Sales Trainee

We analyzed 404 interview reviews for Sales Trainee from various job sites, social network groups and forums.

Here are the most frequent job interview questions asked by HR managers during initial phone or onsite interviews. This list does not include technical or factual questions.

10 frequent non-technical questions for Sales Trainee:

According to our research, hiring managers looking to fill Sales Trainee role ask soft skills interview questions 66% more frequently than for other roles.

1. Tell me about yourself top question

How to answer

Most job candidates expect this to be one of the first interview questions and probably think of it as an “icebreaker” to get the interview started. It is much more than that! It is your opportunity to show the interviewer your relevance for the job. You want the employer to know that you are qualified to do the job, you are interested in doing the job and capable of getting it done.

  1. About Yourself

    What is your current occupation? Define yourself professionally in one statement.

    Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?

    Try to give some numbers to support your statement.

  2. About The Company

    Your first step is to Research the company to find out as much as you can about what they do and their approach to their business and their employees.

    Based on what you know about the company and the job description, why are you interested in the position you are applying for?

  3. About The Fit

    Now is the right time to show the fit between your skills and the company's requirements. Your answer works best if you emphasize your relevance. How do you do this? You will have already researched the company, studied the job description to identify their needs and possible pain points and prepared the relevant Star Stories that show how you addressed similar issues in the past. Your next step is to develop your Present-Past-Present approach.

    Start with the Present. Focus on the skills and experience from your most recent positions. What has enabled you to get the job done successfully and how this relates to what the employer is looking to accomplish.

    Next go back to the Past. Here is where your Star story comes in. Explain how you were able to use your skills and experience to accomplish a task that relates to an area of concern for the employer.

    Finally come back to the Present – summarizing the lessons you learned and how they shaped your response and approach today.

    Remember, the whole conversation is about the present, not the past. Just one sentence can summarize why your approach works, and its applicability and relevance to this position.

Pro Tip

You can also end with a question like:

“Do you know what the current needs in the company/department are, where my skills and experience can help?”

That can help you learn more about the company and the job, turn the “interrogation” into a conversation and will allow you to relax some tension.

Read our blog post to learn more about how to answer this question.

2. Where do you see yourself in 5 years?

How to answer

This question belongs to a family of behavioral, or even more precisely, reflective questions.

The interviewer wants to learn two things about you by asking this question.

  • They want to know what you think about the job you are applying for. Remember, they are interviewing you for the job that's open right now. Are you a good fit and will you do a good job for them?
  • Just as important, they want to get an idea of your ambitions and goals for yourself and if your goals align with their needs, especially going into the future.

In this way the employer should see how you see yourself today, and whether you are ambitious and strive to grow as a professional, and whether you like to learn and develop your skills.

  1. About Yourself

    What challenges do you like overcoming? Where are you starting from and where might you be going?

    For example, let's say the position you are applying for is junior accountant. It includes a wide range of tasks such as basic bookkeeping, financial analysis, and reporting. If accounting is your chosen field, then you would most likely want to move in the direction of obtaining your CPA so that you might step up to more responsibility as an accounting manager or senior auditor within the next 5 years. Your responses should make sense in how you see yourself growing in your professional career.

    However, at this point, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.

  2. About The Company

    Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.

    • Is the business expanding, are they opening new locations, or starting new projects?
    • Or are they heavily automating and cutting staff?

    Let’s say you are applying for a UX designer position for a brand-new product.

    In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.

    On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!

  3. About The Fit

    And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.

    However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.

    As we said earlier, you must show interest and enthusiasm for the position you are applying for. If the interviewer senses that you are more enthusiastic about future growth than about the current position, they may conclude that you are not the right person for the job at hand.

Pro Tip

This question gives you a good opportunity to showcase your Key Selling Points (e.g. “As I am very good at delegating tasks, I can easily see myself leading a team of software testers in the future…”), and end your statement by asking about current initiatives and goals at the company.

In thinking about the possibilities that may lie ahead, you also might want to consider taking a personality test (I recommend 16Personalities which is based on the Myers-Briggs test), research the internet on what career paths are possible with your skills and current job.

It is generally NOT a good idea to say something like:

“Oh, I cannot imagine what happens to me tomorrow, let alone in 5 years”.

This will show you as a person who is unimaginative and not forward-thinking enough to grow with and be a good fit for the company.

3. What is your greatest weakness?

How to answer

This question ranks as the most challenging for many people. Fortunately, Mr. Simon is here to help!

