Interview questions at Unilever

We analyzed 2,161 interview reviews for Unilever from various job sites, social network groups and forums.

Here are the most frequent job interview questions asked by HR managers during initial phone or onsite interviews. This list does not include technical or factual questions.

16 frequent non-technical questions at Unilever:

According to our research, hiring managers at Unilever ask soft skills interview questions 9% less than at other companies.

Unilever interview question statistics

1. Tell me about yourself top question

How to answer

Most job candidates expect this to be one of the first interview questions and probably think of it as an “icebreaker” to get the interview started. It is much more than that! It is your opportunity to show the interviewer your relevance for the job. You want the employer to know that you are qualified to do the job, you are interested in doing the job and capable of getting it done.

  1. About Yourself

    What is your current occupation? Define yourself professionally in one statement.

    Pick 3 key skills that make you great at your work (your Key Selling Points). How have you applied these skills?

    Try to give some numbers to support your statement.

  2. About The Company

    Your first step is to Research the company to find out as much as you can about what they do and their approach to their business and their employees.

    Based on what you know about the company and the job description, why are you interested in the position you are applying for?

  3. About The Fit

    Now is the right time to show the fit between your skills and the company's requirements. Your answer works best if you emphasize your relevance. How do you do this? You will have already researched the company, studied the job description to identify their needs and possible pain points and prepared the relevant Star Stories that show how you addressed similar issues in the past. Your next step is to develop your Present-Past-Present approach.

    Start with the Present. Focus on the skills and experience from your most recent positions. What has enabled you to get the job done successfully and how this relates to what the employer is looking to accomplish.

    Next go back to the Past. Here is where your Star story comes in. Explain how you were able to use your skills and experience to accomplish a task that relates to an area of concern for the employer.

    Finally come back to the Present – summarizing the lessons you learned and how they shaped your response and approach today.

    Remember, the whole conversation is about the present, not the past. Just one sentence can summarize why your approach works, and its applicability and relevance to this position.

Pro Tip

You can also end with a question like:

“Do you know what the current needs in the company/department are, where my skills and experience can help?”

That can help you learn more about the company and the job, turn the “interrogation” into a conversation and will allow you to relax some tension.

Read our blog post to learn more about how to answer this question.

Statistics

This question is asked 17% less frequently at Unilever than at other companies.

2. What is your greatest weakness?

How to answer

This question ranks as the most challenging for many people. Fortunately, Mr. Simon is here to help!

Interviewers are not out to trick or trap you! They ask this question to gauge your level of self-awareness, your honesty and openness, and your capability for self-improvement.

  1. About Yourself

    No one is perfect and your interviewer doesn't expect you to be perfect either.

    While it is good to be honest and open, it will not help you to put yourself down.

    What's important is to find a weakness that you have overcome. How you turned what might be considered a negative into a positive.

  2. About The Company

    Research the company (website, social media, etc) to learn about the company culture.

    What personal and professional qualities do they value?

  3. About The Fit

    This is the time to clearly state a true weakness that you have overcome.

    Be as specific as possible and stay away from vague cliches like “I work too hard.” It would be difficult for anyone to try and explain how they overcame a weakness like that

    Mr. Simon emphasizes the Present-Past-Present method of responding to behavioral questions. When you are asked about your greatest weakness, you should be able to successfully use this approach as well. Here is an example of how someone might answer this question.

    Present - "I have always had a fear of public speaking, and believe this may have held me back in my career, especially when having to make presentations to management."

    Past - "Last year I learned about Toastmasters International and decided to join this group to help me gain confidence in myself and improve my ability to present to others in just about any situation."

    Present - "By overcoming this weakness I believe that it has made me a much stronger candidate for this position, someone you can count on to make presentations to management, conduct training and communicate at a high level."

    It's important to show how well you've overcome a weakness by motivating yourself and learning a new skill to grow professionally.

Pro Tip

Use this question to sell yourself!

Statistics

This question is asked 60% more frequently at Unilever than at other companies.

3. Where do you see yourself in 5 years?

How to answer

This question belongs to a family of behavioral, or even more precisely, reflective questions.

The interviewer wants to learn two things about you by asking this question.

  • They want to know what you think about the job you are applying for. Remember, they are interviewing you for the job that's open right now. Are you a good fit and will you do a good job for them?
  • Just as important, they want to get an idea of your ambitions and goals for yourself and if your goals align with their needs, especially going into the future.

In this way the employer should see how you see yourself today, and whether you are ambitious and strive to grow as a professional, and whether you like to learn and develop your skills.

