some examples of difficult customers?
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About The Fit
When a question like this asked in an interview, it is an indication that you will probably encounter difficult customers, or other difficult stakeholders while working for this company.
This would be an excellent opportunity to use the Present-Past-Present approach to respond to this question.
Start with the Present. Speak about your “conflict resolution” skills and how you apply these today.
Next go back to a Past situation - remember your Star Stories to relate a relevant situation that happened in a previous job where you resolved a problem for a difficult customer.
Finally, come back to the Present, summarizing what you learned from past experiences and how you will apply them to the job you are interviewing for today.
If you can give an example of how you handled a difficult person in the past in a situation similar to what this company may require from you, this will strongly increase your chances of showing yourself as a good fit.
Pro Tip
One methodology for diffusing a difficult situation is called “the triple A” approach:
- Acknowledge - what the other person is feeling,
- Apologize - for the way the other person is feeling,
- Admit - that there was an issue that you are working on to get it resolved.
If the difficult situation involves a customer, it would add that extra touch if you added another "A" to your approach by Asking for the customer's contact information so you can update them of any progress on their issue.
3. Tell me about a time when you've resolved a problem for a frustrated customer
How to answer
Customers are the lifeblood of any business. How you handle a disgruntled customer can make the difference between closing a sale and failing to do so. Or perhaps even worse the difference between keeping or losing a good customer.
It takes good people skills to handle such situations, and this question is a good opportunity to demonstrate your people skills.
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About Yourself
Think of a time when, as a customer, you had a problem with a company.
- How did you feel?
- How did you want to be treated?
- Was the situation resolved to your satisfaction? If so what was done to resolve it?
- If not, what went wrong?
Have you had experience in the past where you helped a frustrated customer? When you were on the serving side of the table, what did you do to make a real difference to the customer and their experience?
When considering this question, focus on your principles and your approach. You know that when customers are made to feel neglected and unimportant, they tend to get frustrated. You want to demonstrate to the hiring manager that you have the capacity to understand the customer’s problems and issues and can come up with a solution that best addresses their concerns.
Of course, this may not always be possible in your line of business or profession, but I guess you see what I mean - showing full attention greatly improves your chances of mitigating the situation.
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About The Company
Every company relies on customers.
Research the company you are applying to and try to find out what their standards of customer relationship or service are, as well as try to find out some real cases where the customers complained about the company, and what the company did to mitigate the situations (a possible source might be Yelp! or another social media platform).
Based on your research, how does the company treat customers? How do they resolve customer issues?
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About The Fit
How do you demonstrate to the interviewer that you can WOW the customer by making their situation better for them as well as helping the company maintain good customer relations? Mr. Simon recommends using the Present-Past-Present method.
There are many ways to apply this approach. For example you can start with the Present emphasizing that your approach to good customer service always starts with your great listening skills that enable you to fully understand the customer’s situation.
Next go back to the Past for an example of just how you were able to resolve a frustrating situation for a customer. Focus on a situation in which you listened to and understood the problem and were able to resolve it and prevent the loss of the customer’s business.
Finally come back to the Present to discuss how your skills and experience in handling frustrated customers will be a real asset to the company going forward.
Pro Tip
A disgruntled customer generally just needs someone to listen to them.
The three A’s of customer service can help diffuse the difficult situation:
- Acknowledge - what the other person is feeling,
- Apologize - for the way the other person is feeling,
- Admit - that there was an issue that you are working on to get it resolved.
Add the extra “A” - Ask for the customer's contact information so you can update them on any progress on their issue.
4. Where do you see yourself in 5 years?
How to answer
This question belongs to a family of behavioral, or even more precisely, reflective questions.
The interviewer wants to learn two things about you by asking this question.
- They want to know what you think about the job you are applying for. Remember, they are interviewing you for the job that's open right now. Are you a good fit and will you do a good job for them?
- Just as important, they want to get an idea of your ambitions and goals for yourself and if your goals align with their needs, especially going into the future.
In this way the employer should see how you see yourself today, and whether you are ambitious and strive to grow as a professional, and whether you like to learn and develop your skills.
