Interview questions for Sales Assistant

We analyzed 7,950 interview reviews for Sales Assistant from various job sites, social network groups and forums.

Here are the most frequent job interview questions asked by HR managers during initial phone or onsite interviews. This list does not include technical or factual questions.

10 frequent non-technical questions for Sales Assistant:

Tell me about yourself
How would you handle a customer with difficult behavior?
Tell me about a time when you've resolved a problem for a frustrated customer
Where do you see yourself in 5 years?
What is your greatest weakness?
How would you describe yourself?
Describe a time you went above and beyond for a customer
What experience do you have in this field?
Describe a time you worked on a team with individuals from different cultural backgrounds
Do you prefer working in a team or working alone?

According to our research, hiring managers looking to fill Sales Assistant role ask soft skills interview questions 71% more frequently than for other roles:

Sales Assistant interview question statistics

1. Tell me about yourselftop question

How to answer

This question may sound vague, but it actually requires a matter of fact, concise and relevant answer. Here’s how you can approach it.

  1. About Yourself

    What is your current occupation? Define yourself professionally in one statement.

    Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?

    Try to give some numbers to support your statement.

  2. About The Company

    Research the company.

    Based on what you know about the company and the job description, why are you interested in the position you are applying for?

  3. About The Fit

    • Based on your Key Selling Points and your knowledge about the company, why do you think you are a good fit for this position?
    • Can you support your statement with relevant examples from your past experiences?

    Try to be concise and stay within 1-2 minutes.

Pro Tip

You can also end with a question like:

Do you know what the current needs in the company/department are, where my skills and experience can help?"

That can help you learn more about the company and the job, turn the "interrogation" into a conversation and will allow you to relax some tension.

Read our blog post to learn more about how to answer this question.

Take a quiz

Take a quick quiz and check if you’re ready to answer this question at your next job interview:

Pick the best answer:

My name is Andrew Franklin, I am 28 years old, and I am looking for a job that pays well.

Hello, my name is Natalie Price. I have two children and I love playing billiards and travelling. I am 33 years old.

Hi Mr. Simon, my name is Stanley Clark and I am a certified Project Management professional known for completing projects on time and on budget. I am passionate about building agile work culture and delivering results.

Hi Mr. Simon, my name is Dorothy Hanson. I have previously worked as an accountant in retail, but currently I am trying to transition into the field of healthcare.

1 / 5

2. How would you handle a customer with difficult behavior?

How to answer

People skills are highly valued in every company, and even so much more so in a company that deals with difficult customers occasionally. It is important to show how you can manage difficult personalities.

  1. About Yourself

    Look back on your experience. Have you worked with a difficult or disruptive person? Remember how you diffused the situation and how you turned things around.

    • Do you have certain principles, or methodology, to deal with difficult people?
    • Do you have strong people skills, are you good at conflict resolution?
    • Are you high on emotional intelligence? Can you give an example?
  2. About The Company

    • What have you found about the company and its culture?
    • What have you learned about how the employees value each other?
    • How do they treat their customers?
    • Knowing their line of business or industry, what can be some examples of difficult customers?

    Do your research.

  3. About The Fit

    A question like this asked in an interview, may be an indication that difficult customers, or other difficult stakeholders, may indeed be something that you will probably encounter in this company, and it is important for the interviewer to know that you will be able to handle this challenge with good grace.

    If you can give an example of how you handled a difficult person in the past in a situation similar to what this company may require from you, this will strongly increase your chances of showing yourself as a good fit.

Pro Tip

One methodology for diffusing a difficult situation is called “the triple A” approach:

  1. Acknowledge - what the other person is feeling,
  2. Apologize - for the way the other person is feeling,
  3. Admit - that there was an issue that you are working on to get it resolved.

If it is a customer, it would add that extra touch if you added another "A" to your approach by Asking for the customer's contact information so you can update them of any progress on their issue.

3. Tell me about a time when you've resolved a problem for a frustrated customer

How to answer

Customers are the lifeblood of any business. How you handle a disgruntled customer can make the difference between closing a sale and failing to do so. It takes good people skills to handle such situations, and this question is a good opportunity to demonstrate your people skills.