  1. About Yourself

    What challenges do you like overcoming? Where are you starting from and where might you be going?

    For example, let's say the position you are applying for is junior accountant. It includes a wide range of tasks such as basic bookkeeping, financial analysis, and reporting. If accounting is your chosen field, then you would most likely want to move in the direction of obtaining your CPA so that you might step up to more responsibility as an accounting manager or senior auditor within the next 5 years. Your responses should make sense in how you see yourself growing in your professional career.

    However, at this point, if you are happy just where you are and want to further your current skills, that is also fine as long as there is a growth path for you that can be imagined and described.

  2. About The Company

    Research the company to learn what career opportunities may be available in the department you are applying to, and what the trends are in the company in general.

    • Is the business expanding, are they opening new locations, or starting new projects?
    • Or are they heavily automating and cutting staff?

    Let’s say you are applying for a UX designer position for a brand-new product.

    In the future, if the product becomes a success - which is what the company hopes for - the company will hire more designers and you may become a lead designer, or you may become a product manager.

    On a side note: If you train your mind to be open to opportunities you will be amazed at how much this world has to offer to you!

  3. About The Fit

    And, of course, try to see where the perfect fit lies between your own potential and aspirations, and the company’s trends and hopes.

    However, beware of the risk of showing too much excitement for future opportunities compared to your attitude towards the current position.

    As we said earlier, you must show interest and enthusiasm for the position you are applying for. If the interviewer senses that you are more enthusiastic about future growth than about the current position, they may conclude that you are not the right person for the job at hand.

Pro Tip

This question gives you a good opportunity to showcase your Key Selling Points (e.g. “As I am very good at delegating tasks, I can easily see myself leading a team of software testers in the future…”), and end your statement by asking about current initiatives and goals at the company.

In thinking about the possibilities that may lie ahead, you also might want to consider taking a personality test (I recommend 16Personalities which is based on the Myers-Briggs test), research the internet on what career paths are possible with your skills and current job.

It is generally NOT a good idea to say something like:

“Oh, I cannot imagine what happens to me tomorrow, let alone in 5 years”.

This will show you as a person who is unimaginative and not forward-thinking enough to grow with and be a good fit for the company.

Statistics

This question is asked 15% more frequently at Unilever than at other companies.

4. Tell me about your greatest professional accomplishment

How to answer

Of all your accomplishments (and I am sure you’ve had a great many of them!), you should choose the one most relevant to this job position.

  1. About Yourself

    In preparation for answering this question, list the top 3 professional accomplishments that you are most proud of. No need for lengthy descriptions, just a sentence or two for each one to help you recall each situation.

    Write down your Key Selling Points - your top 3-5 skills that make you a strong professional.

    Make sure you have developed the story behind each accomplishment and have a strong command of the details of what happened so that you can tell the story clearly and distinctly.

    Along with each accomplishment, mark which of your Key Selling Points they showcase. How exactly?

  2. About The Company

    Based on your research of the company, what are their current needs?

    • What are the major projects going on?
    • What are the expectations for the position you are applying for?
    • Think about which of your accomplishment stories best fit their needs and expectations?
  3. About The Fit

    Once you have decided on the appropriate accomplishment story, think how you will relate it in an interview and how you will make it relevant to the the job you are seeking. One approach is to use the Present-Past-Present technique.

    Let's say that the accomplishment was leading your team in installing a new billing system and bringing it in on time and under budget.

    You might start off in the Present by talking about the importance of having good leadership skills.

    Then move to the Past to relate your story about how you successfully lead your team in accomplishing the objective.

    Finally, come back to the Present to address how you will be able to help them reach their goals (the ones you learned about when researching the company) going forward.

    Be sure to keep practicing your accomplishment story until it flows naturally and convincingly.

Pro Tip

Most enterprises are now going through major transformations, often called Digital Transformation.

Do your research on what it means and what is often involved, to get a better idea of the current goals and environments in companies. But one thing that definitely characterizes this transformation is striving for agility.

Whether the prospective employer is a long-established company or a startup, they are looking for people who demonstrate qualities like agility and adaptability, which are generally considered to be both helpful and quite a safe choice in most circumstances today.

Statistics

This question is asked 2.1x more frequently at Unilever than at other companies.

5. Walk me through your resume

How to answer

This question is often asked at the beginning of the interview.

The interviewer wants to hear a brief overview, a summary of your professional experience, in order to have a starting point from which they can dig deeper.

Structuring your answer wisely gives you a good chance to emphasize your Key Selling Points and to channel the conversation in the direction you want.