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About Yourself
What challenges do you like overcoming? Where are you starting from and where might you be going?
For example, let's say the position you are applying for is junior accountant. It includes a wide range of tasks such as basic bookkeeping, financial analysis, and reporting. If accounting is your chosen field, then you would most likely want to move in the direction of obtaining your CPA so that you might step up to more responsibility as an accounting manager or senior auditor within the next 5 years. Your responses should make sense in how you see yourself growing in your professional career.
However, at this point, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.
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About The Company
Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.
- Is the business expanding, are they opening new locations, or starting new projects?
- Or are they heavily automating and cutting staff?
Let’s say you are applying for a UX designer position for a brand-new product.
In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.
On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!
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About The Fit
And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.
However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.
As we said earlier, you must show interest and enthusiasm for the position you are applying for. If the interviewer senses that you are more enthusiastic about future growth than about the current position, they may conclude that you are not the right person for the job at hand.
Pro Tip
This question gives you a good opportunity to showcase your Key Selling Points (e.g. “As I am very good at delegating tasks, I can easily see myself leading a team of software testers in the future…”), and end your statement by asking about current initiatives and goals at the company.
In thinking about the possibilities that may lie ahead, you also might want to consider taking a personality test (I recommend 16Personalities which is based on the Myers-Briggs test), research the internet on what career paths are possible with your skills and current job.
It is generally NOT a good idea to say something like:
“Oh, I cannot imagine what happens to me tomorrow, let alone in 5 years”.
This will show you as a person who is unimaginative and not forward-thinking enough to grow with and be a good fit for the company.
5. What is your greatest weakness?
How to answer
This question ranks as the most challenging for many people. Fortunately, Mr. Simon is here to help!
Interviewers are not out to trick or trap you! They ask this question to gauge your level of self-awareness, your honesty and openness, and your capability for self-improvement.
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About Yourself
No one is perfect and your interviewer doesn't expect you to be perfect either.
While it is good to be honest and open, it will not help you to put yourself down.
What's important is to find a weakness that you have overcome. How you turned what might be considered a negative into a positive.
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About The Company
Research the company (website, social media, etc) to learn about the company culture.
What personal and professional qualities do they value?
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About The Fit
This is the time to clearly state a true weakness that you have overcome.
Be as specific as possible and stay away from vague cliches like “I work too hard.” It would be difficult for anyone to try and explain how they overcame a weakness like that
Mr. Simon emphasizes the Present-Past-Present method of responding to behavioral questions. When you are asked about your greatest weakness, you should be able to successfully use this approach as well. Here is an example of how someone might answer this question.
Present - "I have always had a fear of public speaking, and believe this may have held me back in my career, especially when having to make presentations to management."
Past - "Last year I learned about Toastmasters International and decided to join this group to help me gain confidence in myself and improve my ability to present to others in just about any situation."
Present - "By overcoming this weakness I believe that it has made me a much stronger candidate for this position, someone you can count on to make presentations to management, conduct training and communicate at a high level."
It's important to show how well you've overcome a weakness by motivating yourself and learning a new skill to grow professionally.
Pro Tip
Use this question to sell yourself!
6. How would you describe yourself?
How to answer
This question is like the Tell me about yourself question usually asked at the beginning of an interview, but there are some subtle differences. It belongs to the family of reflective questions where the interviewer is assessing your cognitive abilities, as opposed to the more factual and matter-of-fact “Tell Me About Yourself” question.
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About Yourself
Think of how your bosses and peers would describe you.
Throughout your professional experience, you have probably heard them giving you some labels – try to remember the exact words they used.
If you have received LinkedIn recommendations from someone, read those and think why people wrote them and what work situations prompted those descriptions. Remember the context of those situations and frame them as stories.
Make a list of keywords, or short key phrases, that can describe you. Your Key Selling Points should definitely appear on this list, but try to also use some adjectives here, to add a positive emotional touch.
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About The Company
Research the company's values, standards and policies. Make a list of keywords or short key phrases.