Interviewers are not out to trick or trap you! They ask this question to gauge your level of self-awareness, your honesty and openness, and your capability for self-improvement.

  1. About Yourself

    No one is perfect and your interviewer doesn't expect you to be perfect either.

    While it is good to be honest and open, it will not help you to put yourself down.

    What's important is to find a weakness that you have overcome. How you turned what might be considered a negative into a positive.

  2. About The Company

    Research the company (website, social media, etc) to learn about the company culture.

    What personal and professional qualities do they value?

  3. About The Fit

    This is the time to clearly state a true weakness that you have overcome.

    Be as specific as possible and stay away from vague cliches like “I work too hard.” It would be difficult for anyone to try and explain how they overcame a weakness like that

    Mr. Simon emphasizes the Present-Past-Present method of responding to behavioral questions. When you are asked about your greatest weakness, you should be able to successfully use this approach as well. Here is an example of how someone might answer this question.

    Present - "I have always had a fear of public speaking, and believe this may have held me back in my career, especially when having to make presentations to management."

    Past - "Last year I learned about Toastmasters International and decided to join this group to help me gain confidence in myself and improve my ability to present to others in just about any situation."

    Present - "By overcoming this weakness I believe that it has made me a much stronger candidate for this position, someone you can count on to make presentations to management, conduct training and communicate at a high level."

    It's important to show how well you've overcome a weakness by motivating yourself and learning a new skill to grow professionally.

Pro Tip

Use this question to sell yourself!

4. Tell me about a stressful situation and how you dealt with it

How to answer

Stress on the job comes in many forms and from many sources including tight (perhaps impossible) deadlines, difficult bosses and co-workers, family issues, hard-to-please customers and clients and numerous other causes. There are also levels of stress ranging from the ones that are so common that we consider them normal, up to those that can really skyrocket.

Your future employer wants to know how you will behave in such times, whether you will be a helping hand or a burden.

  1. About Yourself

    In order to form a response to this question, think back to a time when you encountered a stressful situation at work, and answer the following questions.

    • Was the situation a challenge just to you personally or to your entire team?
    • What was your approach to the problem and how did you handle it?
    • What role if any did emotions play in the process of dealing with this situation?
    • What was the outcome, was it successful?
    • Did the outcome meet the company’s expectations as well as your own?
  2. About The Company

    • What do you know about the company, where you may encounter a stressful situation?
    • Are they working on a major project which is approaching a due date?
    • Are they going through what appears to be a difficult time where cost-saving is a top priority? Perhaps the company culture is full of negativity and mistrust, or they have gone through massive layoffs. Is there any chance that customers are being neglected?

    Any of these situations may lead to stressful times at the company, and you should try to know more about their expectations, and how realistic those expectations are.

    Or, are they just a dynamic, highly agile company run by smart and creative folks, which may work excellently for some people and be confusing and mind-blowing for others?

    Do your research.

  3. About The Fit

    Once you have determined which STAR story will best answer this question, use the Present-Past-Present method for your response. The following is an example of how someone might apply this method.

    The candidate started with the Present by telling the interviewer that she is able to rise to the challenge of the situation regardless of the level of stress that may come with an assignment.

    She then went back to the Past to describe when she and her team had to hit a tight timeline for a customer that depended on the outcome of her team's work. It was an emotional time in which the team worked long, hard hours with lots of overtime. As hard as it was at the time, in the end they successfully completed the assignment and the customer was so pleased with the results that it increased its business with her company.

    Finally, the candidate came back to the Present to explain how much she enjoys taking on challenges because they help her grow as a professional and she knows that she can successfully complete assignments for the company, no matter how stressful or difficult.

Pro Tip

Think of your ideal workplace environment.

  • Does this company feel like it would be ideal for you?
  • Do you feel excited and enthusiastic about taking on the kinds of stress you may encounter here?
  • Would you prefer to work in an environment where the stress levels were lower or at least more manageable?

If you feel compatible with this company culture and enthusiastic about the challenges you expect here, this is a good chance to mention it and to show your excitement.

Explain your approach or rationale when you give your example from the past.

If you cannot remember any stressful situation with a positive outcome, you can use one with a less than positive outcome but it must be accompanied by your lessons learned and how you were able to use the lessons to help you move on.

5. What are your drivers? What motivates you?

How to answer

Motivation is what we use to drive ourselves forward to complete tasks and bring results.

Why do hiring managers ask this question?