  1. About Yourself

    Print out your resume. For each of your recent job experiences (at this point do not go back more than 5 years), write down 3-5 key points at which you feel you are strong.

    For example, for your current (or previous) job, you may want to list skills like “Excellent presentation skills,” “Employee Engagement guru,” “Analytical skills,” “Attention to detail” (they don’t have to be all soft skills, but being aware of at least a few of your strong soft skills is important). Make sure you have examples for each of your statements.

    If you have difficulties to think of these points, search online for job descriptions for similar job roles, and figure out which of those keywords appeal to you. Look for people on LinkedIn that have jobs similar to the one you are applying for. Their profiles often contain many keywords that you can use in response to this question.

    Now that you’ve gone through all your recent experiences, are there any points that repeat more often than others, or are especially important to you? These are candidates to be your Key Selling Points -highlight 3-5 of them.

  2. About The Company

    Research the company and the role for which you're being interviewed. When researching the company, find out what skills and qualities they value the most. Carefully consider the job requirements. What is it that you will be responsible for?

    Now, write down 3-5 keywords from the job description that you find of utmost importance for this job role.

  3. About The Fit

    Try to establish the match between your own highlighted keywords, and those of the job description. These are your Key Selling Points! You should normally limit yourself by 3-5 such keywords or phrases.

    Now, craft a story based on your career history. You don’t have to go in chronological order - you can start with your current or last job experience, and then go back to your previous ones, or focus on just the experiences that are relevant to your story, and only briefly mention the less relevant ones and only if needed.

    Select one point to highlight for each phase of your career. Make sure you ingrain your Key Selling Points in the interviewer’s memory - after the interview is over, you want them to remember you as someone who is strong at XYZ, or experienced in A, B and C.

    It's okay to focus more on stellar achievements and brag a little bit about them.

Pro Tip

Don't bore the interviewer by going through your resume line-by-line.

Instead, WOW them by succinctly (keep it within 2 minutes) telling a story of how your career path has brought you to this point and how you are the best candidate for this role.

Super tip: The more you practice with Mr. Simon, the better you'll be at telling WOW-worthy succinct stories!

Statistics

This question is asked 2.5x more frequently at Unilever than at other companies.

6. Tell me about a time when you've resolved a problem for a frustrated customer

How to answer

Customers are the lifeblood of any business. How you handle a disgruntled customer can make the difference between closing a sale and failing to do so. Or perhaps even worse the difference between keeping or losing a good customer.

It takes good people skills to handle such situations, and this question is a good opportunity to demonstrate your people skills.

  1. About Yourself

    Think of a time when, as a customer, you had a problem with a company.

    • How did you feel?
    • How did you want to be treated?
    • Was the situation resolved to your satisfaction? If so what was done to resolve it?
    • If not, what went wrong?

    Have you had experience in the past where you helped a frustrated customer? When you were on the serving side of the table, what did you do to make a real difference to the customer and their experience?

    When considering this question, focus on your principles and your approach. You know that when customers are made to feel neglected and unimportant, they tend to get frustrated. You want to demonstrate to the hiring manager that you have the capacity to understand the customer’s problems and issues and can come up with a solution that best addresses their concerns.

    Of course, this may not always be possible in your line of business or profession, but I guess you see what I mean - showing full attention greatly improves your chances of mitigating the situation.

  2. About The Company

    Every company relies on customers.

    Research the company you are applying to and try to find out what their standards of customer relationship or service are, as well as try to find out some real cases where the customers complained about the company, and what the company did to mitigate the situations (a possible source might be Yelp! or another social media platform).

    Based on your research, how does the company treat customers? How do they resolve customer issues?

  3. About The Fit

    How do you demonstrate to the interviewer that you can WOW the customer by making their situation better for them as well as helping the company maintain good customer relations? Mr. Simon recommends using the Present-Past-Present method.

    There are many ways to apply this approach. For example you can start with the Present emphasizing that your approach to good customer service always starts with your great listening skills that enable you to fully understand the customer’s situation.

    Next go back to the Past for an example of just how you were able to resolve a frustrating situation for a customer. Focus on a situation in which you listened to and understood the problem and were able to resolve it and prevent the loss of the customer’s business.

    Finally come back to the Present to discuss how your skills and experience in handling frustrated customers will be a real asset to the company going forward.

Pro Tip

A disgruntled customer generally just needs someone to listen to them.

The three A’s of customer service can help diffuse the difficult situation:

  1. Acknowledge - what the other person is feeling,
  2. Apologize - for the way the other person is feeling,
  3. Admit - that there was an issue that you are working on to get it resolved.

Add the extra “A” - Ask for the customer's contact information so you can update them on any progress on their issue.