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About The Fit
Which of your keywords correspond best with those of the company? Highlight 3-4 matches. Now try to imagine being a peer or a boss of yours and compile statements about yourself, in the 3rd person, mentioning these keywords. Remember to use adjectives, and don’t be afraid to mention real references from real people.
For example, if you are applying for a position that requires good people skills, and your boss at your previous job called you a “conflict resolution guru,” don’t be shy to mention this reference, and provide a brief context that caused your boss’s praise. Use the STAR method to craft your story.
Don’t limit yourself with just one keyword. If you are concise and don’t ramble with your answer, your interviewer will probably want to hear more than one. Just be observant and watch the interviewer’s reaction. You want to keep them interested.
Pro Tip
If you haven’t yet received any LinkedIn recommendations, try to obtain them. Also, offer to write your own recommendations for them - both received and given recommendations will be visible in your profile and will tell the interviewer exactly what you want to be known about your values, your attitude towards work and relationships.
7. Describe a time you went above and beyond for a customer
How to answer
Good customer service is the expectation, it is the norm. When the interviewer asks this question, they want to know how your skills have enabled you to take that extra step to provide the kind of service that make you and the company you work for, great in the eyes of your customers.
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About Yourself
Think about a time you were the customer, how were you treated when you had a problem or issue that needed to be resolved? Did the company solve your problem with great service and a memorable experience?
Now think about a time you had to help a customer. What did you do to make that experience unforgettable for them?
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About The Company
Think carefully about the company and what they are looking for. Read online reviews and any other available information.
- What are their standards for treating customers?
- What complaints have you seen that can give you a hint of some of the challenges associated with customer service?
- How focused is the job description regarding customer service functions? This will give you a strong hint that customer service is an area to be aware of for the upcoming interview.
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About The Fit
A great way to show your fit for the job is to use the Present-Past-Present method in answering this question. The following is an example of how you might apply this approach:
Start with the Present by telling the interviewer what skills you have that will ensure the best customer experience. These might include attributes like patience, listenting, attentiveness or any other customer service related skills you might possess.
Next go back to the Past to tell a story of how you went above and beyond for a customer. Use the STAR method to help frame your story and be sure to bring your skills into the narrative.
Finally, come back to the Present to describe for the interviewer how you will bring your customer service skills to the job you are applying for, to help ensure that the company can always rely on you to provide the highest level of customer service.
Pro Tip
Showing you have compassion and empathy for customers is always an excellent way to answer the question. However, always remember to frame your answers in terms of how the company addresses these issues.
8. What experience do you have in this field?
How to answer
This question may help you convince the interviewer how smoothly you would fit into the position to which you are applying. It's your chance to WOW them! Be sure to focus on the experience that is relevant to the company and position.
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About Yourself
Start with defining your Key Selling Points you want to emphasize for this position.
- What job experiences brought you to those points?
- What were the job titles and the most relevant responsibilities?
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About The Company
Do your research of the company and the requirements for the position.
- What is the company looking for in terms of experiences and qualifications?
- What problems are they trying to solve with this position?
Most importantly, make sure you are able to highlight and speak about at least 3-5 of your key experiences that match up with the requirements listed in the job description.
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About The Fit
Using the Present-Past-Present method is a perfect way to answer this question.
Starting with the Present, speak about your experience as it relates to one of the key requirements in the job description. You might say "I noted that the job description requires experience in employee training and this is an area in which I have a great deal of knowledge and skill."
Then go back to the Past to describe how you improved overall training of staff from 82% to over 97% within your first year on the job. Senior leadership took note of this accomplishment for which you received a company commendation.
Finally, come back to the Present to describe how you will help ensure that the company maintains the highest possible compliance with all employee training requirements.
Nowadays, every hiring manager wants results, so think in terms of specific achievements and try to structure your example accordingly.
Pro Tip
When telling your story, remember to talk about your STARs!
S - What was the Situation?
T - What was your Task?
A - What Action did you take?
R - Talk about the Results.
9. Describe a time you worked on a team with individuals from different cultural backgrounds
How to answer
Why do interviewers ask this question?