They want to get a sense of your personality. But more importantly, they want to see your resiliency and determination.

They do not want to hire someone who will quit when encountering difficulties, whose focus will be elsewhere, or who will just waste their time.

Enthusiasm ranks very high on the list of qualities employers are looking for in a candidate.

If you can demonstrate that you are genuinely passionate about your profession and interested in the position you are applying for, your chances of getting hired will improve significantly.

  1. About Yourself

    This question requires serious self-examination; you should be asking it yourself long before the interviewer does.

    Look back on everything you’ve done in your life, job, and career so far.

    • What was it about your best days that made them the best?
    • Can you take those feelings and apply them to specific moments from your life and past work experiences?
    • Are you ready for tough projects or for being asked to do something that isn’t quite on your job description, or for having to stay at work till late instead of another team member?
    • Will meeting deadlines, learning new things, finding a way to solve problems or overcoming a challenge inspire you and make you want even more?
    • What gives you a sense of accomplishment when you can look back on and say "I achieved that"?

    Look deep inside.

    Analyze your experience by types of tasks, by type of environment, type of feedback, level of responsibility and stakes? Do you prefer independence, or being part of a team?

    1. Task type: if you were given a whole day or even week at work to focus on just one of your tasks, without interruptions or multitasking, which one would that be? Why?
    2. Environment: do you feel motivated in a dynamic environment with lots of action, communications, deadlines? Or would you rather disconnect from the outside world and immerse into a single task, with your headphones on?
    3. Feedback: are you better motivated by positive feedback, or by healthy criticism? Or maybe by customers’ smiles and “Thank you” messages?
    4. Responsibility and stakes: are you motivated to do your best when you know that the stakes are high and your contribution will make a great impact on the bottom line? Or do you feel better in a more safe and relaxed environment when someone else is responsible for making big decisions?
    5. Financials: what is the salary range that makes you feel comfortable and respect yourself? Let’s be realistic, this is one (although definitely shouldn’t be the first) of the drivers.

    Be creative, this list is not exhaustive.

  2. About The Company

    Take a long look at the job you’re applying for.

    • What kinds of tasks will you be responsible for?
    • What will the environment be?
    • What do you know about the possible kinds of feedback you will be receiving?
    • What is the level of stakes in this role?
    • What do you know about the salary they can possibly offer?
  3. About The Fit

    How comfortable are you with the drivers the company can offer, comparing to those of your own? Pick those that have a match and give some examples.

    For instance, if you’re applying for a software engineer job, describe how you are motivated by solving complex technical challenges.

    If the job involves teamwork, give an example showing that you love collaborating and accomplishing big things as a part of a team.

    That is what drives you to do your best each day. You can say you enjoy meaningful work creating products that change people’s lives, if this is relevant to the company.

Pro Tip

Be enthusiastic. The more enthusiasm you have for what motivates you, the more enthusiasm the interviewer will have for you!

6. Tell me about your greatest professional accomplishment

How to answer

Of all your accomplishments (and I am sure you’ve had a great many of them!), you should choose the one most relevant to this job position.

  1. About Yourself

    In preparation for answering this question, list the top 3 professional accomplishments that you are most proud of. No need for lengthy descriptions, just a sentence or two for each one to help you recall each situation.

    Write down your Key Selling Points - your top 3-5 skills that make you a strong professional.

    Make sure you have developed the story behind each accomplishment and have a strong command of the details of what happened so that you can tell the story clearly and distinctly.

    Along with each accomplishment, mark which of your Key Selling Points they showcase. How exactly?

  2. About The Company

    Based on your research of the company, what are their current needs?

    • What are the major projects going on?
    • What are the expectations for the position you are applying for?
    • Think about which of your accomplishment stories best fit their needs and expectations?
  3. About The Fit

    Once you have decided on the appropriate accomplishment story, think how you will relate it in an interview and how you will make it relevant to the the job you are seeking. One approach is to use the Present-Past-Present technique.

    Let's say that the accomplishment was leading your team in installing a new billing system and bringing it in on time and under budget.

    You might start off in the Present by talking about the importance of having good leadership skills.

    Then move to the Past to relate your story about how you successfully lead your team in accomplishing the objective.

    Finally, come back to the Present to address how you will be able to help them reach their goals (the ones you learned about when researching the company) going forward.

    Be sure to keep practicing your accomplishment story until it flows naturally and convincingly.

Pro Tip

Most enterprises are now going through major transformations, often called Digital Transformation.