Statistics

This question is asked 21% less frequently at Unilever than at other companies.

7. Tell me about a stressful situation and how you dealt with it

How to answer

Stress on the job comes in many forms and from many sources including tight (perhaps impossible) deadlines, difficult bosses and co-workers, family issues, hard-to-please customers and clients and numerous other causes. There are also levels of stress ranging from the ones that are so common that we consider them normal, up to those that can really skyrocket.

Your future employer wants to know how you will behave in such times, whether you will be a helping hand or a burden.

  1. About Yourself

    In order to form a response to this question, think back to a time when you encountered a stressful situation at work, and answer the following questions.

    • Was the situation a challenge just to you personally or to your entire team?
    • What was your approach to the problem and how did you handle it?
    • What role if any did emotions play in the process of dealing with this situation?
    • What was the outcome, was it successful?
    • Did the outcome meet the company’s expectations as well as your own?
  2. About The Company

    • What do you know about the company, where you may encounter a stressful situation?
    • Are they working on a major project which is approaching a due date?
    • Are they going through what appears to be a difficult time where cost-saving is a top priority? Perhaps the company culture is full of negativity and mistrust, or they have gone through massive layoffs. Is there any chance that customers are being neglected?

    Any of these situations may lead to stressful times at the company, and you should try to know more about their expectations, and how realistic those expectations are.

    Or, are they just a dynamic, highly agile company run by smart and creative folks, which may work excellently for some people and be confusing and mind-blowing for others?

    Do your research.

  3. About The Fit

    Once you have determined which STAR story will best answer this question, use the Present-Past-Present method for your response. The following is an example of how someone might apply this method.

    The candidate started with the Present by telling the interviewer that she is able to rise to the challenge of the situation regardless of the level of stress that may come with an assignment.

    She then went back to the Past to describe when she and her team had to hit a tight timeline for a customer that depended on the outcome of her team's work. It was an emotional time in which the team worked long, hard hours with lots of overtime. As hard as it was at the time, in the end they successfully completed the assignment and the customer was so pleased with the results that it increased its business with her company.

    Finally, the candidate came back to the Present to explain how much she enjoys taking on challenges because they help her grow as a professional and she knows that she can successfully complete assignments for the company, no matter how stressful or difficult.

Pro Tip

Think of your ideal workplace environment.

  • Does this company feel like it would be ideal for you?
  • Do you feel excited and enthusiastic about taking on the kinds of stress you may encounter here?
  • Would you prefer to work in an environment where the stress levels were lower or at least more manageable?

If you feel compatible with this company culture and enthusiastic about the challenges you expect here, this is a good chance to mention it and to show your excitement.

Explain your approach or rationale when you give your example from the past.

If you cannot remember any stressful situation with a positive outcome, you can use one with a less than positive outcome but it must be accompanied by your lessons learned and how you were able to use the lessons to help you move on.

Statistics

This question is asked 17% more frequently at Unilever than at other companies.

8. Describe a time when you resolved a conflict with a colleague in your past role

How to answer

Wherever you go, you will always have to work with people and this means that there is always going to be a chance for conflict. Employers ask this question to gauge how well you handle disagreements and how you resolve contentious issues with your coworkers. Remember, if conflcts are not properly handled they may cause disruption in the running of the department or even the entire organization.

  1. About Yourself

    Think of the times you had to deal with conflict.

    • What were the different ways you were able to address the situation?
    • If you were the cause of the conflict, how did you handle it and what role did the other person play in helping to resolve the conflict?
    • What were the key lessons you learned through your experience?
  2. About The Company

    Research the company and its culture.

    • What do they value?
    • Is there anything that you can find about how they deal with conflict resolution?
    • Do sites such as Glassdoor give any indication of the kinds of conflicts that might occur and how they are handled?

    Reading comments on the company's social media posts often prove helpful to see how they react to customers' complaints.

  3. About The Fit

    Consider the Present-Past-Present method to tell a story of how you addressed conflict and how it turned a negative into a positive.

    Start with the Present to expain to the hiring manager how you always ask questions and listen carefully to your coworkers perspective to understand both sides of an issue and apply your sense of fairness when it comes to resolving potential conflicts with others.

    Then go back to the Past using the STAR method to frame your story. Here is an example of how someone might relate just such a story:

    "My coworker, who started with the company about 6 months before me explained the process the department used for tracking certain data metrics. In my "wisdom" I thought I had a better way. Without telling my colleague what I was doing I went ahead and tried my own way. Unfortunately my way did not quite do the job and as a result we had to start again. He was naturally upset but I brought out my best listening skills to understand his perspective and we agreed to start again with the next reports. I learned a lesson and we have worked together very well since that time."