Nowadays many companies rate global and cultural awareness as a key competency for all employees. For most jobs today, it is essential to be able to work well with diverse teams, including individuals who understand international and cultural differences and can interact respectfully with individuals from diverse cultures, political affiliations, races, religions, ages, genders and sexual orientations.
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About Yourself
Answering this question highlights your ability to navigate cultural differences at work.
Think about your team experiences and times when you’ve had to overcome differences with colleagues.
- How do you adapt to working with team members of different communication styles?
- Are you open-minded enough to consider all their ideas even if you don't agree?
- How do you handle the differences in attitudes and values between you and people from other countries or backgrounds?
- Do you show respect and are you diplomatic with people who may hold different beliefs?
Maybe you haven’t worked with people from different cultures, but you may have been studying or been friends with people from different backgrounds.
Address your personal life, if necessary, and emphasize your curiosity and openness to other cultures.
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About The Company
A careful review of the job description, along with some research of the company will help you anticipate what aspects of global/cultural awareness are most important for a particular role in the company you are applying to.
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About The Fit
The ability to demonstrate openness, inclusiveness, sensitivity, and respect are the hallmark of a person capable of working with and understanding others and their individual differences.
Your task is to prove to the interviewer your ability to build strong and caring relationships based on trust and shared goals.
We recommend using the Present-Past-Present method to put forth your ability to work on a team with individuals from different cultural backgrounds.
Start with the Present by telling the interviewer about your approach to teamwork - for example, your positive view of teamwork itself and how you believe that people from different backgrounds strengthen the team effort by adding perspective to the challenges it may face.
Next, go back to the Past and use the STAR method to tell a story about how your experience helped you to create an open and inclusive workplace environment, so all team members felt empowered to contribute. You might say something like: “At my recent work, representatives of different cultures participated in one common project to fix our company's multi-national shipping problem. My understanding of how team members from different backgrounds, with different political views and various levels of English language skills had to effectively work together. My leadership enabled the team to bring our project to a successful conclusion.”
Lastly, come back to the Present to ensure the interviewer that you are very comfortable working with team members from other cultures and possibly with different communication styles.
Pro Tip
Working in a multicultural team has both advantages and challenges at the same time. In such a team you can broaden your outlook.
Challenges that you have to overcome are: to understand other people’s language and culture, to get used to the different ways they think and work; to reduce mistrust that can be a barrier to understanding each other, and to promote awareness of cultural diversity in the workplace.
If you overcome these challenges, you will be the ideal employee at any job.
10. Do you prefer working in a team or working alone?
How to answer
When the interviewers ask this question, they want an insight into your personality, how well you work independently and how well you work with others.
Generally, there's no right or wrong answer to this question, unless the company specifically prefers that you work only in a team or only by yourself.
Luckily, Mr. Simon is here to provide you guidance.
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About Yourself
To prepare for this question, try to think of your previous experiences. Which type of work suited you best and why?
For instance, someone who prefers working by themselves may be able to focus better on the problem and a person who prefers a team approach may like having others to help figure out problems.
If you're a fresh graduate or someone that does not have much work experience, you can think of schoolwork or the times that you worked with others in an organization.
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About The Company
- What has your research found out about the company and its culture?
- What have you learned about how the employees work?
Review the job description as it may give you clues to whether the job focuses on teams, independence or both.
Try to expand your search into social media posts at Glassdoor or others where employees/former employees may have posted about working conditions you would be working under.
Remember: knowledge is the key! The more you know about the company, the better prepared you will be to answer questions like this.
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About The Fit
Based on your research, what did you find is the company's preference?
- What type of workplace does the company appear to have?
- What kind of challenges could you help the company/department resolve by working as part of a team?
- What about the challenges that can be resolved by working independently?
Emphasize both independent successes as well as group successes (be sure to mention actions you took to help the team).
Pro Tip
Talk about the benefits of each working style and add to your story by telling them in terms of your STARs:
what was the Situation/Task you needed to address?
what Actions/Approach did you take?
what were the Results? What did you do differently that made you successful?
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This page has been updated on February 23, 2024.