  1. About Yourself

    Think of a time when, as a customer, you had a problem with a company.

    • How did you feel?
    • How did you want to be treated?
    • How would the situation ideally be resolved?
    • If it were you on the serving side of the table, what would you do differently? Have you had such experiences in the past where you helped a frustrated customer?
    • What was the critical factor in a successful resolution of the situation?

    Try to define your principles or approach.

    For example, I know that people tend to be frustrated when they feel neglected and unimportant.

    Whenever possible, I try to meet in person and establish face-to-face contact with someone who feels disgruntled, so that I can fully focus on the situation. (And believe me, checking your phone while speaking with such a customer is definitely NOT a good idea).

    Of course, this may not always be possible in your line of business or profession, but I guess you see what I mean - showing full attention greatly improves your chances of mitigating the situation.

  2. About The Company

    Every company relies on customers.

    Research the company you are applying to and try to find out what their standards of customer relationship or service are, as well as try to find out some real cases where the customers complained about the company, and what the company did to mitigate the situations (a possible source might be Yelp! or another social media platform).

    Based on your research, how does the company treat customers? How do they resolve customer issues?

  3. About The Fit

    How can you make things better and WOW the customer? Give an example that demonstrates that your approach to resolving customer frustrations is in line with the company policies.

Pro Tip

A disgruntled customer generally just needs someone to listen to them.

The three A’s of customer service can help diffuse the difficult situation:

  1. Acknowledge - what the other person is feeling,
  2. Apologize - for the way the other person is feeling,
  3. Admit - that there was an issue that you are working on to get it resolved.

Add the extra “A” - Ask for the customer's contact information so you can update them on any progress on their issue.

4. Where do you see yourself in 5 years?

How to answer

This question belongs to a family of behavioral, or even more precisely, reflective questions.

The interviewer wants to see whether you are reflective about yourself, whether you are ambitious and strive to grow as a professional, whether you like to learn and develop your skills.

They are also looking for your ambitions to fit the career path opportunities related to the position you are applying for.

  1. About Yourself

    Presumably, you are interested to grow professionally.

    Think about the possibilities that may lie ahead for you: take a personality test (I recommend 16Personalities which is based on Myers-Briggs test), research the internet on what career paths are possible with your skills and current job.

    What challenges do you like overcoming?

    For example, if you are applying for a software tester position, you may find it fascinating to master automated testing in full and eventually become a software engineer, or you may be a natural trainer and love coaching other people which may lead you to become a QA team or department lead, or you may be more interested in understanding business aspects of requirements which may logically lead you into a Business Analyst position.

    However, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.

  2. About The Company

    Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.

    • Is the business expanding, are they opening new locations, or starting new projects?
    • Or are they heavily automating and cutting staff?

    Let’s say you are applying for a UX designer position for a brand-new product.

    In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.

    On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!

  3. About The Fit

    And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.

    However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.

    If you aren’t really excited about the position you are applying for and you demonstrate this lack of enthusiasm, the interviewer may conclude that you are not a good fit for the current position.

    Try to find a source of excitement in the current position as well, otherwise, you may be doing yourself a disservice by applying to a position you will find boring in 2-3 months.

Pro Tip

This question gives you a good opportunity to showcase your Key Selling Points (e.g. “As I am very good at delegating tasks, I can easily see myself leading a team of software testers in the future…”), and end your statement by asking about current initiatives and goals at the company.

It is generally NOT a good idea to say something like:

“Oh, I cannot imagine what happens to me tomorrow, let alone in 5 years”.

This will show you as a person who is unimaginative and not forward-thinking enough to grow with and be a good fit for the company.

5. What is your greatest weakness?

How to answer

This question ranks as the most challenging for many people. Fortunately, Mr. Simon is here to help!

Interviewers ask this question to gauge your level of self-awareness, your honesty and openness, and your capability for self-improvement.

  1. About Yourself

    No one is perfect and your interviewer doesn't expect you to be perfect either.

    While it is good to be honest and open, it will not help you to put yourself down.

    What's important is to find a weakness that you have overcome or something that is not related to the position for which you are applying.

    For example, one of our clients admitted that he is not very good at public speaking and that he has recently become a member of Toastmasters International to improve. What a respectful answer and approach, in my view!