    Finally, come back to the Present to explain how you skills at listening to and doing your best to understand the other person's point of view is a valuable asset and makes you a strong candidate for the position.

Pro Tip

A key to addressing conflict is listening, communication and emotional intelligence. Highlight these skills.

If you're able to, turn the question around and ask the interviewer if they have experienced the same thing. This will start a conversation, which is the goal of an interview.

Statistics

This question is asked 2.7x more frequently at Unilever than at other companies.

9. How would you describe yourself?

How to answer

This question is like the Tell me about yourself question usually asked at the beginning of an interview, but there are some subtle differences. It belongs to the family of reflective questions where the interviewer is assessing your cognitive abilities, as opposed to the more factual and matter-of-fact “Tell Me About Yourself” question.

  1. About Yourself

    Think of how your bosses and peers would describe you.

    Throughout your professional experience, you have probably heard them giving you some labels – try to remember the exact words they used.

    If you have received LinkedIn recommendations from someone, read those and think why people wrote them and what work situations prompted those descriptions. Remember the context of those situations and frame them as stories.

    Make a list of keywords, or short key phrases, that can describe you. Your Key Selling Points should definitely appear on this list, but try to also use some adjectives here, to add a positive emotional touch.

  2. About The Company

    Research the company's values, standards and policies. Make a list of keywords or short key phrases.

  3. About The Fit

    Which of your keywords correspond best with those of the company? Highlight 3-4 matches. Now try to imagine being a peer or a boss of yours and compile statements about yourself, in the 3rd person, mentioning these keywords. Remember to use adjectives, and don’t be afraid to mention real references from real people.

    For example, if you are applying for a position that requires good people skills, and your boss at your previous job called you a “conflict resolution guru,” don’t be shy to mention this reference, and provide a brief context that caused your boss’s praise. Use the STAR method to craft your story.

    Don’t limit yourself with just one keyword. If you are concise and don’t ramble with your answer, your interviewer will probably want to hear more than one. Just be observant and watch the interviewer’s reaction. You want to keep them interested.

Pro Tip

If you haven’t yet received any LinkedIn recommendations, try to obtain them. Also, offer to write your own recommendations for them - both received and given recommendations will be visible in your profile and will tell the interviewer exactly what you want to be known about your values, your attitude towards work and relationships.

Statistics

This question is asked 0% less frequently at Unilever than at other companies.

10. What one skill do you possess that you think will be the most important to a hiring manager?

How to answer

Employers place a lot of emphasis on finding candidates with the right skills and competencies for their organizations.

Depending on the career sector and profession you choose to work in, there are very specific skills, abilities and knowledge needed to do the job well.

The interviewer asks this question to make sure you will be a good fit with your skills and experience and will be a great addition to their team.

  1. About Yourself

    If you’re not sure which skill would be best to share, consider your previous work experiences.

    • Where did you excel?
    • What would your peers say you’re especially proficient at?
    • Have you ever received recognition for meeting a particular objective or excelling in a specific area?If so, your skills likely assisted you in reaching this achievement.
    • What personal talents or attributes helped you meet that milestone?

    Ask former coworkers or managers to help you to determine your strengths that made you unique. Imagine yourself as a manager who needs an employee to fill the position you are currently applying for.

    What would you as the manager expect from a candidate for this job?

  2. About The Company

    Start by reviewing the job description and making note of any required skills or abilities that match your own.

    The job posting is a great guide for what employers want to see in candidates. In addition to job requirements, consider the depiction of the company and its culture in the job description.

    Be sure to research the company by reviewing its website for additional information to get to know what skill you should mention.

  3. About The Fit

    It’s important to highlight your best hard and soft skills (your Key Selling Points) to position yourself as a well-rounded candidate.

    Though you may have several different areas of strength, include only those that are relevant to the job. Adaptability, critical thinking, problem-solving, creativity, and effective communication – it is the list of most common soft skills that can be helpful in any job, so you can choose the one to share with the hiring manager that best describes you.

    But to make your answer stronger, the skill should be specific to the job you are applying for. Be certain to give examples of how this skill helped you in your last job.

Pro Tip

It is important to be able to distinguish your skills from personal qualities. The first are acquired in the process of work and training, and the second characterize you as a person.

Statistics

This question is asked 3.0x more frequently at Unilever than at other companies.

11. What are your salary requirements?

How to answer

This question seems factual, but it gauges how well you value yourself and how well you know your industry.