Do your research on what it means and what is often involved, to get a better idea of the current goals and environments in companies. But one thing that definitely characterizes this transformation is striving for agility.

Whether the prospective employer is a long-established company or a startup, they are looking for people who demonstrate qualities like agility and adaptability, which are generally considered to be both helpful and quite a safe choice in most circumstances today.

7. How would you handle a customer with difficult behavior?

How to answer

People skills are highly valued in every company, especially in a company that occasionally deals with difficult customers. It is important to show how you can manage difficult personalities.

  1. About Yourself

    Look back on your experience. Have you dealt with a difficult or disruptive customer? Remember how you diffused the situation and how you turned things around.

    • Do you have certain principles, or methodology, to deal with difficult people?
    • Do you have strong people skills, are you good at conflict resolution?
    • Are you high on emotional intelligence? Can you give an example?
  2. About The Company

    • What have you found about the company and its culture?
    • What have you learned about how the employees value each other?
    • How do they treat their customers?
    • Knowing their line of business or industry, what can be some examples of difficult customers?

    Do your research.

  3. About The Fit

    When a question like this asked in an interview, it is an indication that you will probably encounter difficult customers, or other difficult stakeholders while working for this company.

    This would be an excellent opportunity to use the Present-Past-Present approach to respond to this question.

    Start with the Present. Speak about your “conflict resolution” skills and how you apply these today.

    Next go back to a Past situation - remember your Star Stories to relate a relevant situation that happened in a previous job where you resolved a problem for a difficult customer.

    Finally, come back to the Present, summarizing what you learned from past experiences and how you will apply them to the job you are interviewing for today.

    If you can give an example of how you handled a difficult person in the past in a situation similar to what this company may require from you, this will strongly increase your chances of showing yourself as a good fit.

Pro Tip

One methodology for diffusing a difficult situation is called “the triple A” approach:

  1. Acknowledge - what the other person is feeling,
  2. Apologize - for the way the other person is feeling,
  3. Admit - that there was an issue that you are working on to get it resolved.

If the difficult situation involves a customer, it would add that extra touch if you added another "A" to your approach by Asking for the customer's contact information so you can update them of any progress on their issue.

8. Why did you choose your major?

How to answer

Everyone has his/her reasons to pick a major.

There are hundreds and hundreds of careers to choose from and most people pick a major that will give them a background in the career they want to pursue.

When you come to a job interview you will be definitely asked this question.

The interviewers are seeking to understand your underlying motivations for selecting this career.

It is also a good question for them to learn how much planning and thought actually went into your career selection. It is a window into your personality and interests.

  1. About Yourself

    This is your chance to highlight your strengths and how your major prepared you for your future plans.

    Your answer to this question should reflect your passion and interest in the field you chose. Be genuine.

    There’s every reason to display your passions and interest in your major. They will give interviewers a sense of who you really are.

    Think about who or what influenced your career choice and include the positive influences, not the negative ones.

    • How does this tie into your major?
    • How will you bring your passion and unique knowledge to the new company?

    Emphasize your strong people skills and excellent communication skills, allowing you to connect with others.

    Think of the skills and experiences you gained through your major, think back to assignments and projects from your studies, internships and previous jobs. Consider the skills you developed working on those projects.

  2. About The Company

    Write down a list of skills and experiences you gained through your major studies.

    Then, look at the job listing itself.

    Match up any of your skills and experiences that relate to the requirements of the job. How can you apply them to your new position, as well as the future?

  3. About The Fit

    Use this question as an opportunity to mention a few skills related to your chosen major that would also be relevant in the workplace.

    Point to a good culture fit.

    Be positive, showing your enthusiasm. Let them know you're excited to be where you are.

    Discuss what you enjoy about the industry you’re considering and why you could see yourself working in it. Even if your major is not directly related to the job, you can likely find connections between the two.

    This is also a chance to explain other ways you have developed skills that will fulfill the role you're applying for.

    For example, perhaps you were a biology major who is applying for a job in computer programming. You might explain that you took a number of online and extracurricular classes on programming to develop the skills needed for the job.

Pro Tip

Let your past decisions and accomplishments shine through. Once you nail your interview, you'll be on your way to a successful career path.

9. Who has inspired you in your life, and why?

How to answer

By prompting you to answer this question, the employer wants to understand your character, your value system, and your personality and how these qualities were influenced by someone you look up to and admire.

Many people may have inspired you, but it is probably best to focus on one that has been the most important to you personally. It might be confusing to the interviewer if you tried to name several influencers given the amount of time you have to properly answer this question.