  2. About The Company

    Research the company (website, social media, etc) to learn about the company culture.

    What personal and professional qualities do they value?

  3. About The Fit

    It is important that the weakness you decide to talk about is not one that will prevent you from performing the job for which you're applying.

    For example, if you're applying for a front-end developer position, do not talk about how you are struggling to understand HTML code.

Pro Tip

Use this question to sell yourself!

It's important to show how well you've overcome a weakness by motivating yourself and learning a new skill to grow professionally.

6. How would you describe yourself?

How to answer

This question is like the Tell me about yourself question usually asked at the beginning of an interview, but there are some subtle differences. It belongs to the family of reflective questions where the interviewer is assessing your cognitive abilities, as opposed to the more factual and matter-of-fact “Tell Me About Yourself” question.

  1. About Yourself

    Think of how your bosses and peers would describe you.

    Throughout your professional experience, you have probably heard them giving you some labels – try to remember the exact words they used.

    If you have received LinkedIn recommendations from someone, read those and think why people wrote them and what work situations prompted those descriptions. Remember the context of those situations and frame them as stories.

    Make a list of keywords, or short key phrases, that can describe you. Your Key Selling Points should definitely appear on this list, but try to also use some adjectives here, to add a positive emotional touch.

  2. About The Company

    Research the company's values, standards and policies. Make a list of keywords or short key phrases.

  3. About The Fit

    Which of your keywords correspond best with those of the company? Highlight 3-4 matches. Now try to imagine being a peer or a boss of yours and compile statements about yourself, in the 3rd person, mentioning these keywords. Remember to use adjectives, and don’t be afraid to mention real references from real people.

    For example, if you are applying for a position that requires good people skills, and your boss at your previous job called you a “conflict resolution guru,” don’t be shy to mention this reference, and provide a brief context that caused your boss’s praise. Use the STAR method to craft your story.

    Don’t limit yourself with just one keyword. If you are concise and don’t ramble with your answer, your interviewer will probably want to hear more than one. Just be observant and watch the interviewer’s reaction. You want to keep them interested.

Pro Tip

If you haven’t yet received any LinkedIn recommendations, try to obtain them. Also, offer to write your own recommendations for them - both received and given recommendations will be visible in your profile and will tell the interviewer exactly what you want to be known about your values, your attitude towards work and relationships.

7. Describe a time you went above and beyond for a customer

How to answer

This question lets the interviewer know how well you think on your feet and how great your customer service skills are.

  1. About Yourself

    Think about the time you were a customer, how were you treated and how could your experience have been made the best?

    Now think about the time you had to help a customer. What did you do to make that experience unforgettable for him?

  2. About The Company

    Think carefully about the company and what they are looking for. Read online reviews and any other available information.

    • What are their standards for treating customers?
    • What complaints have you seen that can give you a hint of some of the challenges associated with customer service?
  3. About The Fit

    Think of the company's ideals and connect those with your skills and qualifications. Now think of how these requirements are met by how you went above and beyond for a customer.

    Frame your story in terms of your STAR method:

    S - What was the Situation?
    T - What was your Task?
    A - What Action did you take?
    R - Talk about the Results.

Pro Tip

Showing you have compassion and empathy for customers is always an excellent way to answer the question. However, always remember to frame your answers in terms of how the company addresses these issues.

8. What experience do you have in this field?

How to answer

This question may help you convince the interviewer how smoothly you would fit into the position to which you are applying. It's your chance to WOW them! Be sure to focus on the experience that is relevant to the company and position.

  1. About Yourself

    Start with defining your Key Selling Points you want to emphasize for this position.

    • What job experiences brought you to those points?
    • What were the job titles and the most relevant responsibilities?
  2. About The Company

    Do your research of the company and the requirements for the position.

    • What is the company looking for in terms of experiences and qualifications?
    • What problems are they trying to solve with this position?

    Highlight 3-5 key required experiences or skills from the job description.

  3. About The Fit

    Which of your Key Selling Points match with the required experiences or skills? Can you think of an example story showcasing this match?

    Nowadays, every hiring manager wants results, so think in terms of specific achievements and try to structure your example accordingly.