This is your opportunity to present yourself as a qualified professional and get a proper salary!

Read on to learn how you can answer this question with confidence, using an analytical approach. The answer may be given as a range or as a single target number.

  1. About Yourself

    The first thing to research is the salary range for your role in the market. What is the industry standard?

    Next, think of your qualifications for the role. Weigh in your traits, skills, education, and experience. Try this exercise, draw a line on a piece of paper where on the left side sits a complete beginner, and on the right side - the best professional in the world the company may try to invite for the role. Where do you position yourself?

    Now, remember that once you start in your new role, your qualifications will be growing fast, due to all the new experience you will be gaining - consequently, your value will rise as well. Your salary, on the other hand, will not increase as quickly. So, try to imagine where your qualifications will bring you, on that scale, in about a year into the new job.

    Map the scale against the industry range. Now you should be able to come up with an objective figure, as opposed to pure speculation.

    This is not real math, however, so your number cannot be very precise, of course. Define a range, which starts with the minimum that will keep you satisfied a few months into the job, and the maximum which, a year into the job, will give you the lifestyle you would ideally like to have at that time.

    Make sure the range stays within 40%-60% between extremes. Remember, the higher the position up the ladder, the wider the range can be. What is the number in the middle? Will you feel comfortable with this number?

  2. About The Company

    Research the company and find out what they are paying. The best places to find this information are Glassdoor, LinkedIn, PayScale and other similar websites.

  3. About The Fit

    Based on your research, does the company fit your desired salary range?

    Now, whether you should be giving a range, or a single target number is a matter of debate. I personally think that a single number, given in a suggestive manner, is better than the range, because when given a range, they may logically gravitate towards the lower end, especially since you’ve said that the lower number is acceptable.

    One example of how to structure your answer of a single target number is this:

    I have done my research and based on the average for the industry, location, and my level of expertise, something like XXX seems reasonable to me. What do you think?

    Besides giving the factual answer that the interviewer is asking for, such an answer will also show you to be someone who takes the initiative, who goes the extra mile, and someone with data-driven and analytical mindset.

Pro Tip

Firstly try asking the interviewer to give you their intended range as budgeted for this role, which is a regular practice in most companies. However, don’t be too evasive and if you see they are not inclined to give you their number, name yours.

Statistics

This question is asked 1% more frequently at Unilever than at other companies.

12. What are your long-term goals?

How to answer

Even in this age of the so-called Gig Economy, employers are always looking for people who can become their strong and loyal “soldiers,” a part of their “army” to help them conquer their market share against their competitors.

So, even if at this moment this job may be a temporary contract, you never know what opportunities may present themselves to you in this company.

Trust me, your hiring manager doesn’t know either!

So, be open to opportunities and use this question to emphasize how your personal goals correspond with those of the company.

  1. About Yourself

    Start with honestly assessing yourself. (At this moment, you are not sharing these thoughts with anyone, so be as open as you can).

    Imagine that you have all the resources in the world and that all roads are open for you.

    • How would you use them?
    • Which road(s) would you choose?
    • What do you see on the horizon in that direction?

    Be audacious and don’t limit yourself. There is no longer a perspective than “long-term,” so be as futuristic as you possibly can.

    List a few “road” options that you would be enthusiastic about going down.

    For example, this list may be as broad as the following:

    • writer
    • choir director
    • software engineer and architect
    • CEO of a unicorn startup company,
    • entrepreneur.

    As William Shakespeare once said, “We know what we are, but we know not what we may be.”

  2. About The Company

    Now, look at the company.

    • What is the industry they operate in?
    • What is the position you are applying for, and what are potential career growth possibilities within the department, company, and industry?
  3. About The Fit

    Which of your “road” options correspond best with the opportunities presented by this company?

    Highlight this option and focus on it. Imagine, in as much detail as you can, going down this road.

    What would be the major milestones for you, in order to move towards your goal?

    Describe the chosen option by focusing on the first 1-2 milestones, and by presenting it in light of company goals and current initiatives.

    For example, if you are applying for a project manager position in a corporation engaged in the education industry, and your “road” option is “CEO,” your next career step may be a program manager, or an innovations and research manager.

    Explain why you are enthusiastic about reaching these goals, and what makes you think you have the necessary traits and skills to reach them.

    How can the company benefit from these traits and skills of yours already today, in the current role you are applying for?

Pro Tip

Framing your answer in the same terms used by the company will help ensure the interviewer can easily understand your language and help both of you to be “on the same page.”

The easier you make it for the interviewer, the better are your chances they will “vote” for you over other candidates.