It would be helpful (but not a deal-breaker) if the personal values you speak about have relevance to the job you are applying for.

  1. About Yourself

    The answer to this question is completely at your discretion.

    • Who encouraged you to become who you are today?
    • What qualities do they have that you admire most?
    • What are the common values between you and this person that you can use strategically in your career and life?
    • How did they help you to do proper introspection that influenced your life?

    Maybe it’s your parents, someone else from your family, a teacher or a mentor, a researcher, or a writer you admire. Maybe it’s a public figure that inspires you. Whoever this inspiring person is, remember that the interviewer is looking for a heartfelt response.

  2. About The Company

    Read the job description carefully and research the company to learn as much as you can about the company’s culture.

    What qualities does the company value in their employees? See if you are able to match their values to those of the person that inspired you.

    You should not only identify the person who inspires you but, if possible, also tell why and how their influence may have relevance to the company you are interviewing with.

    Be extra cautious while naming anyone that might be controversial (for example a politician or a celebrity) as your inspirer. The interviewer might have preconceived thoughts or ideas about certain people that you might be unaware of. This might lead them to judge you unfarily about your choice.

  3. About The Fit

    Be prepared to give examples of how the words, actions or teachings of your inspirer have helped to motivate you in achieving your goals.

    As always, prepare an answer which highlights qualities that would be highly valuable in the position you are seeking.

    Most employers look for characteristics such as adaptability, good interpersonal communication, leadership, creativity, innovativeness, honesty and dedication. Ask yourself, what ‘specific’ attributes have you learned from your motivator? Mention how learning such attributes helped you in your career.

    You should provide a specific example that shows the above-mentioned attribute of the inspirer.

Pro Tip

Remember that inspiration comes not only from others, but from yourself too.

Let the interviewer know that you are a self-confident person, who listens to yourself and is inspired by the challenges faced every day, both in your life and your career.

10. What makes you unique?

How to answer

Essentially, this question really means "What makes you an exceptionally good candidate?"

Interviewers ask this kind of question to understand what specific skills or qualities help you to stand out from the other candidates. They want to see the evidence of strengths and soft skills you might not have included in your resume or application, but that will help you do well on the job.

It's a chance to provide the interviewer with insight into how you'd be the best candidate for a role, proving you're someone who can think on your feet.

  1. About Yourself

    Remember, unique does not mean “quirky” or “odd.” It means the skills, personality traits and other attributes you have developed over the years that make you “YOU.”

    Think about your creative skills. Maybe you combine both logical and emotional aspects at work to solve problems? Show that you are not afraid to take risks and try something new.

    It’s time for you to remember your best qualities and share the examples from your background, which highlight what you like about yourself as well as your level of confidence.

  2. About The Company

    Research the company and review the skills listed in the job description to see how well your unique attributes relate to the job requirements.

    The more you know about the organizational goals of the employer, the better equipped you’ll be to connect your unique attributes to the job. It can be helpful to think of what’s special about you and how those characteristics will enable you to make a strong contribution to the organization.

  3. About The Fit

    Prove that you're a good fit for the job and that you are compatible with the organization’s culture. Always keep it relevant to the position you are applying for.

    For example, for a management job, you might want to demonstrate communication skills, strong leadership or a willingness to take risks.

    For a job in finance, you might focus on your discretion or your meticulous attention to detail.

    If you previously worked at a small startup and now you want to transfer to a large corporation, it's important for you to mention how the experiences gained at that company have prepared you to take on the tasks at the new company and have given you a “leg up” over other candidates.

Pro Tip

While it's important to share an example or two of what makes you unique, be sure to keep it brief. You don’t want the interviewer to think your unique quality is “talking too much.”

Mention that you always try to find the creative approach to non-standard situations.

Providing strong examples shows the interviewer that you're results-driven. Never use generic phrases like “I’m a hard worker” or “I’m a perfectionist” to answer their questions.

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Group membership is free of charge, courtesy of Mr. Simon.

Join our Friends of Mr. Simon Meetup Group to become part of our growing and supportive community!


This page has been updated on February 23, 2024.

You can practice answering this question, as well as over 160 other common job interview questions from Sales Trainee by engaging in a mock interview with Mr. Simon. As an artificial being, his undeniable benefits include:

24/7 availability 24/7 availability
He will never make you feel intimidated He will never make you feel intimidated
The current version is free The current version is free
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