Pro Tip

When telling your story, remember to talk about your STARs!
S - What was the Situation?
T - What was your Task?
A - What Action did you take?
R - Talk about the Results.

9. Describe a time you worked on a team with individuals from different cultural backgrounds

How to answer

Why do interviewers ask this question?

Nowadays many companies rate global and cultural awareness as a key competency for all employees. For most jobs today, it is essential to be able to work well with diverse teams, including individuals who understand international and cultural differences and can interact respectfully with individuals from diverse cultures, political affiliations, races, religions, ages, genders and sexual orientations.

  1. About Yourself

    Answering this question highlights your ability to navigate cultural differences at work.

    Think about your team experiences and times when you’ve had to overcome differences with colleagues.

    • How do you adapt to working with team members of different communication styles?
    • Are you open-minded enough to consider all their ideas even if you don't agree?
    • How do you handle the differences in attitudes and values between you and people from other countries or backgrounds?
    • Do you show respect and are you diplomatic with those people?

    Maybe you haven’t worked with people from different cultures, but you may have been studying or been friends with people from different backgrounds.

    Address your personal life, if necessary, and emphasize your curiosity and openness to other cultures.

  2. About The Company

    A careful review of the job description, along with some research of the company will help you anticipate what aspects of global/cultural awareness are most important for a particular role in the company you are applying to.

  3. About The Fit

    Demonstrate your openness, inclusiveness, sensitivity, and the ability to interact respectfully with all people and show your understanding of individuals’ differences.

    Your task is to prove to the interviewer your ability to build strong and caring relationships based on trust and shared goals.

    Use the STAR method to tell a story about how your experience helped you to create an open and inclusive workplace environment, so all team members felt empowered to contribute.

    Ensure the interviewer that you are very comfortable working with team members from other cultures and possibly with different communication styles. Make it your advantage.

    For example, you can say something like: “At my recent work, representatives of different cultures participated in one common project. As a result, our team was able to approach the tasks from different viewpoints to reach a successful conclusion.

Pro Tip

Working in a multicultural team has both advantages and challenges at the same time. In such a team you can broaden your outlook.

Challenges that you have to overcome are: to understand other people’s language and culture, to get used to the different ways they think and work; to reduce mistrust that can be a barrier to understanding each other, and to promote awareness of cultural diversity in the workplace.

If you overcome these challenges, you will be the ideal employee at any job.

10. Do you prefer working in a team or working alone?

How to answer

When the interviewers ask this question, they want an insight into your personality, how well you work independently and how well you work with others.

Generally, there's no right or wrong answer to this question, unless the company specifically prefers that you work only in a team or only by yourself.

Luckily, Mr. Simon is here to provide you guidance.

  1. About Yourself

    To prepare for this question, try to think of your previous experiences. Which type of work suited you best and why?

    For instance, someone who prefers working by themselves may be able to focus better on the problem and a person who prefers a team approach may like having others to help figure out problems.

    If you're a fresh graduate or someone that does not have much work experience, you can think of schoolwork or the times that you worked with others in an organization.

  2. About The Company

    Review the job description as it may give you clues to whether the job focuses on teams, independence or both.

    Try to expand your search into social media posts at Glassdoor or others where employees/former employees may have posted about working conditions you would be working under.

    Remember: knowledge is the key! The more you know about the company, the better prepared you will be to answer questions like this.

  3. About The Fit

    Based on your research, what did you find is the company's preference?

    • What type of workplace does the company appear to have?
    • What kind of challenges could you help the company/department resolve by working as part of a team?
    • What about the challenges that can be resolved by working independently?

    Emphasize both independent successes as well as group successes (be sure to mention actions you took to help the team).

Pro Tip

Talk about the benefits of each working style and add to your story by telling them in terms of your STARs:

  1. what was the Situation/Task you needed to address?

  2. what Actions/Approach did you take?

  3. what were the Results? What did you do differently that made you successful?


This page has been updated on August 13, 2020.

You can practice answering this question, as well as over 160 other common job interview questions for Sales Assistant by engaging in a mock interview with Mr. Simon. As an artificial being, his undeniable benefits include:

24/7 availability24/7 availability
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