Statistics

This question is asked 12% less frequently at Unilever than at other companies.

13. Tell me about a time when you went out of your way to satisfy a customer. What was the outcome?

How to answer

The interviewer asks this question to see if you know the difference between simply providing the kind of service any customer should expect and really understanding the cusomer's needs and wants. Showing that you know the difference and can demonstrate this by example will confirm how great your customer service skills are.

  1. About Yourself

    Think about a time you were a customer seeking help with a problem. How were you treated? Was your experience what you expected? Did the customer service representative make this a good or great experience for you?

    Now think about the times you had to help a customer. What did you do to make that experience unforgettable for the them? How did you exceed expectations?

  2. About The Company

    Think carefully about the company and what they are looking for. What are their standards for treating customers?

    Look for reviews online (such as Yelp) that can help you identify how they treat their customers? Very positive reviews would suggest that the company places a strong emphasis on great customer service.

    Double check the job description for evidence of the importance they place on customer service.

    Do your research.

  3. About The Fit

    Use the Present-Past-Present technique to answer this question.

    Start with the Present by emphasizing your customer service skills and how important you think they are in not just meeting the customer's immediate needs but also retaining that customer for the long haul.

    Next, go back to the Past to relate a time when you went out of your way to help a customer. Here, for example is how this might be related. "I was working late one night and the rest of my staff had gone home when a good customer called with a serious problem accessing his laptop. I stayed with him both online and on the phone for almost two hours to correct the problem and get him back up and running. The next day he called my boss to tell him how grateful he was that I was able help him with his issues. By the way he is still a very good customer."

    Finally come back to the Present to underscore how you will not only bring great customer service to the new job but will work hard to instill this in everyone you work with.

    Be sure to use the STAR method to craft your story.

Pro Tip

Showing you have compassion and empathy for customers is always the best way to answer the question. However, always remember to frame your answers in terms of how the company addresses these issues.

Statistics

This question is asked 76% more frequently at Unilever than at other companies.

14. Tell me about a successful project you were involved in. What was your role? What was the result?

How to answer

At first glance you might think that this question is only asked of project managers. That is clearly not the case. In the modern business environment, work is often organized in the form of projects across multiple disciplines involving many people at many different levels.

Projects allow companies to plan objectives and milestones in order to reach their goals, to monitor progress and performance, to clearly define deliverables and success.

  1. About Yourself

    Think about a few projects you have been involved in, regardless of your level of participation. These might range from small projects like organizing a party to large-scale multinational projects with participants and teams across the globe, million-dollar budgets and high risk and reward stakes.

    Develop one or two project-based STAR stories.

    Remember, all project-based STAR stories should start with the following descriptive elements:

    1. Project name
    2. Its purpose and goal
    3. Your role in it
    4. The duration of the project or its phases (in case only some phases were successful)
    5. The approximate number of people or stakeholders involved in it.

    Once you have establish the base facts, its time to describe the challenges and results:

    1. What were the top 3 challenges?
    2. What was the end result?
    3. How did the company (or other stakeholders) benefit from the results?
    4. How can you define your contribution in 3-5 key phrases?

    If you received any praise for your efforts from your boss, peers or clients, what did they say exactly?

  2. About The Company

    Based on the research you did on the company, what kinds of projects can you expect here?

    • What do you know about the goals they are trying to achieve?
    • What do you know about their current challenges?
    • Can you imagine what success will look like for the projects in this company?
  3. About The Fit

    Once you decide which project best fits this question, use the Present-Past-Present approach to answer it.

    Start with the Present by explaining your thinking on what you believe makes a project successful. You might say that your approach to all new projects is to set up the right project framework and tools before you begin, to help ensure that you get off to a good start.

    Next go back to a Past situation in which you and your team took on a project and used your method of clarification to ensure that everyone knew their assignment and through hard work and focus, brought it to a successful conclusion.

    Finally, come back to the Present to show how you will use your approach to help the employer tackle projects going forward.

    Practice telling your story, using the STAR method.

Pro Tip

End your answer by asking the interviewer how they define success for the role you are applying for.

This will provide you with an insight into the company's environment and expectations for this role, as well as helping to transform the “interrogation” into a conversation as the interview continues.

Statistics

This question is asked 65% more frequently at Unilever than at other companies.

15. Describe a time when you led by example

How to answer

You might think that leadership questions are only relevant for management positions, but that’s a common misconception.

Most companies are looking for people with leadership potential even when hiring for entry-level positions. WOWing your interviewer on this question could open the doors for future leadership positions.

Fortunately, you have Mr. Simon at your side to help you achieve greatness!

  1. About Yourself

    • Are you an entry-level person or a seasoned pro?
    • Are you a manager, a team leader a member of a staff or a team?

    In all these scenarios, you probably had a chance at some point to show someone else how to do the job in the best possible way. In other words, you led by example. This is what you need to keep in mind in responding to the question.

    If you managed or led a team, you have already led by example and the the STAR method should be used to provide an answer.

    If you are at an entry-level, you should be still able to answer the question from your own experiences in school or at a summer job.

    Or you might start by thinking of the different leaders you've worked with or whose lives you have followed and identify what their best traits are. Then, identify those skills that you have that are relatable to the leaders you admire.

  2. About The Company

    Review the job description carefully and identify the type of leadership skills required for the role; customize your answer according to their requirements.

    Often, the desired leadership capabilities are spelled right out in the job description. One position may require managing a large team and another may be looking for someone who can take the initiative on special projects.

    Do your research!

  3. About The Fit

    Prepare an example that demonstrates your leadership ability; focus on a somewhat recent example.

    Some of your leadership skills might include taking initiative, communicating a vision, translating vision into reality, inspiring others, making tough decisions, motivating, empowering or developing others.

    The best stories include enough detail to be believable and memorable.

    Show how you were a leader in the situation and how it represents your overall leadership experience and/or potential. At the same time, you must make an effort to keep the story concise. Using the the STAR method will help you stay focused.

    Round out your answer with how your leadership skills would fit with the company culture.

Pro Tip

Start the conversation with the ideal qualities of a leader you admire and then segue into a standout experience that will make the interviewer remember you.

Statistics

This question is asked 4.3x more frequently at Unilever than at other companies.

16. Describe a time when you had to overcome a significant obstacle on a job

How to answer

Why do employers ask this question?

It is designed to help the interviewer understand your problem solving and decision making skills. They want to know that they’re hiring someone who can think on their feet and who is resilient when facing challenges.

Think of this question as a great opportunity to turn what may have been a big challenge into a great accomplishment on your part.

  1. About Yourself

    The employer is looking for the skills needed to overcome a significant obstacale on the job. This is not the place to discuss the ordinary problems that you might face on a daily basis at work.

    Start with recalling a few examples of real obstacles and challenges you faced. For each of them, consider:

    • What was the project or task you were trying to accomplish?
    • What was the obstacle? This can be a specific problem related to your job or a higher-order issue across the organization.
    • What steps did you take to address the issue?
    • What decisions did you have to make?
    • How did the company benefit from your decisions?
    • How would you describe your approach, or what lessons have you learned?

    Be careful how you respond to this question. The problem you faced and resolved for the company should not have been of your own making.

    See this as your chance to show how you stepped up by turning to your skills and inner strength to find the right solutions.

  2. About The Company

    When you research the company, try and find out what kind of challenges they are facing. Try to find out what they need in terms of problem resolution.

    Search for online reviews, complaints and any other useful resources. What problems and obstacles can the employees face with this position?

    Pay particular attention to the requirements listed in the job description. It is quite possible that you have a a STAR story about overccoming an obstacle that relates directly to one of their needs. This would be a great opportunity to answer this question.

  3. About The Fit

    This is your opportunity to showcase your problem-solving skills, resilience, and strength of character. We recommend that you use the Present-Past-Present method to answer this question. The following is an example of how this method might be applied for the position of Blog Writer. The job description mentions that a successful candidate must have experience working “in a dynamic environment.”

    Starting with the Present you might say "I really enjoy working in a fast-paced and dynamic environment" (repeating the words used in the job description is reinforcing to the interviewer).

    Next go to a Past situation in which you had to write an article on extremely short notice. Your boss came to you at the last moment because your coworker failed to complete a very important assignment. The pressure was on but you worked extra hours to prepare the article successfully and on time. This story shows your sense of responsibility, ability to achieve results under stress, your willingness to go the extra mile, and your problem-solving skills.

    Finally come back to the Present to again reiterate how working under pressure is a skill that you are proud of and you will bring to any assignment for the employer.

Pro Tip

This question is not about your past, it's how you deal with things that will happen in the future, so try to keep your answer short and focused.

After all, the interviewer is really looking for what you took away from the situation and doesn’t need to know the full backstory of what happened.

Use the STAR method to prepare your story and practice it so that you can stay within 1-2 minutes.

Make sure to show that you remained positive when overcoming a hurdle at work. Positive attitudes lead to positive outcomes.

Statistics

This question is asked 13% more frequently at Unilever than at other companies.

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This page has been updated on December 1, 2024.

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